TOP 20 GEN Z FASHION TREND STATISTICS 2025
Lately, I’ve been knee-deep in Gen Z Fashion Trend Statistics, and let me just say—this generation has taken self-expression to a whole new level (sometimes down to their socks, quite literally). What used to be a simple accessory is now a full-blown aesthetic statement, just like every other piece in their wardrobe. From coquette-core to cargo maximalism, Gen Z’s fashion isn’t just about looking good—it’s about saying something. These stats aren’t just numbers; they tell stories of value-driven choices, TikTok-fueled microtrends, and a whole lot of personality. So if you're curious about what’s actually trending in closets right now, you’re in the right place.
Top 20 Gen Z Fashion Trend Statistics (Editor's Choice)
| # | Gen Z Fashion Trend Statistic |
|---|---|
| 1 | 49.1% of Gen Z see themselves as more fashionable than most people. |
| 2 | 45.4% of Gen Z actively keep up with current fashion trends. |
| 3 | 60.2% of Gen Z believe fashion brands should address social issues. |
| 4 | 49.1% consider fast fashion environmentally irresponsible. |
| 5 | 64% of Gen Z are willing to pay more for sustainable fashion. |
| 6 | Indie Sleaze searches grew 43% on Depop. |
| 7 | Hollister’s Y2K retro collection boosted revenue by 22% YoY. |
| 8 | Hollister became the top brand for teen girls in 2025. |
| 9 | UGG overtook Lululemon in Gen Z popularity. |
| 10 | Teens spend $2,388/year — mostly on fashion and food. |
| 11 | Nike’s female teen share dropped below 40%. |
| 12 | Boom Boom and vintage fur aesthetics surged in popularity. |
| 13 | Gen Z revived Mob Wife fur fashion aesthetics. |
| 14 | Oversized gymwear is replacing tight activewear. |
| 15 | Denim bralettes and tops are trending again. |
| 16 | Asymmetric tops saw a +6%–10% rise in Spring 2025. |
| 17 | Jorts, silk scarves, khakis led SS25 runways. |
| 18 | Coquette, Dark Academia & Fairy Grunge top Gen Z looks. |
| 19 | 74% of Gen Z/Millennial women follow a summer vibe. |
| 20 | Coastal Cowgirl & Grandmacore are top Gen Z summer aesthetics. |
Top 20 Gen Z Fashion Trend Statistics
Gen Z Fashion Trend Statistics#1. Gen Z Views Themselves as Fashion-Forward
A 2025 YouGov study shows that 49.1% of Gen Z consider themselves more fashionable than most people. This self-assurance stems from their constant exposure to style inspiration on TikTok and Instagram. Unlike Millennials, Gen Z thrives on experimentation and reinvention. They mix thrifted finds with designer dupes to create bold, personal aesthetics. Their fashion confidence often translates into trend leadership across platforms.
Gen Z Fashion Trend Statistics#2. Actively Following Fashion Trends
According to the same report, 45.4% of Gen Z actively keep up with fashion trends. They don't just follow trends—they reinterpret them with a unique twist. Whether it's "tomato girl summer" or "mob wife winter," they embrace aesthetic shifts faster than brands can respond. Apps like Depop and Pinterest help them discover microtrends before they go mainstream. Their trend engagement shapes what gets popular globally.
Gen Z Fashion Trend Statistics#3. Demand for Socially Responsible Fashion
60.2% of Gen Z believe fashion brands should address social issues. For this generation, style and ethics go hand-in-hand. They are vocal about sustainability, inclusivity, and labor transparency. Brands that stay silent on key issues risk losing Gen Z loyalty. More than a look, fashion for Gen Z is an extension of values.
Gen Z Fashion Trend Statistics#4. Rejection of Fast Fashion
49.1% of Gen Z view fast fashion as environmentally irresponsible. Despite its affordability, fast fashion clashes with their eco-conscious mindset. They are more inclined to shop secondhand, upcycle clothing, or buy from transparent brands. Many Gen Z creators advocate against mass overconsumption online. Their values are shifting fashion industry priorities.
Gen Z Fashion Trend Statistics#5. Willingness to Pay for Sustainable Fashion
64% of Gen Z are willing to spend more for sustainability. This marks a major departure from previous generations’ cost-driven buying habits. They value organic materials, ethical production, and carbon-neutral shipping. Greenwashing doesn’t work—they research brands thoroughly. Their spending is driven by conscience, not just aesthetics.
Gen Z Fashion Trend Statistics#6. Rise of Indie Sleaze
Searches for "Indie Sleaze" rose 43% on Depop in 2024. This nostalgic aesthetic—think messy eyeliner, American Apparel, and Tumblr-core—is making a big comeback. Gen Z is reclaiming this chaotic, rebellious look with a modern edge. It represents freedom from polished, curated feeds. Their take embraces imperfections and DIY authenticity.
Gen Z Fashion Trend Statistics#7. Hollister’s Retro Comeback
Hollister’s Y2K collection triggered a 22% revenue surge. Gen Z is driving the revival of 2000s-era logos, low-rise jeans, and nostalgic branding. What was once cringe is now cool again. The retailer has adapted by leaning into kitschy mall-core and vintage fonts. Gen Z loves irony—and Hollister’s comeback rides that wave.
Gen Z Fashion Trend Statistics#8. Hollister Tops Teen Fashion
In the Spring 2025 Piper Sandler survey, Hollister became the top brand among teen girls. It dethroned Nike, which had led for years. Gen Z gravitates toward nostalgic comfort and soft-brand storytelling. Hollister’s accessible pricing and Y2K roots appeal across both fashion and emotional spectrums. It's no longer your older sister's brand—it’s now Gen Z's.
Gen Z Fashion Trend Statistics#9. UGG Overtakes Lululemon
UGG surged ahead of Lululemon as the top footwear trend for Gen Z. Cozy shearling boots now dominate winter wardrobes again. This shift reflects Gen Z’s love for maximal comfort and nostalgic styles. Influencers on TikTok helped reposition UGG as fashionable rather than frumpy. Brands seen as too performance-based lost cool points.
Gen Z Fashion Trend Statistics#10. Teen Spending on Fashion Soars
Teens now spend an average of $2,388 per year, mostly on fashion and food. Fashion remains their top discretionary category. Limited-edition drops and influencer capsules drive urgency. Gen Z's “treat yourself” culture fuels frequent purchases. Their spending power shapes retail strategy for years to come.
Gen Z Fashion Trend Statistics#11. Nike’s Popularity Declines
Nike’s share among teen girls dropped below 40% for the first time since 2020. Gen Z seems fatigued by legacy sportswear branding. They’re opting for smaller, niche labels that align with aesthetic subcultures. Oversaturation and lack of novelty may be to blame. Nike will need to pivot to stay relevant.
Gen Z Fashion Trend Statistics#12. Boom Boom Fashion Gains Momentum
“Boom Boom” style—featuring fur, metallics, and glam excess—is on the rise. It's the opposite of minimalism: bold, brash, and unapologetic. Gen Z uses it as an armor of self-expression and power. Celebs and TikTokers flaunting vintage fur sparked renewed interest. This maximalist movement is loud, luxurious, and liberating.
Gen Z Fashion Trend Statistics#13. Return of Mob Wife Aesthetic
The “Mob Wife” trend has resurrected vintage fur, leopard prints, and dark lipstick. Gen Z is leaning into this aesthetic as both satire and rebellion. It contrasts sharply with the soft, clean-girl look of 2023–24. TikTok influencers rebranded luxury glam as gritty-chic. It’s campy, iconic, and undeniably Gen Z.
Gen Z Fashion Trend Statistics#14. Baggy Gymwear Takes Over
Oversized athleisure is dominating Gen Z wardrobes in 2025. Skin-tight leggings are being replaced by slouchy track pants and XXL hoodies. This shift aligns with Gen Z’s preference for comfort and non-gendered fits. It’s less about performance, more about vibe. Brands that ignore this trend risk missing out on youth engagement.
Gen Z Fashion Trend Statistics#15. Denim Tops Make a Comeback
From halternecks to corsets, denim tops are back on the scene. Gen Z is bringing a DIY feel to the trend by upcycling jeans into tops. This nod to the 2000s is fueled by runway revivals and TikTok challenges. The denim-on-denim look is no longer taboo. It's nostalgic, versatile, and expressive.
Gen Z Fashion Trend Statistics#16. Asymmetry Rules Spring 2025
Asymmetric tops—both woven and knit—saw significant growth this year. The look is modern, edgy, and flattering. It reflects Gen Z's distaste for uniformity and symmetry. Even basics are getting the asymmetrical treatment. From necklines to hems, imperfection is now intentional.
Gen Z Fashion Trend Statistics#17. SS25 Runway Trends Lead the Way
Runways at Spring/Summer 2025 shows highlighted jorts, silk scarf tops, and pleated khaki. These pieces blend utilitarian ease with style flair. Gen Z interprets these trends with thrifted finds and personal flair. The "cool girl at the farmer's market" vibe is trending. Comfort meets character in this summer fashion mix.
Gen Z Fashion Trend Statistics#18. Aesthetic Subgenres Define Identity
Aesthetic identities like Coquette, Fairy Grunge, and Dark Academia dominate Gen Z feeds. These styles are more than clothes—they're entire digital personas. Each has its own mood board, soundtrack, and literature references. Gen Z builds communities around these niche looks. It’s fashion as fandom.
Gen Z Fashion Trend Statistics#19. Summer Aesthetics Become Rituals
74% of Gen Z/Millennial women follow a “summer aesthetic.” From “Pilates Princess” to “Tomato Girl,” each trend reflects a seasonal identity. It’s a new ritual: pick an aesthetic and live it for 3 months. Social media drives and documents these transformations. It’s playful, personal, and hyper-trend-driven.
Gen Z Fashion Trend Statistics#20. Coastal Cowgirl & Grandmacore Rise
Coastal Cowgirl and Grandmacore are among the top summer styles for Gen Z in 2025. Both fuse nostalgia with individuality—lace meets boots, straw meets softness. These trends reflect a desire for grounding and retreat. Grandmacore embraces cottage life while Coastal Cowgirl romanticizes Americana. They're not just looks—they’re lifestyles.
What Gen Z’s Wardrobe Tells Us
Fashion has always been a mirror, but Gen Z’s reflection is more raw, bold, and honest than we’ve seen in decades. These trends don’t just speak to style—they echo values, subcultures, and even quiet rebellions. From sustainable shopping habits to fluid aesthetics, their fashion story is deeply personal and constantly evolving. What’s most exciting, though, is that Gen Z isn’t just following trends—they’re rewriting the rules entirely. And honestly? The future of fashion has never looked more alive.
SOURCES:
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https://www.britopian.com/wp-content/uploads/2025/03/Gen-Z-Purchasing-Behavior-2025.pdf -
https://www.businessinsider.com/hollister-y2k-collection-review-millennials-gen-z-nostalgia-2025-7 -
https://www.thesun.co.uk/fabulous/34244079/boom-boom-fashion-trend -
https://www.theguardian.com/commentisfree/2025/mar/10/fur-animal-skins-gen-z-boom-boom-trump -
https://www.voguebusiness.com/story/fashion/gen-z-vs-millennials-who-will-win-the-great-gymwear-war -
https://www.vogue.co.uk/article/spring-summer-2025-fashion-trends