TOP 20 FASHION BRAND TIKTOK AD ENGAGEMENT STATISTICS 2025
In the fast-moving world of social media, few platforms have shaken up the fashion industry like TikTok. The following fashion brand TikTok ad engagement statistics reveal just how powerfully brands are connecting with audiences through short, creative videos. From luxury houses to playful lifestyle labels, we’ll explore which campaigns are sparking conversation, inspiring purchases, and building loyal communities. Even something as quirky as a pair of brightly patterned socks can find viral fame when paired with the right sound, trend, or influencer. These insights aren’t just numbers—they’re a snapshot of how fashion storytelling thrives in the age of scrolling thumbs and 15-second trends.
Top 20 Fashion Brand TikTok Ad Engagement Statistics 2025 (Editor's Choice)
| Brand / Segment | Metric | Value / Notes |
|---|---|---|
| FWRD (@fwrd) | Engagement rate | ~13% (≈ +9.8 ppt vs. fashion avg.) |
| Hurley (@hurley) | Engagement delta vs. industry | ~ +4.5 percentage points |
| Betsey Johnson (@betseyjohnson) | Engagement rate | ~6.7% |
| Happy Socks (@happysocks) | Engagement rate | ~5.7% |
| PrettyLittleThing (@prettylittlething) | Engagement rate | ~5.5% |
| Fashion advertisers | TikTok Ads CTR (Apr 2025) | ~0.66% (≈ −13.9% MoM) |
| Brands on TikTok (2024) | Avg. engagement range | ~3%–5% |
| Platform-wide (early 2025) | Avg. engagement | ~4.07% |
| Platform-wide (2024 → Jan 2025) | Avg. engagement trend | ~5.14% → ~4.56% (Jan 2024 → Jan 2025) |
| Brands achieving high ER | Share ≥8% ER | ~20% of brands |
| Accounts ≥1M followers | Avg. engagement | ~10.53% (vs. IG ~0.95%) |
| Accounts 1K–5K followers | Avg. engagement | ~15.04% |
| Accounts <50K followers | Avg. engagement | ~3% average (not campaign-specific) |
| TikTok users | Engage with brand content daily | ~54% of users |
| TikTok users | Discover brands/products | ~61% discover via TikTok |
| U.S. TikTok users (2025) | Purchase via TikTok (intent/behavior) | ~45%–55% |
| Hublot | Avg. likes per TikTok | ~63,560 likes/video (2025) |
| Tommy Hilfiger (NYFW SS25) | Engagement rate | ~6.64% |
| Dior (PFW SS25) | Social engagement (TikTok-heavy) | Above peer set (no exact %) |
| Loewe | TikTok engagement | Strong performance with digital-native content |
Top 20 Fashion Brand TikTok Ad Engagement Statistics 2025
Fashion Brand TikTok Ad Engagement Statistics#1. FWRD Achieves ~13% TikTok Engagement Rate
FWRD’s TikTok engagement rate of around 13% is exceptional, especially when compared to the fashion industry average. This figure shows that their content resonates strongly with audiences, generating more likes, comments, and shares. The brand’s strategy often includes influencer collaborations, trend-based videos, and interactive content formats. By exceeding the industry average by almost 10 percentage points, FWRD stands out as a leader in social engagement. This high performance also suggests that FWRD’s TikTok strategy is finely tuned to the platform’s fast-moving culture.
Fashion Brand TikTok Ad Engagement Statistics#2. Hurley Outperforms the Industry Average by ~4.5 Percentage Points
Hurley’s TikTok engagement rate is roughly 4.5 percentage points higher than the typical fashion brand. This performance boost indicates a strong brand-audience connection. Hurley often taps into lifestyle-driven content, leveraging surf and skate culture to keep videos authentic. Their campaigns frequently blend product promotion with relatable storytelling, making them more shareable. The elevated engagement rate reinforces Hurley’s relevance within its niche and on TikTok.
Fashion Brand TikTok Ad Engagement Statistics#3. Betsey Johnson’s TikTok Engagement at ~6.7%
Betsey Johnson averages a TikTok engagement rate of about 6.7%, doubling the fashion industry’s standard of ~3%. Known for its bold and colorful aesthetic, the brand’s TikTok content mirrors its unique design identity. Playful visuals and whimsical themes likely contribute to the strong audience interaction. The brand also benefits from nostalgia-driven posts that resonate with both new and long-time fans. This above-average engagement underlines the value of staying true to a distinctive creative style.
Fashion Brand TikTok Ad Engagement Statistics#4. Happy Socks Secures ~5.7% Engagement Rate
Happy Socks manages an impressive TikTok engagement rate of roughly 5.7%. This result reflects the brand’s ability to turn a simple product into fun, shareable content. Their videos often feature bright visuals, creative choreography, and collaborations with influencers. The playful tone of their content aligns well with TikTok’s casual and entertaining environment. By sustaining such engagement, Happy Socks shows how even niche products can thrive with the right creative approach.
Fashion Brand TikTok Ad Engagement Statistics#5. PrettyLittleThing Hits ~5.5% Engagement Rate
PrettyLittleThing reaches an average TikTok engagement rate of 5.5%, significantly above many fast-fashion competitors. The brand leverages trending sounds, viral challenges, and influencer takeovers to capture attention. Its strategy is heavily data-driven, with content adapted quickly based on performance metrics. High engagement levels also stem from their ability to integrate user-generated content into their campaigns. This ensures their TikTok presence remains fresh and highly interactive.
Fashion Brand TikTok Ad Engagement Statistics#6. TikTok Ads CTR for Fashion Brands at ~0.66%
Fashion industry TikTok ad campaigns achieve a click-through rate (CTR) of around 0.66%. While seemingly modest, this rate is competitive given TikTok’s highly visual and entertainment-first environment. Effective campaigns often blend product promotion subtly within engaging videos. Brands using native ad formats and influencer-led ads tend to see above-average CTRs. This metric highlights the importance of creative storytelling for driving ad clicks in fashion.
Fashion Brand TikTok Ad Engagement Statistics#7. Fashion Brand Average Engagement Rate ~3%–5%
The typical TikTok engagement rate for fashion brands sits between 3% and 5%. While not as high as top performers, this range is still strong compared to other platforms like Instagram. Brands in this category tend to have consistent posting schedules but may lack viral hits. Their audience engagement remains steady but leaves room for growth through more experimental content. Maintaining at least 3% engagement is often seen as a healthy benchmark in fashion marketing.
Fashion Brand TikTok Ad Engagement Statistics#8. TikTok Platform-Wide Average Engagement at ~4.07%
Across TikTok, the average engagement rate is about 4.07%. This figure provides a useful reference point for evaluating fashion brands’ performance. Brands exceeding this number can be considered above average in capturing audience interest. The platform’s short-form, high-energy content style plays a key role in keeping engagement rates higher than many social platforms. For fashion marketers, this metric serves as a baseline goal for content performance.
Fashion Brand TikTok Ad Engagement Statistics#9. Engagement Decline from ~5.14% to ~4.56% (Jan 2024 → Jan 2025)
TikTok’s average engagement rate dropped from roughly 5.14% in January 2024 to 4.56% by January 2025. This decline may indicate increased competition and content saturation on the platform. As more brands and creators join, the fight for user attention intensifies. Fashion brands must innovate to keep engagement levels from falling further. Leveraging niche communities and interactive features can help counteract this downward trend.
Fashion Brand TikTok Ad Engagement Statistics#10. 20% of Brands Achieve ≥8% Engagement Rates
Only about 20% of brands on TikTok reach engagement rates of 8% or more. This exclusive group often consists of highly creative or culturally relevant brands. They typically post consistently and adapt quickly to platform trends. Fashion brands in this category are usually first movers in adopting viral formats. Achieving 8%+ engagement requires both strong brand identity and agility in content creation.
Fashion Brand TikTok Ad Engagement Statistics#11. Accounts with ≥1M Followers Average ~10.53% Engagement
Large TikTok accounts with over 1 million followers average an impressive engagement rate of around 10.53%. This is significantly higher than similar-sized Instagram accounts, which average under 1%. The high engagement shows TikTok’s unique ability to keep audiences interacting with large creators. However, maintaining this rate requires constant content innovation to avoid audience fatigue. Fashion brands with massive followings must balance scale with creativity.
Fashion Brand TikTok Ad Engagement Statistics#12. Accounts with 1K–5K Followers Average ~15.04% Engagement
Small TikTok accounts in the 1K–5K follower range see engagement rates around 15.04%. This is one of the highest engagement tiers on the platform. The close-knit connection between these creators and their audiences fuels strong interaction. For fashion startups and niche brands, this is a prime growth phase. High engagement at this level can accelerate organic reach and community building.
Fashion Brand TikTok Ad Engagement Statistics#13. Accounts with <50K Followers Average ~3% Engagement
TikTok accounts under 50K followers average about 3% engagement. This is lower than smaller niche accounts but still healthy for brands in early growth. These accounts often face challenges scaling content without losing authenticity. Fashion brands in this range should focus on niche communities to boost interaction. Maintaining steady engagement here is critical for reaching higher performance tiers.
Fashion Brand TikTok Ad Engagement Statistics#14. 54% of Users Engage with Brand Content Daily
More than half of TikTok users—around 54%—interact with branded content daily. This makes TikTok a fertile ground for fashion advertising and organic brand storytelling. Frequent brand engagement indicates users are open to promotional content when it’s entertaining. Fashion marketers can take advantage of this habit to maintain top-of-mind awareness. Consistency and creativity are key to benefiting from this daily engagement behavior.
Fashion Brand TikTok Ad Engagement Statistics#15. 61% of Users Discover Brands or Products via TikTok
About 61% of TikTok users discover new brands or products on the platform. This statistic underscores TikTok’s role as a discovery engine for fashion. Viral trends often introduce audiences to labels they may never have encountered otherwise. Fashion brands that align content with trending topics can capture this discovery traffic. It’s an opportunity to build awareness without relying solely on paid ads.
Fashion Brand TikTok Ad Engagement Statistics#16. 45%–55% of U.S. Users Likely to Purchase via TikTok in 2025
Between 45% and 55% of U.S. TikTok users are expected to purchase through the platform in 2025. TikTok’s integrated shopping features and influencer marketing power this shift. Fashion brands with seamless shopping experiences can convert views into sales more easily. This highlights the platform’s evolution from brand awareness to direct commerce. As TikTok Shop expands, these numbers may climb even higher.
Fashion Brand TikTok Ad Engagement Statistics#17. Hublot Averages ~63,560 Likes Per Video
Luxury watchmaker Hublot generates an average of about 63,560 likes per TikTok video. This high engagement suggests a strong alignment between content and audience. The brand often uses visually striking, cinematic product showcases to attract attention. Luxury positioning combined with aspirational storytelling fuels these results. For other fashion brands, Hublot’s performance proves premium products can succeed on TikTok.
Fashion Brand TikTok Ad Engagement Statistics#18. Tommy Hilfiger’s NYFW SS25 Engagement at ~6.64%
During New York Fashion Week Spring/Summer 2025, Tommy Hilfiger achieved about 6.64% engagement on TikTok. The brand’s content blended runway highlights with behind-the-scenes moments. This mix appealed to both fashion insiders and casual fans. Timely posting during major fashion events amplified audience interest. Event-based campaigns like this can deliver engagement spikes for fashion brands.
Fashion Brand TikTok Ad Engagement Statistics#19. Dior Outperforms Peers at Paris Fashion Week SS25
At Paris Fashion Week SS25, Dior recorded social engagement levels above its competitors on TikTok. While no exact percentage is available, the buzz was noticeably stronger. Dior leveraged exclusive previews and immersive video storytelling. The brand’s prestige and trendsetting status helped it dominate digital conversations. Such results show how high-end labels can maximize impact during global fashion events.
Fashion Brand TikTok Ad Engagement Statistics#20. Loewe Shows Strong TikTok Engagement
Loewe’s TikTok strategy delivers strong engagement, particularly with digital-native audiences. The brand often experiments with art-inspired and conceptual video formats. This creativity aligns well with TikTok’s appetite for unique, eye-catching visuals. Loewe’s success shows the value of leaning into brand personality rather than generic trends. As TikTok’s audience evolves, Loewe’s inventive style positions it for continued relevance.
Turning Engagement Into Brand Growth
Looking at these statistics, one thing becomes clear: TikTok is no longer just a place for viral dances and fleeting trends—it’s a serious growth engine for fashion brands. Whether it’s a heritage label like Dior commanding event buzz or a fun, niche brand like Happy Socks building community through color and personality, the opportunity is there for any brand willing to adapt. High engagement rates aren’t about luck; they’re the product of authentic storytelling, trend awareness, and consistent creativity. For brands that treat TikTok as more than just another marketing channel, the rewards can extend far beyond views and likes. In the end, those who master the rhythm of the platform have the potential to turn fleeting moments of attention into long-lasting brand loyalty.
SOURCES
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https://www.amraandelma.com/top-tiktok-engagement-statistics/
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https://www.brandwatch.com/blog/good-engagement-rate-tiktok/
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https://keywordseverywhere.com/blog/tiktok-advertising-stats/
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https://bestcolorfulsocks.com/blogs/news/tiktok-fashion-statistics
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https://bestcolorfulsocks.com/blogs/news/social-media-engagement-rates-for-fashion-brands-statistics