TOP 20 BUY NOW PAY LATER USAGE STATISTICS 2025

When I started diving into the latest buy now pay later usage statistics, I was surprised by how much this payment option has shaped the way people shop. It’s no longer just a tool for big-ticket purchases—people are using it for everything from electronics to groceries, and yes, even something as fun as socks. I’ve personally noticed more retailers making BNPL a standard part of their checkout, and it’s easy to see why. It gives shoppers flexibility, removes some of the stress from larger purchases, and in many cases, helps them manage budgets more effectively. In this breakdown, I’ve gathered the most eye-opening stats to help you understand just how much BNPL is transforming the shopping experience.

Top 20 Buy Now Pay Later Usage Statistics 2025(Editor's Choice)

 

 

Top 20 Buy Now Pay Later Usage Statistics 2025

 

Buy Now Pay Later Usage Statistics #1 – Global BNPL Transaction Value Hit $340 Billion

In 2024, the global BNPL transaction value reached an impressive $340 billion, showing just how fast the payment method has been adopted worldwide. This growth reflects rising consumer demand for flexible payment options, particularly among online shoppers. The figure underscores BNPL’s transition from a niche fintech service to a mainstream financial product. Retailers across industries are now incorporating BNPL to boost conversions and average order value. This momentum suggests even higher transaction volumes in the years to come.

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Buy Now Pay Later Usage Statistics #2 – BNPL Market Expected To Reach $560.1 Billion

By 2025, the global BNPL market is forecast to grow to $560.1 billion, marking a steep jump from previous years. This growth is being fueled by both consumer adoption and retailer integration across sectors. Economic factors, such as inflation, have also made BNPL appealing to budget-conscious shoppers. The availability of BNPL through major payment providers like PayPal and Klarna has expanded its reach. If trends continue, BNPL could become a standard checkout option globally.

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Buy Now Pay Later Usage Statistics #3 – BNPL Market Projected To Exceed $911.8 Billion

Looking further ahead, analysts project that the BNPL market will surpass $911.8 billion by 2030. This long-term growth outlook is based on rapid adoption in emerging markets as well as continued use in developed economies. The projected figure reflects BNPL’s role as a disruptive force in traditional credit systems. Technological advancements, including AI-driven credit risk assessments, will further accelerate expansion. Such growth also indicates a possible shift in consumer credit preferences away from traditional credit cards.

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Buy Now Pay Later Usage Statistics #4 – BNPL Platform Market Estimated At $42.46 Billion, Projected $175.87 Billion

In 2025, the BNPL platform market is valued at $42.46 billion, with expectations to reach $175.87 billion by 2032. This expansion represents a compound annual growth rate of over 22%. The surge is largely driven by fintech innovation and increased mobile payment adoption. As BNPL platforms scale, they are integrating with broader e-commerce ecosystems. This will likely lead to further adoption by small-to-medium businesses, not just large retailers

 

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Buy Now Pay Later Usage Statistics #5 – BNPL Users Globally At 360 Million, Projected 900 Million

As of 2024, global BNPL users number about 360 million, but that figure is expected to grow to 900 million by 2027. This massive increase signals BNPL’s global mainstream acceptance. User growth is strong in regions like Southeast Asia, where credit card penetration is low. Fintech companies are aggressively expanding their services to these untapped markets. This trend also highlights the inclusivity potential of BNPL in reaching unbanked populations.

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Buy Now Pay Later Usage Statistics #6 – U.S. BNPL Users Reached 86.5 Million

In the U.S., BNPL services were used by 86.5 million people in 2024, a significant share of the adult population. This rapid adoption reflects BNPL’s appeal to a wide range of consumers. Factors such as interest-free installment options and ease of use contribute to its popularity. Retail partnerships and online shopping habits have further boosted usage. The high penetration rate indicates BNPL’s strong foothold in the U.S. payments landscape.

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Buy Now Pay Later Usage Statistics #7 – U.S. BNPL Growth Projected To 20.4% YoY, $97.25 Billion Spending

In 2025, U.S. BNPL spending is expected to grow 20.4% year over year, hitting $97.25 billion. This shows strong consumer confidence in the payment method despite broader economic uncertainties. Seasonal shopping events, such as Black Friday and holiday sales, are major BNPL growth drivers. Many retailers now promote BNPL heavily in marketing campaigns. This growth also reflects a generational shift toward alternative credit products.

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Buy Now Pay Later Usage Statistics #8 – U.S. BNPL Market Expected To Hit $124.82 Billion

By 2027, the U.S. BNPL market is projected to reach $124.82 billion in total spending. This steady growth will be fueled by both online and in-store adoption. Increased competition among BNPL providers is likely to result in better terms for consumers. Banks and credit card companies are also entering the BNPL space, adding more choices. This competition could accelerate adoption rates further.

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Buy Now Pay Later Usage Statistics #9 – 40% Of Global BNPL Users Aged 25–34, 4% Over 55

Globally, 40% of BNPL users fall within the 25–34 age bracket, while only 4% are over 55. This shows that younger consumers are driving BNPL’s popularity. Millennials and young professionals prefer BNPL for its flexibility and budgeting benefits. Older demographics remain more attached to traditional credit methods. However, as digital literacy improves, adoption among older age groups may increase.

 

 

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Buy Now Pay Later Usage Statistics #10 – 33.6% Of Millennials And 26.4% Of Gen Z Use BNPL

In the U.S., 33.6% of Millennials and 26.4% of Gen Z have used BNPL services. Millennials tend to use BNPL for larger purchases, while Gen Z uses it for a wider range of products. The convenience of splitting payments resonates strongly with both groups. Marketing campaigns targeting younger audiences have proven especially effective. This demographic focus will likely continue to drive BNPL growth.

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Buy Now Pay Later Usage Statistics #11 – BNPL Users More Likely To Be Urban Gen Z/Millennials Earning Under $60K

Numerator data shows BNPL users are often urban Gen Z or Millennials earning under $60K annually. This suggests BNPL is particularly appealing to lower and middle-income groups. The interest-free nature of many BNPL options helps these consumers manage expenses. Retailers targeting this demographic can leverage BNPL as a sales tool. However, financial literacy remains essential to prevent overuse.

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Buy Now Pay Later Usage Statistics #12 – 82% BNPL Users Enjoy Online Shopping, 42% Order Weekly

A large majority—82%—of BNPL users enjoy online shopping, with 42% placing orders weekly. This high engagement aligns with BNPL’s integration into e-commerce platforms. Frequent online shoppers benefit most from the flexibility BNPL provides. Retailers offering BNPL see higher repeat purchase rates from these customers. This behavior reinforces BNPL’s role as an e-commerce growth driver.

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Buy Now Pay Later Usage Statistics #13 – PayPal Holds Largest BNPL Share Globally With 68.1% In U.S.

PayPal leads the BNPL market with a 68.1% share in the U.S., making it the most trusted provider among American consumers. This dominance stems from PayPal’s existing payment infrastructure and brand reputation. Integrating BNPL into its platform has made adoption seamless for millions of users. PayPal’s reach gives it a competitive advantage over newer entrants. Continued innovation will be key to maintaining this lead.

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Buy Now Pay Later Usage Statistics #14 – Klarna Reached 100 Million Active Users

Klarna achieved 100 million active users in Q1 2025, cementing its status as a global BNPL leader. The company’s expansion into new markets has fueled this growth. Klarna’s app-based model offers a streamlined shopping and payment experience. Partnerships with major retailers have strengthened its appeal. This user base is likely to grow as Klarna enters additional sectors.

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Buy Now Pay Later Usage Statistics #15 – Affirm Has 21.9 Million Users, 36% Revenue Increase To $783 Million

Affirm reported 21.9 million users alongside a 36% revenue increase to $783 million in early 2025. The company’s transparent pricing and no-late-fee model have attracted loyal customers. Affirm’s partnerships with high-profile brands boost visibility and usage. Its financial growth reflects both increased transaction volume and market share. Continued expansion into physical retail could drive future growth.

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Buy Now Pay Later Usage Statistics #16 – Affirm Processes ~$28 Billion Annually Via 22 Million Users

Affirm processes approximately $28 billion annually through its 22 million users. This figure highlights the scale of its operations and consumer trust in its service. The company has become a key player in BNPL’s integration into mainstream retail. High transaction volumes also attract more merchant partnerships. This level of processing power positions Affirm for long-term market relevance.

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Buy Now Pay Later Usage Statistics #17 – Afterpay Serves 24 Million Users, $27.3 Billion In Payments

Afterpay handles $27.3 billion in payments for its 24 million users. Its “pay-in-four” model has been especially popular among fashion and beauty shoppers. The platform’s rapid growth reflects strategic retail collaborations. Afterpay’s acquisition by Block, Inc. has expanded its resources and reach. This synergy could lead to further global expansion.

 

 

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Buy Now Pay Later Usage Statistics #18 – 41% BNPL Users Made At Least One Late Payment

In 2024, 41% of BNPL users reported making at least one late payment. This marks an increase from the previous year and raises concerns about repayment challenges. Late payments can impact consumer credit scores, depending on provider policies. Financial education could help reduce delinquency rates. Providers are also experimenting with reminders and flexible repayment schedules.

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Buy Now Pay Later Usage Statistics #19 – 25% U.S. BNPL Users Purchase Groceries With BNPL

One-quarter of U.S. BNPL users have used the service to purchase groceries. This is a sharp rise from the previous year’s 14%, indicating shifting usage patterns. Economic pressures are pushing consumers to use BNPL for everyday essentials. While convenient, this trend raises questions about long-term affordability. Grocery retailers are increasingly adding BNPL at checkout to meet demand.

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Buy Now Pay Later Usage Statistics #20 – 64% Gen Z Used BNPL, 71% Juggle Multiple Loans

A striking 64% of Gen Z consumers have used BNPL, and 71% of them juggle multiple loans. Of those, 26% are managing three or more BNPL agreements simultaneously. This demonstrates both the popularity and the financial risks associated with BNPL among younger consumers. The ability to split payments appeals to Gen Z’s budgeting style. However, overextension is a concern if spending is not carefully managed.

 

 

What These Buy Now Pay Later Usage Statistics Mean For Shoppers And Businesses

Looking at all these figures together, it’s clear that BNPL isn’t just a passing payment trend—it’s a fundamental shift in how people approach spending. Shoppers, especially younger generations, are blending convenience with control, using BNPL as a way to make purchases without immediate financial strain. For businesses, the takeaway is simple: if you’re not offering it yet, you might be leaving sales on the table. At the same time, both sides need to keep an eye on responsible use to avoid the pitfalls of overextension. Ultimately, BNPL has created a new kind of shopping freedom—one that, if managed wisely, benefits both consumers and retailers in the long run.

SOURCES

1. https://www.digitalsilk.com/digital-trends/buy-now-pay-later-bnpl-statistics/

2. https://www.nimbleappgenie.com/blogs/bnpl-statistics/

3. https://www.fintechfutures.com/press-releases/buy-now-pay-later-global-business-report-2025-bnpl-payments-to-grow-by-13-7-to-surpass-560-billion-this-year-driven-by-klarna-afterpay-paypal-and-affirm-forecast-to-2030/

4. https://www.demandsage.com/bnpl-statistics/

5. https://capitaloneshopping.com/research/buy-now-pay-later-statistics/

6. https://www.numerator.com/resources/blog/buy-now-pay-later-market-insights/

7. https://en.wikipedia.org/wiki/Affirm_Holdings%2C_Inc.

8. https://en.wikipedia.org/wiki/Afterpay