TOP 20 INFLUENCER VIDEO AD CTR STATISTICS 2025
If you’re trying to make sense of influencer video performance, these Influencer Video Ad CTR Statistics give you a clear, no-nonsense benchmark to aim for. Think of them like a creative checklist: the right hook, the right creator, the right placement—working together as neatly as matching socks. You’ll see where TikTok’s native, creator-first formats outpull polished spots, when Instagram feed vs. Reels makes a difference, and how micro-influencer trust nudges people to click. I’ve kept this curated to what actually moves the needle so you can plan budgets and briefs with confidence. Use it to set realistic targets, pressure-test your concepts, and pick the formats that fit your audience’s habits.
Top 20 Influencer Video Ad CTR Statistics (Editor’s Choice)
| # | Influencer Content Type | Statistics |
|---|---|---|
| 1 | TikTok TopView (creator-style, full-screen) | CTR ≈ 14% (premium opening placement drives highest clicks). |
| 2 | TikTok Brand Takeover (creator-led) | CTR ≈ 8% from immediate, full-screen impact. |
| 3 | TikTok Spark Ads (UGC reposts from creators) | CTR 3%+ due to native, trusted creator content. |
| 4 | Instagram Reels with Creator UGC | CTR ≈ 3.8% when ads feel organic to the feed. |
| 5 | TikTok In-Feed (influencer-style creative) | Average CTR ≈ 2.5% across broad campaigns. |
| 6 | TikTok Conversion Campaigns (creator-first) | Avg CTR ≈ 0.84%; strong creative/targeting can exceed 2%. |
| 7 | Facebook Feed Video (influencer/UGC style) | Traffic-campaign CTR ≈ 1.57%. |
| 8 | Instagram Feed Video Ads (general) | Typical CTR ≈ 1.2% with creator-led messaging. |
| 9 | Instagram Feed Video (Legal vertical) | CTR up to ≈ 1.61% in high-performing niches. |
| 10 | Instagram Feed Video (Retail) | CTR ≈ 1.59% with try-ons/demos by influencers. |
| 11 | Instagram Feed Video (Beauty) | CTR ≈ 1.16% boosted by tutorial/review formats. |
| 12 | Instagram Stories Video (creator-led) | CTR typically <1% due to fast swipe behavior. |
| 13 | Instagram Reels Ads (paid placement) | CTR ≈ 0.30–0.50%; higher with strong UGC hooks. |
| 14 | YouTube In-Stream Ads (influencer-style) | Average CTR ≈ 0.5–0.6%. |
| 15 | Facebook Video (Real Estate vertical, creator) | CTR up to ≈ 2.6% in top-performing niches. |
| 16 | Instagram Overall (all ad formats incl. video) | Platform-wide baseline CTR ≈ 0.5%. |
| 17 | Facebook Overall (all ad formats incl. video) | General CTR ≈ 0.9%; varies by targeting/creative. |
| 18 | YouTube Influencer Video (micro-creators) | Engagement ≈ 5%; often correlates with stronger CTR. |
| 19 | YouTube Influencer Video (average creators) | Engagement ≈ 3%; CTR benefits from clear CTAs. |
| 20 | TikTok Best-Case (creator-first + tight targeting) | CTR can surpass 2% with strong hook, offer, and social proof. |
Top 20 Influencer Video Ad CTR Statistics
Influencer Video Ad CTR Statistics#1 – TikTok TopView CTR ≈ 14%
TikTok’s TopView ads, often executed with influencer-style content, deliver a massive average CTR of about 14%. This is because they take over the full screen as soon as the app opens, ensuring undivided attention. When influencers lend authenticity to the creative, viewers are even more inclined to click. The seamless, engaging nature of TopView makes it more effective than traditional static ad placements. For brands, this format shows the unmatched power of video paired with influencer credibility.
Influencer Video Ad CTR Statistics#2 – TikTok Brand Takeover CTR ≈ 8%
TikTok Brand Takeover ads achieve click-through rates around 8%, which is significantly higher than most social ad formats. These ads combine high visibility with influencer-like creative styling that feels authentic. Because they appear immediately when users open the app, they generate instant impact. Influencers often create this content, which increases trust and makes the takeover more appealing. This format is best for product launches and urgent campaigns needing immediate traction.
Influencer Video Ad CTR Statistics#3 – TikTok Spark Ads CTR 3%+
Spark Ads on TikTok, which repurpose influencer UGC, consistently reach CTRs of 3% or higher. Their strength lies in blending seamlessly into users’ feeds, appearing like organic posts. Audiences are more likely to click when they feel the content is genuine and creator-driven. This highlights the importance of leveraging influencer partnerships in advertising strategies. Brands using Spark Ads often benefit from both engagement and conversion lift.
Influencer Video Ad CTR Statistics#4 – Instagram Reels with Creator UGC CTR ≈ 3.8%
On Instagram, Reels featuring creator UGC can reach CTRs of about 3.8%, one of the highest on the platform. These short, engaging videos mimic native content and avoid the “ad fatigue” associated with polished ads. When influencers showcase products naturally, audiences feel compelled to learn more. Reels’ algorithm also prioritizes such content, amplifying reach and potential clicks. This proves the value of mixing entertainment with brand messaging in influencer campaigns.
Influencer Video Ad CTR Statistics#5 – TikTok In-Feed CTR ≈ 2.5%
TikTok In-Feed ads, styled like influencer videos, average around 2.5% CTR across campaigns. Their scroll-native placement makes them less intrusive, increasing chances of interaction. CTR depends heavily on the quality and relatability of influencer content. Successful campaigns often use trending sounds or viral formats to hook viewers. This shows how influencer creativity is vital in sustaining strong performance metrics.
Influencer Video Ad CTR Statistics#6 – TikTok Conversion Campaign CTR ≈ 0.84% (Up to 2%+)
For TikTok conversion-based campaigns, CTR averages 0.84%, though well-targeted influencer videos can push it above 2%. This stat reflects the challenge of balancing conversion goals with engaging creative. Influencers who align closely with their audiences often outperform generic ads. The higher CTR in optimized campaigns highlights the payoff of precise targeting. It proves that influencer-based storytelling is still effective even under strict conversion objectives.
Influencer Video Ad CTR Statistics#7 – Facebook Feed Video CTR ≈ 1.57%
Facebook feed video ads styled like influencer content achieve CTRs of around 1.57%. While not as high as TikTok’s, this is above many other ad formats. User familiarity with creator-style storytelling helps increase clicks. CTRs improve when influencers present problem-solving or tutorial-style content. It shows Facebook’s audience still values relatable video advertising.
Influencer Video Ad CTR Statistics#8 – Instagram Feed Video Ads CTR ≈ 1.2%
Instagram feed videos average a CTR of 1.2%, with better results when influencer voices are used. The visual nature of Instagram makes product showcases more compelling. Audiences often trust influencers more than direct brand ads. Relatability and aesthetics both play key roles in this CTR level. This proves influencer input is essential for engaging Instagram audiences.
Influencer Video Ad CTR Statistics#9 – Instagram Feed Legal Vertical CTR ≈ 1.61%
In the legal vertical, Instagram feed videos achieve CTRs up to 1.61%. This higher CTR suggests certain industries benefit strongly from influencer endorsement. Complex or credibility-driven sectors like legal see clicks rise when influencers simplify the message. This stat shows influencer trust extends beyond fashion and lifestyle. Even professional industries benefit from creator storytelling in video ads.
Influencer Video Ad CTR Statistics#10 – Instagram Feed Retail CTR ≈ 1.59%
Retail video ads on Instagram feeds often reach CTRs around 1.59%. Consumers are more likely to click when influencers present shopping inspiration. Product try-ons, demos, and reviews are highly effective formats. This aligns with retail’s visual and aspirational nature. It confirms Instagram as a top channel for retail influencer campaigns.
Influencer Video Ad CTR Statistics#11 – Instagram Feed Beauty Vertical CTR ≈ 1.16%
Beauty influencer videos on Instagram yield CTRs around 1.16%. Tutorials, before-and-after reels, and quick tips resonate strongly with audiences. These campaigns thrive on influencers’ authority and relatability. Trust in influencer recommendations directly translates into clicks. For beauty brands, influencers remain the cornerstone of performance marketing.
Influencer Video Ad CTR Statistics#12 – Instagram Stories Video CTR < 1%
Instagram Story ads driven by creators often fall below 1% CTR. The quick, swipe-heavy behavior in Stories reduces click potential. Still, interactive tools like polls or swipe-up links can improve engagement. Influencers using personal storytelling can push performance above baseline. This shows that context matters—Stories drive awareness more than CTR.
Influencer Video Ad CTR Statistics#13 – Instagram Reels Ads CTR ≈ 0.30–0.50%
Paid Reels ads typically average between 0.30–0.50% CTR. However, campaigns using influencer UGC can exceed this. The authenticity of creator content cuts through the noise of paid placements. CTR is lower than organic Reels but still competitive. This demonstrates the importance of influencer collaboration even in paid ad formats.
Influencer Video Ad CTR Statistics#14 – YouTube In-Stream Ads CTR ≈ 0.5–0.6%
On YouTube, in-stream video ads average a CTR of 0.5–0.6%. While modest, these ads often benefit from influencer integration. Viewers trust influencer-led content more than standard brand ads. CTR performance depends on audience targeting and the relevance of the influencer’s niche. This shows the steady, if lower, CTR potential of YouTube ad placements.
Influencer Video Ad CTR Statistics#15 – Facebook Real Estate Video CTR ≈ 2.6%
In real estate, Facebook video ads styled like influencer tours can achieve CTRs up to 2.6%. This niche CTR is significantly higher than Facebook’s average. Consumers value authentic walkthroughs and reviews from trusted personalities. Influencers add a personal touch to high-consideration purchases. It highlights how vertical-specific strategies amplify CTR performance.
Influencer Video Ad CTR Statistics#16 – Instagram Overall CTR ≈ 0.5%
Instagram’s overall ad CTR averages 0.5%, combining all formats. While not high, influencer videos consistently outperform static ads. Trust and relatability play a key role in driving this lift. This makes influencer partnerships crucial to Instagram ad strategy. Even as competition increases, creator content remains a differentiator.
Influencer Video Ad CTR Statistics#17 – Facebook Overall CTR ≈ 0.9%
Across all formats, Facebook’s average CTR is around 0.9%. Influencer-driven creative often performs better than traditional ads. The platform’s mature audience responds best to storytelling content. While CTR is moderate, scale and targeting options amplify results. This makes Facebook valuable when combined with influencer credibility.
Influencer Video Ad CTR Statistics#18 – YouTube Micro-Influencer Engagement ≈ 5%
Micro-influencers on YouTube generate engagement rates up to 5%, often translating into stronger CTR. Their smaller but loyal audiences trust them more deeply. This authenticity boosts both clicks and conversions. Brands leveraging micro-influencers often outperform campaigns using mega-creators. It proves that reach isn’t always as powerful as genuine influence.
Influencer Video Ad CTR Statistics#19 – YouTube Average Influencer Engagement ≈ 3%
Average influencers on YouTube yield engagement rates of around 3%. While lower than micro-influencers, these still exceed typical CTR benchmarks. Their content resonates because of niche expertise and storytelling. Campaigns with clear CTAs tend to drive higher CTRs. It shows the continued power of mid-tier creators in YouTube marketing.
Influencer Video Ad CTR Statistics#20 – TikTok Best-Case CTR > 2%
Best-case TikTok influencer campaigns surpass 2% CTR, even beyond averages. This is achievable through strong hooks, clear offers, and influencer authenticity. Social proof in the form of creator content drives higher clicks. These best-case scenarios show the ceiling of TikTok ad performance. It reinforces why influencer collaboration is a winning formula on TikTok.
How To Use These CTR Benchmarks
Treat these numbers as launch points, not ceilings: start with the format that best matches your funnel stage, then A/B test the first three seconds, the creator’s opening line, and a crystal-clear CTA. Prioritize UGC-style creative from niche-relevant influencers, layer on social proof, and keep your landing pages message-matched to the video promise. If your CTR sits below the ranges here, iterate on hook, offer, and targeting before scaling spend. When you beat the benchmark, lock the learning and expand to adjacent creators and placements. Consistent, small creative wins compound fast—this is how you turn benchmarks into momentum.
Sources
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