TOP 20 AUGMENTED REALITY SHOPPING IN FASHION STATISTICS 2025

When I first used AR to virtually try on a pair of patterned socks, I’ll admit—I was skeptical. But the instant visualization made me feel oddly sure, even excited, about hitting that checkout button. And I’m clearly not alone. These augmented reality shopping in fashion statistics reveal just how widespread—and impactful—this tech has become. From reducing return rates to driving bigger orders, AR is quietly reshaping how we shop for everything from trench coats to, yes, even socks.

 

Top 20 Augmented Reality Shopping in Fashion Statistics 2025 (Editor's Choice)

Top 20 Augmented Reality Shopping in Fashion Statistics 2025

Augmented Reality Shopping in Fashion Statistics#1 – 72% of Luxury Fashion Consumers in the UK Expect Increased AR Use

A recent survey revealed that 72% of luxury fashion consumers in the UK expect to use augmented reality more often in the coming 1–3 years. This demonstrates a shift in consumer behavior toward more immersive and convenient digital experiences. Shoppers in this segment place high value on personalization, innovation, and tech-savvy retail experiences. The fashion industry, especially luxury, is increasingly adopting AR features to meet this rising demand. Brands ignoring AR risk losing relevance with a high-expectation audience.

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Augmented Reality Shopping in Fashion Statistics#2 – 61% of Shoppers Prefer Retailers That Offer AR

Globally, 61% of consumers say they prefer retailers that provide AR shopping experiences. This highlights the power of AR to attract and retain customers by enhancing product interaction. Shoppers feel more confident in their purchases when they can virtually try on or view items in 3D. This preference is especially strong among Gen Z and Millennials. Brands that prioritize AR experiences are gaining competitive advantage in digital commerce.

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Augmented Reality Shopping in Fashion Statistics#3 – 71% Would Shop More with AR Apps

A staggering 71% of consumers say they would shop more frequently if retailers implemented AR-powered apps. These tools help bridge the physical gap in online shopping by offering visual confirmation of product fit, color, and appeal. It creates a hybrid experience that replicates in-store interactions digitally. This stat emphasizes the revenue-driving potential of AR integrations. For e-commerce platforms, AR isn’t just a gimmick—it’s a conversion tool.

 

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Augmented Reality Shopping in Fashion Statistics#4 – 40% Are Willing to Pay More After AR Try-Ons

According to multiple reports, 40% of shoppers are willing to pay a premium after virtually trying on fashion products using AR. The tech helps reduce doubts about sizing, appearance, and compatibility. As confidence in products increases, consumers are more open to higher price tags. This trend is especially strong in categories like accessories, eyewear, and footwear. It’s a win-win for both brand perception and profitability.

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Augmented Reality Shopping in Fashion Statistics#5 – AR Try-Ons Cut Return Rates by 25–40%

Fashion retailers leveraging AR-powered try-ons have reported return rate reductions between 25–40%. When customers virtually try items before purchasing, they’re less likely to return due to mismatched expectations. This decreases logistical costs, improves sustainability, and enhances customer satisfaction. Returns have long plagued online fashion retailers, so this is a major breakthrough. AR effectively solves one of e-commerce’s biggest pain points.

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Augmented Reality Shopping in Fashion Statistics#6 – 55% of All AR Use Is in B2C Retail

In 2024, 55% of global AR applications are found in B2C retail, with fashion being a key contributor. This underscores the dominant role of consumer-facing industries in shaping AR adoption. From virtual fitting rooms to interactive catalogs, retail continues to pioneer practical AR use cases. Fashion brands are among the most innovative adopters. The technology is no longer experimental—it’s central to modern retail strategies.

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Augmented Reality Shopping in Fashion Statistics#7 – AR Can Boost Transaction Volume by 4%

Brands that utilize AR in their shopping experiences have seen an average 4% increase in gross transaction volume (GTV). This growth stems from higher engagement, longer browsing sessions, and more informed buying decisions. AR nudges users further down the purchase funnel. Though it may seem small, a 4% lift at scale is financially significant. For fashion e-commerce, every point matters in an increasingly competitive space.

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Augmented Reality Shopping in Fashion Statistics#8 – 56% of Retailers Plan AR/VR Investment by 2025

As of 2024, 56% of global retailers report intentions to invest in AR or VR within the next year. The fashion sector is among the most proactive, thanks to strong ROI from AR implementation. Retailers now recognize that immersive technologies are not optional. With consumer interest at an all-time high, early adopters are already reaping loyalty and engagement benefits. Future-focused brands are budgeting for these tools now.

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Augmented Reality Shopping in Fashion Statistics#9 – AR Shopping Market to Grow from $6.1B (2024) to $24.5B (2029)

The global AR shopping market is projected to expand from USD 6.11 billion in 2024 to USD 24.5 billion by 2029. This growth represents a CAGR of around 32%, reflecting the explosive demand for immersive retail experiences. Fashion brands, in particular, will be significant contributors to this expansion. As technology matures, implementation becomes more cost-effective and scalable. This stat reflects both opportunity and urgency for retailers.

 

 

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Augmented Reality Shopping in Fashion Statistics#10 – AR Market to Hit $87.3B by 2025

The total AR market is expected to surpass USD 87.3 billion by 2025, showing how far the technology has come in just a few years. While fashion is a key sub-sector, AR is also expanding across education, healthcare, and entertainment. Still, fashion applications remain one of the most commercially successful. This projection serves as a wake-up call for fashion retailers still on the sidelines. AR is no longer “emerging”—it’s here and thriving.

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Augmented Reality Shopping in Fashion Statistics#11 – Immersive Fashion Growing 23% YoY

The immersive fashion segment, which includes AR, VR, and 3D applications, is growing at a compound annual rate of 23%. That means more brands are embracing virtual catwalks, AR dressing rooms, and digital-first campaigns. With digital wearables and metaverse integrations on the rise, immersive fashion is becoming mainstream. Consumers increasingly expect innovation in how fashion is experienced. AR plays a pivotal role in meeting these expectations.

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Augmented Reality Shopping in Fashion Statistics#12 – Global AR Shopping to Exceed $50B by 2025

Across categories, AR shopping is projected to exceed $50 billion globally by the end of 2025. This includes all forms of AR use in e-commerce and retail. Fashion is at the forefront, alongside furniture, beauty, and electronics. With mobile AR adoption and 5G rollout accelerating, usage will only climb further. The fashion industry must prepare for this future—today.

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Augmented Reality Shopping in Fashion Statistics#13 – AR Increases Engagement by Over 50%

Studies have shown that AR experiences increase product engagement by 50% or more compared to static images. This dramatic jump in interaction correlates directly with higher click-through and conversion rates. Shoppers are more likely to pause, evaluate, and emotionally connect with items. For fashion, where aesthetics and personal style are key, this is incredibly valuable. AR transforms passive viewing into active discovery.

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Augmented Reality Shopping in Fashion Statistics#14 – 67% of UK Luxury Shoppers Cite “Home Try-On” as a Top Benefit

In a survey of UK luxury consumers, 67% said being able to try on clothing at home using AR is one of the most important benefits. It removes the need for physical store visits while maintaining the decision-making confidence of in-person shopping. This is particularly helpful for busy, high-spending customers. Brands that replicate this “try-on-at-home” feel are winning loyalty. AR delivers both comfort and control.

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Augmented Reality Shopping in Fashion Statistics#15 – 75% Know About AR Runways, but Few Brands Host Them

While 75% of fashion consumers are aware of AR/VR runway shows, only a small percentage of brands currently use them. This shows a gap between consumer expectation and brand adoption. Interactive runways could unlock massive brand engagement and buzz. But without investment and strategy, most fashion houses miss the opportunity. The demand is there—brands just need to catch up.

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Augmented Reality Shopping in Fashion Statistics#16 – 12.4% of U.S. Adults Use AR for Shopping

As of 2024, 12.4% of U.S. adults regularly use AR for shopping. Though still emerging, this is a notable jump from previous years. The majority of these users shop for clothing and accessories using mobile AR tools. As platforms improve, adoption is expected to grow significantly. It's early but promising.

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Augmented Reality Shopping in Fashion Statistics#17 – AR Smart Mirrors Boost In-Store Engagement

Smart mirrors equipped with AR features have led to higher dwell times and purchase rates in stores like Neiman Marcus and Rebecca Minkoff. These mirrors allow customers to try multiple styles without changing clothes physically. It adds efficiency and novelty to brick-and-mortar experiences. AR mirrors are bridging the gap between tech and tactile. As foot traffic returns, their value only increases.

 

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Augmented Reality Shopping in Fashion Statistics#18 – In-Store Shoppers Spend More With AR Mirrors

Customers using AR-enabled mirrors are likely to spend more during visits, according to multiple studies. While they browse longer, they also add more items to their basket. The mirrors help visualize full looks and coordinate outfits. It’s an upgrade to the traditional fitting room. For fashion retailers, this is both a tech and revenue win.

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Augmented Reality Shopping in Fashion Statistics#19 – Major Brands Now Embracing AR

Industry leaders like Amazon, Meta, Apple, Wayfair, Warby Parker, and Burberry have rolled out AR shopping features. These brands lead by example, integrating AR into apps, websites, and in-store environments. Their success stories are setting industry benchmarks. Fashion brands looking to stay competitive must follow suit. AR is no longer niche—it’s standard among market leaders.

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Augmented Reality Shopping in Fashion Statistics#20 – Perfect Corp Revenue Hits $60M, Up 12.5%

Perfect Corp, a pioneer in AR beauty and fashion try-ons, recorded $60 million in revenue in 2024, up 12.5% year-over-year. This growth signals strong B2B demand for AR integration. The company’s tools are now embedded across numerous fashion e-commerce sites. Their success story illustrates AR’s commercial viability. Investors and retailers alike are taking notice.

 

 

AR Is More Than a Trend, It's a Transformation

The data doesn't lie—augmented reality is no longer some futuristic gimmick in the world of fashion. As the augmented reality shopping in fashion statistics show, it's empowering shoppers, reducing returns, and building real confidence with every virtual try-on. Whether it’s a luxury shopper testing out a handbag or someone like me debating between two pairs of socks, the utility is the same: convenience, personalization, and clarity. Brands embracing AR are gaining trust and sales, while those sitting back risk being left behind. If fashion is about self-expression, AR is quickly becoming its digital dressing room.

 

SOURCES

1. https://rockpaperreality.com/insights/ar-use-cases/augmented-reality-in-fashion/

2. https://www.netguru.com/blog/augmented-reality-fashion-retail-examples

3. https://wanna.fashion/blog/how-fashion-brands-are-using-3d-ar-and-virtual-try-on-solutions

4. https://www.threekit.com/23-augmented-reality-statistics-you-should-know-in-2023

5. https://www.brandxr.io/2025-augmented-reality-in-retail-e-commerce-research-report

6. https://www.thebusinessresearchcompany.com/report/augmented-reality-ar-shopping-global-market-report

7. https://www.amraandelma.com/augmented-reality-marketing-statistics/

8. https://www.thebusinessresearchcompany.com/report/immersive-fashion-global-market-report

9. https://resources.imagine.io/blog/2025-ar-trends
   

10. https://www.voguebusiness.com/technology/what-luxury-fashion-consumers-want-from-augmented-reality-snap

11. https://www.voguebusiness.com/technology/smart-mirrors-are-getting-a-second-look-from-fashion

12. https://www.thebusinessresearchcompany.com/report/augmented-reality-ar-shopping-global-market-report

13. https://en.wikipedia.org/wiki/Perfect_Corp