TOP 20 MOBILE APP USAGE IN FASHION E-COMMERCE STATISTICS 2025
It’s no secret that mobile is dominating online shopping, but when we dig into mobile app usage in fashion e-commerce statistics, the scale of it really hits home. From impulse purchases on Shein to late-night wishlist edits on Nike's app, fashion shoppers today are glued to their phones—yes, even while wearing mismatched socks on the couch (been there). This table dives into the real behaviors behind those downloads: what features users are actually using, how long they're spending, and which apps are leading the charge. Whether you're a DTC founder, UX designer, or just really into app analytics, these insights paint a clear picture of how mobile continues to reshape the fashion game. Let’s break it down, stat by stat.
Top 20 Mobile App Usage in Fashion e-Commerce Statistics 2025 (Editor's Choice)
| # | User Behavior in Fashion Apps | Measured App Usage Statistic |
|---|---|---|
| 1 | Overall fashion purchases made via mobile devices | 59% of global e-commerce sales |
| 2 | Preference for app vs mobile browser | 60% prefer apps over mobile web |
| 3 | Users who install at least one shopping app | 88% of consumers |
| 4 | Users who browse fashion via smartphones | 75% of total online shoppers |
| 5 | Users making decisions on mobile | 64% use smartphones for purchase decisions |
| 6 | Time spent on shopping apps (U.S.) | 3.36 billion hours in 2023 |
| 7 | Average time per user in shopping apps | 15 hours 49 minutes per year |
| 8 | App retention rate | 4.2% after 30 days |
| 9 | Fashion brands with mobile apps | Only 4.6% of U.S. brands making $100K+/mo |
| 10 | Use of social commerce integrations (e.g. Instagram) | 20% of fashion e-commerce sales |
| 11 | Product discovery via Instagram | 70% of users discover fashion here |
| 12 | Influencer-linked app traffic (e.g. LTK, Nordstrom) | 80% of mobile visits from influencer referrals |
| 13 | Temu app downloads (U.S.) | 122.5 million in 2024 |
| 14 | Shein app downloads (U.S.) | 36.5 million in 2024 |
| 15 | Use of Joom for mobile-first shopping | 83% of sales from mobile users |
| 16 | Meesho monthly active users | 120 million in 2024 |
| 17 | Shopsy mobile app downloads | 450 million+ by 2025 |
| 18 | Consumers who’ve used mobile fashion apps | 36% have used at least once |
| 19 | Most used category within apps | 86% of users searched for apparel |
| 20 | Increase in digital revenue post app adoption | Up to 30% growth reported |
Top 20 Mobile App Usage in Fashion e-Commerce Statistics 2025
Mobile App Usage in Fashion e-Commerce Statistics#1 – 59% of Global E-Commerce Sales Are via Mobile Devices
The majority of global e-commerce transactions—about 59%—now happen on mobile, and fashion is one of the most mobile-driven categories. This reflects the increasing preference for shopping on-the-go, often via dedicated apps. Mobile optimization is no longer a bonus; it’s a baseline expectation. Shoppers find it easier to browse lookbooks, save favorites, and complete purchases through sleek app interfaces. For fashion retailers, this stat underscores the need to prioritize app performance as a central revenue stream.
Mobile App Usage in Fashion e-Commerce Statistics#2 – 60% of Shoppers Prefer Mobile Apps Over Mobile Websites
Consumers prefer mobile apps over mobile web by a margin of 60%, largely because apps are faster, more personalized, and more convenient. Fashion shoppers want seamless navigation, push notifications for restocks, and easy checkout options. Unlike mobile browsers, apps often store preferences and offer loyalty benefits that keep users engaged. The smoother the app experience, the more likely it is to convert browsers into buyers. For fashion brands, that 60% preference is a clear call to action.
Mobile App Usage in Fashion e-Commerce Statistics#3 – 88% of Consumers Have at Least One Shopping App Installed
Nearly 9 out of 10 consumers have at least one shopping app on their phones, making app presence a gateway to fashion discovery. This stat signals that shoppers already expect brands to be app-accessible. From big players like Nike to budget options like Shein, shoppers don’t mind downloading as long as the value is clear. Push notifications, flash sales, and tailored content are just some ways these apps hook users. For new fashion brands, being “in the pocket” of your audience is an incredible opportunity.
Mobile App Usage in Fashion e-Commerce Statistics#4 – 75% of Consumers Use Smartphones for Online Shopping
With 75% of people turning to their smartphones for shopping, it's clear the couch-to-cart pipeline is real. In fashion, this means tapping through lookbooks, checking sizing charts, and getting instant notifications about back-in-stock items. Smartphones aren’t just used at home—they’re influencing decisions while customers are in physical stores too. It’s a hybrid world, and mobile apps play a huge part in closing the loop. This high usage makes mobile app optimization a strategic necessity.
Mobile App Usage in Fashion e-Commerce Statistics#5 – 64% Use Smartphones to Make Purchase Decisions
Smartphones are now part of the decision-making process for 64% of shoppers. Whether it’s checking reviews, comparing styles, or looking for influencer recommendations, mobile is the research hub. Fashion consumers scroll, save, and buy—all from one screen. Brands that integrate smart filters, user reviews, and visual search will stand out. It's no longer about just looking good; it’s about working smart on mobile.
Mobile App Usage in Fashion e-Commerce Statistics#6 – 3.36 Billion Hours Spent in Shopping Apps (U.S.)
Americans spent a staggering 3.36 billion hours in shopping apps in 2023, and fashion takes up a large chunk. This is more than passive browsing—users are actively curating wardrobes, following drops, and engaging with content. High engagement means there’s more opportunity for retargeting and upselling through apps. Fashion brands with sticky UX and personalized feeds will benefit most. Time is money, and fashion apps are getting both.
Mobile App Usage in Fashion e-Commerce Statistics#7 – 15 Hours 49 Minutes per Year per User in Shopping Apps
The average U.S. user spends nearly 16 hours a year in shopping apps. That’s like watching an entire season of a Netflix show, but for fashion finds. This stat shows that users aren't just browsing—they're deeply engaged over time. Consistent feature releases, trend-driven content, and loyalty perks can maximize this dwell time. Fashion brands that treat their app as a content hub will retain users better.
Mobile App Usage in Fashion e-Commerce Statistics#8 – 4.2% App Retention Rate After 30 Days
Only 4.2% of users stick around after 30 days, meaning most uninstall or go inactive. That’s a brutal reminder that flashy downloads don’t equal long-term value. For fashion apps, the key to retention lies in push notifications, exclusive offers, and curated shopping experiences. If users feel like the app understands their taste, they’re more likely to stay. The fight isn’t for downloads—it’s for attention.
Mobile App Usage in Fashion e-Commerce Statistics#9 – Only 4.6% of Brands Earning $100K+ Monthly Have an App
Shockingly, just 4.6% of e-commerce brands making over $100K/month have an app. That’s a huge missed opportunity in fashion, where branding and experience matter so much. These brands are leaving engagement and revenue on the table. Apps can drive direct customer communication, loyalty, and higher lifetime value. It’s time for mid-sized fashion brands to think mobile-first.
Mobile App Usage in Fashion e-Commerce Statistics#10 – 20% of Fashion E-Commerce Sales Come from Social Commerce
Social commerce now drives 1 in 5 fashion e-commerce sales. Instagram Shops, TikTok links, and influencer-led platforms like LTK are leading the way. Mobile apps are the bridge between inspiration and conversion. Consumers often see a look, swipe up, and buy in seconds—all within the app. Fashion brands that don’t integrate social shopping risk falling behind.
Mobile App Usage in Fashion e-Commerce Statistics#11 – 70% Discover Products via Instagram
Instagram isn’t just for selfies anymore—70% of users say they discover products through the platform. Fashion thrives on visual inspiration, and Instagram’s seamless shop integrations make that discovery instantly shoppable. A user could see a dress in a Reel and own it in minutes. Mobile apps that sync well with Instagram’s ecosystem amplify this trend. Visual content is king, and fashion brands must play along.
Mobile App Usage in Fashion e-Commerce Statistics#12 – 80% of Nordstrom’s Mobile Visits Come from Influencers
Influencers now drive 80% of mobile traffic to Nordstrom. This stat proves how much consumers trust and follow the style cues of their favorite creators. Fashion is emotional and aspirational, and mobile apps give users direct access to shop the look. Collaborations, influencer-led drops, and custom landing pages inside apps can boost conversions. In today’s mobile fashion world, influencers are your virtual storefront.
Mobile App Usage in Fashion e-Commerce Statistics#13 – Temu Was Downloaded 122.5 Million Times in 2024 (U.S.)
Temu topped the charts with over 122 million downloads in the U.S. alone. It’s a signal that users are looking for deals, convenience, and endless variety on mobile. The fashion section is a key driver of these installs. Its gamified UI and flash sales make it sticky and irresistible. For competing brands, the lesson is: make it fun, fast, and full of surprises.
Mobile App Usage in Fashion e-Commerce Statistics#14 – Shein Reached 36.5 Million Downloads in 2024
Shein pulled in 36.5 million downloads, showing massive growth via its mobile-first strategy. The app's speed, curated style feeds, and influencer tie-ins create a highly addictive shopping loop. Gen Z, in particular, flocks to Shein for affordability and trend responsiveness. Its mobile app is designed for endless scrolling and impulse buys. Shein’s success proves that mobile-native fashion brands have the edge.
Mobile App Usage in Fashion e-Commerce Statistics#15 – 83% of Joom’s Sales Come from Mobile
Joom, a European mobile-first fashion marketplace, earns 83% of sales through its app. It’s a testament to how powerful the mobile experience is in driving purchases, especially in regions with growing e-commerce. Their interface emphasizes visuals, easy checkout, and translation/localization. This model could be replicated in emerging markets. Mobile isn't just a tool—it’s the engine of fashion commerce.
Mobile App Usage in Fashion e-Commerce Statistics#16 – Meesho Has 120 Million Monthly Active Users
India-based Meesho hit 120 million monthly active users, driven largely by fashion resellers and budget shoppers. Its mobile-first, local-language experience makes it widely accessible. Fashion sellers on Meesho cater to tier-2 and tier-3 cities where mobile is the primary way to shop. The app empowers small businesses while offering low prices to users. It shows how localized mobile strategy can massively scale.
Mobile App Usage in Fashion e-Commerce Statistics#17 – Shopsy Surpassed 450 Million Downloads by 2025
Shopsy’s 450 million downloads reflect a massive appetite for value-driven fashion on mobile. As a Flipkart spin-off, it leverages India’s mobile boom and discount culture. The app is lightweight, optimized for slower networks, and built for mass adoption. It’s another example of how mobile-first doesn’t just mean premium—it means accessible. Fashion brands eyeing expansion into mobile-first markets should take notes.
Mobile App Usage in Fashion e-Commerce Statistics#18 – 36% Have Used Fashion Apps at Least Once
Over a third of shoppers have tried fashion apps at least once. That’s a solid base to build long-term relationships and drive repeat behavior. The challenge is turning “once” into “always.” With good UX, helpful onboarding, and frequent updates, that’s possible. In fashion, trust and experience go hand-in-hand.
Mobile App Usage in Fashion e-Commerce Statistics#19 – 86% of Fashion App Users Use It for Clothing
Once someone installs a fashion app, 86% of them use it to shop for clothes. That’s a high intent stat, and it means fashion apps are delivering exactly what users want. It’s crucial to prioritize apparel-specific features—like size finders, outfit suggestions, and AR try-ons. The more targeted the experience, the better the results. Fashion users aren’t window shopping—they’re dressing themselves digitally.
Mobile App Usage in Fashion e-Commerce Statistics#20 – Fashion Apps Drive up to 30% Revenue Growth
Brands that invest in mobile apps see up to a 30% increase in digital revenue. It’s not magic—it’s retention, personalization, and mobile-first design. Apps allow for direct communication, easy reordering, and unique promos that web alone can’t offer. That kind of growth is transformative for fashion e-commerce brands. If you’re not mobile-first, you’re already behind.
Mobile Features Matter More Than Ever
Looking at these numbers, one thing becomes clear—users don’t just want mobile access, they want smart, frictionless mobile experiences tailored to how they shop. Whether it's the ability to discover products via social commerce, make fast one-click purchases, or track orders seamlessly, every tap matters. With giants like Temu and Meesho reshaping expectations and retention rates dropping faster than your favorite socks in the dryer, brands can't afford to get mobile wrong. The fashion e-commerce space is no longer about if your audience uses apps—it’s about how well you meet them there. And these stats are your blueprint.
SOURCES
https://www.tidio.com/blog/mobile-commerce-statistics/
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https://en.wikipedia.org/wiki/Joom