When I first started exploring the world of social commerce, I didn’t realize how much the community itself was shaping what we buy and how we style ourselves. That’s exactly why I put together these styled by community feature usage statistics—because they don’t just tell us about numbers, they tell us about people like you and me, sharing what works, what looks good, and what we trust. Honestly, I think of it the same way I think about picking out my favorite pair of socks: it’s often the small, authentic details that make the biggest difference. Whether it’s TikTok trends, Instagram tags, or a friend recommending something on Snapchat, these community-driven stats prove that shopping is no longer a solo act—it’s become a shared experience. And for me, that makes the whole process more fun, more human, and definitely more real.
Top 20 Styled By Community Feature Usage Statistics 2025 (Editor’s Choice)
| # | Statistics Metric | Key Insights |
|---|---|---|
| 1 | 103.9% higher conversion | Shoppers convert at double the rate when interacting with UGC visuals on product pages. |
| 2 | 177.2% lift in conversion | Engaging with product Q&A boosts purchase likelihood dramatically. |
| 3 | 108.6% lift in conversion | Ratings and reviews significantly increase trust and buying decisions. |
| 4 | 99% check visuals | Almost all consumers seek shopper-submitted images/videos before buying. |
| 5 | 68.1% TikTok Shop GMV share | In Feb 2024, TikTok Shop dominated U.S. social commerce. |
| 6 | 37% U.S. adults purchased via TikTok | Average order value reached $59, reflecting mainstream adoption. |
| 7 | 46.8M Instagram buyers | Active social commerce participants in the U.S. in 2024. |
| 8 | 130M monthly product tag taps | Instagram users actively explore shoppable tags. |
| 9 | 61% discovery via Instagram | Majority rely on Instagram for next purchase inspiration. |
| 10 | 90%+ discovery on YouTube | Most users encounter new products/brands through YouTube videos. |
| 11 | 85% Pinners bought from Pins | Pinterest inspires direct product purchases. |
| 12 | 5× higher intent with AR Pins | Augmented reality drives strong shopping engagement on Pinterest. |
| 13 | 250M+ AR lens users on Snapchat | Snapchatters used AR shopping lenses over 5 billion times in one year. |
| 14 | 1.5× higher trust in friends/family | Snapchat users prioritize peer recommendations over influencers. |
| 15 | Up to 30% livestream conversion | Live shopping converts nearly 10× more than traditional e-commerce. |
| 16 | $5B+ sales via LTK creators | LikeToKnowIt drove billions in sales, with items purchased every second. |
| 17 | 110.4M U.S. social buyers | Represents ~42% of U.S. internet users engaged in social commerce. |
| 18 | $100B+ U.S. sales forecast 2025 | Social commerce is expected to surpass the $100 billion mark next year. |
| 19 | 73% Reddit users trust recs | Community discussions drive direct consumer actions. |
| 20 | Up to 300% conversion lift | Engaging with social/visual content from communities drives massive sales increases. |
Top 20 Styled By Community Feature Usage Statistics 2025
Styled By Community Feature Usage Statistics #1 – 103.9% Higher Conversion with UGC Visuals
User-generated content (UGC) plays a pivotal role in consumer trust, with visuals driving conversion rates up by 103.9%. When shoppers see authentic images or videos from real buyers, they feel more confident in making a purchase. This authentic content bridges the gap between brand promises and real-world product performance. The significant lift highlights how visual storytelling outweighs polished brand imagery in persuasion. As a result, UGC visuals have become a must-have in any community-driven shopping experience.
Styled By Community Feature Usage Statistics #2 – 177.2% Lift in Conversion Through Product Q&A
Product Q&A fosters transparency and empowers shoppers to make informed choices, boosting conversion rates by 177.2%. Community members answering real questions reduces uncertainty for potential buyers. This back-and-forth builds credibility and encourages hesitant shoppers to proceed with purchases. The interaction also drives deeper engagement between brands and their communities. Ultimately, Q&A sections transform curiosity into confidence, fueling stronger sales outcomes.
Styled By Community Feature Usage Statistics #3 – 108.6% Lift in Conversion from Ratings & Reviews
Ratings and reviews deliver a 108.6% lift in conversions, showing how crucial feedback is in community-driven commerce. Shoppers rely on honest reviews to validate the quality of products. These insights build trust by reflecting collective community experiences. Reviews also influence SEO rankings, making products more discoverable online. In essence, reviews create a cycle of credibility that boosts long-term customer loyalty.
Styled By Community Feature Usage Statistics #4 – 99% of Consumers Check Visuals Before Buying
Nearly all consumers—99%—look for shopper-submitted visuals before making a purchase. Community-sourced photos provide authenticity that brand photography often lacks. This habit shows how critical visual trust has become in the buyer journey. Platforms enabling visual contributions stand out in competitive markets. As visual content continues to dominate, brands that prioritize UGC imagery will remain more relatable.
Styled By Community Feature Usage Statistics #5 – TikTok Shop Captures 68.1% U.S. GMV Share
TikTok Shop’s capture of 68.1% U.S. social commerce GMV in February 2024 illustrates its dominance. Community-driven content combined with integrated shopping creates a powerful loop. Short-form videos double as discovery and conversion tools, blurring entertainment with commerce. The community aspect of TikTok encourages organic engagement around products. This statistic signals how TikTok has become a cornerstone in social shopping ecosystems.

Styled By Community Feature Usage Statistics #6 – 37% of U.S. Adults Purchased via TikTok Shop
More than a third of U.S. adults, or 37%, have purchased on TikTok Shop with an average order value of $59. This reflects TikTok’s transition from an entertainment app to a commerce powerhouse. Community creators showcase products in everyday contexts, making them relatable and trustworthy. The modest average order value suggests frequent, impulse-friendly purchases. TikTok’s blend of trust and accessibility underscores why community shopping thrives here.
Styled By Community Feature Usage Statistics #7 – 46.8M Instagram Buyers in 2024
Instagram’s 46.8 million U.S. buyers showcase the platform’s social commerce strength. Community-driven shopping thrives because users trust influencers, friends, and peers on the app. Instagram’s interactive features like Reels and Stories amplify discovery opportunities. These features help convert casual browsing into actual purchases. This number solidifies Instagram as one of the leading community-styled shopping channels.
Styled By Community Feature Usage Statistics #8 – 130M Monthly Product Tag Taps on Instagram
Instagram users tap product tags 130 million times every month, showing active engagement. Product tags make community-styled shopping seamless by connecting visuals directly to purchase links. This feature allows brands to integrate commerce into authentic user experiences. Consumers discover products naturally through influencers, peers, and style communities. These tags have become the digital version of window shopping in the social age.
Styled By Community Feature Usage Statistics #9 – 61% of Social Users Discover Purchases on Instagram
About 61% of social users turn to Instagram to discover their next purchase. Instagram’s visual-first format enhances inspiration and drives spontaneous shopping. Community creators play a major role in guiding style and purchase decisions. This stat highlights how Instagram influences both brand discovery and personal style. It underscores Instagram’s position as both a fashion hub and a shopping platform.
Styled By Community Feature Usage Statistics #10 – 90%+ Product Discovery on YouTube
More than 90% of people say they discover new brands or products on YouTube. Community-driven reviews and unboxing videos dominate consumer decision-making. Long-form and authentic video content build higher trust compared to ads. The sheer variety of creators makes discovery inclusive and relatable. This makes YouTube one of the most influential community styling platforms globally.

Styled By Community Feature Usage Statistics #11 – 85% of Pinners Buy from Pinterest Pins
Pinterest inspires 85% of weekly users to purchase based on branded Pins. Community curation of looks and boards drives intent. Users often arrive on Pinterest specifically to shop or find inspiration. Its search-like behavior makes it more purchase-focused compared to other platforms. This strong link between inspiration and action highlights community-driven styling at its best.
Styled By Community Feature Usage Statistics #12 – 5× Higher Purchase Intent with AR Pins
Augmented reality Pins drive five times higher purchase intent compared to regular Pins. Interactive experiences give shoppers confidence in their styling decisions. Trying items virtually helps bridge online-offline shopping gaps. Community engagement through AR creates fun and memorable shopping moments. This statistic signals AR’s growing role in fashion and styling innovation.
Styled By Community Feature Usage Statistics #13 – 250M+ AR Lens Users on Snapchat
Snapchat reports over 250 million users engaging with AR shopping lenses more than five billion times in a year. These immersive experiences turn community interaction into purchase behavior. Lenses encourage friends to style together in real time. The massive volume demonstrates the blend of entertainment and commerce. Snapchat’s community roots make AR styling both playful and profitable.
Styled By Community Feature Usage Statistics #14 – 1.5× Higher Trust in Friends & Family Recommendations
On Snapchat, users trust recommendations from friends and family 1.5 times more than influencer endorsements. This stat emphasizes the power of personal networks in commerce. Styling decisions often rely on trusted community feedback. It also reveals a shift from influencer-led to peer-led authenticity. For brands, fostering peer sharing is becoming more effective than influencer deals.
Styled By Community Feature Usage Statistics #15 – Up to 30% Conversion in Livestream Shopping
Livestream shopping converts up to 30% of viewers, nearly 10× higher than regular e-commerce. Community interaction during streams fuels excitement and urgency. Real-time Q&A mimics in-store experiences virtually. Hosts create trust by demonstrating products authentically. This statistic shows how community-driven engagement directly fuels faster conversions.

Styled By Community Feature Usage Statistics #16 – $5B+ Sales Through LTK Creators
LikeToKnowIt (LTK) creators drove over $5 billion in sales in 2024. Items on the platform were shopped every single second. Community influencers play a central role in connecting style trends to purchase decisions. The platform’s curated shopping format empowers niche creators. This underscores the financial strength of creator-led commerce ecosystems.
Styled By Community Feature Usage Statistics #17 – 110.4M Social Buyers in the U.S.
The U.S. had 110.4 million social buyers in 2024, representing 42% of internet users. This indicates social shopping has moved into mainstream adoption. Community platforms are no longer side channels but core retail drivers. Peer recommendations and shoppable content fuel this growth. It proves that styling by community has become a dominant retail model.
Styled By Community Feature Usage Statistics #18 – U.S. Social Commerce Sales Forecast to Exceed $100B in 2025
Social commerce sales in the U.S. are expected to surpass $100 billion by 2025. This growth is fueled by community-driven platforms like TikTok, Instagram, and Pinterest. Shoppers increasingly value authenticity and peer-led validation. The forecast shows social shopping is not just a trend but a retail revolution. Brands investing in community styling features will benefit from this massive growth.
Styled By Community Feature Usage Statistics #19 – 73% of Reddit Users Follow Recommendations
Reddit users report that 73% follow product recommendations they encounter on the platform. Community forums act as trusted spaces for honest advice. Styling-related subreddits provide peer validation similar to traditional word of mouth. This high trust level reflects Reddit’s reputation for authenticity. Community-driven discussions directly convert into consumer behavior.
Styled By Community Feature Usage Statistics #20 – Up to 300% Conversion Lift from Social Content
Engaging with community-collected social content can lift conversion by up to 300%. Shoppers are highly influenced by seeing products styled by real people. This demonstrates the value of integrating community posts into retail experiences. Authenticity in styling visuals builds credibility faster than brand campaigns. The enormous lift highlights the unmatched power of styled-by-community engagement.

A Personal Takeaway on Styled By Community Feature Usage Statistics
Looking through all these insights, I can’t help but feel that we’re witnessing a shift in how trust is built online. I’ve personally found myself buying something just because a friend styled it or because I saw it in an authentic post, and it feels less like being marketed to and more like being part of a conversation. These stats confirm what my gut already knew—community power is at the heart of modern shopping. To me, it’s comforting to know that we’re leaning more on each other than on polished ads, and I think that’s something worth celebrating. After all, shopping is more enjoyable when it feels like a shared journey, and I wouldn’t trade that sense of connection for anything.
SOURCES
- https://everyonesocial.com/blog/user-generated-content-statistics/
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