Alibaba Group, one of the world's largest and most influential e-commerce and technology companies, has consistently demonstrated its ability to redefine the digital economy. Founded in 1999 in Hangzhou, China, by Jack Ma and his team, Alibaba started as a small online marketplace connecting Chinese manufacturers with global buyers. Over the years, it has grown into a global powerhouse spanning e-commerce, cloud computing, digital payments, logistics, and entertainment. Its innovative approach to business has not only transformed the retail landscape but also set benchmarks for how technology can drive growth, efficiency, and customer engagement.
This collection of key statistics about Alibaba highlights the company's extraordinary impact, from its staggering annual revenue to its dominance in mobile user engagement and cloud computing. These numbers are not just milestones but also indicators of the company’s strategic priorities and its potential to shape the future of global commerce. As Alibaba continues to navigate challenges like regulatory pressures, intensifying competition, and shifting consumer behaviors, its performance in these key areas will determine how it maintains its position as a leader in the digital economy.
Alibaba Statistics 2025 (Editor's Choice)
Here are 20 key statistics about Alibaba Group:
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Annual Revenue (2024): Alibaba reported a revenue of approximately 941.17 billion yuan (about $130.35 billion) for the fiscal year ending March 31, 2024.
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Net Income (2024): The company's net income for the same period was around 65.57 billion yuan.
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Market Value (2023): As of 2023, Alibaba's market value declined to $216.6 billion, nearly 80% less than its peak.
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Annual Active Consumers in China (Q1 2022): In the first quarter of 2022, Alibaba had 903 million annual active consumers in China, up from 882 million in the previous quarter.
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Employee Count (2023): As of 2023, Alibaba employed approximately 204,891 people.
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Price-to-Sales Ratio: The company's price-to-sales ratio is 1.61.
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Enterprise Value to EBITDA Ratio: Alibaba has an enterprise value to EBITDA ratio of 8.37.
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Singles' Day Sales (2017): On Singles' Day in 2017, Alibaba's platforms, Tmall and Taobao, achieved sales of over $25.4 billion.
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Global Website Ranking (2021): In 2021, Taobao was ranked as the eighth most-visited website globally.
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Founding Year: Alibaba was founded on June 28, 1999, in Hangzhou, Zhejiang, China.
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Initial Public Offering (2014): On September 19, 2014, Alibaba's IPO on the New York Stock Exchange raised $25 billion, marking the largest IPO in history at that time.
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Global Brand Valuation (2022): As of 2022, Alibaba was ranked as the ninth-highest global brand in terms of valuation.
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Cloud Computing Revenue Growth (Q2 2024): In the second quarter of 2024, Alibaba's cloud intelligence division reported a 7% revenue increase to 29.61 billion yuan.
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International E-commerce Revenue Growth (Q2 2024): The company's international e-commerce segment grew by 29% to 31.67 billion yuan in the same quarter.
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Net Income Increase (Q2 2024): Alibaba's net income rose by 58% to 43.9 billion yuan in the second quarter of 2024.
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Global Reach: Alibaba operates in over 200 countries, connecting millions of buyers and suppliers.
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Mobile Monthly Active Users (June 2024): As of June 2024, Alibaba's China retail marketplaces had 939 million mobile monthly active users.
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Gross Merchandise Volume (2020): In 2020, Alibaba's online sales and profits surpassed all U.S. retailers (including Walmart, Amazon, and eBay) combined.
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Ant Financial Valuation (2020): In 2020, Alibaba's fintech arm, Ant Financial, was valued at $150 billion, making it the world's most valuable fintech company at that time.
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Global Employee Count (2024): By 2024, Alibaba's global workforce had grown to over 250,000 employees.

Alibaba Statistics 2025 and Future Implications
Alibaba Statistics #1. Annual Revenue (2024)
Alibaba’s 2024 revenue of approximately 941.17 billion yuan ($130.35 billion) demonstrates its leadership in the global e-commerce and digital marketplace. This growth underscores the company’s ability to adapt and innovate despite challenging economic conditions in China. Moving forward, Alibaba's revenue growth suggests opportunities in untapped international markets and investments in emerging technologies like AI and blockchain for logistics and customer personalization. However, competition from domestic rivals like JD.com and Pinduoduo, as well as regulatory hurdles, could pressure its growth. Expansion into international e-commerce and strengthening cloud computing services will likely be critical to maintaining its revenue trajectory.
Alibaba Statistics #2. Net Income (2024)
With a net income of 65.57 billion yuan in 2024, Alibaba has showcased its capacity to generate robust profits despite macroeconomic and regulatory challenges. This profitability highlights the success of its diversified business model, including cloud computing, logistics, and digital entertainment. In the future, profitability may hinge on expanding higher-margin businesses such as cloud services and international operations. Increasing regulatory scrutiny in China and geopolitical tensions, however, could pose challenges to maintaining current profit levels. Diversification beyond traditional e-commerce into sectors like AI-powered SaaS solutions may be a key driver for sustained income growth.
Alibaba Statistics #3. Market Value (2023)
Alibaba's market value dropped to $216.6 billion in 2023, reflecting significant declines from its peak valuation. This sharp reduction highlights investor concerns over tightening regulations in China and increased competition in the e-commerce space. Looking ahead, rebuilding investor confidence will likely require demonstrating consistent revenue growth, global market expansion, and resilience to geopolitical risks. The company’s investment in AI and its cloud computing division could offer avenues for long-term value creation. Strategic pivots to international markets may also help offset risks tied to the Chinese regulatory environment.
Alibaba Statistics #4. Annual Active Consumers in China (Q1 2022)
Alibaba’s 903 million active consumers in China in Q1 2022 underline its dominance in the domestic e-commerce market. This growth signifies the strong appeal of its platforms like Taobao and Tmall among Chinese consumers. Future growth opportunities may include increasing rural penetration, leveraging AI for personalized shopping experiences, and expanding into adjacent industries like groceries and health services. However, the Chinese market is approaching saturation, and further growth may require diversification into international markets. Enhanced customer retention strategies and loyalty programs could help maintain its lead in the domestic space.
Alibaba Statistics #5. Employee Count (2023)
As of 2023, Alibaba employed 204,891 people, reflecting its massive scale across various industries like logistics, technology, and retail. This workforce also signals the company’s role as a major employer in China and globally. Looking ahead, workforce reductions or reskilling could be necessary as automation and AI continue transforming industries. Investing in upskilling employees for roles in cloud computing, AI, and global operations will likely help Alibaba maintain its competitive edge. Moreover, as it expands internationally, recruitment in local markets could enhance its global footprint.
Alibaba Statistics #6. Price-to-Sales Ratio (2023)
With a price-to-sales ratio of 1.61 in 2023, Alibaba appears undervalued compared to its historical valuation and peers in the tech sector. This low ratio may reflect investor skepticism regarding the company’s regulatory risks and future growth potential. Moving forward, Alibaba must work to rebuild confidence through transparent communication about its strategy and sustained revenue growth. Improving investor sentiment will depend on performance in high-growth areas like cloud computing, AI, and international e-commerce. Strong financial performance coupled with innovation in its core businesses could drive a recovery in its valuation.
Alibaba Statistics #7. Enterprise Value to EBITDA Ratio (2023)
Alibaba’s enterprise value to EBITDA ratio of 8.37 highlights the efficiency of its operations and profitability compared to its valuation. This ratio suggests potential undervaluation given the company’s diversified revenue streams and growth in high-margin businesses like cloud services. Future growth in EBITDA will likely stem from scaling international operations and expanding its presence in industries like financial services and logistics. However, navigating regulatory and competitive challenges will be critical to maintaining operational efficiency. Investments in automation and AI-driven business optimization could also enhance EBITDA margins over time.
Alibaba Statistics #8. Singles' Day Sales (2017)
Alibaba’s Singles' Day sales in 2017 reached a record $25.4 billion, cementing it as the world’s largest online shopping event. This milestone reflects Alibaba’s ability to drive consumer spending through innovative campaigns and seamless digital infrastructure. In the future, Singles' Day could evolve further with enhanced AR/VR shopping experiences and integration of global brands to appeal to international customers. Rising competition from domestic platforms and shifting consumer preferences may require Alibaba to continuously innovate its promotional strategies. Strengthening logistics capabilities to handle the massive demand during such events will also be crucial.

Alibaba Statistics #9. Global Website Ranking (2021)
Taobao’s ranking as the eighth most-visited website globally in 2021 highlights its immense digital reach and appeal. This ranking reflects the platform’s popularity in China and its gradual penetration into international markets. Moving forward, enhancing user experiences with features like live shopping and personalized recommendations could sustain its position. Expanding the international availability of Taobao may also provide a competitive edge over platforms like Amazon. Investments in multi-language support and region-specific advertising could drive greater global traffic and user engagement.
Alibaba Statistics #10. Founding Year (1999)
Founded in 1999, Alibaba has grown from a small startup in Hangzhou to one of the world’s largest e-commerce giants. Its success story reflects the potential of innovation-driven growth in the digital economy. As it celebrates its 25th anniversary in 2024, Alibaba is poised to further redefine online commerce and technology. The company’s evolution highlights the importance of continually adapting to market changes and embracing new technologies. Moving forward, Alibaba’s journey serves as a blueprint for businesses aiming to achieve global scale through digital transformation.
Alibaba Statistics #11. Initial Public Offering (2014)
Alibaba’s IPO in 2014 raised $25 billion, setting a record as the largest IPO in history. This event underscored the global demand for Chinese tech companies and Alibaba’s appeal as a dominant e-commerce player. The IPO proceeds enabled Alibaba to expand into cloud computing, logistics, and entertainment. In the future, Alibaba could leverage its global investor base for further capital raises to fund expansion into emerging markets. Regulatory scrutiny on U.S.-listed Chinese firms may push Alibaba to explore secondary listings in other financial hubs like Hong Kong.
Alibaba Statistics #12. Global Brand Valuation (2022)
Ranked as the ninth most valuable global brand in 2022, Alibaba demonstrates strong brand equity built on trust and innovation. This valuation highlights its success in creating a global identity beyond China. In the future, sustaining brand value will require maintaining high standards of customer satisfaction and delivering innovative solutions. Expanding into sustainability initiatives and showcasing corporate responsibility may also strengthen its brand globally. As geopolitical challenges persist, Alibaba’s ability to position itself as a neutral, customer-centric company will be critical.
Alibaba Statistics #13. Cloud Computing Revenue Growth (Q2 2024)
Alibaba’s 7% increase in cloud computing revenue to 29.61 billion yuan in Q2 2024 underscores its growing role as a cloud services provider. The cloud division represents a key growth area for Alibaba as global demand for digital transformation accelerates. Future growth could stem from expanding into underserved international markets and offering specialized solutions for industries like healthcare and finance. Enhancing data security and compliance with global regulations will be critical to gaining customer trust. Competitors like Amazon AWS and Microsoft Azure may push Alibaba to innovate further.
Alibaba Statistics #14. International E-commerce Revenue Growth (Q2 2024)
Alibaba’s 29% growth in international e-commerce revenue to 31.67 billion yuan signals its success in expanding beyond China. This growth highlights the increasing appeal of platforms like Lazada and AliExpress in markets like Southeast Asia and Europe. In the future, focusing on localization, faster delivery times, and better customer service will be essential for sustaining growth. Building partnerships with local businesses and influencers could further strengthen its position. This expansion also reduces reliance on the Chinese market, diversifying revenue streams and mitigating risks.
Alibaba Statistics #15. Net Income Increase (Q2 2024)
The 58% jump in Alibaba’s net income to 43.9 billion yuan in Q2 2024 reflects improved operational efficiency and cost management. This growth signals the success of Alibaba’s focus on higher-margin businesses such as cloud computing and advertising. Future profitability may depend on balancing investments in innovation with maintaining strong margins. Expanding into emerging markets and exploring synergies between its various businesses could fuel further income growth. Addressing regulatory risks in China and fostering investor confidence will be key to sustaining this momentum.

Alibaba Statistics #16. Global Reach
Alibaba’s operations in over 200 countries highlight its massive global footprint and influence in connecting buyers and suppliers worldwide. This reach underscores its role as a key player in global trade, especially through platforms like AliExpress and Alibaba.com. In the future, Alibaba’s focus on global expansion will likely target emerging markets in Africa, South America, and Southeast Asia, where e-commerce adoption is growing. Strengthening logistics infrastructure and tailoring platforms to local preferences will be essential for sustained success. Additionally, geopolitical challenges and competition from global rivals like Amazon may require Alibaba to adopt localized strategies to maintain its competitive edge.
Alibaba Statistics #17. Mobile Monthly Active Users (June 2024)
Alibaba’s China retail marketplaces had 939 million mobile monthly active users as of June 2024, showcasing its dominance in mobile-first e-commerce. This statistic reflects the success of its mobile platforms like Taobao and Tmall in driving user engagement. Moving forward, Alibaba’s ability to grow and retain its user base may depend on providing cutting-edge mobile shopping experiences, such as AI-powered product recommendations and live-streaming e-commerce. As mobile penetration increases globally, Alibaba could also focus on replicating its mobile strategies in international markets. Continued investment in app optimization and mobile payment solutions like Alipay will be vital for long-term success.
Alibaba Statistics #18. Gross Merchandise Volume (2020)
In 2020, Alibaba’s online sales and profits surpassed those of all U.S. retailers combined, including Amazon, Walmart, and eBay, highlighting its unprecedented dominance in e-commerce. This statistic underscores Alibaba’s ability to capture market share through its comprehensive ecosystem of platforms. For the future, Alibaba’s gross merchandise volume (GMV) growth could be driven by diversification into new categories like groceries, luxury goods, and healthcare. Expanding its ecosystem to include more services, such as buy-now-pay-later financing, could further boost GMV. However, geopolitical tensions and regulatory risks could limit its ability to scale globally at the same pace.
Alibaba Statistics #19. Ant Financial Valuation (2020)
In 2020, Ant Financial (now Ant Group), Alibaba’s fintech arm, was valued at $150 billion, making it the most valuable fintech company globally at the time. This valuation highlights the success of Alipay and other financial services offered by Ant Group. Future opportunities for Ant Group include expanding its digital payment systems into emerging markets, providing small business financing, and exploring blockchain-based financial solutions. However, tighter regulatory scrutiny from Chinese authorities has curtailed some of its ambitions, such as its shelved IPO. Balancing innovation with regulatory compliance will be critical to sustaining growth and maintaining its leadership in the fintech space.
Alibaba Statistics #20. Global Employee Count (2024)
By 2024, Alibaba’s global workforce had grown to over 250,000 employees, reflecting its scale across e-commerce, cloud computing, logistics, and other sectors. This large workforce demonstrates the company’s ability to support its expansive global operations. In the future, Alibaba may face challenges related to workforce management, especially as automation and AI begin to replace certain operational roles. Investing in employee reskilling and focusing on building a tech-savvy workforce will be critical for long-term growth. Moreover, as Alibaba continues to expand internationally, recruiting diverse talent from local markets will strengthen its ability to compete globally.
Conclusion
Alibaba’s journey from a modest online marketplace to a global tech and e-commerce powerhouse is a testament to its innovative vision and adaptability in an ever-changing digital landscape. The company’s impressive statistics—spanning revenue, active users, international reach, and technological advancements—reflect its profound impact on global commerce and its ability to remain a dominant force despite economic and regulatory challenges. From its record-breaking Singles’ Day sales to its growing presence in cloud computing and fintech, Alibaba continues to set new benchmarks for success.
As the company looks toward the future, its ability to expand into untapped international markets, invest in cutting-edge technologies, and adapt to evolving consumer behaviors will be critical. However, navigating geopolitical tensions and increasing competition from both domestic and global players will require strategic innovation and agility. Alibaba’s numbers not only tell a story of success but also hint at immense opportunities for further growth, making it a key player to watch in shaping the future of global trade, technology, and e-commerce.
Sources:
- https://www.statista.com/statistics/225614/net-revenue-of-alibaba/
- https://www.statista.com/topics/2187/alibaba-group/
- https://www.go-globe.com/alibaba-in-numbers-statistics-and-trends/
- https://www.tradingview.com/symbols/NYSE-BABA/financials-statistics-and-ratios/
- https://en.wikipedia.org/wiki/Singles%27_Day
- https://en.wikipedia.org/wiki/Taobao
- https://www.thetimes.co.uk/article/alibaba-misses-revenue-target-as-chinese-economy-slows-tcxlsvb88
- https://en.wikipedia.org/wiki/Alibaba_Group