Social Media Engagement Rates for Fashion Brands Statistics 2025
Social media engagement has become a key metric for fashion brands, shaping their influence, consumer relationships, and digital presence. In 2025, brands that master platform-specific strategies, influencer collaborations, and interactive content are leading the industry. From luxury houses like Louis Vuitton and Dior to trend-driven brands like Jacquemus and Loewe, engagement rates reveal which companies are resonating most with online audiences. As fashion marketing continues evolving, these statistics provide insight into the strategies driving success and what they mean for the future of digital fashion. Below are the top 10 social media engagement rates for fashion brands in 2025, along with their broader implications.
Social Media Engagement Rates for Fashion Brands Statistics 2025 (Editor's Choice)
As of 2025, the following fashion brands have achieved notable social media engagement rates:
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Jacquemus: Leading on Instagram with an average engagement rate of 2.6%, nearly double that of the second-ranked brand.
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Tommy Hilfiger: Achieved an engagement rate of 6.64% during New York Fashion Week Spring/Summer 2025, significantly higher than the NYFW average.
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Dior: Generated substantial social media buzz, leading to high engagement rates, particularly during Paris Fashion Week Spring/Summer 2025.
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Louis Vuitton: Overtook Dior in digital engagement by leveraging a robust global ambassador program.
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Loewe: Gained traction on platforms like TikTok and Xiaohongshu, contributing to increased engagement.
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Marc Jacobs: Saw a rise in digital engagement through a balanced approach of internet-centric content and traditional branding.
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Chloé: Excelled in digital engagement during the Autumn/Winter 2024 collections.
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Stella McCartney: Noted for strong digital engagement in the Autumn/Winter 2024 collections.
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Piaget: Benefited from online buzz around its 150th anniversary, leading to increased engagement.
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Hublot: Achieved significant engagement on TikTok, with an average of 63,560 likes per video.
These statistics highlight the dynamic nature of social media engagement in the fashion industry, influenced by innovative content strategies and collaborations.
Social Media Engagement Rates for Fashion Brands Statistics 2025 and Future Implications
Social Media Engagement Rates for Fashion Brands Statistics 2025 #1. Jacquemus (2.6% engagement on Instagram)
Jacquemus has set a new standard for social media engagement, nearly doubling the rate of its closest competitor. The brand's success stems from its strong visual identity, minimalistic yet bold content, and strategic use of influencers. As engagement rates continue to shape brand value, other fashion houses may need to rethink their digital marketing strategies to compete. If Jacquemus maintains this momentum, it could pave the way for independent brands to challenge luxury giants in online influence. Moving forward, brands prioritizing organic engagement over sheer follower count will likely dominate digital spaces.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #2. Tommy Hilfiger (6.64% engagement at NYFW SS25)
Tommy Hilfiger’s remarkable engagement rate during New York Fashion Week Spring/Summer 2025 suggests that event-driven social media strategies can yield high returns. By leveraging immersive digital experiences, interactive content, and celebrity collaborations, the brand demonstrated how traditional fashion weeks can be revitalized online. If this approach continues, future fashion weeks might see an even stronger shift toward digital-first experiences. Other brands may invest more in real-time content creation and exclusive digital access to stay competitive. This trend could redefine how fashion shows influence global audiences beyond the runway.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #3. Dior (High engagement during Paris Fashion Week SS25)
Dior’s social media success at Paris Fashion Week highlights the growing influence of event-based marketing. The brand’s ability to generate buzz through live-streaming, influencer partnerships, and exclusive previews kept digital audiences engaged. This signals a future where fashion shows are not just industry gatherings but massive online spectacles with real-time consumer interaction. As audiences crave more access, luxury brands may need to develop hybrid experiences blending physical and digital fashion activations. The brands that master this balance will likely maintain dominance in social engagement.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #4. Louis Vuitton (Topped Dior in digital engagement through ambassadors)
Louis Vuitton’s rise in digital engagement showcases the power of brand ambassadors in today’s social media landscape. By enlisting high-profile influencers and celebrities, the brand expanded its reach beyond traditional luxury audiences. This suggests that personal brand collaborations will continue to be a key driver of engagement, shifting the focus from products to personalities. As competition increases, brands that cultivate long-term relationships with digital creators may outperform those relying solely on seasonal campaigns. The future of luxury marketing may see an even deeper integration between influencer culture and brand storytelling.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #5. Loewe (Strong engagement on TikTok and Xiaohongshu)
Loewe’s success on TikTok and Xiaohongshu demonstrates the growing importance of platform-specific content strategies. By tailoring its approach to younger, digital-native audiences, the brand capitalized on the shift toward short-form and community-driven content. If more luxury brands follow suit, we could see a fundamental change in how fashion content is created and distributed. Rather than relying solely on editorial-style imagery, future campaigns may lean heavily on organic, user-generated content and viral trends. This shift could blur the line between consumer and creator, making social media engagement even more unpredictable.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #6. Marc Jacobs (Balanced digital approach drives engagement)
Marc Jacobs has struck a balance between internet-centric content and traditional branding, securing strong engagement across platforms. This suggests that brands do not have to abandon legacy marketing strategies to succeed in the digital space. Instead, they can merge high-fashion aesthetics with meme culture and interactive formats to stay relevant. Moving forward, this hybrid approach may become essential for brands looking to engage both long-time luxury consumers and younger, digitally savvy audiences. Fashion brands that fail to adapt to this dual strategy risk becoming outdated in the fast-evolving online space.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #7. Chloé (High engagement during AW24 collections)
Chloé’s engagement success during the Autumn/Winter 2024 season highlights the growing impact of seasonal campaigns in driving online interactions. By crafting digital narratives around collection launches, the brand ensured sustained engagement beyond just fashion week moments. This indicates that the traditional fashion calendar is evolving, with engagement being measured across extended periods rather than singular events. Brands that effectively sustain audience interest between collections will likely outperform those relying solely on launch-day hype. In the future, continuous storytelling will be key to maintaining relevance in an increasingly digital fashion world.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #8. Stella McCartney (Strong digital performance in AW24 collections)
Stella McCartney’s digital success underscores the influence of sustainability and ethical fashion narratives on social media engagement. Consumers are increasingly drawn to brands that align with their values, and Stella McCartney has capitalized on this demand. If this trend continues, we may see a rise in brands leveraging transparency and eco-conscious messaging as a core digital strategy. Future fashion marketing may shift toward more storytelling-driven campaigns, with behind-the-scenes sustainability efforts taking center stage. As awareness grows, engagement may depend not just on aesthetics but also on a brand’s broader impact.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #9. Piaget (150th-anniversary buzz drives engagement)
Piaget’s heightened engagement during its 150th anniversary demonstrates the power of milestone marketing. Heritage brands can use significant anniversaries to reconnect with audiences, strengthen brand identity, and spark nostalgia-driven engagement. This suggests that more luxury brands may start treating anniversaries as major marketing events, with long-term campaign rollouts. If executed well, these initiatives could offer a competitive edge in an industry where maintaining relevance is increasingly difficult. Going forward, we may see more luxury houses strategically leveraging their histories to build future engagement.
Social Media Engagement Rates for Fashion Brands Statistics 2025 #10. Hublot (63,560 average likes per video on TikTok)
Hublot’s dominance on TikTok shows that luxury watch brands can successfully engage younger audiences through dynamic, platform-specific content. The brand’s ability to generate high interaction rates indicates that luxury is no longer confined to traditional media. If other watch brands follow this path, the industry could see a broader shift toward entertainment-driven marketing rather than purely aspirational branding. Future engagement will likely depend on how well brands blend storytelling with interactive content formats. As Gen Z and Millennials become key luxury consumers, brands ignoring TikTok may risk losing relevance.
The Future of Fashion Engagement in a Digital-First World
As 2025 unfolds, fashion brands are proving that engagement is no longer just about follower counts but about creating meaningful digital experiences. Brands like Jacquemus and Loewe are excelling by tailoring content to platform-specific audiences, while luxury giants such as Louis Vuitton and Dior continue to leverage ambassadors and event-driven campaigns to maintain relevance. The dominance of TikTok and Xiaohongshu suggests that short-form, interactive content will only become more essential in the coming years. Moving forward, brands that embrace hybrid strategies—blending storytelling, influencer partnerships, and real-time engagement—will define the next era of digital fashion marketing. Those that fail to adapt risk being left behind in an industry where audience attention is more valuable than ever.
Sources:
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Jacquemus Social Media Engagement Ranking:
https://www.businessoffashion.com/articles/marketing-pr/bof-insights-brand-magic-index-volume-two-fashion-luxury-brands-engagement-ranking/ -
Tommy Hilfiger NYFW SS25 Engagement:
https://www.voguebusiness.com/story/fashion/who-won-fashion-month-on-social-media-ss25 -
Dior Social Media Performance at Paris Fashion Week SS25:
https://www.voguebusiness.com/story/fashion/who-won-fashion-month-on-social-media-ss25 -
Louis Vuitton's Digital Engagement through Brand Ambassadors:
https://www.voguebusiness.com/story/consumers/bake-at-home-totes-and-meme-culture-the-luxury-brands-winning-digital -
Loewe’s Strong Engagement on TikTok and Xiaohongshu:
https://www.voguebusiness.com/story/consumers/bake-at-home-totes-and-meme-culture-the-luxury-brands-winning-digital -
Marc Jacobs’ Balanced Digital Strategy and Engagement Growth:
https://www.voguebusiness.com/story/consumers/bake-at-home-totes-and-meme-culture-the-luxury-brands-winning-digital -
Chloé’s High Engagement During AW24 Collections:
https://www.voguebusiness.com/story/consumers/bake-at-home-totes-and-meme-culture-the-luxury-brands-winning-digital -
Stella McCartney’s Digital Performance in AW24 Collections:
https://www.voguebusiness.com/story/consumers/bake-at-home-totes-and-meme-culture-the-luxury-brands-winning-digital -
Piaget’s 150th Anniversary Boosting Social Media Engagement:
https://www.voguebusiness.com/story/consumers/ambassadors-hold-the-key-to-digital-which-brands-are-winning -
Hublot’s Strong Engagement on TikTok:
https://www.voguebusiness.com/story/consumers/ambassadors-hold-the-key-to-digital-which-brands-are-winning