TOP 20 DAILY OUTFIT PLANNER APP RETENTION STATISTICS 2025
When I first started exploring daily outfit planner app retention statistics, I couldn’t help but compare it to something as simple as finding my favorite pair of socks in the morning. It’s all about consistency, comfort, and the little details that keep you coming back. These numbers tell a story of how people build habits with apps that help them plan outfits day after day. Some apps make it easy to return, while others lose our attention quickly. I wanted to dig into these stats to understand what makes an outfit planner app stick around in our daily lives.
Top 20 Daily Outfit Planner App Retention Statistics 2025 (Editor’s Choice)
| # | Statistics | App Type |
|---|---|---|
| 1 | Day 1 retention ≈ 25% | Global average (all apps) |
| 2 | Day 30 retention ≈ 6% | Global average (all apps) |
| 3 | Day 1 retention: 24.5% | Shopping apps |
| 4 | Day 7 retention: 10.7% | Shopping apps |
| 5 | Day 30 retention: 5.6% | Shopping apps |
| 6 | Day 1 retention: 33.7% | Marketplace apps |
| 7 | Day 7 retention: 16.1% | Marketplace apps |
| 8 | Day 30 retention: 8.7% | Marketplace apps |
| 9 | Day 1 retention: 30.3% | Fintech apps |
| 10 | Day 30 retention: 11.6% | Fintech apps |
| 11 | Day 1 retention: 33.1% | News apps |
| 12 | Day 30 retention: 13.3% | News apps |
| 13 | Day 1 retention: 26.3% | Social apps |
| 14 | Day 30 retention: 3.9% | Social apps |
| 15 | Day 1 retention: 32.3% | Casual gaming apps |
| 16 | Day 30 retention: 4.5% | Casual gaming apps |
| 17 | Day 7 retention: 6.9% | Day 30: 3.1% | iOS apps (all) |
| 18 | Day 7 retention: 5.2% | Day 30: 2.8% | Android apps (all) |
| 19 | Apps lose ~77% of DAUs by Day 3 | All apps |
| 20 | Up to 90% DAU loss by Day 30 | All apps |
Top 20 Daily Outfit Planner App Retention Statistics 2025
Daily Outfit Planner App Retention Statistics #1 Day 1 Retention ≈ 25%
About 25% of users return to an app the day after installation. This figure shows how critical the onboarding and first-day experience is for success. Daily outfit planner apps need strong engagement on Day 1 to form a habit. If users don’t see immediate value, many will uninstall. Clear daily reminders and personalized suggestions can help boost this rate.
Daily Outfit Planner App Retention Statistics #2 Day 30 Retention ≈ 6%
By Day 30, only about 6% of users remain active across apps globally. This sharp drop highlights how tough long-term retention is. Daily outfit planners must provide fresh content and consistent motivation to keep users engaged. Without novelty, many will abandon the app. Features like daily outfit challenges or seasonal updates can improve 30-day stickiness.
Daily Outfit Planner App Retention Statistics #3 Shopping Apps Day 1 Retention 24.5%
Shopping apps average a 24.5% return rate on Day 1. This benchmark is useful since outfit planner apps often tie into shopping. It shows how early interest is decent but still fragile. Users must see value right away, such as curated shopping suggestions. For outfit planners, combining organization with purchase inspiration can help match or exceed this rate.
Daily Outfit Planner App Retention Statistics #4 Shopping Apps Day 7 Retention 10.7%
By Day 7, shopping apps keep only 10.7% of their users. This shows that many try the app but drop quickly. For outfit planners, the first week is crucial to turn interest into habit. Introducing gamification or reminders for daily outfit logs could strengthen engagement. The goal is to prevent users from fading away before they build routine usage.
Daily Outfit Planner App Retention Statistics #5 Shopping Apps Day 30 Retention 5.6%
Shopping apps hold about 5.6% of users after 30 days. This matches the global benchmark of poor long-term retention. For daily outfit apps, this means without active nudges, most users will churn. Building community-driven features like shared outfit ideas could extend loyalty. Retaining beyond this figure would already position the app above industry norms.
Daily Outfit Planner App Retention Statistics #6 Marketplace Apps Day 1 Retention 33.7%
Marketplace apps enjoy stronger first-day returns at 33.7%. This shows that variety and user-driven content encourage immediate revisits. Daily outfit planners could mimic this by allowing peer outfit sharing. The more options users explore, the more likely they return. Early engagement is often driven by curiosity and breadth of content.
Daily Outfit Planner App Retention Statistics #7 Marketplace Apps Day 7 Retention 16.1%
By Day 7, marketplace apps still retain 16.1% of their users. This is higher than shopping apps, suggesting engagement through variety. Daily outfit apps can replicate this with rotating outfit themes or seasonal fashion boards. Keeping content fresh sustains interest beyond the initial week. Habit creation is easier when users find something new every time.
Daily Outfit Planner App Retention Statistics #8 Marketplace Apps Day 30 Retention 8.7%
Marketplace apps achieve 8.7% retention after 30 days. This is significantly stronger than the 5–6% shopping norm. Daily outfit planners could aim for this by enabling swaps, saved looks, or community voting. These mechanics provide lasting reasons to return. Sustained engagement often comes from active participation, not just passive browsing.
Daily Outfit Planner App Retention Statistics #9 Fintech Apps Day 1 Retention 30.3%
Fintech apps retain about 30.3% on the first day. This shows strong trust-building and perceived utility. Daily outfit apps must learn from this by proving immediate value. If users see real benefit—like simplified outfit decisions—they’re more likely to come back. Clarity of purpose is what makes fintech and outfit planners alike succeed early.
Daily Outfit Planner App Retention Statistics #10 Fintech Apps Day 30 Retention 11.6%
By Day 30, fintech apps still hold 11.6% of users. This is one of the highest among industries. Daily outfit planners could benefit from similar retention if they focus on utility. People stick with apps that solve problems consistently. For fashion planning, removing morning outfit stress can be that problem solved.
Daily Outfit Planner App Retention Statistics #11 News Apps Day 1 Retention 33.1%
News apps keep about 33.1% of users after Day 1. Daily content drives repeated use. Daily outfit planners can tap into this by offering new outfit inspiration every day. Freshness is what hooks users. If content feels repetitive, retention will collapse quickly.
Daily Outfit Planner App Retention Statistics #12 News Apps Day 30 Retention 13.3%
News apps hold 13.3% after 30 days, a leading retention figure. This proves that frequent updates and habits go hand-in-hand. Daily outfit planners must provide seasonal changes and evolving suggestions. A rotating fashion feed could mimic news-like freshness. Consistency plus variety drives loyalty.
Daily Outfit Planner App Retention Statistics #13 Social Apps Day 1 Retention 26.3%
Social apps see 26.3% of users return on Day 1. This shows the pull of social interaction. For outfit planners, social sharing can boost Day 1 engagement. Friends and community features create instant connection. Without social hooks, apps struggle to compete with social-first platforms.
Daily Outfit Planner App Retention Statistics #14 Social Apps Day 30 Retention 3.9%
By Day 30, social apps average only 3.9% retention. This shows social novelty often fades quickly. Daily outfit planners that over-rely on social sharing may see similar results. To combat this, they should combine community features with personal utility. Balance keeps long-term retention healthier.
Daily Outfit Planner App Retention Statistics #15 Casual Gaming Apps Day 1 Retention 32.3%
Casual games capture 32.3% retention on Day 1. Immediate fun and curiosity fuel these returns. Daily outfit planners could use gamified streaks and rewards. Making daily outfit planning feel like a game encourages usage. Entertainment-driven engagement can bridge fashion and fun.
Daily Outfit Planner App Retention Statistics #16 Casual Gaming Apps Day 30 Retention 4.5%
By Day 30, casual games keep just 4.5% of players. Engagement fades once novelty wears off. For daily outfit apps, this warns against relying solely on fun gimmicks. Without deep utility, long-term use will vanish. Balance between fun and usefulness ensures better outcomes.
Daily Outfit Planner App Retention Statistics #17 IOS Apps Day 7 Retention 6.9% | Day 30 Retention 3.1%
On iOS, 6.9% return at Day 7 and 3.1% by Day 30. This is slightly stronger than Android performance. Daily outfit planners may benefit from investing in iOS-first optimizations. Apple users often show higher loyalty and willingness to adopt. Stronger engagement on iOS can guide platform strategy.
Daily Outfit Planner App Retention Statistics #18 Android Apps Day 7 Retention 5.2% | Day 30 Retention 2.8%
Android retention lags at 5.2% by Day 7 and 2.8% by Day 30. This suggests higher churn rates compared to iOS. Daily outfit planners should refine Android UX to reduce friction. Simpler onboarding and reminders could help. Closing this gap could significantly expand audience reach.
Daily Outfit Planner App Retention Statistics #19 Apps Lose ~77% Of DAUs By Day 3
About 77% of daily active users vanish within the first three days. This shows how fragile early adoption is. Daily outfit planners must nail onboarding and daily hooks fast. Push notifications, outfit tips, and streaks can reduce churn. The first 72 hours decide long-term survival.
Daily Outfit Planner App Retention Statistics #20 Up To 90% DAU Loss By Day 30
By Day 30, up to 90% of users are gone for most apps. This is the harsh reality of app engagement. Daily outfit planners must fight against this by building routines. If users see real daily value, they are less likely to churn. Personalization and reminders can help sustain retention past industry averages.
A Personal Takeaway On Retention
Looking at these Daily Outfit Planner App Retention Statistics, I realize it’s not just about data points—it’s about human behavior, routines, and small joys. Just like pulling on a cozy pair of socks can start your day right, having an app that reliably helps you pick what to wear can ease everyday decisions. The challenge for these apps is not just to attract us, but to keep us coming back after the first few days, weeks, and even months. For me, the real lesson here is that people stay loyal to apps that add daily value, feel easy to use, and maybe even make us smile a little. And if an outfit planner can do that, it won’t just be another app—it’ll become a part of our lifestyle.
Sources