TOP 20 GOOGLE SHOPPING VS TIKTOK SHOP STATISTICS 2025

When I started diving into the world of ecommerce trends, I didn’t realize how much the comparison between platforms like Google Shopping and TikTok Shop would feel like choosing between two very different shopping streets. That’s why these google shopping vs tiktok shop statistics caught my attention — they show not just numbers, but how people actually behave when they buy online. One platform feels structured and intent-driven, while the other thrives on energy, entertainment, and impulse. It kind of reminds me of picking out socks: sometimes you go searching specifically for a plain, reliable pair, and other times you stumble on a funky design while scrolling and just can’t resist. Looking at the stats side by side really helps highlight which platform fits which kind of shopper best.

 

Top 20 Google Shopping vs TikTok Shop Statistics (Editor’s Choice)

 

 

Top 20 Google Shopping vs TikTok Shop Statistics

Google Shopping vs TikTok Shop Statistics#1: Average Conversion Rate 1.91%

Google Shopping maintains an average conversion rate of 1.91% across Shopping Ads. This number highlights Google’s strength as a product discovery tool but also shows that not every click leads directly to a purchase. Compared to TikTok Shop’s social commerce funnel, Google relies more on intent-driven searches. The performance indicates that while conversions are steady, they are lower than impulse-driven social platforms. Marketers see Google Shopping as reliable but not as “viral” as TikTok selling methods.

 

 

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Google Shopping vs TikTok Shop Statistics#2: CTR of 0.86%

The average click-through rate for Google Shopping ads is about 0.86%. This modest CTR shows that while users actively search, not all ads gain traction. On TikTok, ads often generate higher engagement due to entertainment-based placement. Google’s CTR strength lies in user intent—buyers clicking ads usually have stronger purchase intent than casual scrollers. This contrast illustrates quality over quantity in Google’s advertising.

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Google Shopping vs TikTok Shop Statistics#3: CPC $0.66

On Google Shopping, the average cost per click is approximately $0.66. This is relatively affordable compared to some other PPC platforms. TikTok advertising can be cheaper in early campaigns but requires ongoing investment in creative to maintain attention. Google’s CPC reflects the competitive but stable environment of search advertising. Businesses appreciate predictability even if TikTok sometimes offers faster wins.

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Google Shopping vs TikTok Shop Statistics#4: 76.4% Retail Ad Spend Share

Google captures 76.4% of retail search ad spend in the U.S. This dominance shows how entrenched Google is as a retail advertising channel. TikTok is still in growth mode and expanding its ad share aggressively. The large gap illustrates why many brands still prioritize Google before experimenting with TikTok. However, TikTok’s trajectory suggests it could slowly chip away at this monopoly.

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Google Shopping vs TikTok Shop Statistics#5: 85.3% of Clicks from Shopping Campaigns

A massive 85.3% of all Google Ads clicks in retail come from Shopping campaigns. This means product-focused ads outperform traditional text ads significantly. TikTok Shop, meanwhile, thrives on organic influencer-driven clicks rather than traditional campaigns. The dominance of Shopping ads proves that visuals and product listings drive buyer intent. This is one area where Google and TikTok share common ground—both depend heavily on visuals.

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Google Shopping vs TikTok Shop Statistics#6: 1.2B+ Monthly Searches

Google Shopping processes over 1.2 billion monthly searches. This high search volume proves Google’s unmatched position as a starting point for product discovery. TikTok Shop does not function as a search-first platform but excels in discovery through feeds and algorithms. The difference is clear: Google captures intentional searches while TikTok sparks impulse buys. Both models serve different stages of the shopping journey.

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Google Shopping vs TikTok Shop Statistics#7: 1B+ Product Listings

There are over 1 billion products listed on Google Shopping. This variety ensures that nearly any item can be found through the platform. TikTok Shop’s catalog is still smaller but growing rapidly, especially in beauty, fashion, and home goods. Google benefits from depth, while TikTok benefits from curated viral hits. Together, they represent complementary but different ways shoppers access inventory.

 

 

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Google Shopping vs TikTok Shop Statistics#8: 36% Start Searches on Google

Roughly 36% of people start their product searches on Google. This reinforces Google’s authority as the gateway to online shopping. TikTok is steadily shifting consumer habits, especially among Gen Z, who often begin browsing socially. The stat emphasizes the generational divide between search-first vs. scroll-first behavior. Brands need to plan strategies across both to avoid missing segments.

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Google Shopping vs TikTok Shop Statistics#9: 80% of Ad Budgets to Shopping Ads

Around 80% of e-commerce ad budgets are directed to Google Shopping, compared to just 20% for PPC text ads. This confirms the dominance of visual product placements over traditional keyword targeting. TikTok Shop also benefits from visual-first approaches, making it competitive in this sense. Google offers the scale, while TikTok offers the engagement factor. Both encourage advertisers to prioritize visuals for performance.

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Google Shopping vs TikTok Shop Statistics#10: ROAS 2x

For every $1 spent on Google Ads, businesses typically earn around $2 back. This return on ad spend underscores why companies continue to trust Google. TikTok Shop’s ROAS varies more dramatically—some brands see explosive gains, while others struggle. The consistency of Google makes it reliable for scaling, while TikTok offers higher but riskier upside. This split defines the choice for marketers deciding where to allocate spend.

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Google Shopping vs TikTok Shop Statistics#11: 95% of Mobile Ad Clicks

Google dominates mobile ads, with about 95% of clicks coming through Google Ads (including Shopping). This highlights Google’s strength in mobile-first commerce. TikTok’s mobile-native design, however, is reshaping habits by turning entertainment into instant shopping. Both platforms are mobile leaders, but Google owns utility-driven search while TikTok owns entertainment-driven discovery. The overlap suggests brands should optimize for both contexts.

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Google Shopping vs TikTok Shop Statistics#12: 30% Gen Z Start on Google

About 30% of Gen Z shoppers who know what they want start on Google, up from 21%. This indicates that Google is regaining relevance even among younger consumers. TikTok still dominates Gen Z discovery overall, but intent-based searching on Google remains important. This stat shows Google cannot be counted out in the youth market. TikTok’s challenge is converting casual inspiration into actual intent.

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Google Shopping vs TikTok Shop Statistics#13: TikTok Global MAUs 1.6B

TikTok boasts around 1.6 billion monthly active users globally. This massive user base provides a huge pool for TikTok Shop. Google does not operate as a social platform, so its users overlap more with search activity. TikTok’s entertainment-driven reach offers unmatched scale in social commerce. This sets the stage for continued TikTok Shop expansion.

 

 

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Google Shopping vs TikTok Shop Statistics#14: 136M U.S. TikTok Users

In the U.S., TikTok has about 136 million users. This gives TikTok Shop a large, ready audience for commerce. Google Shopping also dominates in the U.S., but its audience is more fragmented across intent-based shopping. The difference is that TikTok’s users are embedded in one app ecosystem. This makes TikTok a high-engagement commerce space for U.S. retailers.

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Google Shopping vs TikTok Shop Statistics#15: 58% Shop Directly on TikTok

Around 58% of TikTok users globally shop directly through the app. This indicates that TikTok is not just a content platform but a true commerce ecosystem. Google Shopping, by contrast, serves as a product listing comparison engine. The stat shows TikTok’s ability to merge entertainment with transactions. It makes TikTok Shop a strong rival for product-driven sales.

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Google Shopping vs TikTok Shop Statistics#16: Global GMV $33.2B in 2024

TikTok Shop reached $33.2 billion in GMV in 2024, almost tripling from the prior year. This explosive growth shows how quickly social commerce is scaling. Google Shopping does not report GMV since it functions more as an ad channel. Still, the comparison shows TikTok is driving direct sales volume, while Google enables sales indirectly. Both are critical, but in different roles.

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Google Shopping vs TikTok Shop Statistics#17: U.S. GMV $9B in 2024

TikTok Shop U.S. GMV hit $9 billion in 2024, growing 650% YoY. This is one of the fastest growth rates seen in commerce platforms. Google Shopping’s U.S. role remains strong, but growth is slower. TikTok is clearly taking share in direct transaction volume. Brands must recognize this acceleration to remain competitive.

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Google Shopping vs TikTok Shop Statistics#18: 398K U.S. Shops

By December 2024, TikTok had about 398,000 U.S. shops, with 216,000 active sellers. This shows both scale and seller adoption. Google Shopping’s merchant base is much larger but also more established. TikTok is rapidly onboarding sellers thanks to its viral ecosystem. The growth of shops signals high confidence in TikTok commerce.

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Google Shopping vs TikTok Shop Statistics#19: Top Store GMV $63.4M

The leading TikTok Shop store in the U.S. generated about $63.4 million in GMV in 2024. This showcases how successful sellers can thrive on the platform. Google Shopping’s structure doesn’t highlight individual stores but brands as a whole. TikTok’s model allows individual merchants to go viral and scale quickly. The stat demonstrates the upside potential of TikTok’s marketplace.

 

 

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Google Shopping vs TikTok Shop Statistics#20: Wonderskin 1 Sale Every 5 Seconds

Wonderskin achieved sales of one lip stain every 5 seconds on TikTok Shop in 2024. That equaled more than 300,000 units sold. This viral success story exemplifies the platform’s power in beauty and lifestyle products. Google Shopping, by contrast, is less about virality and more about sustained discovery. The contrast highlights TikTok’s ability to turn trends into rapid sales spikes.

 

Wrapping Up the Numbers and What They Mean

After going through all 20 stats, it’s clear that Google and TikTok represent two very different but equally important ways people shop today. Google is still the go-to place for structured searches and consistent ad performance, while TikTok shines in creating moments of discovery that lead to viral sales. What I personally take from this is that brands can’t afford to ignore either side of the equation — shoppers are searching with intent on one end, and buying out of excitement on the other. Just like picking the right pair of socks for the right occasion, the smart move is knowing when to lean into Google’s stability and when to embrace TikTok’s momentum. In the end, the data doesn’t just tell us where people are buying, it reveals how culture and commerce are blending in real time.

 

Sources

• https://growmyads.com/google-shopping/benchmarks/

• https://www.demandsage.com/google-ads-statistics/

• https://momentum.asia/product/tiktok-shop-in-the-united-states-2024/

• https://www.onrampfunds.com/resources/tiktok-shop-sales-by-region-insights

• https://en.wikipedia.org/wiki/Cultural_impact_of_TikTok

• https://ecommercedb.com/marketplace/tiktok-shop-360

• https://technode.global/2025/08/04/tiktok-shop-doubles-global-gmv-in-h1-with-u-s-market-hitting-5-8b-momentum-works-tabcut-report/

• https://www.businessinsider.com/gen-z-shoppers-google-amazon-2025-6

• https://www.thetimes.co.uk/article/why-tiktok-is-the-new-face-of-the-30bn-uk-cosmetics-industry-2q2xmrpkn

• https://www.thetimes.co.uk/article/have-we-passed-peak-tiktok-shop-enterprise-network-gvf3kvptg

• https://newsroom.tiktok.com/en-gb/tiktok-shopping-report
  

• https://amzscout.net/blog/tiktok-shop-statistics/

• https://coolnerdsmarketing.com/tiktok-statistics-2025/

• https://electroiq.com/stats/google-shopping-statistics/

• https://cincodias.elpais.com/opinion/2025-08-06/tiktok-pone-a-los-minoristas-contra-el-reloj.html
  

• https://www.statista.com/statistics/1331237/google-shopping-ad-clicks-share/

• https://influencermarketinghub.com/tiktok-statistics/