TOP 20 MATERNITY CLOTHING MARKET SIZE STATISTICS 2025
When I first started diving into maternity clothing market size statistics, I was struck by how much the industry has grown and evolved over the past decade. It reminded me of shopping for something as simple as socks—on the surface it seems basic, but when you realize how much variety and thought goes into comfort, design, and purpose, the market suddenly feels much bigger. Expectant mothers today are not just looking for functionality, but also for fashion that blends seamlessly into their everyday lives. From outerwear leading sales to innerwear catching up fast, the numbers tell a story of both practicality and self-expression. Exploring this market is almost like peeking into the personal lifestyle choices of women worldwide, where comfort and style meet in such a meaningful way.
Top 20 Maternity Clothing Market Size Statistics 2025 (Editor’s Choice)
| # | Statistics | Segment / Category |
|---|---|---|
| 1 | Global maternity clothing market size estimated at USD 23.42B (2024). | Global • Market Size |
| 2 | Global market projected to reach USD 30.87B by 2030 at 4.7% CAGR (2025–2030). | Global • Forecast |
| 3 | Alternate view: USD 21.74B (2025) → USD 28.26B (2030), 5.39% CAGR. | Global • Forecast (Alt) |
| 4 | Another estimate: USD 21.2B (2024) → USD 32.3B (2034), 4.3% CAGR. | Global • Long-Range Forecast |
| 5 | Tracker estimate: USD 20.75B (2024) → USD 29.06B (2032), 4.3% CAGR. | Global • Forecast (Alt) |
| 6 | Conservative model: USD 6.4B (2024) → USD 8.23B (2032), 3.2% CAGR (narrow scope). | Global • Methodology Variant |
| 7 | U.S. maternity wear revenue ~USD 4.49B (2024); to USD 5.73B (2030), 4.2% CAGR. | Country • United States |
| 8 | North America held approximately 27.42% of global revenue in 2024. | Region • Share |
| 9 | Asia–Pacific expected as fastest-growing region at ~5.5% CAGR to 2030. | Region • Growth |
| 10 | APAC market estimated at USD 5.94B (2021) → USD 7.76B (2028). | Region • Asia–Pacific |
| 11 | Outerwear led product revenues at ~USD 8.40B (2024). | Product • Outerwear |
| 12 | Outerwear share ~35.9% (2024)—largest product segment. | Product Mix • Share |
| 13 | Nightwear identified as fastest-growing product at ~5.2% CAGR to 2030. | Product • Nightwear |
| 14 | Store-based retail led distribution in 2024; online is fastest-growing channel. | Channel • Offline vs Online |
| 15 | Offline retail held ~70.54% share (2024); online CAGR ~7.74% to 2030. | Channel • Share & Growth |
| 16 | Casual wear held ~40.13% share (2024); sportswear projected 6.20% CAGR to 2030. | Product Mix • Casual / Sports |
| 17 | Mass-market price tier ~69.45% share (2024); premium/luxury at ~6.50% CAGR. | Price Tier • Mass vs Premium |
| 18 | Maternity innerwear valued ~USD 7.41B (2022), 7.2% CAGR through 2030. | Sub-Segment • Innerwear (Global) |
| 19 | APAC innerwear projected ~USD 5.35B by 2030 at 7.3% CAGR. | Sub-Segment • Innerwear (APAC) |
| 20 | North America innerwear projected ~USD 1.60B by 2030 at 6.9% CAGR. | Sub-Segment • Innerwear (NA) |
Top 20 Maternity Clothing Market Size Statistics 2025
Maternity Clothing Market Size Statistics #1: Global Market Size Estimated At USD 23.42B In 2024
In 2024, the global maternity clothing market was valued at USD 23.42 billion. This figure highlights the strong consumer demand for specialized apparel designed for expectant mothers. The size also reflects the increasing acceptance of maternity wear as both a necessity and a fashion choice. Rising awareness of comfort and style during pregnancy has boosted sales across categories. This baseline provides a benchmark for analyzing future growth.
Maternity Clothing Market Size Statistics #2: Global Market Projected To Reach USD 30.87B By 2030 At 4.7% CAGR
The market is forecast to grow to USD 30.87 billion by 2030. This growth rate reflects a compound annual growth rate (CAGR) of 4.7% from 2025 to 2030. It shows steady momentum as consumer lifestyles and disposable incomes rise. Brands are increasingly offering versatile, fashionable maternity options to appeal to modern mothers. This projection underscores the sector’s resilience and expansion opportunities.
Maternity Clothing Market Size Statistics #3: Alternate View Shows USD 21.74B In 2025 And USD 28.26B By 2030
An alternate analysis puts the market size at USD 21.74 billion in 2025. By 2030, it is expected to reach USD 28.26 billion. This forecast suggests a slightly higher CAGR of 5.39%. The variation highlights different market models used by research agencies. It also emphasizes the importance of tracking multiple sources for accuracy.
Maternity Clothing Market Size Statistics #4: Estimate Shows USD 21.2B In 2024 Growing To USD 32.3B By 2034
According to another estimate, the maternity clothing market stood at USD 21.2 billion in 2024. Projections show it could expand to USD 32.3 billion by 2034. This reflects a CAGR of 4.3% over a decade. Longer forecast periods indicate continued consumer confidence in this apparel category. This long-term growth reflects demographic and cultural trends around motherhood.
Maternity Clothing Market Size Statistics #5: Tracker Estimate Of USD 20.75B In 2024 To USD 29.06B By 2032
A different industry tracker values the market at USD 20.75 billion in 2024. It predicts growth to USD 29.06 billion by 2032. This reflects a CAGR of 4.3%. The similarity to other forecasts increases confidence in these figures. This consensus demonstrates the stability of the maternity wear market.
Maternity Clothing Market Size Statistics #6: Conservative Model Shows USD 6.4B In 2024 To USD 8.23B By 2032
A conservative model suggests the market is worth only USD 6.4 billion in 2024. By 2032, this could rise to USD 8.23 billion. The CAGR is projected at 3.2%, significantly lower than other estimates. This difference is due to narrower scope and methodology. It shows how definitions of the market can affect size calculations.
Maternity Clothing Market Size Statistics #7: U.S. Revenue Estimated At USD 4.49B In 2024 Growing To USD 5.73B By 2030
In the United States, maternity wear generated USD 4.49 billion in 2024. Projections indicate this will grow to USD 5.73 billion by 2030. This equates to a CAGR of 4.2%. The U.S. market reflects both strong retail presence and consumer emphasis on comfort. This highlights the country as a key contributor to global growth.
Maternity Clothing Market Size Statistics #8: North America Held 27.42% Global Share In 2024
North America accounted for 27.42% of the global maternity wear market in 2024. This makes it the largest regional market by share. The dominance is attributed to high consumer spending and strong brand presence. Retail networks in the U.S. and Canada further support this leadership. The share reflects the maturity of the region’s fashion sector.
Maternity Clothing Market Size Statistics #9: Asia–Pacific Expected To Grow At 5.5% CAGR To 2030
The Asia–Pacific region is forecast to be the fastest-growing market. It is expected to expand at around 5.5% CAGR until 2030. This growth reflects rising middle-class incomes and higher birth rates. Fashion-conscious consumers in emerging economies are driving demand. This makes APAC a focus for future investments.
Maternity Clothing Market Size Statistics #10: APAC Market Estimated At USD 5.94B In 2021 Growing To USD 7.76B In 2028
In 2021, the Asia–Pacific maternity wear market was valued at USD 5.94 billion. By 2028, this is projected to rise to USD 7.76 billion. This growth underscores steady regional demand. Factors such as urbanization and e-commerce adoption fuel this trend. It demonstrates how developing markets are shaping global expansion.
Maternity Clothing Market Size Statistics #11: Outerwear Led With USD 8.40B In 2024
Outerwear generated approximately USD 8.40 billion in revenue in 2024. This category includes dresses, tops, and layering apparel. The size reflects strong demand for versatile pieces during pregnancy. Fashion brands are focusing on stylish outerwear options to increase appeal. This product group leads overall segment revenues.
Maternity Clothing Market Size Statistics #12: Outerwear Share Accounted For 35.9% In 2024
Outerwear represented 35.9% of the total maternity wear market in 2024. This makes it the single largest product segment by share. Consumers prioritize outerwear for daily and professional use. Its dominance highlights the intersection of comfort and fashion. The share confirms its continued leadership within the product mix.
Maternity Clothing Market Size Statistics #13: Nightwear Identified As Fastest-Growing At 5.2% CAGR
Nightwear is the fastest-growing maternity apparel product. It is projected to grow at 5.2% CAGR through 2030. The demand is driven by comfort and functionality. Expectant mothers increasingly invest in sleepwear that offers support. This product segment reflects shifting consumer priorities toward wellness.
Maternity Clothing Market Size Statistics #14: Store-Based Retail Led In 2024 While Online Channels Are Growing
In 2024, store-based retail channels led maternity clothing sales. However, online platforms are now the fastest-growing. E-commerce adoption has expanded due to convenience and variety. Digital channels are capturing younger consumer bases. This shift shows the importance of omnichannel strategies.
Maternity Clothing Market Size Statistics #15: Offline Held 70.54% In 2024 While Online CAGR Estimated At 7.74%
Offline retail accounted for 70.54% of maternity wear sales in 2024. Despite this dominance, online retail is projected to grow at 7.74% CAGR. The shift reflects increasing internet penetration and mobile shopping. Online platforms provide wider selections and competitive prices. This creates opportunities for digital-first fashion brands.
Maternity Clothing Market Size Statistics #16: Casual Wear Held 40.13% Share In 2024 While Sportswear Grew At 6.20%
Casual wear held a market share of 40.13% in 2024. It dominates because of daily wear needs during pregnancy. Sportswear, however, is forecast to grow at 6.20% CAGR to 2030. This reflects growing health and fitness awareness among pregnant women. Both categories illustrate evolving lifestyle priorities.
Maternity Clothing Market Size Statistics #17: Mass-Market Accounted For 69.45% In 2024 While Premium Grew At 6.50%
Mass-market maternity apparel accounted for 69.45% of revenue in 2024. This shows accessibility and affordability remain key drivers. The premium segment is expected to grow at 6.50% CAGR. Rising income levels and desire for luxury options drive this growth. It suggests increased segmentation across consumer groups.
Maternity Clothing Market Size Statistics #18: Innerwear Valued At USD 7.41B In 2022 With 7.2% CAGR To 2030
The maternity innerwear segment was valued at USD 7.41 billion in 2022. This category includes supportive bras and undergarments. The market is projected to grow at 7.2% CAGR until 2030. Rising awareness of specialized innerwear supports this growth. It reflects consumer demand for functionality alongside fashion.
Maternity Clothing Market Size Statistics #19: APAC Innerwear Projected At USD 5.35B By 2030 With 7.3% CAGR
Asia–Pacific maternity innerwear is projected to reach USD 5.35 billion by 2030. The CAGR for this region is 7.3%. Growth is fueled by expanding e-commerce and urbanization. More women are prioritizing comfort and wellness products during pregnancy. This region shows strong potential for innerwear expansion.
Maternity Clothing Market Size Statistics #20: North America Innerwear Projected At USD 1.60B By 2030 With 6.9% CAGR
North America’s maternity innerwear segment is forecast to reach USD 1.60 billion by 2030. It will grow at a CAGR of 6.9%. This reflects steady consumer spending on essentials. Brand awareness and established retail networks support growth. It positions North America as a leading market for premium innerwear.
The Growing Value Of Comfort And Style
Looking at these maternity clothing market size statistics, it becomes clear that this is more than just an apparel category—it’s a reflection of evolving priorities for families and women everywhere. The balance between affordability and premium choices, as well as the shift from offline to online shopping, mirrors the broader fashion landscape. What stood out most to me is that maternity wear is no longer treated as a niche necessity, but rather as an extension of a woman’s identity during a transformative time in her life. Just like choosing the perfect pair of socks that makes you feel both cozy and confident, maternity wear is about finding that same blend of reassurance and self-expression. And if the projections are anything to go by, this balance will only become more central to the global fashion market in the years ahead.
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