When I first started diving into click and collect fashion market size statistics, I didn’t expect to feel such a personal connection to the numbers. But the truth is, these stats reflect how real people like us are changing the way we shop—from skipping long queues to enjoying the little surprises that come with picking up an online order in-store. It feels a lot like how I shop for socks, where convenience meets personality, and a simple choice can spark unexpected joy. The rise of click and collect shows that fashion is no longer just about what we wear, but also how we experience the journey of getting it. That’s what makes these figures more than just numbers—they tell the story of modern fashion habits.
Top 20 Click And Collect Fashion Market Size Statistics 2025 (Editor’s Choice)
# | Statistics Metric | Key Insights |
---|---|---|
1 | £42.4B UK market value (2022) | Click-and-collect accounted for 8.4% of UK retail spending. |
2 | 184,000 UK jobs supported | Employment directly linked to click-and-collect activity. |
3 | 40–60% Primark uplift | In-store pickup customers often buy more on collection. |
4 | +6% Primark sales growth | Reaching £4.5B; click-and-collect played a major role. |
5 | +46% Primark profit boost | Operating profit rose to £508M thanks to omnichannel. |
6 | 184 UK stores with service | Primark expanded click-and-collect nationwide. |
7 | 78% Australians buy extras | Most shoppers make additional purchases at pickup. |
8 | $776.6B online fashion (2025) | Global online fashion retail market projected up from 2024. |
9 | $1.18T forecast by 2029 | Expected CAGR of 11% in online fashion sales. |
10 | $779.3B e-commerce apparel (2025) | Strong year-over-year global growth. |
11 | $1.706T e-commerce apparel (2034) | Long-term forecast CAGR of 9.1% globally. |
12 | 34% North America share | Largest regional contributor to apparel e-commerce in 2024. |
13 | $108.1B → $289.4B (2024–2032) | Fashion e-commerce CAGR of 13.1% globally. |
14 | $144.97B U.S. market (2025) | Projected to reach $336.86B by 2032, CAGR 12.8%. |
15 | $148.23B fast fashion (2024) | Global value expected to grow to $317.98B by 2032. |
16 | $45.97B U.S. fast fashion (2025) | Forecast to rise to $67.77B by 2032, CAGR 5.7%. |
17 | Click-and-collect adds revenue | Hybrid model drives omnichannel success across retail. |
18 | Extra in-store purchases | Customers often spend more than online order value. |
19 | Retailer adoption surge | More brands expanding click-and-collect nationwide. |
20 | Australia 24% systematic buyers | One-quarter of consumers always add extra items on pickup. |
Top 20 Click And Collect Fashion Market Size Statistics 2025
Click And Collect Fashion Market Size Statistics #1: £42.4B UK Market Value (2022)
In 2022, the UK click-and-collect market was valued at £42.4 billion, demonstrating its massive role in shaping retail shopping. This figure accounted for 8.4% of the country’s total retail spending, highlighting the importance of hybrid shopping. Fashion retailers especially benefitted as consumers increasingly opted for convenience. The scale of the figure shows how embedded click-and-collect has become in everyday consumer behavior. It also points to strong growth potential in the fashion industry as demand continues to rise.
Click And Collect Fashion Market Size Statistics #2: 184,000 UK Jobs Supported
Click-and-collect activity in the UK supports around 184,000 jobs, underlining its socioeconomic importance. These roles include logistics, retail, and customer service positions. Fashion stores directly benefit, as they need trained staff to handle collections smoothly. The employment figures illustrate how omnichannel shopping strengthens retail ecosystems. This trend suggests continued job stability and possibly further job creation as click-and-collect expands.
Click And Collect Fashion Market Size Statistics #3: 40–60% Primark Uplift
Primark reports that 40–60% of customers collecting online orders in-store make additional purchases. This shows how click-and-collect drives incremental revenue for fashion retailers. It also highlights consumer spontaneity once they are inside the store environment. The uplift indicates that the service isn’t just convenient but also profitable. Retailers can use this trend to optimize cross-selling and upselling opportunities.
Click And Collect Fashion Market Size Statistics #4: +6% Primark Sales Growth
Primark experienced a 6% rise in sales, reaching £4.5 billion, supported by its click-and-collect strategy. This growth shows how embracing hybrid shopping can accelerate financial performance. The service brought more customers into stores, encouraging them to browse beyond their original order. This indicates a strong link between digital convenience and in-store engagement. Retailers adopting similar strategies could replicate this success.
Click And Collect Fashion Market Size Statistics #5: +46% Primark Profit Boost
Operating profit for Primark rose by 46% to £508 million, with click-and-collect being a key driver. This demonstrates how digital innovation translates into bottom-line benefits. Higher footfall from collections directly boosted in-store purchases. Profitability rose as Primark efficiently integrated online and offline channels. This reinforces click-and-collect as a revenue-maximizing model in fashion retail.

Click And Collect Fashion Market Size Statistics #6: 184 UK Stores With Service
Primark rolled out click-and-collect to 184 UK stores, showing its commitment to scaling the service. By widening coverage, it increased accessibility for fashion customers nationwide. This expansion makes shopping more flexible and supports customer loyalty. It also sets an industry benchmark for other fast-fashion retailers. The service’s reach signals the mainstream adoption of hybrid shopping.
Click And Collect Fashion Market Size Statistics #7: 78% Australians Buy Extras
In Australia, 78% of consumers make extra purchases when collecting click-and-collect orders. This trend highlights the universal appeal of impulse buying in hybrid shopping. The figure emphasizes that pickup points aren’t just logistical hubs but revenue drivers. Fashion retailers can optimize displays near collection points to maximize this behavior. This shows the effectiveness of blending convenience with upselling strategies.
Click And Collect Fashion Market Size Statistics #8: $776.6B Online Fashion (2025)
The global online fashion retail market is expected to hit $776.6 billion in 2025. Click-and-collect plays a significant role within this booming e-commerce segment. The scale of the market underlines the importance of omnichannel strategies. Retailers that integrate pickup options can capture more market share. This statistic reflects fashion’s central position in online retail expansion.
Click And Collect Fashion Market Size Statistics #9: $1.18T Forecast By 2029
By 2029, online fashion retail is projected to reach $1.18 trillion globally. The CAGR of 11% reflects consumer demand for digital shopping solutions. Click-and-collect ensures brands bridge the gap between digital and physical retail. This forecast underscores the long-term potential of hybrid shopping. Fashion brands must adapt to remain competitive in this trillion-dollar space.
Click And Collect Fashion Market Size Statistics #10: $779.3B E-Commerce Apparel (2025)
E-commerce apparel sales are projected at $779.3 billion in 2025. Click-and-collect adds another layer of convenience to this growth. Apparel brands that integrate pickup options can expand their reach further. The figure highlights how clothing dominates online retail categories. It reinforces the alignment between fashion and omnichannel consumer expectations.

Click And Collect Fashion Market Size Statistics #11: $1.706T E-Commerce Apparel (2034)
By 2034, e-commerce apparel is expected to reach $1.706 trillion. This growth trajectory shows steady demand across generations and geographies. Click-and-collect will remain relevant as part of the mix, complementing home delivery. The statistic underlines fashion’s resilience and adaptability to new shopping behaviors. Retailers can plan long-term strategies around this expanding market.
Click And Collect Fashion Market Size Statistics #12: 34% North America Share
North America accounted for 34% of global e-commerce apparel revenue in 2024. This makes it a leading region in shaping omnichannel trends. The widespread adoption of click-and-collect supports convenience-driven consumers. Fashion retailers in North America are at the forefront of hybrid innovation. This regional strength shows where the fastest adoption and experiments are taking place.
Click And Collect Fashion Market Size Statistics #13: $108.1B → $289.4B (2024–2032)
Fashion e-commerce is projected to grow from $108.1 billion in 2024 to $289.4 billion in 2032. This CAGR of 13.1% reflects sustained momentum. Click-and-collect will be a critical feature in supporting this growth. Consumers increasingly want flexibility between online browsing and physical collection. Retailers can use this hybrid solution to maximize market opportunities.
Click And Collect Fashion Market Size Statistics #14: $144.97B U.S. Market (2025)
The U.S. fashion e-commerce market is valued at $144.97 billion in 2025. It’s forecasted to hit $336.86 billion by 2032 at a CAGR of 12.8%. Click-and-collect services will support this rapid growth in customer demand. American consumers appreciate the convenience of avoiding shipping delays. This highlights how the model supports both efficiency and satisfaction.
Click And Collect Fashion Market Size Statistics #15: $148.23B Fast Fashion (2024)
Fast fashion globally was valued at $148.23 billion in 2024. By 2032, it is forecasted to reach $317.98 billion. Click-and-collect plays an important role in fast fashion due to speed and convenience. Consumers expect instant gratification, and hybrid pickup satisfies this. The model also helps retailers maintain competitive pricing and quick turnaround.

Click And Collect Fashion Market Size Statistics #16: $45.97B U.S. Fast Fashion (2025)
The U.S. fast fashion market will be worth $45.97 billion in 2025. It is forecast to grow to $67.77 billion by 2032. Click-and-collect supports this growth by cutting delivery costs and wait times. U.S. retailers use hybrid shopping to keep customers engaged. This growth reflects consumer appetite for affordable, quick-access fashion.
Click And Collect Fashion Market Size Statistics #17: Added Revenue Opportunities
Click-and-collect offers retailers significant revenue beyond initial online orders. Customers often shop for extra products while in-store. This hybrid model ensures higher average order values. Fashion brands can leverage this to increase overall sales. It represents a clear advantage compared to online-only models.
Click And Collect Fashion Market Size Statistics #18: Extra In-Store Purchases
Many customers purchasing through click-and-collect spend more in-store than online. This trend amplifies total revenue for retailers. It turns collection points into additional sales channels. Fashion displays near pickup zones help influence buying decisions. This shows how omnichannel strategies reinforce revenue generation.
Click And Collect Fashion Market Size Statistics #19: Retailer Adoption Surge
Fashion retailers worldwide are increasingly adopting click-and-collect services. The strategy reflects customer demand for flexible shopping experiences. Adoption also strengthens brand competitiveness in a crowded marketplace. Retailers who integrate quickly stand to capture early benefits. This surge demonstrates the mainstreaming of hybrid fashion retail.
Click And Collect Fashion Market Size Statistics #20: Australia 24% Systematic Buyers
In Australia, 24% of consumers systematically buy extra items when collecting orders. This reflects a habitual upselling opportunity for retailers. The behavior underscores consumer openness to in-store prompts. Fashion retailers can use this data to design better pickup experiences. It highlights the strategic value of click-and-collect beyond convenience.

SOURCES
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https://www.shopify.com/enterprise/blog/ecommerce-fashion-industry
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https://www.coherentmarketinsights.com/industry-reports/us-fashion-ecommerce-market
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https://world-collective.com/blogs/news/2025-fashion-statistics
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https://metrobi.com/blog/online-shopping-vs-in-store-shopping-2025-trends/
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https://www.thebusinessresearchcompany.com/report/online-fashion-retail-global-market-report
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https://www.precedenceresearch.com/e-commerce-apparel-market
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