TOP 20 DIGITAL GIFT CARDS USAGE IN FASHION INDUSTRY STATISTICS 2025

Let’s face it—we’ve all been gifted something that missed the mark (yes, even socks). But digital gift cards have changed the game, especially in the world of fashion. They're flexible, instant, and incredibly popular among shoppers who want to give style without guessing sizes. This collection of digital gift cards usage in fashion industry statistics gives a fresh look at how consumers are embracing e-gifting—whether to treat themselves, gift a friend, or support sustainable fashion. As you’ll see, brands that lean into this shift are not only staying relevant—they're winning.

 

Top 20 Digital Gift Cards Usage in Fashion Industry Statistics 2025 (Editor's Choice)

 

Top 20 Digital Gift Cards Usage in Fashion Industry Statistics 2025

 

Digital Gift Cards Usage in Fashion Industry Statistics#1 – Digital gift cards account for over 50% of the total gift card market share

Digital gift cards now represent more than half of the global gift card market, marking a significant shift in consumer preference. Fashion retailers have responded by integrating e-gift options on their websites and mobile apps. This surge is largely driven by digital-first shopping behaviors and the rise of mobile wallets. Traditional physical cards are steadily losing ground as digital convenience and instant delivery dominate. The fashion industry is seeing this as a cost-saving and engagement-boosting opportunity.

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Digital Gift Cards Usage in Fashion Industry Statistics#2 – Digital gift card sales grew 20.6% YoY by end of 2024

A year-on-year growth rate of 20.6% for digital gift card sales shows the increasing demand for quick, shareable gifting. Fashion brands capitalized on seasonal campaigns and flash promotions to fuel this surge. This growth indicates not only consumer demand but also enhanced adoption among retailers. The convenience of sending a fashion gift instantly is redefining how shoppers celebrate birthdays, holidays, or anniversaries. Growth is expected to continue as more Gen Z and Millennials engage with digital gifting.

 

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Digital Gift Cards Usage in Fashion Industry Statistics#3 – UK gift card sales rose 11.4%, digital formats led with 50.3% share

In the UK, overall gift card sales grew by 11.4%, with digital formats leading the way. Fashion retailers in the UK are enhancing e-commerce experiences with branded digital cards and personalization features. The 50.3% share indicates consumers are prioritizing speed and ease of use over traditional gift-giving. British fashion chains are leveraging this trend to drive online conversions during seasonal campaigns. Loyalty tie-ins and digital-only discounts are helping push this even further.

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Digital Gift Cards Usage in Fashion Industry Statistics#4 – Gift cards made up 7% of sales in French fashion/accessories

In France, gift cards now represent 7% of all fashion and accessory purchases. This suggests a strong consumer appetite for flexible and fashionable gift solutions. Retailers in France are also focusing on bundling gift cards with limited-time promotions or exclusive items. This strategy is helping to capture both last-minute shoppers and those interested in curated brand experiences. The upward trend signals room for expansion into neighboring EU markets.

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Digital Gift Cards Usage in Fashion Industry Statistics#5 – 70% of gift cards are redeemed within 3 months

Most consumers redeem their gift cards within 90 days, making them a fast-moving revenue channel for fashion brands. This timely redemption also improves cash flow and reduces liability on the brand’s balance sheet. The 3-month window is ideal for post-holiday sales, clearances, and trend-focused promotions. Fast redemption rates also reflect strong user experience and digital ease-of-use. Fashion marketers use this to plan restocks and forecast promotional windows.

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Digital Gift Cards Usage in Fashion Industry Statistics#6 – Average spend is 1.4× more than gift card value

Shoppers spend an average of 1.4 times more than the original value of the gift card. This means a $50 fashion card often results in $70+ orders, increasing average order value (AOV). For fashion brands, this is a win-win, combining acquisition with upselling. It also encourages users to explore more premium or bundled product categories. Upselling strategies like personalized suggestions or threshold discounts enhance this behavior.

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Digital Gift Cards Usage in Fashion Industry Statistics#7 – 50%+ of recipients visit a store/site they hadn’t planned to

Digital gift cards act as acquisition tools, bringing over 50% of recipients to retailers they didn’t initially intend to visit. For fashion brands, this is especially valuable during competitive seasons. A well-designed gift card becomes a brand ambassador, converting passive recipients into active shoppers. These visits often lead to newsletter sign-ups, app downloads, or future purchases. It's a cost-effective customer acquisition strategy with long-term value.

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Digital Gift Cards Usage in Fashion Industry Statistics#8 – Mobile-based gift card usage rose by ~30%

Fashion brands are seeing mobile-driven gift card usage grow by around 30%, reflecting the shift to mobile commerce. Consumers are now buying and redeeming cards via apps and digital wallets with ease. This trend underscores the need for responsive mobile UX and integrated wallet support. Fashion retailers that streamline this experience often see higher engagement and loyalty. The $100 billion benchmark proves mobile isn’t just a channel—it’s the primary driver.

 

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Digital Gift Cards Usage in Fashion Industry Statistics#9 – 30% of users store gift cards in mobile wallets

Nearly one-third of digital gift card holders use mobile wallets for access, security, and speed. Fashion brands are integrating wallet compatibility (like Apple Pay or Google Wallet) to boost retention. This also enables push notifications, geo-targeted offers, and personalized reminders. It creates a smoother redemption journey and encourages unplanned purchases. Mobile wallet adoption is only expected to grow in fashion e-commerce.

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Digital Gift Cards Usage in Fashion Industry Statistics#10 – Global market value was ~$493B in 2024

The global digital gift card market hit $493 billion in 2024, with fashion being a significant contributor. With e-commerce booming, fashion brands expanded their digital gifting options to meet demand. This figure includes B2C, B2B, and influencer-related gift incentives. The size of the market confirms digital gifting is not a trend but an embedded habit. Fashion chains must keep up by innovating personalization and distribution channels.

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Digital Gift Cards Usage in Fashion Industry Statistics#11 – Projected to reach ~$1.09 trillion by 2029

With forecasts predicting a $1.09 trillion digital gift card market by 2029, fashion is positioned for exponential gains. Fashion retailers can tap into this projection by aligning their seasonal and evergreen campaigns with gifting moments. Integrated systems for tracking, redeeming, and personalizing cards will be key. This also highlights the long-term value of e-gifting beyond holidays. International brands especially stand to benefit from cross-border digital delivery.

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Digital Gift Cards Usage in Fashion Industry Statistics#12 – Total gift card market to reach $3.8T by 2034

The entire gift card market (digital + physical) is projected to reach $3.8 trillion by 2034. As fashion e-commerce scales globally, this provides an enormous monetization opportunity. Omnichannel retailers will benefit most from offering both digital and physical card options. Cross-promotional strategies (e.g., bundle with loyalty points or seasonal lookbooks) can fuel growth. The stat proves digital gifting will remain relevant for the next decade.

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Digital Gift Cards Usage in Fashion Industry Statistics#13 – U.S. gift card market estimated at $234B in 2025

In the U.S., gift cards are projected to generate $234 billion in 2025, driven by digital use. Fashion retailers across the States are tapping into this by offering stylized digital cards and influencer collabs. The American consumer’s demand for convenience and flexibility fuels the shift. Gift cards are often tied to digital wallets, SMS delivery, and branded gifting pages. Personalization and UX are becoming key differentiators.

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Digital Gift Cards Usage in Fashion Industry Statistics#14 – Digital gift card segment in U.S. to reach $115B by 2028

By 2028, the digital segment alone will account for $115 billion in U.S. gift card sales. Fashion brands can dominate this space by offering mobile-first experiences and unique card designs. Seamless redemption, personalized messages, and digital packaging are popular among consumers. This growth invites strategic partnerships with platforms like Instagram and TikTok. Brands that innovate will earn stronger share-of-wallet during gifting peaks.

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Digital Gift Cards Usage in Fashion Industry Statistics#15 – Top brands use personalization and omnichannel gifting

Leading fashion brands now use omnichannel strategies to offer gift cards both in-store and online. They personalize the experience with editable messages, branded visuals, and loyalty tie-ins. These tactics not only boost engagement but also reinforce brand identity. Consumers are more likely to gift a brand that offers emotional connection and UX sophistication. In 2025, personalization is no longer optional—it’s expected.

 

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Digital Gift Cards Usage in Fashion Industry Statistics#16 – 40% of brands lack personalization options

Despite the growth, 40% of brands still offer no personalization on their digital gift cards. This creates a missed opportunity for connection and brand storytelling. In fashion, where identity and aesthetics matter, visuals can make or break gifting experiences. Brands that add creative flair are more likely to go viral during gifting seasons. Personalization builds value and increases shareability.

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Digital Gift Cards Usage in Fashion Industry Statistics#17 – Millennials, Gen Z, couples, and parents dominate purchases

Digital gift card buyers are primarily Millennials and Gen Z, with a skew toward men, couples, and parents. Fashion brands targeting these segments are bundling gift cards with style quizzes, trend edits, or influencer picks. This demographic prefers flexibility, mobile usability, and visual appeal. They also value eco-consciousness and resale programs that accept gift cards. Customization and digital-first engagement are key.

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Digital Gift Cards Usage in Fashion Industry Statistics#18 – E-gift cards represent ~48% of total gift card spend

E-gift cards now account for nearly half of all gift card spending. Fashion brands offering mobile delivery and social media promotions gain faster adoption. Consumers favor the speed, eco-friendliness, and convenience of digital formats. Retailers benefit from reduced costs and better analytics. This stat reflects a permanent shift in how consumers give fashion.

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Digital Gift Cards Usage in Fashion Industry Statistics#19 – Forecast CAGR of 16–18% for digital gift cards

Digital gift cards are expected to grow at 16–18% annually through 2032. This consistent CAGR means fashion retailers can plan recurring campaigns around digital gifting. Subscription fashion services, resale platforms, and fast-fashion apps can all integrate this growth. Brands can increase ROI through seasonal e-gift bundles and influencer drops. Growth is sustainable, global, and lucrative.

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Digital Gift Cards Usage in Fashion Industry Statistics#20 – Gift cards support sustainable and secondhand fashion

Fashion gift cards are increasingly used to support resale, upcycling, and circular fashion initiatives. Platforms like ThredUp and Vinted offer e-gifting to encourage eco-friendly choices. This gives gift recipients the option to shop sustainably while brands promote green values. Gift cards here aren’t just tools for convenience—they’re mission-driven. This trend reflects Gen Z's preference for ethical gifting.

 

 

Digital Gift Cards: A Trend that Fits Every Style

Digital gift cards have evolved from last-minute lifesavers to powerful fashion engagement tools. From driving mobile traffic to supporting the resale market, their impact spans across convenience, personalization, and sustainability. Whether someone’s shopping for trendy sneakers or, yes, designer socks, gift cards meet modern shoppers where they are—digitally and emotionally. For fashion brands, this isn’t just about offering another payment option—it’s about tapping into a behavior that builds loyalty and boosts spend. As the stats show, digital gifting is no longer an add-on—it’s fashion’s secret weapon.

 

SOURCES

• https://ww.fashionnetwork.com/news/Gift-card-sales-continue-to-buck-the-sluggish-retail-trend%2C1709740.html

• https://www.gcra.co.uk/press-release/q1-2024-uk-gift-card-sales-rise/

• https://www.buybox.net/en/blog/gift-cards-asset-fashion-accessories-sector

• https://www.thebusinessresearchcompany.com/report/digital-gift-card-global-market-report

• https://www.precedenceresearch.com/gift-cards-market

• https://finance.yahoo.com/news/united-states-gift-incentive-card-131400907.html

• https://www.paymentsjournal.com/the-gift-card-boom-and-whats-driving-it/

• https://www.mytotalretail.com/article/the-evolution-of-digital-gift-cards-top-performers-and-key-trends-in-2025/
  

• https://www.credenceresearch.com/report/gift-cards-market

• https://www.researchandmarkets.com/reports/6056798/digital-gift-card-market-report-trends