TOP 20 FASHION HAUL CONTENT VIEWERSHIP STATISTICS 2025
When diving into the world of fashion hauls, it’s fascinating to see just how much attention these creators capture, and that’s exactly what these fashion haul content viewership statistics reveal. Whether it’s a thrift store gem or a luxury splurge, the numbers behind each haul tell their own story of influence, style, and audience connection. I still remember watching my first haul video while folding socks and realizing how quickly you can get pulled into the excitement of someone else’s shopping finds. This collection of stats doesn’t just measure views—it reflects trends, personalities, and the ever-changing landscape of fashion on YouTube. It’s a behind-the-scenes look at who’s truly shaping the way we discover and fall in love with new styles online.
Top 20 Fashion Haul Content Viewership Statistics 2025 (Editor's Choice)
| Creator | Viewership Statistic |
|---|---|
| Emma Chamberlain | Massive Thrift Haul – ~11M views; other hauls 6–7M+ |
| Bethany Mota (Macbarbie07) | Huge Summer Try-On Haul – ~1.8M views; peak seasonal hauls 3M+ |
| BestDressed (Ashley) | NYC Thrift Haul – ~2.4M views; other thrift hauls 1.5–2M |
| Zoe Sugg (Zoella) | HUGE Summer Primark Haul – ~4.2M views; recent hauls ~800K |
| Niki and Gabi | Black Friday Haul 2021 – ~3.5M views; others 2–3.3M |
| Mia Maples | Wedding-Dress Hauls – ~1.3M views each |
| Safiya Nygaard | Dress Price-Point Experiment – ~9.1M views; haul-adjacent ~3.9M |
| Sierra Schultzzie | Small-Business Hauls – ~99K to 814K views |
| Micarah Tewers | Thrifting Through The States – ~2.4–2.7M views |
| Patricia Bright | SKIMS Try-On – ~2.2M views; other hauls mid-six figures |
| Jenn Im | Average ~250K views; hauls often exceed channel average |
| Alisha Marie | Back-to-School Hauls – ~2.9M to 4.4M views |
| Claudia Sulewski | Try-On Hauls – ~297K to 490K+ views |
| Tess Christine | Try-On Clothing Haul – ~135K to 338K views |
| Wear I Live (Jenny) | NYC Thrift Haul Collab – ~112K views |
| Lauren Giraldo | Shopping Hauls – ~259K to 525K+ views |
| Remi Cruz (MissRemiAshten) | SKIMS/White Fox Hauls – six-figure view range |
| Elle & Blair Fowler | Legacy hauls historically 100K to 1M+ views |
| Naomi Neo | Fashion/Haul Segments – hundreds of thousands per upload |
Top 20 Fashion Haul Content Viewership Statistics 2025
Fashion Haul Content Viewership Statistics#1. Emma Chamberlain — ~11M Views “Massive Thrift Haul”
Emma Chamberlain’s Massive Thrift Haul video has amassed around 11 million views, making it one of the genre’s standout uploads, while her other thrift-haul videos often reach between 6–7M+ views. This high level of engagement helped push the haul genre toward a personality-driven, casual storytelling format. Her candid and unpolished style resonates with viewers, giving her content an authentic and relatable feel. The thrift and capsule wardrobe themes in her hauls align with sustainable fashion trends, keeping her relevant in evolving style conversations. As a result, her thrift hauls remain among the most-watched in the fashion content space.
Fashion Haul Content Viewership Statistics#2. Bethany Mota (Macbarbie07) — ~1.8M Views “Huge Summer Try-On Haul”
Bethany Mota’s Huge Summer Try-On Haul video sits at around 1.8 million views, with some of her earlier seasonal hauls surpassing the 3M mark. Her bright, upbeat personality made these try-on hauls a hit among teen and young adult audiences. She consistently blended affordable and trendy pieces, making fashion accessible and relatable. Seasonal themes like back-to-school boosted her engagement, sometimes doubling her average video performance. This early success positioned her as a pioneer in YouTube’s haul video scene.
Fashion Haul Content Viewership Statistics#3. BestDressed (Ashley) — ~2.4M Views “NYC Thrift Haul”
BestDressed’s NYC thrift haul (“here are some things i thrifted in nyc :)”) has reached about 2.4 million views, while other thrift-focused uploads often land between 1.5–2M. Her consistent performance in this range shows a strong alignment with her audience’s interest in second-hand and sustainable fashion. Her artistic editing and personal style tips add depth to each haul, making them more than just shopping recaps. These videos helped normalize thrift and try-on combinations as a sub-genre. In doing so, she carved out a distinctive and loyal niche in the haul space.
Fashion Haul Content Viewership Statistics#4. Zoe Sugg (Zoella) — ~4.2M Views “HUGE Summer Primark Haul”
Zoe Sugg’s HUGE Summer Primark Haul video has drawn around 4.2 million views, making it a standout example of UK high-street haul success. Even her recent haul and try-on segments regularly attract around 800K views, showing sustained interest. By mixing fashion with beauty and lifestyle elements, she broadens her content appeal. Her approachable and relatable style made her a household name in the UK YouTube community. This consistent performance highlights the enduring pull of her fashion haul content.
Fashion Haul Content Viewership Statistics#5. Niki and Gabi — ~3.5M Views “Black Friday Haul 2021”
Niki and Gabi’s Black Friday Haul 2021 has gathered approximately 3.5 million views, with their 2020 haul also exceeding 2M. They’ve found success in twist formats like “Opposite Twins Thrift for Each Other,” which reached 2.5M views. Their playful and competitive dynamic keeps audiences engaged. The variety in their haul types, from luxury to thrift, caters to diverse fashion interests. This versatility helps them maintain multi-million view performances across different haul themes.
Fashion Haul Content Viewership Statistics#6. Mia Maples — ~1.3M Views Wedding-Dress Hauls
Mia Maples’ wedding-dress hauls consistently pull in around 1.2–1.3M views per video. These special-occasion hauls stand out in her channel, offering unique and event-focused fashion content. She blends affordability with style, often reviewing both budget and mid-range items. Her cheerful delivery makes these videos approachable for a broad audience. As a result, her wedding-themed hauls have carved out a strong niche with dependable million-plus engagement.
Fashion Haul Content Viewership Statistics#7. Safiya Nygaard — ~9.1M Views Dress Price-Point Experiment
Safiya Nygaard’s I Bought The Same Dress For $4, $30, $60, and $200 has gathered about 9.1M views, blending haul mechanics with experimental comparison. Other haul-adjacent challenges, like her TikTok Live shopping spree, reach around 3.9M views. Her content stands out for mixing humor, narrative, and fashion exploration. These experiments widen her appeal beyond typical fashion audiences. Safiya’s ability to innovate within the haul concept keeps her content fresh and widely watched.
Fashion Haul Content Viewership Statistics#8. Sierra Schultzzie — ~814K Views Small-Business Hauls
Sierra Schultzzie’s small-business hauls range from ~99K to 814K views, reflecting a steady interest in her inclusivity-driven content. She often highlights underrepresented brands, bringing unique fashion finds to her viewers. Her body-positive approach fosters a supportive community. The combination of try-on reviews and storytelling gives these hauls replay value. While not multi-million view numbers, her hauls have a consistent and loyal following.
Fashion Haul Content Viewership Statistics#9. Micarah Tewers — ~2.7M Views “Thrifting Through The States”
Micarah Tewers’ Thrifting Through The States videos average between 2.4–2.7M views. This travel-thrift concept adds variety and narrative interest to traditional hauls. Her quirky humor and DIY approach make each haul uniquely entertaining. She blends sustainability with creativity, appealing to both fashion and craft audiences. These strong numbers prove her niche appeal has wide-reaching traction.
Fashion Haul Content Viewership Statistics#10. Patricia Bright — ~2.2M Views SKIMS Try-On
Patricia Bright’s SKIMS try-on and review video sits at approximately 2.2M views, showing the power of mixing haul content with honest brand reviews. She covers a range of price points, making her content relevant to multiple audience segments. Her charismatic delivery keeps viewers engaged from start to finish. The detailed, evaluative approach boosts trust in her recommendations. Patricia’s hauls function as both entertainment and a shopping guide.
Fashion Haul Content Viewership Statistics#11. Jenn Im — ~250K Average Views per Video
Jenn Im’s channel averages around 250K views per video, with her hauls often exceeding this mark. She’s built her brand on chic, curated fashion content. Seasonal updates and brand collaborations keep her haul videos fresh. Her minimalistic style resonates with audiences looking for timeless, versatile outfits. The steady performance of her hauls demonstrates the value of consistent quality over viral spikes.
Fashion Haul Content Viewership Statistics#12. Alisha Marie — ~4.4M Views Back-to-School Haul
Alisha Marie’s back-to-school haul content regularly reaches between 2.9M and 4.4M views. She leverages seasonal hype to boost engagement year after year. Her colorful editing and upbeat personality keep viewers returning. By combining hauls with DIY elements, she adds extra entertainment value. This repeatable format has become a reliable annual hit for her channel.
Fashion Haul Content Viewership Statistics#13. Claudia Sulewski — ~490K Views Try-On Hauls
Claudia Sulewski’s try-on hauls often land between 297K and 490K+ views. Her calm and stylish presentation appeals to fashion-conscious viewers. She focuses on wearable, everyday clothing that resonates with her audience’s needs. Seasonal themes in her hauls help maintain relevance. These numbers show her strong positioning as a mid-tier fashion haul creator.
Fashion Haul Content Viewership Statistics#14. Tess Christine — ~338K Views Try-On Clothing Haul
Tess Christine’s try-on hauls, like her spring edition at ~338K views, consistently perform in the mid-six-figure range. She focuses on high-street fashion with practical styling advice. Her approachable personality makes her hauls easy to watch. By mixing established brands with trending labels, she captures a wide audience. These numbers reflect stable performance in a competitive haul space.
Fashion Haul Content Viewership Statistics#15. Wear I Live (Jenny) — ~112K Views NYC Thrift Haul Collab
Wear I Live’s NYC thrift haul collaboration video has around 112K views. She specializes in sustainable fashion content that attracts a dedicated but niche audience. Her hauls often feature thrifted and eco-friendly finds. The consistent theme of conscious consumerism sets her apart. While smaller in scale, her haul audience is highly engaged.
Fashion Haul Content Viewership Statistics#16. Lauren Giraldo — ~525K Views Shopping Hauls
Lauren Giraldo’s shopping haul videos typically range from 259K to 525K+ views. Her approachable and candid delivery makes her relatable. Hauls are often tied to personal milestones or trips, adding narrative interest. She blends casual and event-ready outfits, catering to diverse style preferences. These mid-six-figure results show steady appeal in lifestyle-integrated haul content.
Fashion Haul Content Viewership Statistics#17. Remi Cruz (MissRemiAshten) — Six-Figure SKIMS/White Fox Hauls
Remi Cruz’s try-on hauls, such as her SKIMS and White Fox editions, regularly achieve six-figure view counts. Her energetic and friendly style keeps viewers engaged. She focuses on inclusivity and body positivity in her selections. Integrating hauls into vlogs increases their overall reach. This approach ensures her haul content maintains consistent performance.
Fashion Haul Content Viewership Statistics#18. Elle & Blair Fowler — Legacy Hauls at 100K to 1M+ Views
Elle and Blair Fowler’s legacy haul videos historically ranged from hundreds of thousands to over 1M views during their peak. Their early adoption of the haul format helped shape YouTube’s fashion content landscape. They combined beauty and fashion in ways that expanded their audience. While modern view counts have shifted, their influence remains significant. Their early stats are a benchmark for haul content success in the 2010s.
Fashion Haul Content Viewership Statistics#19. Naomi Neo — Hundreds of Thousands per Fashion Segment
Naomi Neo’s fashion haul and segment videos often achieve hundreds of thousands of views. Her regional influence in Singapore and Southeast Asia gives her a strong localized following. She frequently integrates hauls into broader lifestyle content. These segments highlight emerging brands alongside popular labels. Her haul presence remains consistent even with a diverse content mix.
Fashion Haul Content Viewership Statistics#20. Sierra Schultzzie — ~814K Views Small-Business Hauls
Sierra Schultzzie’s small-business haul videos pull between ~99K and 814K views, highlighting her commitment to supporting diverse brands. She blends fashion with advocacy, creating a unique haul niche. Her body-positive approach resonates with a wide audience. Viewers appreciate the mix of fashion insight and ethical shopping focus. These consistent results show steady engagement from a loyal base.
What These Numbers Tell Us About the Haul Scene
Looking at these statistics side by side, one thing is clear: haul videos aren’t just about showing clothes—they’re about storytelling, personality, and relatability. The biggest names in this space have learned how to blend authenticity with entertainment, making viewers feel like they’re part of the shopping trip. From million-view wedding dress hauls to cozy thrift store finds, the variety here shows that there’s room for every style and budget. More than anything, these numbers highlight that when done well, hauls become more than just videos—they’re moments that connect people around shared tastes and experiences. And as fashion trends shift, these creators will keep setting the pace for what we’re all adding to our carts next.
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