TOP 20 FASHION SHOPPING BLACKOUT BEHAVIOR STATISTICS 2025

Whenever I dive into my holiday shopping habits, I realize how much my choices are influenced by the patterns hidden in fashion shopping blackout behavior statistics. There’s something almost ritualistic about saving up, waiting for the right moment, and then filling my cart with pieces I’ve been eyeing for weeks. Sometimes I even laugh at myself when I think about how I’ll stress over which jacket or pair of socks to grab first, knowing I’m not alone in that frenzy. These statistics don’t just reveal numbers, they mirror the emotional highs, the anticipation, and the little quirks that come with being a shopper during these blackout events. Looking at them feels less like analyzing data and more like holding up a mirror to my own seasonal traditions.

Top 20 Fashion Shopping Blackout Behavior Statistics 2025 (Editor’s Choice)

 

 

Top 20 Fashion Shopping Blackout Behavior Statistics 2025

Fashion Shopping Blackout Behavior Statistics#1 Global Black Friday Online Sales Reached $70.9 Billion

Global Black Friday online sales soared to $70.9 billion in 2023, highlighting the immense scale of digital fashion shopping. This surge reflected consumers’ increasing comfort with e-commerce platforms for fashion purchases. The convenience of mobile shopping apps played a major role in pushing these numbers higher. Fashion brands benefited directly from the surge by offering exclusive online deals. The figure shows how Black Friday has transformed into a global online shopping event, not just a U.S. tradition.

 

 

Fashion Shopping Blackout Behavior Statistics#2 U.S. Retail Sales Grew 5% On Black Friday

In the U.S., total retail sales rose by 5% during Black Friday 2023, a solid increase driven heavily by fashion purchases. While in-store sales rose modestly by just over 1%, online transactions saw a much stronger boost. This gap reinforces the idea that consumers prefer online browsing to avoid chaotic crowds. Fashion retailers online captured significant spending as shoppers leaned on quick digital checkouts. The data reveals how in-store shopping has become secondary to online channels during blackout events.

Fashion Shopping Blackout Behavior Statistics#3 Cyber Week Global Sales Hit $298 Billion

Cyber Week achieved a record $298 billion in global sales in 2023, underscoring the extended shopping blackout period. Consumers no longer wait only for Black Friday but spread spending across Cyber Monday and related days. Fashion e-commerce saw a strong uplift, with brands offering multi-day deals to keep shoppers engaged. This trend shows that shopping blackouts have expanded into week-long events rather than one-day frenzies. It also suggests that consumers plan their fashion purchases strategically across multiple blackout days.

Fashion Shopping Blackout Behavior Statistics#4 U.S. Holiday Season Online Sales Reached $222.1 Billion

The U.S. holiday season saw online sales climb to $222.1 billion in 2023, with fashion being a dominant category. Clothing and accessories remain top choices during holiday blackout shopping events. Consumers often use Black Friday to buy wardrobe updates and gifts at discounted rates. The figure highlights how fashion remains central to holiday shopping behavior. Overall, blackout events have become critical to sustaining year-end sales growth in fashion retail.

Fashion Shopping Blackout Behavior Statistics#5 Black Friday Shoppers In-Store Vs Online

On Black Friday 2023, 76.2 million shopped in-store while 90.6 million shopped online, showcasing a clear digital preference. The shift highlights how online platforms outpace physical stores in drawing fashion consumers. Mobile devices, faster shipping, and better return policies contributed to online dominance. Fashion shoppers found browsing online catalogs more convenient than fighting store crowds. This division reflects how modern consumers balance both in-store experiences and digital convenience.

Fashion Shopping Blackout Behavior Statistics#6 Cyber Week Shoppers Reached 200.4 Million

A record 200.4 million shoppers participated in Cyber Week 2023. This massive turnout reflects how fashion blackout events are now mainstream cultural phenomena. People treat it almost as a tradition, planning purchases in advance. Fashion deals played a huge role in attracting record numbers, especially among Gen Z and Millennials. The figure demonstrates how essential Cyber Week is for fashion brands seeking consumer attention.

Fashion Shopping Blackout Behavior Statistics#7 Holiday Shopping Participation Hit 95%

In 2023, holiday shopping participation rose to 95%, showing how nearly everyone takes part in these blackout sales. Fashion retailers are at the heart of this, as clothing is one of the most purchased categories. The statistic indicates how difficult it is for consumers to ignore promotions. Participation this high suggests shopping blackouts are no longer optional for brands—they’re mandatory for visibility. Fashion labels that skip these events risk being overlooked entirely.

Fashion Shopping Blackout Behavior Statistics#8 68% Planned To Shop Online On Black Friday

About 68% of U.S. shoppers planned to shop online for Black Friday 2023, signaling the dominance of digital fashion commerce. This high number indicates the comfort and expectation of finding deals online. Fashion brands heavily target this group with personalized recommendations and ads. It shows how online is no longer just a convenience but the default. Black Friday has become more about clicks than queues.

 

 

Fashion Shopping Blackout Behavior Statistics#9 75% Planned Online Black Friday Shopping In 2024

By 2024, 75% of shoppers indicated they would shop online for Black Friday, reflecting steady growth from the prior year. This upward trend confirms a deepening reliance on digital fashion deals. Online exclusives and early access sales drive anticipation. Fashion retailers are increasingly shaping campaigns specifically for e-commerce engagement. The figure suggests fashion e-commerce will only tighten its grip on consumer spending.

Fashion Shopping Blackout Behavior Statistics#10 34% Started Shopping On Thanksgiving Day

In 2024, 34% of shoppers started Black Friday shopping a day early on Thanksgiving. This shows how fashion shopping blackouts bleed into holidays themselves. Retailers encourage this by offering pre-Black Friday discounts online. Consumers respond eagerly, trying to secure fashion items before they sell out. It reveals how the calendar of shopping urgency keeps expanding earlier each year.

Fashion Shopping Blackout Behavior Statistics#11 20% Planned To Spend $1,000+ On Holiday Shopping

A significant 20% of shoppers in 2024 planned to spend over $1,000 during holiday blackout sales. Much of this spending is allocated to high-ticket fashion items and gifts. Luxury fashion benefits particularly from this big-spender group. The figure emphasizes how blackout events capture not just bargain hunters but also premium buyers. Fashion retailers tap into both markets by offering tiered promotions.

Fashion Shopping Blackout Behavior Statistics#12 37% Avoided Long In-Store Lines

About 37% of Black Friday shoppers in 2024 actively avoided long lines, seeking faster shopping experiences. This avoidance explains the preference for online fashion shopping. In-store crowds and wait times reduce the appeal of physical fashion retail. Retailers are responding by improving curbside pickup and in-store tech for quicker checkouts. The trend shows that convenience remains the top consumer priority.

Fashion Shopping Blackout Behavior Statistics#13 81% Of In-Person Shoppers Purchased Clothing

On Black Friday 2024, 81% of in-person shoppers bought clothing and accessories. This confirms fashion’s dominance in in-store shopping categories. Clothing racks and apparel discounts drive the majority of foot traffic. Retailers know fashion is the magnet product, so they place heavy emphasis on it. The stat underscores that, even in-store, fashion remains the centerpiece of blackout spending.

Fashion Shopping Blackout Behavior Statistics#14 48% Saved Money Specifically For Black Friday

Nearly half of consumers—48%—save money in advance to shop during Black Friday. This shows the psychological weight of fashion blackout shopping in consumer planning. People set aside funds knowing fashion items will be discounted. It reflects the anticipation and ritualized nature of these events. For brands, it confirms the need to deliver compelling fashion deals to match consumer expectations.

 

 

Fashion Shopping Blackout Behavior Statistics#15 Cart Abandonment Rates Reached 73–78%

Globally, cart abandonment during Black Friday reached a high 73–78%. Many fashion shoppers browse but fail to complete transactions. Causes include overwhelming options, indecision, and surprise fees. For fashion retailers, this signals a major area to optimize. Reducing abandonment could dramatically increase blackout event revenues.

Fashion Shopping Blackout Behavior Statistics#16 Return Rates During Cyber Week Averaged 5%

Return rates during Cyber Week normalized at about 5%, a more stable level compared to prior spikes. In fashion, returns are notoriously high due to sizing and fit issues. A 5% rate indicates consumers are becoming more decisive in blackout shopping. Retailers are also improving sizing guides and return policies. This shows gradual maturity in how consumers approach fast-paced buying.

Fashion Shopping Blackout Behavior Statistics#17 U.S. Online Black Friday Sales Hit $10.8 Billion

U.S. consumers spent $10.8 billion online on Black Friday 2023, marking a 10.2% jump. Fashion purchases accounted for a significant share of this digital splurge. This growth highlights how much trust consumers place in digital deals. Fast shipping and easy returns have boosted confidence. The stat also confirms the record-breaking nature of blackout sales for the fashion industry.

Fashion Shopping Blackout Behavior Statistics#18 Mobile Devices Accounted For 55% Of Online Sales

More than half—55%—of online Black Friday sales came from mobile devices in 2023. This underscores the central role of smartphones in fashion shopping. Brands must ensure mobile-friendly apps and websites for smooth browsing. Push notifications and social media ads drive much of this mobile activity. Mobile commerce has clearly become the backbone of fashion blackout shopping.

Fashion Shopping Blackout Behavior Statistics#19 Hermès Saw $2.7 Million In A Single Day Of Revenge Buying

After lockdowns, Hermès sold $2.7 million worth of goods in a single day, driven by revenge buying. The trend highlights emotional release through fashion shopping. Blackout events tap into similar impulses of urgency and indulgence. Revenge buying emphasizes the link between psychology and spending. Fashion brands can learn from this by balancing luxury appeal with blackout urgency.

Fashion Shopping Blackout Behavior Statistics#20 Compulsive Buying Disorder Influences Fashion Shopping

Compulsive buying disorder remains an underlying psychological factor in fashion shopping behavior. During blackout events, this behavior can escalate due to urgency and discounts. It results in regret, overspending, and even debt for affected individuals. Retailers benefit, but consumers face serious consequences. The statistic emphasizes that blackout behavior has both positive and negative outcomes.

 

 

Reflecting On My Own Blackout Shopping

After walking through these stats, I can’t help but compare them to my own yearly rituals and admit how deeply I get pulled into the thrill. Every deal feels like a small victory, even when I know some of it is just clever marketing. Fashion shopping during blackout events isn’t just about saving money—it’s about the anticipation, the adrenaline, and the stories we end up telling later. Personally, I’ve learned to balance the excitement with practicality, making sure I don’t end up with too many impulse buys stuffed in my closet. At the end of the day, these fashion shopping blackout behavior statistics remind me that my experience is part of a much bigger story we all share.

SOURCES

https://queue-it.com/blog/black-friday-statistics/ 

https://www.bebolddigital.com/blog/psychology-of-black-friday-consumer-behavior-statistics-trends 

https://epicdesignlabs.com/black-friday-statistics/ 

https://www.driveresearch.com/market-research-company-blog/black-friday-holiday-shopping-statistics/

https://www.printful.com/blog/black-friday-statistics

https://www.contentful.com/blog/black-friday-statistics/

https://www.glossy.co/fashion/black-friday-drove-a-record-10-8-billion-in-us-online-sales/ 

https://www.ft.com/content/460748f7-7d9b-41a4-93a6-9372e9bf2f6e

https://en.wikipedia.org/wiki/Revenge_buying

https://en.wikipedia.org/wiki/Fashion_psychology