TOP 20 HOLIDAY OUTFIT SHARING BEHAVIOR STATISTICS 2025
Whenever the holidays roll around, I can’t help but notice how quickly my feed fills up with festive looks, cozy sweaters, and those little details—like mismatched socks peeking out in a photo—that make the season feel so real. That’s why digging into Holiday Outfit Sharing Behavior Statistics feels so fascinating to me. It’s not just numbers on a page—it’s proof of how much joy people take in sharing their style stories during this time of year. Whether it’s a casual “outfit of the day” post or a polished party look, these shared moments give us a glimpse into how fashion connects us all. And honestly, I find myself inspired (and occasionally tempted to shop) because of them too.
Top 20 Holiday Outfit Sharing Behavior Statistics 2025 (Editor’s Choice)
| Stat # | Statistic / Key Insight | Category | Platform | Audience |
|---|---|---|---|---|
| 1 | #OOTD had 80M+ Instagram posts (as of 2016) | Sharing Behavior | Global Users | |
| 2 | 89% of consumers say social media impacts holiday shopping decisions | Consumer Behavior | Multiple | General Consumers |
| 3 | 42% increased use of social media for holiday gift inspiration (YoY) | Shopping Influence | Multiple | General Consumers |
| 4 | 57% of Gen Z increased social media use for holiday shopping | Shopping Influence | Instagram, TikTok | Gen Z |
| 5 | 60% would pay more for products with positive social buzz | Purchase Behavior | Multiple | All Consumers |
| 6 | 78% of Gen Z willing to pay more with social buzz | Purchase Behavior | Instagram, TikTok | Gen Z |
| 7 | 70% of Millennials influenced by positive social buzz | Purchase Behavior | Multiple | Millennials |
| 8 | 59% use social media primarily for product discovery | Discovery Behavior | Facebook, Instagram | General Consumers |
| 9 | Only 13% intentionally buy gifts via social media | Shopping Channel | Multiple | General Consumers |
| 10 | 30% engage with holiday content & sometimes make purchases | Engagement | Multiple | General Consumers |
| 11 | Facebook leads in holiday discovery (32%) | Platform Usage | General Consumers | |
| 12 | Instagram & YouTube tied for 2nd in discovery (16%) | Platform Usage | Instagram, YouTube | General Consumers |
| 13 | TikTok discovery influence at 13% | Platform Usage | TikTok | General Consumers |
| 14 | 49% want basic product images for holiday shopping | Content Preference | E-commerce Sites | Shoppers |
| 15 | 25% want enhanced lifestyle visual content | Content Preference | E-commerce & Social | Shoppers |
| 16 | 22% want product videos when holiday shopping | Content Preference | YouTube, TikTok | Shoppers |
| 17 | 21% want 360° product views | Content Preference | E-commerce | Shoppers |
| 18 | 60% influenced by reviews & recommendations | Peer Influence | Multiple | General Consumers |
| 19 | 39% influenced by sustainability/ESG claims | Purchase Influence | Multiple | Conscious Consumers |
| 20 | 59% of U.S. consumers plan to buy clothing/accessories during holidays | Holiday Fashion | Retail, Online | U.S. Consumers |
Top 20 Holiday Outfit Sharing Behavior Statistics 2025
Holiday Outfit Sharing Behavior Statistics #1 – #OOTD Had 80M+ Instagram Posts
The #OOTD (Outfit of the Day) hashtag had more than 80 million posts on Instagram as early as 2016. This number has only continued to grow as more users showcase their personal style during the holidays. The trend highlights how important visual outfit sharing has become in shaping online fashion communities. Holiday seasons amplify this behavior, as people seek to display festive looks. This shows that Instagram remains a central hub for outfit-sharing culture globally.
Holiday Outfit Sharing Behavior Statistics #2 – 89% of Consumers Influenced by Social Media
A massive 89% of consumers report that social media impacts their holiday shopping decisions. This indicates the strong link between fashion content and purchase intent during festive times. Outfits shared online directly contribute to inspiration and influence holiday gift buying. For fashion brands, this underscores the importance of promoting seasonal looks. It also reflects how consumers rely heavily on peer and influencer-driven outfit posts.
Holiday Outfit Sharing Behavior Statistics #3 – 42% Increased Social Media Use for Inspiration
Around 42% of consumers increased their use of social media for holiday gift inspiration year-over-year. This growth reflects a shift toward digital-first discovery of styles. Holiday outfit sharing is part of this, as posts offer ideas for party looks and gifting inspiration. Consumers now expect to see more curated fashion content online during holidays. Brands and influencers that lean into this trend benefit from higher engagement.
Holiday Outfit Sharing Behavior Statistics #4 – 57% of Gen Z Increased Social Media Usage
Among younger demographics, 57% of Gen Z reported increasing social media usage for holiday shopping. Their primary sources of inspiration are platforms like Instagram and TikTok. Holiday outfit sharing resonates strongly with this audience, as they favor authenticity and relatability. Gen Z is more likely to trust peer outfit photos than polished ads. This behavior highlights the generational shift toward organic, visual shopping experiences.
Holiday Outfit Sharing Behavior Statistics #5 – 60% Would Pay More for Social Buzz
About 60% of consumers would pay extra for products with positive social buzz. Holiday outfit sharing creates that buzz by showcasing desirable styles and trends. This shows the monetary value of community-driven fashion content. During holiday seasons, shared outfits generate excitement around specific products. As a result, brands gain both visibility and pricing power.
Holiday Outfit Sharing Behavior Statistics #6 – 78% of Gen Z Willing to Pay More
For Gen Z specifically, 78% are willing to pay more for products that trend online. Their exposure to holiday outfits on TikTok and Instagram drives this willingness. Holiday looks become cultural touchpoints that define shopping preferences. Gen Z’s behavior proves how outfit sharing transforms into commercial outcomes. The holiday season further amplifies these effects.
Holiday Outfit Sharing Behavior Statistics #7 – 70% of Millennials Influenced by Social Buzz
Millennials also show strong responsiveness, with 70% influenced by positive social buzz. Outfit sharing creates that buzz during holiday events, where group styles become part of the conversation. Millennials value reviews, real experiences, and shared fashion content. Holiday seasons provide opportunities to engage them with relatable outfit inspiration. Their purchasing decisions are tied closely to online content visibility.
Holiday Outfit Sharing Behavior Statistics #8 – 59% Use Social Media for Product Discovery
About 59% of consumers use social media primarily for discovering products. Holiday outfit posts double as discovery tools, showing potential buyers how styles look in real life. This behavior underscores the importance of fashion influencers and everyday sharers. The holiday period is especially powerful for this kind of organic marketing. Outfit sharing helps close the gap between inspiration and purchase.
Holiday Outfit Sharing Behavior Statistics #9 – 13% Intentionally Buy via Social Media
Only 13% of consumers intentionally buy gifts directly through social platforms. However, holiday outfit sharing often sparks discovery even if the transaction happens elsewhere. This reveals that social media is more about inspiration than checkout. Consumers prefer to see the outfits first and then shop on retail websites. The holiday context magnifies this journey as shoppers browse for both looks and gifts.
Holiday Outfit Sharing Behavior Statistics #10 – 30% Engage with Holiday Content
Around 30% of consumers engage with holiday fashion content and sometimes make purchases. This shows how sharing outfits influences passive users to become buyers. Engagement ranges from likes and comments to actual gift purchases. Holiday posts act as soft nudges that shape buying decisions. Brands that encourage outfit sharing unlock higher conversion potential.
Holiday Outfit Sharing Behavior Statistics #11 – Facebook Leads in Discovery at 32%
Facebook remains the leader in holiday discovery, with 32% of consumers finding gift ideas there. Outfit sharing on Facebook often takes the form of family or group photos during celebrations. This platform connects outfit sharing with tradition and familiarity. While newer apps drive trends, Facebook maintains its relevance for older audiences. It remains a strong channel for festive outfit visibility.
Holiday Outfit Sharing Behavior Statistics #12 – Instagram & YouTube Tie at 16%
Instagram and YouTube each capture 16% of holiday shopping discovery. Instagram thrives on photo-based outfit sharing, while YouTube offers longer-form styling videos. Both platforms influence consumers through visual storytelling. Holiday outfit content is central to their effectiveness. These platforms shape fashion ideas by balancing inspiration with entertainment.
Holiday Outfit Sharing Behavior Statistics #13 – TikTok Influence at 13%
TikTok holds 13% influence in holiday discovery, driven by short-form outfit videos. Users engage with festive styling challenges and trends. Outfit sharing on TikTok thrives because of its fun, viral nature. The platform’s younger audience especially connects with casual, relatable looks. During holidays, TikTok magnifies micro-trends in real time.
Holiday Outfit Sharing Behavior Statistics #14 – 49% Want Basic Product Images
When shopping for the holidays, 49% of consumers want clear product images. Outfit sharing provides those visuals in authentic, real-world settings. Shoppers rely on straightforward photography to assess potential purchases. Holiday-specific outfit posts fill this gap by combining realism with seasonal flair. This highlights the value of user-generated visual content.
Holiday Outfit Sharing Behavior Statistics #15 – 25% Want Lifestyle Visuals
About 25% of consumers want enhanced lifestyle content alongside product images. Holiday outfit sharing delivers lifestyle context, showing how clothes look in parties or gatherings. These visuals help shoppers imagine themselves in similar situations. This form of outfit sharing bridges the gap between product and personal experience. The holidays provide the perfect backdrop for aspirational lifestyle content.
Holiday Outfit Sharing Behavior Statistics #16 – 22% Want Product Videos
Roughly 22% of shoppers prefer videos when exploring holiday fashion. Outfit sharing on YouTube, TikTok, and Instagram Reels provides this demand. Videos allow viewers to see fabric movement, styling options, and holiday event context. This format makes outfit sharing more dynamic and persuasive. Holiday-specific video posts are increasingly shaping purchase paths.
Holiday Outfit Sharing Behavior Statistics #17 – 21% Want 360° Views
Around 21% of consumers expect 360° product views during holiday shopping. While not always user-generated, outfit sharing helps fill this desire by showing multiple angles. Posts often feature candid or posed shots from different perspectives. Holiday outfit sharing therefore doubles as a substitute for technical product showcases. This further validates the role of shared visuals in fashion decisions.
Holiday Outfit Sharing Behavior Statistics #18 – 60% Influenced by Reviews
Sixty percent of shoppers say reviews and recommendations influence their holiday purchases. Outfit sharing functions as a modern review by visually validating style. Peer outfit photos act as trusted endorsements during the holidays. This consumer trust extends naturally to gift and outfit buying. Outfit sharing is now part of the review ecosystem.
Holiday Outfit Sharing Behavior Statistics #19 – 39% Influenced by Sustainability Claims
About 39% of consumers are influenced by sustainability or ESG claims in holiday shopping. Holiday outfit sharing that highlights ethical brands aligns with this mindset. Consumers now want both stylish and socially responsible fashion choices. Outfit-sharing behavior amplifies the visibility of sustainable clothing. The holiday season creates opportunities for eco-conscious messaging in fashion posts.
Holiday Outfit Sharing Behavior Statistics #20 – 59% Plan to Buy Clothing/Accessories
Lastly, 59% of U.S. consumers plan to buy clothing and accessories during the holiday season. This includes festive outfits, party wear, and giftable accessories. Outfit sharing contributes to this trend by raising awareness of style options. During holidays, consumers not only purchase but also showcase their new looks online. This creates a cycle of sharing and buying that defines modern holiday fashion.
Why These Stats Matter to Me
Looking through these statistics, what stands out to me most is how personal holiday outfit sharing really is. Behind every percentage is someone proudly showing off a look they put together, hoping to spark joy or inspire someone else. For me, these behaviors make the holidays feel even more alive online, because they’re not about perfection—they’re about connection. And yes, sometimes even the smallest detail, like festive socks in a family photo, becomes part of that story. That’s why I believe these stats are more than just data; they’re little reminders that fashion, especially during the holidays, is as much about sharing moments as it is about style.
SOURCES
https://bestcolorfulsocks.com/blogs/news/daily-fashion-story-posting-statistics
https://sproutsocial.com/insights/holiday-shopping-trends/
https://www.bazaarvoice.com/blog/how-american-shoppers-are-rethinking-holiday-shopping/
https://en.wikipedia.org/wiki/Outfit_of_the_day
https://en.wikipedia.org/wiki/Social_media_use_in_the_fashion_industry
https://www.porchgroupmedia.com/blog/holiday-shopping-statistics/
https://www.bhg.com/holiday-shopping-trends-2024-8750801
https://socialmediacurve.com/instagram-marketing-statistics/
https://www.businessinsider.com/tiktok-push-to-bring-social-shopping-ecommerce-us-paying-off-2024-12