TOP 20 LINK-IN-BIO SHOPPING STATS 2025

In today’s fast-paced digital world, link-in-bio shopping tools have revolutionized the way we shop, turning social media into an even more powerful driver of e-commerce. With platforms like Instagram at the forefront, tools like Linktree and Beacons have made it easier for users to shop directly from their favorite influencers or brands. Whether you're browsing for the latest fashion trends, such as stylish socks or accessories, or discovering innovative products, these tools simplify the process by offering direct access to a range of links in just one click. The growth and influence of link-in-bio tools in e-commerce are undeniable, and in this article, we’ll dive into the top 20 stats that showcase just how significant this trend has become in reshaping online shopping.

Top 20 Link-in-Bio Shopping Stats 2025(Editor’s Choice)

 

 

Top 20 Link-in-Bio Shopping Stats 2025

Link-in-Bio Shopping Stats #1: Instagram Users Utilizing Link-in-Bio Tools

Instagram has become a dominant platform for link-in-bio tools, with 31 million users engaging with these features. This statistic highlights the growing influence of social media platforms in driving e-commerce and online discovery. Link-in-bio tools like Linktree help users share multiple links from one URL, providing seamless navigation for consumers and promoting more engagement with content. The rise of these tools indicates how platforms like Instagram are evolving into hubs for shopping, content sharing, and brand discovery. As more businesses and influencers tap into this potential, we can expect even more users to turn to these tools to streamline their online presence.

Link-in-Bio Shopping Stats #2: Linktree's Market Share Among Link-in-Bio Tool Users

Linktree holds a commanding 79.95% market share among link-in-bio tools, making it the most popular choice for users. This dominance shows how Linktree has become synonymous with the concept of link-in-bio tools, thanks to its simplicity and effective functionality. The platform has solidified its role as the industry leader by continuously improving its features to meet the needs of both creators and businesses. As it continues to add integrations with e-commerce platforms and analytics tools, Linktree's market share is likely to expand further. Its large user base reflects the growing reliance on these tools to centralize online links and drive traffic across different platforms.

Link-in-Bio Shopping Stats #3: E-Commerce Sales Driven by URLgenius Tool

The $1.3 billion in e-commerce sales driven by URLgenius tools shows the significant revenue potential of link-in-bio solutions in digital commerce. URLgenius is designed to help businesses optimize their mobile links and enhance the shopping experience directly through social media platforms. By enabling seamless integration between social media posts and e-commerce platforms, URLgenius has become a key tool in converting social engagement into sales. This revenue generation highlights the direct impact link-in-bio tools have on driving purchasing behavior and accelerating the e-commerce growth of brands. As more businesses adopt such tools, the total value of sales driven by these solutions will likely continue to rise.

 

 

Link-in-Bio Shopping Stats #4: Instagram’s Role in Social Commerce Sales

Instagram's role in social commerce sales is set to reach an impressive $37.2 billion in 2024. This enormous figure reflects how integral Instagram has become for driving sales through visual and interactive content. The platform's integration of shopping features like shoppable posts and link-in-bio tools facilitates a seamless shopping experience for users. This shift from browsing to purchasing directly within the app represents a major growth area for social commerce. As Instagram continues to refine its shopping capabilities, its influence in the e-commerce landscape will only expand.

Link-in-Bio Shopping Stats #5: Percentage of Instagram Users Visiting Websites Post-Viewing

50% of Instagram users visit websites after viewing products in Stories, showcasing the platform’s effectiveness as a bridge between social engagement and e-commerce. Instagram’s visual nature and the direct integration of clickable links in Stories make it easy for users to take action after seeing a product. This statistic emphasizes the growing power of Instagram in influencing purchasing decisions and driving traffic to external websites. For brands, this creates a significant opportunity to capture potential customers who are already interested in their products. By leveraging Instagram’s features and link-in-bio tools, businesses can ensure a smooth transition from engagement to conversion.

Link-in-Bio Shopping Stats #6: Percentage of People Turning to Instagram for Livestream Shopping

46% of people turn to Instagram for livestream shopping experiences, highlighting the rising popularity of live video commerce. Instagram’s livestreaming feature allows brands and influencers to showcase products in real-time, creating a sense of urgency and exclusivity. This live interaction fosters a deeper connection between the brand and the consumer, enhancing trust and loyalty. Livestream shopping provides a dynamic way to increase engagement and drive immediate sales, making it a key trend in social commerce. As more people embrace this shopping format, we can expect Instagram to further integrate these features for a more seamless shopping experience.

 

 

Link-in-Bio Shopping Stats #7: Share of Users Who Prefer Image-Based Search Over Text

62% of Millennials prefer image-based search over traditional text-based search methods, emphasizing the growing demand for visual discovery. This preference reflects how images are a more engaging and intuitive way to explore products, especially in fashion and e-commerce. Image-based search offers users a quicker and more visually stimulating way to find products, which is why it’s becoming an essential feature on platforms like Instagram. This shift aligns with the increasing adoption of link-in-bio tools and visual search tools across social media. For businesses, adapting to this change means optimizing product content for image search, enhancing visibility and driving more engagement.

Link-in-Bio Shopping Stats #8: Impact of Visual Search on Personal Style

55% of consumers report that visual search influences their personal style, indicating the growing role of visual discovery in fashion and lifestyle choices. As image-based search tools gain popularity, users are increasingly relying on them to find products that match their style preferences. This statistic underscores the power of visual search in shaping consumer behavior, especially in fashion e-commerce. Brands that integrate visual search capabilities into their platforms will likely see higher engagement and conversion rates from users looking for personalized style recommendations. This shift toward image-driven shopping highlights the importance of visual content in influencing consumer decisions.

Link-in-Bio Shopping Stats #9: Projected Market Size Growth (2022–2032)

The visual search market is projected to grow from $9.2 billion in 2022 to $46.2 billion by 2032, representing a compound annual growth rate (CAGR) of approximately 17.5%. This remarkable growth reflects the increasing adoption of visual search tools across various industries, including fashion, retail, and e-commerce. As visual search technology continues to evolve, it will become an integral part of the shopping experience, offering users a more intuitive and efficient way to discover products. The rise of link-in-bio tools complements this growth by enabling users to seamlessly access and shop for products directly from social platforms. Brands that capitalize on this shift will be well-positioned to succeed in the expanding digital marketplace.

 

 

Link-in-Bio Shopping Stats #10: Global Visual Searches YoY Growth

Global visual searches have experienced a +70% year-over-year growth, indicating the rapid adoption of visual discovery tools. This statistic highlights the increasing preference for visual search methods over traditional text-based searches. As visual search technology improves and becomes more accessible, consumers are turning to images and videos to find products they like. The growth in visual search activity also reflects the larger trend of social commerce, where platforms like Instagram are facilitating product discovery through both visual content and link-in-bio tools. This surge in growth underscores the importance of staying ahead of this trend to meet evolving consumer preferences.

Link-in-Bio Shopping Stats #11: Use of Visual Search for Clothing Among Users

86% of users who have tried visual search tools use them specifically for clothing discovery, showcasing the popularity of fashion-focused visual search. This statistic is especially important for fashion brands looking to leverage visual search as a key discovery tool. The visual nature of clothing makes it a perfect fit for search by images, allowing users to quickly find similar items based on visual characteristics. As more consumers turn to visual search for fashion, businesses can enhance their product visibility by optimizing their content for image recognition algorithms. This growing reliance on visual search demonstrates the shift in how consumers are discovering and shopping for clothing online.

Link-in-Bio Shopping Stats #12: Google Lens Queries Per Month

Google Lens processes approximately 20 billion queries per month, with a significant portion dedicated to shopping-related searches. Google Lens allows users to take pictures of products and instantly find similar items online, making it a powerful tool for shoppers looking to make quick purchases. This statistic highlights how visual search has become a central part of the e-commerce ecosystem, providing consumers with an efficient way to discover and buy products. As Google continues to improve its Lens technology, it will further integrate e-commerce features, making it an essential tool for digital shoppers. This high volume of queries reflects the increasing importance of image-based search in today’s shopping landscape.

Link-in-Bio Shopping Stats #13: Consumers Who’ve Tried Visual Search at Least Once

36% of consumers have used visual search tools at least once, marking a significant adoption of this technology. This statistic illustrates how visual search is gaining traction, with more consumers experiencing its benefits firsthand. As more e-commerce platforms integrate visual search, the number of users trying these tools is expected to continue growing. Visual search helps reduce friction in the shopping process, enabling consumers to find products based on what they see, rather than relying solely on keywords. This early adoption signals the potential for widespread usage as the technology becomes more refined and accessible.

Link-in-Bio Shopping Stats #14: Increase in Average Order Value (AOV) with Visual Search

E-commerce sites that have integrated visual search have seen an increase of approximately +20% in average order value (AOV). This lift is a testament to the power of visual discovery in enhancing the shopping experience and driving higher-value purchases. When consumers can easily find related products through visual search, they are more likely to purchase additional items, leading to an increase in overall sales. The integration of link-in-bio tools makes this process even smoother by providing direct links to related products. Brands that embrace visual search technology are well-positioned to see both increased engagement and higher revenue per customer.

Link-in-Bio Shopping Stats #15: Forecast for Brand Adoption of Visual Search by 2025

By 2025, approximately 30% of major e-commerce brands are expected to adopt visual search as a core feature of their platforms. This forecast reflects the growing recognition of visual search’s potential to drive sales and enhance the customer experience. As more brands integrate visual search capabilities, the technology will become a standard part of the shopping journey. This trend highlights the increasing need for businesses to stay competitive by offering innovative shopping features that meet consumer demand for convenience and personalization. The integration of visual search into e-commerce platforms will provide a more intuitive shopping experience for users, making it easier to discover products.

 

 

Link-in-Bio Shopping Stats #16: Desire for Faster Research Decisions Using Visual Search Tools

82% of customers want AI and visual tools to speed up their product research process, indicating a strong demand for efficient shopping solutions. This statistic reveals that consumers are looking for tools that make it easier and faster to find what they need. Visual search offers a faster alternative to traditional text-based searches, helping users instantly find products that match their visual preferences. As shopping becomes more mobile and fast-paced, tools that help consumers make quicker decisions will become increasingly valuable. The desire for speed and efficiency underscores the importance of link-in-bio tools, which enable direct access to relevant products with a single click.

Link-in-Bio Shopping Stats #17: Pinterest Visual Language Model Launch

Pinterest has launched a visual language model that translates fashion images into descriptors, allowing users to search for products based on visual cues. This development enhances Pinterest’s role as a platform for visual discovery, particularly in the fashion space. The new tool improves the accuracy of product recommendations, helping users find exactly what they're looking for. As Pinterest continues to refine its visual search capabilities, it will become a go-to platform for consumers looking to explore new fashion trends. This innovation reflects the growing importance of AI and machine learning in the shopping experience.

Link-in-Bio Shopping Stats #18: Zalando’s AI Assistant Deployments

Zalando’s AI assistant has been used by over 500k+ users since its launch, highlighting the growing reliance on AI for personalized shopping experiences. This statistic underscores the impact of AI-driven tools in fashion e-commerce, helping consumers find products that match their preferences. Zalando’s AI assistant allows users to engage with the brand in a more personalized manner, driving higher levels of customer satisfaction and conversion rates. As AI becomes more sophisticated, the role of AI assistants in fashion shopping will only expand. This adoption signals the future of fashion e-commerce, where AI helps curate the shopping experience for each individual user.

Link-in-Bio Shopping Stats #19: Top Retail AI Use Case in 2025

By 2025, product discovery via AI and visual search is expected to be the top use case for AI in retail. This statistic indicates that retailers are increasingly turning to AI to help consumers find products faster and more effectively. The growing emphasis on AI for product discovery reflects a shift in how shopping experiences are evolving, with consumers demanding personalized and relevant recommendations. AI-driven visual search tools are expected to play a key role in meeting these demands, providing users with instant access to products they may be interested in. As the retail landscape becomes more AI-driven, these technologies will continue to shape the future of e-commerce.

Link-in-Bio Shopping Stats #20: Impact of Visual Search on Fashion Discovery

Visual search is expected to drive top fashion discovery trends in the coming years, highlighting its growing role in how consumers find new styles. As fashion retailers increasingly adopt visual search, consumers will be able to explore a wider range of products based on images they find online. This trend is particularly powerful in fashion, where the aesthetic of a product is often the deciding factor in a purchase. With more users discovering fashion products through visual search, this method of discovery is expected to dominate the retail industry. As a result, brands that embrace visual search technology will be well-positioned to capture the attention of fashion-conscious consumers.

Embracing the Future of Link-in-Bio Shopping

As we’ve seen, link-in-bio tools are far from just a passing trend—they’re an integral part of the future of social commerce. From Instagram’s growing role in driving sales to the rise of visual search, it’s clear that these tools are playing a pivotal role in making shopping more accessible and engaging. Whether you’re a brand looking to enhance your online presence or a consumer looking for an easier way to shop, the impact of link-in-bio tools cannot be ignored. With these statistics in mind, businesses and creators alike have a unique opportunity to leverage these tools and create meaningful, direct connections with their audience. The evolution of shopping continues to unfold, and it’s exciting to think about how these tools will shape the future of e-commerce.

SOURCES

https://www.influencers.club/blog/state-of-the-link-in-bio-market 

https://www.businesswire.com/news/home/20240613777136/en/Link-in-Bio-Just-Got-an-Upgrade

https://electroiq.com/stats/instagram-shopping-statistics 

https://predis.ai/resources/instagram-shopping-statistics 

https://sproutsocial.com/insights/instagram-stats 

https://ecommerce-platforms.com/articles/best-link-in-bio-tools

https://rebrandly.com/blog/best-link-in-bio-tools 

https://www.sproutsocial.com/insights/instagram-stats 

https://www.retaildive.com/news/why-link-in-bio-tools-are-the-new-shoppable-links-for-brands/ 

https://www.ecommerceceo.com/instagram-shopping-statistics/