Whenever I look at the numbers behind online shopping, I’m always surprised by how much the way we pay affects what we end up keeping—or sending back. These fashion refund rate by payment method statistics show just how different the patterns can be between credit cards, BNPL, PayPal, and even newer options like UPI or mobile wallets. It reminds me of those times I’ve over-ordered a few shirts and even a pair of socks just to test the fit, knowing full well that half of it would probably end up back in a return bag. Payment flexibility often makes buying easier, but it also fuels the cycle of bracketing and refunds. By understanding these differences, both shoppers and retailers can make smarter choices and maybe even cut down on some of the unnecessary hassle.
Top 20 Fashion Refund Rate By Payment Method Statistics 2025 (Editor's Choice)
# | Payment Method | Refund Rate | Stats / Notes (Fashion E-commerce Context) |
---|---|---|---|
1 | Buy Now, Pay Later (BNPL) | 66.9% | Substantially higher returns vs. traditional payments; driven by bracketing/impulse buying with deferred settlement. |
2 | Credit Card | 38.8% | Lower than BNPL in the same dataset; typical baseline for carded fashion checkouts. |
3 | Direct Bank Transfer | 38.6% | Comparable to credit cards in observed studies; similar buyer profile and protections. |
4 | Invoice / Pay After Delivery | Not standardized | Preference for invoice correlates with ~3× higher odds of being a frequent returner vs. bank payments; exact industry-wide % not published. |
5 | Debit Card | Not standardized | Often tracks credit-card baselines at many retailers; verify with internal analytics. |
6 | PayPal | Not standardized | Fast, convenient refunds can encourage trial purchases; published fashion-wide % not available. |
7 | Apple Pay | Not standardized | Tokenized card wallet; return behavior usually mirrors underlying card terms. |
8 | Google Pay | Not standardized | Similar to Apple Pay; returns typically align with the linked card’s policies. |
9 | Shop Pay (Accelerated Checkout) | Not standardized | Frictionless checkout can raise order volume and bracketing; refund % varies by sizing/policies. |
10 | Prepaid Card | Not standardized | Refunds recredit to card; may see lower repeat usage but % benchmarks aren’t publicly consistent. |
11 | Gift Card / Store Credit | N/A (credit issued) | Cash refunds often converted to store credit; reduces cash-out refunds and nudges exchanges. |
12 | Cash on Delivery (COD) | Context-specific | High refusal/cancellation risk at doorstep; “refund” mechanics differ (non-acceptance vs. post-delivery return). |
13 | Bank Debit / ACH | Not standardized | Lower fraud exposure; operationally similar to bank transfer for refund handling. |
14 | Open Banking (PSD2, EU/UK) | Not standardized | Strong customer authentication can cut fraud-driven returns; no cross-retailer fashion % published. |
15 | UPI (India) | Not standardized | Real-time account-to-account refunds; % varies by market, sizing accuracy, and policy leniency. |
16 | Mobile Money (e.g., M-Pesa) | Not standardized | Wallet-based refunds; fashion benchmarks are sparse and market-specific. |
17 | Alipay | Not standardized | Buyer-protection and logistics norms influence return behavior; no global fashion % consensus. |
18 | WeChat Pay | Not standardized | Similar to Alipay; refund experience tied to merchant and platform policies. |
19 | Cryptocurrency | Not standardized | Rare in fashion; refunds frequently issued as store credit due to volatility and processing rules. |
20 | Issuer EMI (Card Installments, non-BNPL) | Not standardized | Installments billed to card; anecdotal retailer data suggests lower returns than BNPL but depends on policy and audience. |
Top 20 Fashion Refund Rate By Payment Method Statistics 2025
Sources
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https://centra.com/news/conversion-rate-fashion-ecommerce-benchmarks
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https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions
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https://3dlook.ai/content-hub/the-true-cost-of-apparel-returns/
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https://www.the-future-of-commerce.com/2023/04/19/online-apparel-return-rate/
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https://www.statista.com/chart/34373/most-returned-product-categories-purchased-online/
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https://www.prime-ai.com/en/media/clothing-return-rates-by-category-and-country-csf-a/
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https://www.radial.com/insights/online-fashion-retailers-guide-to-reducing-returns-in-2024
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https://landmarkglobal.com/eu/en/news-insights/high-pressure-on-reverse-logistics-in-july/
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https://www.meteorspace.com/2025/01/14/latest-returns-statistics-that-may-surprise-you/
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https://www.digitalsilk.com/digital-trends/buy-now-pay-later-bnpl-statistics/
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https://www.ecrloss.com/research/buy-online-return-in-store/