TOP 20 MEN'S GROOMING MARKET GROWTH STATISTICS 2025

Whenever I come across fresh insights about the latest Men's Grooming Market Growth Statistics, I can’t help but think about how much the industry has evolved right alongside our everyday essentials, like socks. Grooming is no longer just about a quick shave—it’s become part of a bigger lifestyle shift where men are prioritizing skincare, haircare, and even specialized subscription boxes. Personally, I’ve noticed how conversations among friends have changed, too; instead of just swapping razor recommendations, we’re now debating which moisturizer actually works or which beard oil smells the best. These numbers and forecasts aren’t just dry data points—they paint a picture of changing habits and growing confidence. And honestly, that’s what makes diving into this market so fascinating to me.

 

Top 20 Men's Grooming Market Growth Statistics 2025 (Editor’s Choice)

 

Top 20 Men's Grooming Market Growth Statistics 2025

Men's Grooming Market Growth Statistics#1: $61.62B → $85.53B (2024–2032)

The global men’s grooming market is projected to grow from $61.62 billion in 2024 to $85.53 billion by 2032. This growth represents a compound annual growth rate (CAGR) of 4.08%. The steady increase highlights a strong demand for skincare, haircare, and shaving products tailored for men. Lifestyle changes and increased awareness of personal grooming among men are fueling this expansion. Brands investing in innovative product lines will continue to benefit from this sustained growth trajectory.

Men's Grooming Market Growth Statistics#2: $202.6B → $376.4B (2022–2030)

Another global forecast places the men’s grooming market at $202.6 billion in 2022, with expectations of reaching $376.4 billion by 2030. This projection reflects an impressive CAGR of 8%. Such rapid expansion indicates rising disposable income and changing perceptions of men’s self-care. The growing popularity of premium and luxury grooming items contributes significantly to this trend. Companies tapping into e-commerce and personalized product strategies are best positioned to capture this growth.

Men's Grooming Market Growth Statistics#3: $55.5B → $89.8B (2023–2032)

A different global estimate suggests the men’s grooming market will rise from $55.5 billion in 2023 to $89.8 billion by 2032. This reflects a CAGR of 5.6%. The prediction shows moderate yet consistent growth, demonstrating long-term stability in consumer demand. Expanding middle-class populations worldwide are helping drive these numbers. This trend underscores the importance of affordability while still valuing innovation and effectiveness in grooming solutions.

Men's Grooming Market Growth Statistics#4: $46.54B (2023, U.S.)

The U.S. men’s grooming market reached $46.54 billion in 2023. Forecasts suggest a CAGR of 8.3% through 2030, showing robust momentum. Growth is driven by young consumers’ willingness to spend more on skincare and styling products. The rise of e-commerce has further boosted market accessibility. This strong performance positions the U.S. as one of the most influential markets in global grooming trends.

Men's Grooming Market Growth Statistics#5: $78.25B (2022, Asia-Pacific)

Asia-Pacific recorded a men’s grooming market size of $78.25 billion in 2022. Projections suggest a CAGR of 8.6% between 2023 and 2030. The region’s rapidly urbanizing population and rising disposable income are key factors behind this growth. Grooming is becoming a cultural priority among younger male consumers, especially in China, India, and Southeast Asia. International and local brands alike are competing to capture this lucrative market.

 

 

Men's Grooming Market Growth Statistics#6: $30.49B (2024, Europe)

Europe’s men’s grooming industry reached $30.49 billion in 2024. Forecasts expect a CAGR of 4.19% from 2025 to 2033. The market is shaped by strong traditions in personal care combined with evolving grooming routines. European men are increasingly adopting skincare regimens beyond basic shaving. Sustainability and eco-friendly formulations are particularly appealing to this demographic, influencing brand strategies.

Men's Grooming Market Growth Statistics#7: $27.33B → $51.33B (China)

China’s men’s grooming market stood at $27.33 billion in 2022 and is projected to reach $51.33 billion by 2030. This growth reflects an 8.2% CAGR. Social media influence and celebrity endorsements strongly drive consumer behavior in this market. Chinese men are becoming more open to experimenting with skincare and cosmetic products. With domestic and global players expanding aggressively, competition continues to intensify.

Men's Grooming Market Growth Statistics#8: $13.01B → $25.89B (India)

India’s men’s grooming market was valued at $13.01 billion in 2022 and is forecasted to hit $25.89 billion by 2030. This equates to a CAGR of 9%. Rapid urbanization and changing lifestyle preferences are the biggest contributors. Indian men are embracing a wider variety of grooming products beyond traditional shaving. This growth highlights the potential for both domestic brands and international entrants to thrive.

Men's Grooming Market Growth Statistics#9: India CAGR ~12.1%

An alternate projection suggests India’s men’s grooming market will grow at a CAGR of 12.1% between 2024 and 2030. This figure positions India as one of the fastest-growing grooming markets globally. The adoption of modern grooming habits in tier-2 and tier-3 cities is especially notable. Younger consumers are also highly influenced by social media and global fashion trends. This market represents a prime opportunity for brands offering affordable and effective solutions.

Men's Grooming Market Growth Statistics#10: $3.41B → $5.73B (Beard Care)

The global beard care products market was valued at $3.41 billion in 2023 and is forecasted to reach $5.73 billion by 2030. This growth reflects a 7.7% CAGR. The trend is driven by the popularity of beards as a fashion statement and cultural symbol. Oils, balms, and grooming kits are among the most sought-after products. Increasing awareness of beard maintenance has transformed this niche into a mainstream segment.

 

 

Men's Grooming Market Growth Statistics#11: $1.12B (2023, North America)

In 2023, North America’s beard care market was valued at $1.12 billion. It is projected to grow at a 7.4% CAGR between 2024 and 2030. The grooming culture in North America continues to embrace beards while emphasizing hygiene and styling. Subscription-based models and e-commerce are fueling accessibility and growth. This reflects the region’s preference for convenience and high-quality grooming products.

Men's Grooming Market Growth Statistics#12: $16.94B → $31.40B (Men’s Skincare)

Men’s skincare is estimated at $16.94 billion in 2024, with growth expected to reach $31.40 billion by 2034. This indicates a CAGR of 6.37%. Expanding awareness of skin health and the rise of anti-aging products are key growth drivers. Male consumers are also becoming more comfortable exploring premium skincare brands. This marks a shift from basic grooming to advanced self-care practices among men.

Men's Grooming Market Growth Statistics#13: $12.4B (2024, Electric Shavers)

The electric shavers market was valued at $12.4 billion in 2024. Analysts project a CAGR of 4.7% between 2025 and 2034. Convenience and advanced technology features like waterproofing and multi-functional blades attract buyers. Grooming routines are evolving toward time-efficient tools, which boost demand. Companies focusing on innovation and smart technology integration will see significant returns.

Men's Grooming Market Growth Statistics#14: $12.54B → $15.71B (Razors)

The global razor market is projected to grow from $12.54 billion in 2024 to $15.71 billion by 2030. This expansion reflects a CAGR of 3.9%. Despite slower growth compared to other categories, razors remain a staple grooming product. Consumers are shifting preferences toward eco-friendly and subscription-based razor services. Innovation in blade technology and design is helping brands remain competitive.

Men's Grooming Market Growth Statistics#15: $27.30B → $43.05B (Hairstyling)

Hairstyling products accounted for $27.30 billion in 2023, with projections of $43.05 billion by 2030. This represents a CAGR of 5.8% during 2024–2030. Demand is fueled by younger consumers experimenting with hairstyles and grooming trends. Social media has amplified interest in hairstyling tutorials and influencer recommendations. As a result, hairstyling remains one of the most vibrant categories in men’s grooming.

 

 

Men's Grooming Market Growth Statistics#16: +12.8% CAGR (U.S. Online Sales)

Online sales in the U.S. men’s grooming market are expected to grow at a CAGR of 12.8% from 2024 to 2030. This demonstrates the power of digital channels in reshaping consumer behavior. Subscription boxes and direct-to-consumer models are thriving online. Younger demographics are especially inclined toward buying grooming products digitally. This growth highlights the importance of investing in e-commerce platforms.

Men's Grooming Market Growth Statistics#17: +6.4% YoY Growth (2024)

The men’s grooming sector saw a 6.4% year-over-year global growth in 2024. This expansion underscores the steady consumer demand for grooming essentials. Brands offering diversified products are better positioned to sustain this momentum. The growth is also supported by new entrants providing niche solutions. This steady performance proves grooming is not a passing trend but an embedded lifestyle choice.

Men's Grooming Market Growth Statistics#18: $5.8B (2024 U.S. Barbershops)

The U.S. barbershop industry generated approximately $5.8 billion in revenue in 2024. This reflects a 2.7% increase compared to the previous year. While growth is modest, barbershops remain cultural hubs for grooming. The industry benefits from loyalty-driven services and personalized experiences. This trend highlights the resilience of traditional grooming alongside modern product categories.

Men's Grooming Market Growth Statistics#19: $15.43B → $23.98B (Men’s Deodorants)

Men’s deodorants are valued at $15.43 billion in 2024 and are projected to reach $23.98 billion by 2030. This represents a CAGR of 7.62%. The category continues to thrive due to the essential nature of deodorant in daily routines. Increasing demand for natural and long-lasting formulations is shaping product development. Deodorants remain one of the most stable and fast-growing men’s grooming segments.

Men's Grooming Market Growth Statistics#20: $1.2B → $3.1B (Subscription Boxes)

The men’s grooming subscription box market is forecasted to grow from $1.2 billion in 2023 to $3.1 billion by 2033. This shows a CAGR of 9.8%. Subscription models offer convenience, personalization, and regular product discovery. Younger consumers are especially receptive to curated grooming kits delivered monthly. This model strengthens brand loyalty while fueling recurring revenue streams.

 

Why These Stats Truly Matter

Looking back at all these statistics, I see more than just billions of dollars and projected CAGRs—I see a story of how men are reshaping what self-care means. For me, it’s been inspiring to watch how grooming, once brushed off as something minimal, is now viewed as a genuine investment in confidence and wellness. These shifts remind me that even the smallest habits, like taking time for skincare or choosing a signature scent, can ripple into bigger lifestyle changes. What excites me most is how this growth reflects a new openness among men to try, adapt, and embrace different routines without hesitation. And if these stats are anything to go by, the best part of this journey is still ahead.

 

 

SOURCES

1. https://www.oand3.com/stories/mens-grooming-market-just-getting-started/

2. https://www.fortunebusinessinsights.com/mens-grooming-product-market-106217

3. https://www.gminsights.com/industry-analysis/mens-grooming-products-market
   

4. https://www.futuremarketinsights.com/reports/mens-grooming-products-market

5. https://datahorizzonresearch.com/mens-grooming-products-market-9585

6. https://www.digitalcommerce360.com/2023/08/23/how-big-is-the-mens-grooming-products-market/

7. https://www.mintel.com/insights/beauty-and-personal-care/the-global-trends-making-over-the-mens-grooming-market/

8. https://wellnessproinsurance.citadelus.com/blog/luxury-mens-grooming-trends-for-barbers/
   

9. https://www.marieclaire.co.uk/beauty/the-next-frontier-of-beauty-is-straight-men

10. https://www.ft.com/content/c818de12-8c5e-4997-945b-66bf065783f5

11. https://www.theguardian.com/lifeandstyle/article/2024/aug/29/why-are-so-many-men-now-manscaping

12. https://en.wikipedia.org/wiki/Male_grooming