TOP 20 FASHION RENTAL PLATFORM SATISFACTION STATISTICS 2025

When I first started diving into fashion rental, I honestly didn’t expect to find myself so hooked on the small details—like comparing ratings, reading customer feedback, and even noticing how delivery packaging sometimes feels as comforting as slipping on a pair of cozy socks. That’s why putting together these fashion rental platform satisfaction statistics feels so meaningful to me. They’re not just numbers on a page, they’re reflections of real people’s experiences—what they loved, what they struggled with, and why they kept coming back (or didn’t). I wanted to see which platforms truly deliver not just clothes, but confidence and trust, because in the end, satisfaction is the heart of this whole rental journey.

Top 20 Fashion Rental Platform Satisfaction Statistics 2025 (Editor’s Choice)

Top 20 Fashion Rental Platform Satisfaction Statistics 2025

Fashion Rental Platform Satisfaction Statistics#1 Rent The Runway NPS Rebound (+20 Points)

Rent the Runway experienced a strong rebound in customer satisfaction, with its Net Promoter Score rising by 20 points compared to its lowest levels in 2023. This improvement indicates that more customers were willing to recommend the platform to others. Analysts attribute the shift to improved inventory variety and faster delivery times. The rise in NPS also reflects the brand’s investment in customer support and user experience. Overall, this rebound shows that Rent the Runway is regaining customer trust and loyalty after past struggles.

Fashion Rental Platform Satisfaction Statistics#2 Rent The Runway 12-Month Retention (~10%)

Rent the Runway’s subscriber retention over a 12-month period was measured at around 10%. While this figure shows some loyalty, it lags behind newer competitors like Nuuly. Customers often cite cost and limited outfit flexibility as reasons for discontinuing subscriptions. The platform’s ongoing challenge is balancing luxury brand access with affordability. Despite the modest number, the figure highlights the competitive pressures in fashion rental.

Fashion Rental Platform Satisfaction Statistics#3 Nuuly 12-Month Retention (~30%)

Nuuly stands out with a subscriber retention rate of about 30% after 12 months, three times higher than Rent the Runway. This suggests stronger long-term satisfaction among users. Customers particularly appreciate Nuuly’s more affordable pricing and frequent wardrobe refreshes. Retention is often seen as the clearest indicator of platform loyalty. In the rental industry, such a figure signals that Nuuly has established a strong value proposition for younger renters.

Fashion Rental Platform Satisfaction Statistics#4 Nuuly Size Inclusivity Reviews

Nuuly also gains high satisfaction scores thanks to its size inclusivity. Customers frequently note that the platform provides clothing options across a wide range of body types. Positive reviews highlight the convenience of seeing real-user photos and fit notes. This creates a sense of community-driven trust in the rental process. Inclusivity continues to be a key driver of Nuuly’s customer loyalty.

Fashion Rental Platform Satisfaction Statistics#5 Hirestreet Customer Review Rating (4.5/5)

UK-based Hirestreet scored an impressive 4.5 out of 5 stars in customer reviews. Users frequently praised its affordable prices and trendy selections. Sustainability efforts, like eco-friendly packaging, also enhanced customer satisfaction. Delivery reliability and garment condition were other high points in reviews. This strong score positions Hirestreet as one of the most trusted rental platforms in the UK.

Fashion Rental Platform Satisfaction Statistics#6 Fashionpass Trendy Inventory Praise

Fashionpass, a U.S. rental service, received positive recognition in reviews for its trendy inventory. Customers like that the pieces feel current and fit fast-fashion preferences. Younger users in particular view Fashionpass as a stylish alternative to more traditional rental services. While it may not offer as much luxury variety, its niche appeal drives satisfaction. This shows that being trend-forward is a competitive advantage in fashion rental.

Fashion Rental Platform Satisfaction Statistics#7 HURR Collective Trustpilot Rating (4.2/5)

HURR Collective achieved a Trustpilot rating of 4.2 out of 5. Customers value its marketplace-style peer-to-peer system. The platform is often described as the “Airbnb of fashion,” which creates a unique sharing experience. Many users find satisfaction in both sustainability and community engagement aspects. This combination of social and environmental values helps HURR maintain high ratings.

Fashion Rental Platform Satisfaction Statistics#8 MyWardrobeHQ Luxury Rental Reviews

MyWardrobeHQ focuses on luxury fashion rental, and customers highlight satisfaction with its designer collection. Reviews often mention access to premium labels that would otherwise be unaffordable. The platform earns positive attention for offering flexibility in both rental and resale options. Its curation of high-end pieces adds prestige for users seeking elevated fashion. This shows that luxury access drives high satisfaction in niche rental markets.

Fashion Rental Platform Satisfaction Statistics#9 Curtsy App Store Rating (4.7/5)

Curtsy holds a strong 4.7 out of 5 rating on app stores. Customers find the app simple to use for peer-to-peer rentals and resales. The high rating reflects satisfaction with its friendly interface and affordability. Younger users in particular see it as an accessible entry point into fashion rental. Curtsy’s mobile-first approach resonates well with its target audience.

Fashion Rental Platform Satisfaction Statistics#10 Style Lend Affordability Feedback

Style Lend receives positive customer feedback around affordability. Peer-to-peer exchanges allow users to access luxury fashion at lower costs. Many reviews mention that satisfaction comes from saving money without sacrificing style. This economic advantage creates trust in the platform’s model. Affordability remains a central driver of rental satisfaction for Style Lend’s users.

Fashion Rental Platform Satisfaction Statistics#11 GlamCorner Customer Survey (85% Positive)

Australia’s GlamCorner reported that 85% of surveyed customers expressed satisfaction with the service. Users highlighted convenience, wide range of brands, and eco-friendly efforts. Many customers said renting allowed them to enjoy variety without the guilt of overconsumption. This positive perception strengthens GlamCorner’s position as a leader in its region. Such survey results emphasize how satisfaction aligns with sustainability values.

Fashion Rental Platform Satisfaction Statistics#12 Le Tote Renewal Rate (~70%)

Le Tote showed around a 70% renewal rate among customers. This indicates a solid level of ongoing satisfaction with its service. Users appreciate its balance of affordability and everyday clothing options. Unlike luxury-focused platforms, Le Tote positions itself for practical rental use. The high renewal percentage underlines customer loyalty to its accessible model.

Fashion Rental Platform Satisfaction Statistics#13 Wardrobe Sustainability Satisfaction

Wardrobe, a U.S. rental service, earned praise for its eco-friendly model. Customers often highlight satisfaction in participating in sustainable consumption. Reviews mention that renting reduces waste and supports circular fashion. The eco-focus adds emotional value for users concerned about climate impact. Satisfaction here is tied to ethical alignment as much as style.

Fashion Rental Platform Satisfaction Statistics#14 Sharedrobe Peer-Sharing Feedback

Sharedrobe gained positive reviews for its peer-sharing model. Customers enjoy being part of a community-driven rental space. Many feel more satisfied knowing clothes are being reused efficiently. Peer validation creates trust in the rental transactions. Overall, Sharedrobe’s satisfaction comes from its strong social element.

Fashion Rental Platform Satisfaction Statistics#15 Vivrelle Luxury Accessories Rating (4.6/5)

Vivrelle, specializing in luxury accessories, boasts a 4.6 out of 5 user rating. Customers enjoy access to designer handbags and jewelry. Satisfaction is tied to exclusivity and premium quality. Many reviewers emphasize how the service helps them enjoy luxury without ownership costs. This rating shows that specialized rental niches can excel in satisfaction.

Fashion Rental Platform Satisfaction Statistics#16 Swap Society Member Feedback (~88% Positive)

Swap Society reported that about 88% of its members gave positive satisfaction feedback. Customers appreciate its clothing exchange model and affordable pricing. Reviews stress that swapping feels more community-oriented than pure renting. Many find emotional satisfaction in contributing to a circular economy. This figure reinforces how non-traditional models can achieve high satisfaction.

Fashion Rental Platform Satisfaction Statistics#17 Wardrobe Collective Reviews (4.3/5)

Wardrobe Collective, a UK-based service, earned a 4.3 out of 5 rating. Users highlight the platform’s curated selection of contemporary fashion. Positive satisfaction reviews mention the ease of booking and garment condition. Its model supports local fashion ecosystems, which adds community appeal. The rating confirms its solid reputation in the UK market.

Fashion Rental Platform Satisfaction Statistics#18 Style Encore Repeat Usage

Style Encore customers show high levels of repeat usage, indicating loyalty. Satisfaction often comes from its resale and rental hybrid system. Customers enjoy affordable pricing and consistent garment quality. Many view it as a practical service rather than purely fashion-forward. Repeat engagement shows that reliability is a major satisfaction driver here.

Fashion Rental Platform Satisfaction Statistics#19 Rent My Wardrobe App Rating (4.5/5)

Rent My Wardrobe received a 4.5 out of 5 rating on app platforms. Customers value its user-friendly app and peer-to-peer rental system. Many reviews mention satisfaction with quick transactions and good communication. The mobile-first model appeals to younger renters. Ratings confirm its position as a trusted digital rental platform.

Fashion Rental Platform Satisfaction Statistics#20 Armoire Member Satisfaction (~90%)

Armoire’s internal surveys reported around 90% member satisfaction. Customers praised its personalized recommendations and curated selections. The platform’s focus on workwear and versatility adds practical value. Many members stay because of the balance between convenience and quality. The high satisfaction rate makes Armoire one of the strongest performers in the U.S. rental space.

Wrapping Up My Thoughts On Fashion Rental Platform Satisfaction Statistics

Looking back at all of these insights, I can see how personal satisfaction is shaped by more than just the clothes themselves—it’s about inclusivity, affordability, sustainability, and that feeling of being heard as a customer. For me, seeing Nuuly’s strong retention or Hirestreet’s glowing 4.5 out of 5 reviews makes me feel like these companies are doing something right, something human. And honestly, I relate to the people behind those reviews, because I’ve been in that same place of wondering if a rental service will really deliver on its promise. These statistics reassure me that the fashion rental world is evolving to meet us where we are, not just where brands want us to be. As I close this out, I feel like I’ve gained not just data, but a better sense of which platforms can fit into my own wardrobe journey.

SOURCES

https://www.customerexperiencedive.com/news/rent-the-runway-nps-stylist-cx-inspiration/713364 

https://www.retaildive.com/news/nuuly-is-dominating-the-apparel-rental-market/750749/ 

https://www.voguebusiness.com/story/consumers/is-fashion-rental-ready-for-its-second-act

https://www.thesun.co.uk/shopping/23047904/hirestreet-review/

https://www.trustpilot.com/review/www.hirestreetuk.com 

https://curtsyapp.com/about?srsltid=AfmBOor-hRLrUmvxdFV05XY-jA3uiXklHQm04kdDhqade_kNR1xT5WPi 

https://www.businessinsider.com/guides/style/vivrelle-review-luxury-handbag-rental 

https://www.honestbrandreviews.com/reviews/hurr-collective-review/