TOP 20 SOCIAL WISHLIST ENGAGEMENT STATISTICS 2025
When I first started looking into social wishlist engagement statistics, I realized just how much our little online habits shape the way we shop, dream, and save for later. It’s almost like building a digital mood board of things we love, whether that’s a sleek jacket, a new gadget, or even quirky socks that somehow end up being everyone’s favorite conversation starter. What makes it even more fascinating is how these simple “save for later” clicks connect with the bigger picture of social media engagement. It’s not just about numbers—it’s about understanding how people interact with the things they want and the communities around them. And honestly, diving into these insights feels like getting a behind-the-scenes look at how trends, desires, and everyday shopping behaviors really unfold.
Top 20 Social Wishlist Engagement Statistics 2025 (Editor’s Choice)
| # | Statistic | Category |
|---|---|---|
| 1 | 5.24B global social media users (63.9% of world) | Usage |
| 2 | Average user active on 6.8 platforms/month | Usage |
| 3 | Daily social media use ~2h 21m | Usage |
| 4 | +206M new users in last year | Growth |
| 5 | 91% access social media via mobile | Mobile |
| 6 | Short-form video generates 2x engagement | Content |
| 7 | 73% use short videos for product research | Behavior |
| 8 | $99B short-video ad revenue (2024) | Advertising |
| 9 | Facebook: 3.07B monthly active users | Platform |
| 10 | Instagram Stories: 500M daily users | Platform |
| 11 | TikTok: 1.69B monthly active users | Platform |
| 12 | LinkedIn ad reach: 12.7% of global population | Advertising |
| 13 | $276.7B global social ad spend in 2025 | Advertising |
| 14 | By 2030, 83% of ad revenue from mobile | Mobile |
| 15 | 48% interact with brands more than 6 months ago | Behavior |
| 16 | 90% rely on social for trend discovery | Behavior |
| 17 | Daily average use dipped to 141 minutes | Usage |
| 18 | 30% of all digital ad spend is social media | Advertising |
| 19 | 73% expect brand responses within 24 hrs | Behavior |
| 20 | 81% make impulse purchases from social; 28% monthly | Behavior |
Top 20 Social Wishlist Engagement Statistics 2025
Social Wishlist Engagement Statistics #1 – 5.24B Global Social Media Users (63.9% Of World)
With 5.24 billion social media users worldwide, engagement opportunities for brands have never been greater. This statistic highlights the massive audience available for both social interactions and wishlist-driven campaigns. When nearly two-thirds of the global population is connected, social wishlists become a natural extension of consumer discovery. Brands can leverage this by integrating shareable wishlist features within social platforms. This reach ensures that wishlist engagement isn’t a niche behavior but a mainstream opportunity.
Social Wishlist Engagement Statistics #2 – Average User Active On 6.8 Platforms/Month
On average, people use almost seven platforms per month, reflecting fragmented yet rich engagement ecosystems. This multi-platform behavior means that social wishlists must be optimized for cross-platform sharing. A wishlist saved on Instagram should seamlessly translate into relevance on TikTok or Facebook. For marketers, it reinforces the importance of omnichannel strategies. Consumers expect consistency wherever they engage.
Social Wishlist Engagement Statistics #3 – Daily Social Media Use ~2h 21m
Spending more than two hours daily on social media gives plenty of exposure time for wishlist nudges. Brands can strategically surface wishlist reminders or related products during these extended usage sessions. The engagement window is long enough to reinforce purchase intent. With shoppers scrolling habitually, wishlist features ensure items remain top-of-mind. This daily habit provides fertile ground for turning engagement into conversions.
Social Wishlist Engagement Statistics #4 – +206M New Users In Last Year
An additional 206 million social media users joined last year, showing continued platform growth. New users bring fresh engagement potential and open more opportunities for wishlist adoption. As new audiences explore, brands can capture their intent early by promoting wishlist functionality. It’s easier to build long-term loyalty when engagement begins at the start of their digital journey. This growth reflects an expanding pool of potential wishlist participants.
Social Wishlist Engagement Statistics #5 – 91% Access Social Media Via Mobile
The dominance of mobile access means wishlist features must be mobile-friendly. Shoppers expect frictionless saving and sharing of items on small screens. Engagement increases when the wishlist process is intuitive on smartphones. Since mobile drives impulse interactions, wishlist items are likely to be revisited quickly. Mobile-first design is essential for maximizing wishlist engagement.
Social Wishlist Engagement Statistics #6 – Short-Form Video Generates 2x Engagement
Short-form videos deliver twice the engagement of longer content, making them a prime wishlist marketing tool. Brands can showcase wishlist items in short, impactful videos. This format boosts visibility and social proof when tied to trending content. Higher engagement on these videos means more shares, saves, and wishlist additions. In 2025, video-first strategies are central to wishlist success.
Social Wishlist Engagement Statistics #7 – 73% Use Short Videos For Product Research
Nearly three-quarters of consumers use short-form video for shopping research. This indicates that wishlist features should integrate closely with video content. When users discover products via video, a quick "add to wishlist" option enhances engagement. It bridges the gap between discovery and action. This connection elevates wishlists from passive storage to active purchase drivers.
Social Wishlist Engagement Statistics #8 – $99B Short-Video Ad Revenue (2024)
The short-video ad market already generates $99 billion annually. This immense ad spend signals how valuable engagement is within video formats. Wishlists can amplify ROI by converting video ad viewers into future purchasers. Linking ads with wishlist save buttons creates ongoing engagement beyond the initial impression. Video and wishlist synergy creates compounding marketing value.
Social Wishlist Engagement Statistics #9 – Facebook: 3.07B Monthly Active Users
Facebook’s 3.07 billion monthly active users make it the largest platform for wishlist engagement. Its wide demographic reach ensures wishlists resonate with all age groups. The platform’s built-in sharing and group features support collaborative wishlist behavior. This scale makes Facebook an ideal place for running wishlist-driven campaigns. Its longevity ensures consistent engagement over time.
Social Wishlist Engagement Statistics #10 – Instagram Stories: 500M Daily Users
Instagram Stories attract 500 million daily users, ideal for showcasing wishlist items in engaging formats. Story stickers, polls, and product tags can drive wishlist additions directly. Interactive features create a sense of urgency to save items. Stories are also easy to share, amplifying wishlist visibility. For fashion and lifestyle brands, this is a powerful engagement channel.
Social Wishlist Engagement Statistics #11 – TikTok: 1.69B Monthly Active Users
TikTok’s 1.69 billion users thrive on trends, making it fertile ground for wishlist-driven engagement. Short, viral content naturally sparks saving behavior. Users often add items they see trending into wishlists for later purchase. TikTok’s algorithm amplifies products quickly, fueling rapid wishlist growth. This platform’s cultural influence magnifies wishlist adoption potential.
Social Wishlist Engagement Statistics #12 – LinkedIn Ad Reach: 12.7% Of Global Population
LinkedIn ads reach 12.7% of the global population, making even professional networks viable for wishlist engagement. B2B or premium product wishlists benefit from exposure here. Professionals can save products or services for later evaluation. Wishlist features can support more considered, long-term buying decisions. Engagement here is slower but often higher in value.
Social Wishlist Engagement Statistics #13 – $276.7B Global Social Ad Spend In 2025
With $276.7 billion spent on social ads in 2025, brands must connect ads to wishlists. Ads that funnel interest into wishlist saves extend their lifecycle. A product seen once in an ad may be bought weeks later through a wishlist reminder. This maximizes ad spend efficiency by creating ongoing engagement. Wishlists make advertising dollars work harder.
Social Wishlist Engagement Statistics #14 – By 2030, 83% Of Ad Revenue From Mobile
By 2030, most social ad revenue will come from mobile, reinforcing the mobile-first nature of wishlists. Ad-to-wishlist integration on mobile ensures seamless conversion. Mobile notifications for wishlist items also boost re-engagement. As spending shifts, brands must prioritize mobile-native wishlist design. This shift underscores the future dominance of mobile-driven engagement.
Social Wishlist Engagement Statistics #15 – 48% Interact With Brands More Than 6 Months Ago
Nearly half of consumers engage with brands more today than six months ago. This rising interaction makes wishlists increasingly relevant. As users engage more, they are more likely to save items for later. Wishlist features can serve as long-term engagement anchors. Growth in interaction strengthens the role of wishlists in brand relationships.
Social Wishlist Engagement Statistics #16 – 90% Rely On Social For Trend Discovery
Nine out of ten consumers depend on social media to discover trends. This reliance boosts the value of wishlist features as trend-following tools. Users save trending items into wishlists before committing to purchase. It creates a behavioral link between discovery and intent. Trend-driven wishlists make engagement both aspirational and actionable.
Social Wishlist Engagement Statistics #17 – Daily Average Use Dipped To 141 Minutes
Although daily use dipped slightly to 141 minutes, it still represents significant exposure time. Brands can still leverage this duration for wishlist reminders. Even with a small decline, social remains central to consumer attention. Wishlists help sustain engagement even as time spent fluctuates. They keep brands present in consumers’ limited attention spans.
Social Wishlist Engagement Statistics #18 – 30% Of All Digital Ad Spend Is Social Media
Social media now takes 30% of total digital ad spend. Brands investing heavily here should ensure wishlists extend campaign impact. Ads that end with “save to wishlist” calls-to-action stretch ROI further. This creates a pipeline from awareness to engagement to purchase. Wishlists are essential for maximizing expensive ad efforts.
Social Wishlist Engagement Statistics #19 – 73% Expect Brand Responses Within 24 Hrs
Consumers increasingly expect quick brand responses, with 73% demanding replies within 24 hours. Wishlist-related queries must be handled with similar urgency. If customers ask about saved products, timely engagement boosts trust. Responsiveness ensures wishlists remain active tools, not forgotten lists. Quick service strengthens the brand-wishlist relationship.
Social Wishlist Engagement Statistics #20 – 81% Make Impulse Purchases From Social; 28% Monthly
A staggering 81% of consumers make impulse social purchases, with 28% doing so monthly. Wishlists act as a bridge between impulse and considered buying. By capturing impulse intent in wishlists, brands keep customers engaged longer. Wishlist notifications can nudge impulse buyers to return. This cycle creates continuous engagement and higher conversions.
Why These Stats Matter To All Of Us
Looking at these social wishlist engagement statistics isn’t just about marketing—it’s about people, habits, and the quiet little rituals of saving something for later. Wishlists reflect aspiration, while social platforms amplify connection, and together they shape how we interact with brands and each other. For me, it feels like proof that behind every click and save, there’s a story—sometimes practical, sometimes playful, sometimes as simple as bookmarking a pair of socks for a rainy day. These numbers give us the roadmap, but the real beauty is in the human side of engagement. And that’s what makes these stats more than data—they’re a reflection of us.
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