TOP 20 REVIEW CAROUSEL PERFORMANCE STATISTICS 2025
When I first started diving into review carousel performance statistics, I honestly didn’t expect them to tell such a vivid story. It’s like peeling back the layers of an onion—only this onion comes with numbers, insights, and the occasional surprising twist (and thankfully, no tears). From social platforms to e-commerce sites, these stats show exactly how the swipe, scroll, and click behaviors shape the way we interact with reviews. It’s not unlike picking out a pair of socks—you might think you’re just choosing something simple, but the subtle differences in design, color, and texture can completely change your comfort and confidence. In the same way, the design and strategy behind a carousel can make or break its performance.
Top 20 Review Carousel Performance Statistics 2025 (Editor's Choice)
| # | Metric name | statistics |
|---|---|---|
| 1 | Instagram carousel average engagement rate | ≈ 1.92% |
| 2 | Share of Instagram posts that are carousels | ~19% |
| 3 | Engagement when using all 10 carousel slides | ≥ 2.0% engagement |
| 4 | Carousel with mixed images + videos engagement | ≈ 2.33% engagement |
| 5 | “Swipe left” CTA effect on engagement | ~1.83% → ~2.00% (+0.17 pp) |
| 6 | Carousel engagement vs photos & videos (IG) | +22.73% higher |
| 7 | Carousel interactions vs Reels / single images (IG) | +12% vs Reels; 2.14× vs single image |
| 8 | LinkedIn multi-image carousel engagement rate | ≈ 6.60% |
| 9 | Facebook carousel ads conversion rate | ≈ 1.39% CR |
| 10 | Facebook carousel ads ROAS | ≈ 209 ROAS |
| 11 | Facebook carousel ads cost per acquisition | ≈ $15.47 CAC |
| 12 | Homepage/image carousel CTR (web UX) | ~0.16% – 0.65% CTR |
| 13 | Static (non-rotating) carousel clickers | ≈ 1% of visitors |
| 14 | Share of clicks on first slide (non-rotating) | ≈ 84% of clicks |
| 15 | Share of clicks on first slide (auto-rotating) | ≈ 40% of clicks |
| 16 | Swipe-through rate improvement after optimization | ~40% → ~75% STR |
| 17 | CTR uplift from optimized carousel tests | ≈ +50% CTR |
| 18 | Engagement uplift from optimized carousel tests | ≈ +30% engagement |
| 19 | Consumers who read reviews before purchase | ≈ 95% of consumers |
| 20 | Revenue impact per +1 review star | ≈ +5% to +9% revenue |
Top 20 Review Carousel Performance Statistics 2025
Review Carousel Performance Statistics#1 – Instagram Carousel Average Engagement Rate at 1.92%
Instagram carousels achieve an average engagement rate of around 1.92%, making them one of the most effective content formats on the platform. This number surpasses single-image posts and videos, indicating that users interact more with multi-slide posts. The interactive “swipe” element encourages viewers to stay longer and engage with more content. For brands, this presents an opportunity to showcase multiple angles, features, or messages in a single post. Consistently using carousel posts can help maintain higher engagement levels compared to other post types.
Review Carousel Performance Statistics#2 – Share of Instagram Posts That Are Carousels (~19%)
Although Instagram carousels perform well, they only make up about 19% of total posts. This means many brands may be underutilizing this high-performing format. Because they stand out in the feed and often encourage more engagement, there’s room for growth in their usage. A higher adoption rate could lead to more overall impressions and interactions for brands. In short, the low share of carousel content is a missed opportunity for engagement gains.
Review Carousel Performance Statistics#3 – Engagement When Using All 10 Carousel Slides (≥ 2.0%)
Filling all 10 available carousel slides can push engagement rates above 2%. More slides allow for a richer storytelling experience and deeper product showcases. This encourages users to swipe through more content, increasing the likelihood of interaction. However, the extra slides should be meaningful and visually appealing to maintain attention. Done right, using the full capacity of carousel slides can maximize post performance.
Review Carousel Performance Statistics#4 – Mixed Images + Videos Carousels Achieve 2.33% Engagement
Carousels that combine both images and videos outperform those using just one media type, with engagement reaching about 2.33%. This blend keeps audiences more engaged as they encounter different types of content. It caters to various viewing preferences—some prefer quick visuals, while others like dynamic video. Using this format can increase the depth of storytelling in a single post. Brands looking to optimize should experiment with this combination for better results.
Review Carousel Performance Statistics#5 – “Swipe Left” CTA Boosts Engagement (+0.17 pp)
Adding a simple “swipe left” call-to-action can raise engagement from 1.83% to around 2.0%. This prompt directly tells users what action to take, making them more likely to interact. Many brands overlook this step, even though it’s a low-effort improvement. Since only about 5% of carousel posts include it, adopting this tip can give you a competitive edge. The extra engagement can compound over time, improving overall post visibility.
Review Carousel Performance Statistics#6 – Carousels Deliver 22.73% Higher Engagement Than Photos & Videos
Instagram carousels drive about 22.73% more engagement than other post formats. This makes them a clear winner for brands seeking interaction. The ability to showcase multiple visuals and messages in a single post keeps audiences engaged longer. Compared to single-image or video formats, carousels offer more opportunities for interaction. Leveraging this format strategically can significantly boost content performance.
Review Carousel Performance Statistics#7 – Carousels Get 12% More Interactions Than Reels & 2.14× More Than Single Images
Even with the popularity of Reels, carousels still generate about 12% more interactions. Compared to single-image posts, they more than double engagement rates. This suggests that carousels remain a powerful format despite shifting trends. Brands can use them to complement video strategies and diversify content. A balanced approach incorporating both carousels and videos can maximize reach and engagement.
Review Carousel Performance Statistics#8 – LinkedIn Carousel Engagement Rate at 6.60%
On LinkedIn, multi-image carousels achieve an impressive 6.60% engagement rate. This is significantly higher than the average for other content formats on the platform. Carousels work well in professional contexts because they allow detailed storytelling without overwhelming the viewer. They’re especially effective for case studies, product demos, and event recaps. Using this format on LinkedIn can boost both reach and interaction with a professional audience.
Review Carousel Performance Statistics#9 – Facebook Carousel Ads Conversion Rate at 1.39%
Facebook carousel ads achieve a conversion rate of about 1.39%, outperforming static image ads. This makes them a strong choice for advertisers seeking better returns on ad spend. The multi-panel format encourages users to explore multiple offerings in one ad. By showing varied products or features, brands can appeal to different segments in the same campaign. This targeted diversity often leads to more conversions per impression.
Review Carousel Performance Statistics#10 – Facebook Carousel Ads ROAS at 209
Carousel ads on Facebook deliver a return on ad spend (ROAS) of around 209, making them highly profitable. This performance surpasses that of video ads and static images on the platform. The format’s ability to present multiple products increases the chance of a purchase. For e-commerce brands, this can mean higher total sales from the same ad budget. Proper targeting and creative design are key to unlocking this potential.
Review Carousel Performance Statistics#11 – Facebook Carousel Ads CAC at $15.47
The cost per acquisition (CAC) for Facebook carousel ads is about $15.47, lower than image ads. This means brands can acquire customers more cost-effectively using this format. The interactive and varied nature of the ads likely drives better user engagement. Lower CAC allows businesses to reinvest more into advertising or offer better pricing. For budget-conscious advertisers, carousels can be a winning choice.
Review Carousel Performance Statistics#12 – Homepage/Image Carousel CTR at 0.16%–0.65%
Website homepage carousels often have a very low click-through rate, between 0.16% and 0.65%. While visually appealing, they may not be the best driver of direct clicks. Many visitors ignore these rotating banners due to “banner blindness.” However, they can still serve branding and awareness purposes. If used, they should feature compelling visuals and clear CTAs to improve performance.
Review Carousel Performance Statistics#13 – Static Carousels Clicked by ~1% of Visitors
Non-rotating image carousels attract clicks from only about 1% of visitors. This shows that static displays may not be highly engaging. Users may quickly scan past them if they don’t find the content immediately relevant. Brands using this format should test alternative placements or more dynamic visuals. Improving relevance and design can help capture more clicks.
Review Carousel Performance Statistics#14 – 84% of Clicks Go to First Slide (Non-Rotating)
In static carousels, the first slide gets the overwhelming majority—about 84%—of all clicks. This means subsequent slides receive minimal attention. Brands must prioritize key messages, offers, or products in the first position. If the most important content is buried deeper, it’s likely to be missed. This user behavior should guide how you structure carousel content.
Review Carousel Performance Statistics#15 – 40% of Clicks Go to First Slide (Auto-Rotating)
In auto-rotating carousels, the first slide still dominates with about 40% of clicks. Although later slides get more attention than in static formats, the drop-off is still steep. Brands should ensure that each slide has a compelling hook to keep users swiping. Strategic sequencing can improve engagement across the whole carousel. Still, the first slide remains prime real estate.
Review Carousel Performance Statistics#16 – Swipe-Through Rate Improved from 40% to 75% After Optimization
Optimizing carousel design and content can raise swipe-through rates from 40% to 75%. This shows that thoughtful improvements—such as better visuals, captions, and sequencing—can drastically improve engagement. Higher swipe rates mean users are exploring more of your content. This can lead to better brand recall and conversion rates. Consistent testing and iteration are key to sustaining these gains.
Review Carousel Performance Statistics#17 – CTR Increased by 50% After Carousel Optimization
Well-executed carousel optimization efforts can lift click-through rates by around 50%. This might include shortening slide count, refining messaging, or enhancing imagery. A significant CTR boost directly impacts campaign performance and ROI. Small design tweaks can make a big difference in user action. For brands, continual optimization is essential to stay competitive.
Review Carousel Performance Statistics#18 – Engagement Increased by 30% After Carousel Optimization
Improved carousel structure and visual quality can drive a 30% increase in engagement. This includes actions like likes, shares, and comments in addition to clicks. A better user experience encourages interaction with more slides. This reinforces the brand message and builds stronger audience connections. Regularly refreshing carousel creative helps maintain these higher engagement levels.
Review Carousel Performance Statistics#19 – 95% of Consumers Read Reviews Before Purchase
Almost all consumers—about 95%—read reviews before making a purchase decision. This makes integrating reviews into carousels a powerful trust-building tactic. Showcasing positive feedback in a swipeable format can reassure potential buyers. This also aligns with modern buying behavior, where social proof heavily influences choices. Review carousels can therefore directly impact sales outcomes.
Review Carousel Performance Statistics#20 – +5% to +9% Revenue Increase per +1 Review Star
A one-star improvement in average review rating can increase revenue by 5–9%. This underscores the financial impact of managing and showcasing reviews effectively. Using carousels to highlight high ratings and testimonials can help leverage this effect. Potential buyers are more likely to convert when they see positive feedback prominently displayed. Ultimately, review carousels can play a role in both perception and profit.
Why These Stats Matter for Your Carousel Strategy
Looking at all these review carousel performance statistics side by side, it’s clear that small changes can drive big results. Whether it’s optimizing your first slide, mixing media types, or adding a simple “swipe left” prompt, each decision nudges your audience toward more engagement and trust. Just like finding that perfect pair of socks you keep reaching for, the right carousel setup can become a staple in your content strategy—comfortable, reliable, and surprisingly powerful. The key is to experiment, learn from the numbers, and fine-tune your approach until it feels just right. In the end, the stats don’t just tell you what works—they point you toward building experiences that your audience will want to keep coming back to.
Sources
- https://embryo.com/blog/the-data-behind-the-performance-of-carousel-ads/
- https://buffer.com/resources/instagram-carousel/
- https://www.searchenginejournal.com/instagram-carousels/379311/
- https://www.agorapulse.com/blog/instagram-content-creation/instagram-carousel-best-practices-to-make-your-audience-stop-scrolling-and-start-engaging/
- https://www.loomly.com/blog/instagram-carousel
- https://x.com/socialpilot_co/status/1950682098492117024
- https://lebesgue.io/facebook-ads/facebook-carousel-ads-benchmarks-and-performance
- https://medium.com/@Vincentxia77/design-mistake-you-are-still-using-website-carousel-deaf88a719a8
- https://thegood.com/insights/ecommerce-image-carousels/
- https://www.theguardian.com/business/2025/apr/01/please-leave-feedback-how-constant-online-reviews-are-changing-our-brains-and-our-lives