TOP 20 MOST FOLLOWED FASHION BRANDS 2025
When scrolling through Instagram in 2025, it’s nearly impossible to avoid the dazzling presence of fashion’s biggest names. From luxury giants like Louis Vuitton and Gucci to bold disruptors like Jacquemus and Khaite, the platform continues to shape what we wear—and how we see ourselves. This list of the most followed fashion brands 2025 reveals not just who's trending, but how these brands are engaging millions globally. I stumbled upon it while trying to buy socks online (yes, really), and got completely sidetracked by Loewe’s surreal visuals and Balenciaga’s chaos. These brands aren’t just selling clothes—they’re mastering the art of digital culture.
Top 20 Most Followed Fashion Brands 2025 (Editor's Choice)
| # | Brand Name | Number of Followers |
|---|---|---|
| 1 | Nike | ~304M |
| 2 | Victoria’s Secret | ~76M |
| 3 | Louis Vuitton | ~60M+ |
| 4 | Chanel | ~58M+ |
| 5 | Gucci | ~52M+ |
| 6 | Vogue | ~43M+ |
| 7 | Dior | ~45M+ |
| 8 | Loewe | ~12M+ |
| 9 | Miu Miu | ~10M+ |
| 10 | Hermès | ~13M+ |
| 11 | Khaite | ~500K+ |
| 12 | Adidas Football | ~33M+ |
| 13 | H&M | ~40M+ |
| 14 | Prada | ~33M+ |
| 15 | Ralph Lauren | ~17M+ |
| 16 | Jacquemus | ~6.5M |
| 17 | Ami Paris | ~1M+ |
| 18 | Maje | ~800K+ |
| 19 | Zara | ~60M+ |
| 20 | Balenciaga | ~15M+ |
Top 20 Most Followed Fashion Brands 2025
Most Followed Fashion Brands#1 Nike – ~304M Followers
Nike leads the fashion world on Instagram with a staggering ~304 million followers. The brand’s dominance reflects its strong crossover between fashion, sportswear, and streetwear cultures. It consistently leverages collaborations, athlete endorsements, and viral storytelling. Nike’s social content strategy blends sleek product showcases with cultural moments and motivational messaging. Its scale makes it not just a sportswear leader but a global fashion powerhouse.
Most Followed Fashion Brands#2 Victoria’s Secret – ~76M Followers
With ~76 million followers, Victoria’s Secret maintains a firm grip on fashion’s digital audience. The brand has evolved from its runway-centric roots to focus on body positivity and inclusivity. It’s leaned into influencer partnerships, TikTok-style video content, and behind-the-scenes looks. Despite past controversies, it remains one of the most recognized lingerie brands globally. Its massive social following reflects continued consumer curiosity and brand loyalty.
Most Followed Fashion Brands#3 Louis Vuitton – ~60M+ Followers
Louis Vuitton has surpassed the 60 million mark on Instagram, driven by heritage luxury and modern appeal. The brand masterfully blends classic French elegance with pop culture through high-profile celebrity campaigns. Collaborations with artists like Yayoi Kusama and Pharrell have boosted digital engagement. LV’s visual storytelling is always curated, minimal, and editorial. It remains a top-tier player in both luxury retail and digital influence.
Most Followed Fashion Brands#4 Chanel – ~58M+ Followers
Chanel commands over 58 million Instagram followers thanks to its legacy of elegance and exclusivity. The brand keeps its digital aesthetic ultra-refined with minimalist campaigns, timeless black-and-white visuals, and couture content. Iconic figures like Coco Chanel still anchor its identity while Gen Z models push it forward. Chanel events like runway shows and exhibitions drive massive surges in engagement. It remains one of fashion’s most aspirational and followed labels.
Most Followed Fashion Brands#5 Gucci – ~52M+ Followers
Gucci boasts more than 52 million followers, placing it in the top tier of digitally dominant fashion brands. Its bold, artistic content and avant-garde styling set it apart from traditional luxury players. Under its evolving creative direction, Gucci maintains a whimsical, disruptive brand voice. The brand taps into cultural moments and aligns with musicians, actors, and influencers. Its strong digital storytelling turns followers into loyal fans and trend adopters.
Most Followed Fashion Brands#6 Vogue – ~43M+ Followers
As a fashion publication rather than a traditional brand, Vogue still pulls in 43 million+ followers globally. Vogue’s unique position lets it showcase a wide variety of fashion content from across the industry. Its editorial eye, celebrity access, and fashion week dominance drive consistent engagement. It blends runway footage, archival photos, and trend explainers to reach a broad fashion-savvy audience. Vogue’s Instagram is a curated window into the global style elite.
Most Followed Fashion Brands#7 Dior – ~45M+ Followers
Dior continues its social media ascent with over 45 million followers. The brand’s mix of haute couture, accessories, and beauty products creates a versatile content ecosystem. It frequently highlights star ambassadors, elegant shows, and visually captivating campaigns. Dior’s heritage is anchored in French sophistication, which translates seamlessly into digital storytelling. Its balanced aesthetic keeps audiences engaged season after season.
Most Followed Fashion Brands#8 Loewe – ~12M+ Followers
Loewe, with 12 million+ followers, is one of the most exciting rising names in digital luxury. Under creative director Jonathan Anderson, the brand’s modern surrealism attracts younger fashion fans. Loewe’s content is artistic, boundary-pushing, and often experimental, which sets it apart from classic houses. It has earned strong loyalty for its bold takes on form, texture, and craft. The brand’s Instagram feels more like an art gallery than a product feed.
Most Followed Fashion Brands#9 Miu Miu – ~10M+ Followers
Miu Miu’s Instagram has crossed the 10 million follower threshold, fueled by its ultra-feminine, rebellious aesthetic. It’s often seen as Prada’s cooler younger sibling, appealing to the Gen Z demographic. Miu Miu’s runway collections and campaigns feel current, cheeky, and editorial. Its rise in 2025 has been particularly strong due to viral runway looks and celebrity placements. The brand's digital tone perfectly balances nostalgia and innovation.
Most Followed Fashion Brands#10 Hermès – ~13M+ Followers
With 13 million+ followers, Hermès proves that timeless luxury and digital relevance can coexist. The brand’s Instagram is serene, elegant, and focused on craftsmanship rather than flash. Hermès often showcases its artisans at work and the intricate details of its iconic bags and silks. Despite its minimalist digital presence, every post oozes prestige. It attracts followers who value understated elegance and brand legacy.
Most Followed Fashion Brands#11 Khaite – ~500K+ Followers
Khaite may have a smaller audience (~500K), but its influence far exceeds its follower count. The New York label appeals to fashion insiders and minimalist lovers. Its content is editorial, moody, and highly curated. Khaite’s presence in top-tier fashion lists has made it a cult brand for the digital elite. As it grows, its Instagram offers a case study in quiet luxury and selective visibility.
Most Followed Fashion Brands#12 Adidas Football – ~33M+ Followers
Adidas Football brings together sportswear and street fashion, amassing over 33 million followers. The account balances product drops with behind-the-scenes athlete content and matchday vibes. It’s highly interactive, engaging fans through challenges, reels, and player collabs. While sports is its core, fashion collaborations boost its crossover appeal. The page thrives on energy, motion, and real-world moments.
Most Followed Fashion Brands#13 H&M – ~40M+ Followers
Fast-fashion giant H&M boasts more than 40 million Instagram followers globally. Its strategy centers on accessibility, trendiness, and sustainability messaging. H&M uses its page to highlight seasonal campaigns, celebrity collabs, and affordability. It adapts to regional styles and cultural shifts, making it globally relevant. Its large audience reflects its mass-market appeal and digital consistency.
Most Followed Fashion Brands#14 Prada – ~33M+ Followers
Prada’s Instagram following of over 33 million reflects its mix of classic luxury and conceptual storytelling. The brand frequently uses cinematic visuals and architectural backdrops. Prada’s digital rise has been accelerated by star-driven campaigns and fashion week visibility. It has leaned into content that challenges aesthetic norms while staying true to its legacy. Its page feels more like a curated fashion diary than a storefront.
Most Followed Fashion Brands#15 Ralph Lauren – ~17M+ Followers
Ralph Lauren maintains a strong following of 17 million+ by blending Americana tradition with aspirational lifestyle content. The account showcases polo culture, coastal getaways, and timeless tailoring. It appeals across generations thanks to its blend of heritage and modern storytelling. From Olympic outfits to seasonal editorials, its content is always rich with narrative. Ralph Lauren’s digital voice is aspirational yet relatable.
Most Followed Fashion Brands#16 Jacquemus – ~6.5M Followers
Jacquemus has gained over 6.5 million followers through viral marketing and cheeky aesthetics. The French brand’s minimal but colorful vibe resonates strongly with Gen Z and Millennials. Founder Simon Porte Jacquemus often shares personal content that deepens fan connection. From oversized straw hats to surreal fashion sets, its visual identity is instantly recognizable. Jacquemus is a social-native brand that thrives on visual storytelling.
Most Followed Fashion Brands#17 Ami Paris – ~1M+ Followers
Ami Paris has a growing follower base of over 1 million, built through cool, approachable menswear. The brand leans into effortless Parisian styling and street-level campaigns. Its social strategy focuses on authenticity, showcasing real people alongside editorial shoots. Ami Paris connects with fashion-conscious young adults who prefer relaxed sophistication. While smaller than others, its growth trajectory is promising.
Most Followed Fashion Brands#18 Maje – ~800K+ Followers
Maje has around 800,000 followers and a strong presence in the mid-luxury segment. The brand’s feminine, tailored aesthetic appeals to urban professionals. Its Instagram features capsule collections, seasonal campaigns, and curated outfits. Maje positions itself between accessibility and aspiration. As its international footprint grows, so does its digital influence.
Most Followed Fashion Brands#19 Zara – ~60M+ Followers
Zara ranks among the most followed with over 60 million followers globally. Its Instagram is a fast-moving window into the latest fashion trends and weekly drops. The brand excels at blending editorial visuals with shoppable posts. Zara’s speed-to-market approach is reflected in its rapid-fire content updates. Its follower base mirrors its dominance in fast fashion globally.
Most Followed Fashion Brands#20 Balenciaga – ~15M+ Followers
Balenciaga’s 15 million+ followers are drawn to its provocative, high-concept content. The brand often uses irony, dystopian visuals, and cultural commentary to drive engagement. Its controversial campaigns stir discussion while maintaining fashion authority. Balenciaga blends streetwear with couture, attracting a diverse and curious audience. Its Instagram is less about selling and more about challenging norms.
Why Fashion Followers Matter in 2025
In a time when attention is currency, follower counts are more than just numbers—they reflect influence, taste, and trust. The most followed fashion brands 2025 aren’t just topping charts because of fame, but because they’ve mastered emotional storytelling and aesthetic identity across digital spaces. Whether it’s Nike’s motivational energy or Miu Miu’s editorial charm, each brand brings its own flavor to the feed. And while I originally went looking for socks, I walked away with a renewed appreciation for how fashion thrives online. If this list proves anything, it’s that fashion’s front row now lives on our phones—and we’re all invited.
SOURCES
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https://fashionunited.com/news/business/instagram-top-100-fashion-brands-index/2024090961759
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