TOP 20 B2B FASHION WHOLESALE DIGITIZATION STATISTICS 2025

Whenever I dive into the latest B2B fashion wholesale digitization statistics, I can’t help but think about how far the industry has come—and how many small details still shape it. To me, it’s a lot like when I’m sorting through my socks drawer: some pairs are brand new, some are old favorites, and others don’t quite match but still serve a purpose. That’s how digitization feels in wholesale fashion—some tools are tried and trusted, while others are new experiments reshaping how we connect brands and retailers. What I love about exploring these stats is that they give a snapshot of both the challenges and the huge opportunities waiting in the fashion ecosystem. They remind me that while the future is definitely digital, the human side of wholesale is still just as important.

Top 20 B2B Fashion Wholesale Digitization Statistics 2025 (Editor’s Choice)

 

 

Top 20 B2B Fashion Wholesale Digitization Statistics 2025

B2B Fashion Wholesale Digitization Statistics #1 – 64% of B2B Fashion Orders Still Require Human Interaction

Even in an era of digital transformation, more than half of B2B fashion wholesale orders still involve direct human interaction. This highlights the ongoing reliance on traditional relationship-driven practices in wholesale. While digital tools streamline efficiency, many buyers and sellers still value personal reassurance. It also shows that wholesale digitization is not about fully replacing human input but augmenting it. This balance of digital and personal touch is crucial for trust and relationship building in fashion commerce.

B2B Fashion Wholesale Digitization Statistics #2 – 70–80% of B2B Buyers Prefer Remote/Digital Self-Service

Most wholesale buyers today prefer remote interactions or digital self-service platforms over face-to-face meetings. This shift reflects growing comfort with online platforms and efficiency demands in the fashion supply chain. For brands, this means investing in user-friendly B2B portals is no longer optional but essential. The trend also reduces the need for costly travel and showroom visits, making transactions faster. It signals a strong move towards convenience-driven wholesale relationships.

B2B Fashion Wholesale Digitization Statistics #3 – 75% of Fashion Brands Use B2B Software for Wholesale

Three out of four fashion brands already rely on dedicated B2B software for wholesale processes. This adoption rate illustrates how deeply digitization has entered the fashion industry. By centralizing orders, inventory, and communication, these platforms eliminate fragmented workflows. The widespread usage indicates that digital wholesale platforms are becoming industry standard. This trend is set to accelerate further as global retail networks expand.

B2B Fashion Wholesale Digitization Statistics #4 – JOOR Connects 14,000 Brands With 650,000 Buyers

JOOR’s global presence reflects the scale and maturity of wholesale digitization platforms. With thousands of brands and buyers connected, the platform demonstrates how technology enables cross-border commerce. It gives even small brands access to massive retail networks previously out of reach. Buyers also gain from real-time catalog browsing and order placement across multiple regions. Such large-scale platforms are shaping the new normal for digital-first wholesale.

 

 

B2B Fashion Wholesale Digitization Statistics #5 – Fashion Companies to Double Tech Investment by 2030

Fashion brands are forecasted to double their technology spending by 2030, with wholesale platforms a key focus. This future-oriented investment shows the industry’s commitment to long-term digital integration. Brands are prioritizing order management, AI forecasting, and automation solutions. Such investments are not just about convenience but also about competitiveness. Companies that adopt early will likely dominate future wholesale ecosystems.

B2B Fashion Wholesale Digitization Statistics #6 – Order Management Software Market: $3.8B → $10.6B

The global order management software market is projected to nearly triple within a decade. This expansion underscores the growing demand for efficient, scalable digital wholesale systems. Order management is the backbone of digitized wholesale operations. The strong CAGR highlights a profitable and fast-growing segment of the fashion tech industry. For wholesalers, adoption of such systems ensures long-term sustainability and agility.

B2B Fashion Wholesale Digitization Statistics #7 – Belstaff Cut Operational Costs by 80% With JOOR

Belstaff’s example shows the clear financial benefits of wholesale digitization. The brand reduced its operational costs by 80% through JOOR’s platform. This cost efficiency demonstrates that digitization is not only about convenience but about profitability. It also validates the ROI of investing in digital B2B platforms. Other fashion companies can replicate this success by moving away from manual systems.

B2B Fashion Wholesale Digitization Statistics #8 – Global Apparel Market Projected at $2.25T

The size of the global apparel market creates massive opportunities for wholesale digitization. With trillions in value, even small efficiency gains mean billions saved or earned. Digitization allows brands to reach new retailers and streamline operations in this vast market. Wholesale digitization is therefore not a niche trend but a necessity. Market scale ensures that technology will continue to penetrate every corner of the industry.

B2B Fashion Wholesale Digitization Statistics #9 – Digital Platforms Enable Remote Retailer Access

Digital wholesale tools allow retailers in remote regions to access international brands. This removes geographical barriers that previously limited small or regional retailers. It democratizes fashion distribution, creating new opportunities across borders. Retailers gain equal footing to compete with larger players through online access. This global inclusivity is one of the most powerful impacts of wholesale digitization.

B2B Fashion Wholesale Digitization Statistics #10 – Core Platform Features: Virtual Showrooms and Real-Time Communication

Modern wholesale platforms now include virtual showrooms, on-demand communication, and real-time tracking. These features simulate the in-person wholesale experience in a digital format. Retailers can browse collections, chat with brand reps, and place orders instantly. This blend of convenience and immersion defines the next generation of wholesale. It makes the digital experience more engaging and efficient than traditional models.

 

 

B2B Fashion Wholesale Digitization Statistics #11 – Automation Reduces Manual Wholesale Tasks

Digitization replaces time-consuming tasks like managing spreadsheets and endless email chains. Automated processes reduce delays and errors in wholesale transactions. Buyers and sellers can make quicker, more informed decisions. This efficiency enables scaling operations without adding significant costs. Wholesale automation improves both productivity and satisfaction for industry players.

B2B Fashion Wholesale Digitization Statistics #12 – Digital Wholesale Supports Sustainability Efforts

Digital platforms reduce the need for physical samples and unnecessary production. This aligns wholesale with broader sustainability goals in fashion. Brands can forecast better, avoiding overproduction and waste. Digitization also reduces travel and shipping emissions through online interactions. Sustainability is therefore both a driver and a benefit of wholesale digitization.

B2B Fashion Wholesale Digitization Statistics #13 – Post-COVID Surge in Wholesale Digitization

The pandemic accelerated digital adoption across fashion wholesale. With physical showrooms closed, brands quickly pivoted to online platforms. This forced adaptation created lasting changes in buyer expectations. Even as in-person events return, digital tools remain central to operations. COVID acted as a catalyst that permanently changed wholesale practices.

B2B Fashion Wholesale Digitization Statistics #14 – Buyers Expect Personalized Assortments and Analytics

Today’s wholesale buyers want curated product assortments tailored to their needs. They also expect analytics to guide smarter purchasing decisions. Platforms that deliver personalization are more likely to win buyer loyalty. This reflects a wider consumer trend toward customization in retail. Wholesale is evolving into a more data-driven and buyer-centric process.

 

 

B2B Fashion Wholesale Digitization Statistics #15 – Platforms Enable Multi-Currency International Payments

Global transactions are easier with built-in multi-currency and cross-border payment options. Wholesale digitization supports smoother financial exchanges across markets. This expands global reach for both buyers and sellers. Retailers no longer face barriers of banking systems or limited payment methods. Digitization ensures wholesale flows seamlessly across international borders.

B2B Fashion Wholesale Digitization Statistics #16 – Top 2025 Wholesale Trends: DTC Expansion and AI Forecasting

Emerging wholesale trends include direct-to-consumer strategies and AI-powered forecasting. These reflect how digital platforms evolve beyond logistics into growth drivers. AI tools allow wholesalers to predict trends and optimize stock with precision. DTC integration connects wholesale to consumer data loops. Together, they define the strategic future of wholesale digitization.

B2B Fashion Wholesale Digitization Statistics #17 – Hybrid Wholesale Model Emerging

A hybrid approach is taking shape, combining digital efficiency with physical interactions. Brands host digital catalogues but still organize occasional pop-ups or private appointments. This allows buyers to experience products physically while benefiting from digital convenience. It creates a balanced model catering to diverse buyer preferences. Hybrid models are expected to dominate in the coming years.

B2B Fashion Wholesale Digitization Statistics #18 – Real-Time Data Analytics Drive Faster Responses

Analytics in wholesale allow instant tracking of demand and stock. Brands can adapt their inventory strategies dynamically to avoid overstock or shortages. Real-time insights create a competitive edge in fast-moving fashion cycles. Buyers also gain confidence from transparent performance data. Wholesale analytics is transforming decision-making into a science rather than guesswork.

B2B Fashion Wholesale Digitization Statistics #19 – Online Fashion Retail Market: $776.6B

The expansion of online retail boosts demand for wholesale digitization. Wholesale platforms act as critical connectors between growing retail channels and brands. With retail worth hundreds of billions, wholesale technology underpins growth. Digitization ensures that supply chains keep up with surging online demand. The scale of e-commerce amplifies the importance of digital-first wholesale solutions.

 

 

B2B Fashion Wholesale Digitization Statistics #20 – Global B2B Market Estimated at $28T

Wholesale digitization is part of the broader $28 trillion global B2B market. This immense figure shows the scope of opportunities available. Fashion wholesale is just one piece of a massive digital commerce transformation. The size of this market ensures continued innovation and competition in platforms. B2B digitization is not optional—it’s the future of commerce itself.

Why These Stats Matter to Me

Looking through these numbers, I see more than just percentages—I see stories of transformation, of buyers making quicker decisions, and of brands like Belstaff actually saving big by trusting digital platforms. For me, the most exciting part is how digitization doesn’t erase relationships; instead, it helps us spend less time chasing emails and more time building connections that matter. Just like choosing the right pair of socks can make or break how comfortable I feel for the day, the right wholesale tools can define how smoothly brands and retailers work together. These stats aren’t abstract—they’re the real proof that the industry is moving in a direction that feels faster, smarter, and more sustainable. And honestly, that makes me feel pretty optimistic about where fashion wholesale is heading.

SOURCES

https://www.digitalfashionacademy.com/digital-fashion-wholesale-platforms-and-trends/

https://www.glossy.co/sponsored/why-fashion-brands-and-retailers-are-redesigning-wholesale-for-digitally-native-buyers/

https://www.joor.com/insights/wholesale-industry-trends

https://www.joor.com/insights/why-digital-order-mangement-is-essential-for-wholesale-fashion

https://www.qartsolutions.com/post/evolution-of-fashion-buying-why-digital-first-is-the-new-default

https://www.retailtouchpoints.com/resources/the-digital-transformation-of-fashion-wholesale

https://heuritech.com/articles/fashion-industry-challenges/

https://www.theinterline.com/2024/11/28/research-report-fashion-technology-in-2025/

https://www.thebusinessresearchcompany.com/report/online-fashion-retail-global-market-report

https://go.nuorder.com/report-2024-state-of-b2b-commerce