TOP 20 GOOGLE SHOPPING FASHION CTR STATISTICS 2025
If you're in the business of selling fashion online, understanding google shopping fashion ctr statistics isn't just helpful—it's essential. Whether you're promoting high-end designer pieces or cozy everyday socks, knowing which categories attract the most clicks can shape your advertising strategy. I’ve spent hours digging into the nuances of CTR across various fashion segments to help you see where the real opportunities lie. Some areas, like fashion accessories, are absolutely crushing it, while others may need a little more creative flair to drive engagement. This guide isn’t just a data dump—it’s a hands-on, friendly breakdown of what’s working and what’s not in fashion clicks right now.
Top 20 Google Shopping Fashion CTR Statistics 2025 (Editor's Choice)
| # | Fashion Segment | Google Shopping CTR (median/average) |
|---|---|---|
| 1 | General Apparel | 0.76% |
| 2 | Luxury Fashion | 0.62% |
| 3 | Fast Fashion | 0.89% |
| 4 | Activewear | 1.05% |
| 5 | Footwear | 1.12% |
| 6 | Jewelry | 0.95% |
| 7 | Watches | 0.67% |
| 8 | Designer Handbags | 0.72% |
| 9 | Streetwear | 1.18% |
| 10 | Children’s Clothing | 0.81% |
| 11 | Men’s Formalwear | 0.54% |
| 12 | Women’s Casualwear | 0.97% |
| 13 | Fashion Accessories | 1.63% |
| 14 | Underwear & Loungewear | 0.84% |
| 15 | Ethical/Sustainable Fashion | 1.21% |
| 16 | Seasonal/Occasionwear | 0.69% |
| 17 | Plus Size Fashion | 1.09% |
| 18 | Swimwear | 0.88% |
| 19 | Vintage/Thrifted Fashion | 1.14% |
| 20 | Techwear | 1.02% |
Top 20 Google Shopping Fashion CTR Statistics 2025
Google Shopping Fashion CTR Statistics#1 General Apparel – 0.76%
The average CTR for general apparel on Google Shopping is 0.76%, reflecting moderate consumer engagement across broad clothing categories. This figure aligns closely with the overall retail benchmark for Shopping ads. General apparel ads typically compete with a wide range of options, which can dilute click-through performance. Brands in this space may benefit from using high-quality imagery and promotional extensions to stand out. The CTR suggests that while visibility is strong, intent to click is often lower compared to niche segments.
Google Shopping Fashion CTR Statistics#2 Luxury Fashion – 0.62%
Luxury fashion CTR on Google Shopping averages around 0.62%, which is slightly below the general apparel average. This lower CTR may be due to higher price points and a longer consideration cycle. Shoppers often use Google Shopping for comparison but may purchase luxury items through direct brand sites. Visual presentation and trust indicators are crucial for improving engagement in this category. Despite the lower CTR, conversion rates can be high if targeting is precise.
Google Shopping Fashion CTR Statistics#3 Fast Fashion – 0.89%
Fast fashion achieves a higher-than-average CTR of 0.89%, driven by urgency, affordability, and trend-driven demand. Shoppers in this category are often impulsive and influenced by time-sensitive offers. Bright visuals and price-focused ad extensions can further elevate performance. The fast fashion sector benefits from frequent inventory changes, which keeps ad content fresh. This CTR reflects strong consumer interest paired with high ad saturation.
Google Shopping Fashion CTR Statistics#4 Activewear – 1.05%
Activewear registers a strong CTR of 1.05% on Google Shopping. The segment has seen rising demand due to lifestyle changes and health-conscious behavior. High-performing ads in this space often highlight performance features like breathability, comfort, or brand partnerships. The above-average CTR reflects consumer readiness to explore new options and trends in this fast-growing category. Video ads or 3D models could further enhance ad engagement.
Google Shopping Fashion CTR Statistics#5 Footwear – 1.12%
Footwear ads earn a solid CTR of 1.12%, making it one of the higher-performing fashion segments. Google Shopping visuals for shoes typically show product angles and colorways, which enhances click-through appeal. Footwear combines both fashion and utility, making it a category with high consideration. Seasonal promotions and size filters often improve CTR further. This figure suggests that shoppers are more actively engaged when browsing footwear options online.
Google Shopping Fashion CTR Statistics#6 Jewelry – 0.95%
Jewelry ads achieve a 0.95% CTR, slightly below the high-performing accessory benchmarks but still strong. High-quality photography and zoom features are crucial in this category. Shoppers tend to click on visually compelling ads that show texture, sparkle, and craftsmanship. Brand reputation and price transparency also influence engagement. This CTR indicates a healthy balance between browsing and intent among jewelry shoppers.
Google Shopping Fashion CTR Statistics#7 Watches – 0.67%
Watches generate a CTR of 0.67%, showing more selective engagement compared to other accessories. Price sensitivity and brand recognition play major roles in shopper behavior here. Ads for watches often compete with marketplaces like Amazon or eBay, which can impact performance. Featuring trust badges and warranty information can help improve CTR. While engagement is modest, watch buyers often return with strong intent.
Google Shopping Fashion CTR Statistics#8 Designer Handbags – 0.72%
Designer handbags have an average CTR of 0.72% on Google Shopping. This reflects a more deliberate browsing pattern, with users typically seeking very specific items. High-end visuals and exclusivity messaging are essential for performance in this category. Competitive price listings from trusted resellers can boost engagement. Despite lower CTRs, these ads often lead to higher basket values.
Google Shopping Fashion CTR Statistics#9 Streetwear – 1.18%
Streetwear achieves one of the highest CTRs at 1.18%, fueled by trend-conscious consumers and limited-edition drops. The segment thrives on visual storytelling and urgency. Sneaker culture, influencer hype, and brand collaborations significantly enhance ad clicks. Google Shopping is frequently used to spot restocks and verify pricing. This CTR reflects strong consumer responsiveness to visual appeal and exclusivity.
Google Shopping Fashion CTR Statistics#10 Children’s Clothing – 0.81%
Children’s clothing receives a CTR of 0.81%, slightly above the general fashion average. Parents often browse multiple options, which keeps engagement high but conversions more complex. Ads that highlight comfort, material quality, and sizing flexibility perform best. Family-friendly visuals and pricing are also important click drivers. The CTR shows that shoppers are willing to explore but may need more convincing to convert.
Google Shopping Fashion CTR Statistics#11 Men’s Formalwear – 0.54%
Men’s formalwear has a lower CTR at 0.54%, reflecting the more conservative and infrequent nature of purchases. Shoppers in this category often already have a brand or style in mind. Ads need to stand out with clean visuals and sharp tailoring cues. Occasion-based targeting (weddings, interviews) can help improve performance. The lower CTR may be offset by higher order values and long-term loyalty.
Google Shopping Fashion CTR Statistics#12 Women’s Casualwear – 0.97%
Women’s casualwear earns a healthy CTR of 0.97%, driven by high demand and daily-wear relevance. This category benefits from showcasing lifestyle imagery and diverse body types. Seasonal trends and comfort-focused messaging tend to perform well. Google Shopping users in this category are often brand-flexible, enhancing click volume. This CTR highlights the importance of visual diversity and relatable styling.
Google Shopping Fashion CTR Statistics#13 Fashion Accessories – 1.63%
Fashion accessories top the chart with a CTR of 1.63%, indicating strong visual engagement. Lower price points and visual variety contribute to high click-through performance. Items like belts, scarves, and sunglasses often benefit from impulse-driven browsing. Product bundles and color variation ads further improve visibility. The high CTR proves the visual-first nature of this category.
Google Shopping Fashion CTR Statistics#14 Underwear & Loungewear – 0.84%
Underwear and loungewear see a CTR of 0.84%, bolstered by comfort-driven shopping trends. This segment grew rapidly during and after the pandemic era. Ads focusing on softness, fit, and inclusive sizing often receive more attention. Strong lifestyle branding can help distinguish from generic listings. The CTR shows ongoing interest in at-home essentials.
Google Shopping Fashion CTR Statistics#15 Ethical/Sustainable Fashion – 1.21%
Ethical fashion yields a high CTR of 1.21%, showing that shoppers are responding to values-driven branding. Keywords like “eco-friendly” or “organic cotton” attract more interest. Transparency about sourcing and certifications enhances trust and clicks. Product imagery paired with sustainability badges performs especially well. This CTR suggests a growing and loyal consumer base for ethical fashion.
Google Shopping Fashion CTR Statistics#16 Seasonal/Occasionwear – 0.69%
Occasionwear (weddings, holidays, etc.) has a CTR of 0.69%, often peaking during specific times of year. These ads see spikes around prom, Christmas, or vacation periods. Strong timing and themed visuals are essential for performance. This segment is also impacted by event trends and location targeting. CTR remains modest due to short purchase windows and high competition.
Google Shopping Fashion CTR Statistics#17 Plus Size Fashion – 1.09%
Plus-size fashion sees a strong CTR of 1.09%, reflecting increased availability and inclusive representation. Shoppers appreciate accurate fit visuals and models who resemble them. Body-positive messaging improves engagement significantly. Product details like stretch, fit, and comfort often drive clicks. The above-average CTR indicates demand for better-targeted shopping experiences.
Google Shopping Fashion CTR Statistics#18 Swimwear – 0.88%
Swimwear CTR averages 0.88%, with seasonal spikes influencing performance. Visuals that show fit and flexibility are especially important here. Product filtering by body type or activity (surf, lounge, etc.) increases engagement. Google Shopping allows for quick comparison across price and style. The CTR highlights the need for well-timed campaigns with aspirational imagery.
Google Shopping Fashion CTR Statistics#19 Vintage/Thrifted Fashion – 1.14%
Vintage fashion sees a high CTR of 1.14%, thanks to uniqueness and nostalgia appeal. Shoppers in this category often seek rare or one-of-a-kind items. Ads that emphasize condition, era, and brand stand out. Platforms like Etsy and independent resellers perform well on Google Shopping. The CTR shows that secondhand doesn’t mean second-choice.
Google Shopping Fashion CTR Statistics#20 Techwear – 1.02%
Techwear commands a CTR of 1.02%, driven by its futuristic and performance-based appeal. Shoppers in this niche are highly engaged and brand-aware. Ad visuals focusing on function, structure, and utility catch the eye. Google Shopping enables quick evaluation of pricing and specs. This CTR reflects strong subcultural appeal and design differentiation.
What These Click-Through Stats Mean for Your Fashion Brand
The numbers behind google shopping fashion ctr statistics paint a clear picture—success in fashion advertising hinges on how well you know your audience and present your product. From streetwear to socks, CTR can vary dramatically, and that gap is often a reflection of how tailored and compelling your ad creative really is. High-performing segments are those that understand the power of visuals, product relevance, and timely targeting. But even if your category isn’t topping the CTR chart, there’s still plenty of room to optimize and grow. The key takeaway? A data-informed strategy paired with real brand personality is the winning combo.
SOURCES
https://www.varos.com/benchmarks/google-ctr-for-fashion-accessories
https://www.varos.com/benchmarks/google-ctr-for-activewear
https://www.varos.com/benchmarks/google-ctr-for-womens-clothing
https://www.varos.com/benchmarks/google-ctr-for-mens-apparel
https://www.varos.com/benchmarks/google-ctr-for-footwear
https://www.storegrowers.com/google-ads-benchmarks/
https://www.wordstream.com/blog/ws/2019/04/01/shopping-ads-benchmarks