TOP 20 FASHION MARKETPLACE USER ACQUISITION STATISTICS 2025

Whenever I scroll through the latest fashion marketplace updates, I can’t help but notice how quickly the digital space is evolving. That’s exactly why I put together these fashion marketplace user acquisition statistics—to really understand how brands are winning attention in 2025. As someone who loves both style and data, I find it fascinating that the same platforms where we shop for sneakers or socks are also shaping how entire industries compete for customers. Looking through these numbers makes me realize how much strategy goes into even the simplest tap on a mobile app. Sharing them here feels like a way of mapping out where fashion is headed and how marketplaces can capture the spotlight.

Top 20 Fashion Marketplace User Acquisition Statistics 2025 (Editor’s Choice)

 

 

Top 20 Fashion Marketplace User Acquisition Statistics 2025

Fashion Marketplace User Acquisition Statistics #1: 73% Of Fashion Shoppers Prefer Mobile Apps

Mobile apps have become the preferred way for nearly three-quarters of fashion shoppers to browse and purchase products. This shift reflects the demand for convenience, speed, and personalized experiences that apps provide. For marketplaces, this means app-first strategies are crucial in capturing new customers. A well-optimized app can increase loyalty and repeat purchases, strengthening lifetime value. User acquisition campaigns should highlight the benefits of app usage to attract mobile-first consumers.

Fashion Marketplace User Acquisition Statistics #2: 81% Of Fashion E-Commerce Traffic Comes From Mobile

The dominance of mobile traffic in fashion e-commerce highlights how essential smartphones have become for shopping journeys. With over four-fifths of visits originating from mobile, marketplaces must prioritize responsive design and app development. Mobile-first optimization ensures smooth browsing and conversion, reducing bounce rates. This trend also emphasizes tailoring marketing campaigns for mobile platforms like Instagram and TikTok. Ignoring mobile could significantly reduce acquisition success rates.

Fashion Marketplace User Acquisition Statistics #3: Apps Generate 7× More Revenue Per User

Fashion apps aren’t just convenient—they drive seven times more revenue per user compared to mobile sites. This showcases the higher engagement and purchasing power app users provide. For marketplaces, investing in user acquisition for apps leads to long-term financial advantages. Enhanced personalization, push notifications, and loyalty features explain the revenue boost. Capturing users within apps secures stronger conversion and retention opportunities.

Fashion Marketplace User Acquisition Statistics #4: $3.88 Trillion Ecommerce App Revenue In 2023

The global revenue from ecommerce apps hitting $3.88 trillion demonstrates how massive this market has become. Fashion marketplaces tapping into app ecosystems benefit from this growing pie. As consumers increasingly shift to mobile commerce, the scale of opportunity widens. This statistic reinforces why investing in app-focused acquisition strategies is no longer optional. Marketplaces that position themselves strongly in apps will secure a major share of future growth.

 

 

Fashion Marketplace User Acquisition Statistics #5: $6.6 Billion US Ad Spend On Shopping App Acquisition In 2023

In 2023, the U.S. alone spent $6.6 billion on acquiring users for shopping apps. This highlights the competitive nature of the marketplace sector. For fashion platforms, standing out requires not just ad spend but also creativity and targeting precision. Rising ad budgets reflect the high value placed on capturing loyal app users. Marketplaces must balance paid acquisition with organic channels to optimize costs.

Fashion Marketplace User Acquisition Statistics #6: $780 Billion Global Online Fashion Market In 2023

The fashion e-commerce market reaching $780 billion underscores its scale and influence. This massive size attracts countless new players, intensifying competition. Marketplaces must differentiate through acquisition strategies like exclusive partnerships or personalized onboarding. Such a large market also signals strong opportunities for cross-border expansion. Effective acquisition ensures a marketplace captures its fair share of this vast revenue pool.

Fashion Marketplace User Acquisition Statistics #7: 13.3% CAGR Fashion Ecommerce Growth (2017–2027)

With a compound annual growth rate of 13.3%, fashion ecommerce shows robust long-term expansion. This steady growth creates fertile ground for user acquisition campaigns. Marketplaces can scale more confidently knowing consumer demand will keep rising. It also encourages experimentation with new digital channels to capture users. Sustained growth ensures that acquisition investments pay off in future years.

Fashion Marketplace User Acquisition Statistics #8: Penetration Rising From 15% In 2023 To 25% By 2030

Fashion e-commerce penetration increasing from 15% to 25% reflects a global digital adoption wave. More shoppers will move online, expanding the potential acquisition base. Marketplaces that invest early in digital-first strategies will gain a competitive edge. This trend also suggests untapped regions still offer growth opportunities. The rise in penetration signals the urgency of building scalable acquisition systems now.

Fashion Marketplace User Acquisition Statistics #9: $821 Billion Social Commerce Revenue Forecast For 2025

Social commerce is expected to reach $821 billion by 2025, with fashion driving a large portion. Platforms like Instagram, TikTok, and Pinterest are now core acquisition channels. Marketplaces must engage users where they discover trends—on social media. Shoppable posts and influencer collaborations directly feed user acquisition funnels. The explosive growth in social commerce highlights its dominance for Gen Z and Millennials.

Fashion Marketplace User Acquisition Statistics #10: $26.75 Higher AOV For Online Apparel Orders

Online apparel shoppers spend nearly $27 more per order compared to other categories. This makes fashion customers particularly valuable to acquire. Marketplaces should highlight average order value potential in acquisition ROI models. High AOV also justifies investing more in targeted campaigns. Capturing these users yields long-term profitability through higher per-customer revenue.

 

 

Fashion Marketplace User Acquisition Statistics #11: $129 Average CAC For Fashion Brands

Fashion brands face an average customer acquisition cost of $129, reflecting rising competition. Marketplaces must carefully manage CAC to maintain profitability. Efficiency gains can come from referral programs, retention strategies, or influencer partnerships. The high CAC highlights the importance of measuring lifetime value against acquisition spend. Sustainable growth requires balancing cost with customer quality.

Fashion Marketplace User Acquisition Statistics #12: Rising CAC Due To Inflation And Ad Competition

Inflation and intense competition for digital ad space are driving CAC upward. This puts pressure on fashion marketplaces reliant on paid ads. Diversifying acquisition through SEO, partnerships, and organic channels is crucial. Rising CAC also encourages brands to optimize funnel efficiency and retention. Successful marketplaces will adapt by reducing dependence on expensive paid campaigns.

Fashion Marketplace User Acquisition Statistics #13: 40–50% Of Online Sales Via Mobile Apps

Almost half of all fashion e-commerce sales come from mobile apps. This emphasizes the dominance of apps in revenue generation. For acquisition, marketplaces must incentivize app downloads and adoption. Features like exclusive discounts or app-only experiences can drive installs. Without a strong app presence, marketplaces risk losing high-value customers.

Fashion Marketplace User Acquisition Statistics #14: $6.86 Trillion Global Ecommerce Sales Forecast For 2025

Global ecommerce sales are projected to hit $6.86 trillion by 2025. This shows the expanding opportunity for fashion marketplaces within the larger ecosystem. Capturing a share requires aggressive user acquisition planning. As overall ecommerce grows, competition also intensifies, demanding smarter campaigns. Marketplaces should align acquisition strategies with this broader upward trend.

Fashion Marketplace User Acquisition Statistics #15: $520 Billion Asian Fashion Ecommerce Market In 2023

Asia’s $520 billion fashion ecommerce market makes it the global leader. The region’s young, mobile-first population drives this dominance. Marketplaces targeting Asia must tailor acquisition strategies for localized preferences. Success often depends on leveraging super-app ecosystems like WeChat or Shopee. The scale of the Asian market makes it a top acquisition priority globally.

 

 

Fashion Marketplace User Acquisition Statistics #16: Shoppers Demand Faster Delivery And Real-Time Trends

Speed of delivery and responsiveness to trends are major acquisition drivers. Fashion shoppers expect real-time product availability aligned with social trends. Marketplaces that deliver quickly win trust and repeat business. Fast logistics and agile product updates therefore become acquisition tools. This stat shows that operations play a direct role in winning new users.

Fashion Marketplace User Acquisition Statistics #17: 81% Of Consumers Expect Personalization

Personalization has become a baseline expectation for four out of five shoppers. Data-driven experiences like tailored recommendations boost acquisition. Without personalization, marketplaces risk losing potential users to competitors. Customized acquisition campaigns based on browsing behavior increase conversion. Meeting personalization expectations builds trust and long-term loyalty.

Fashion Marketplace User Acquisition Statistics #18: Social Commerce Growing 3× Faster Than Traditional Ecommerce

Social commerce is growing three times faster than traditional ecommerce. Gen Z and Millennials are the key drivers of this acceleration. Marketplaces that ignore social-first acquisition risk falling behind. Influencer-led discovery and community-driven shopping are critical channels. This rapid growth cements social commerce as a vital acquisition strategy.

Fashion Marketplace User Acquisition Statistics #19: 15% Of Shoppers Expect Hassle-Free Returns

One in seven fashion shoppers expects easy and free return policies. Returns are not just a retention factor but also drive acquisition. Customers often check policies before committing to a purchase. Marketplaces that promote simple returns gain a trust advantage. This expectation must be included in acquisition messaging to attract new users.

 

 

Fashion Marketplace User Acquisition Statistics #20: 80% Of Site Traffic Via Influencer Referrals In Some Cases

Influencers contribute up to 80% of traffic for some fashion platforms. This shows how powerful creator-driven acquisition has become. Marketplaces should invest in influencer partnerships as a core UA strategy. Authentic influencer endorsements directly convert into new customers. Leveraging this channel is critical in today’s fashion discovery journey.

Wrapping It All Up: My Take On The Future Of User Acquisition

After going through these twenty insights, I can honestly say I look at online shopping—and the way I interact with it—differently now. It’s clear that success isn’t just about flashy clothes or the trendiest sneakers, but about the invisible mechanics behind acquiring and keeping users. From mobile-first experiences to influencer-powered growth, these statistics show us what really pulls people in. For me, it’s a reminder that every click, every scroll, and even every pair of socks in my cart connects back to smarter acquisition strategies shaping the future of fashion marketplaces. And I have to admit—it’s pretty exciting to think about how these trends will affect the way I shop tomorrow.

SOURCES

https://www.shopify.com/enterprise/blog/ecommerce-fashion-industry

https://www.businessofapps.com/data/ecommerce-app-market/

https://www.businessofapps.com/marketplace/user-acquisition/research/user-acquisition-costs/

https://www.mobiloud.com/blog/ecommerce-mobile-app-statistics

https://www.uniformmarket.com/statistics/ecommerce-fashion-insights-trends

https://brainspate.com/blog/fashion-ecommerce-statistics/

https://www.amraandelma.com/top-fashion-e-commerce-marketing-statistics/

https://influencermarketinghub.com/fashion-ecommerce-stats/

https://www.printful.com/blog/fashion-ecommerce-statistics

https://powerdigitalmarketing.com/blog/why-cac-costs-are-rising-in-fashion/