TOP 20 OUT-OF-STOCK NOTIFICATION CTR STATISTICS 2025
When it comes to understanding what really gets customers clicking, out-of-stock notification CTR statistics offer some fascinating insights. Whether it’s a limited-edition sneaker drop, a long-awaited sweater, or even those quirky patterned socks that sold out in a flash, the moment they’re back in stock, people act fast. These stats highlight just how powerful restock alerts can be, showing that timing, relevance, and urgency can turn a missed sale into a conversion. As someone who’s spent more time than I’d like to admit waiting for an email telling me my favorite socks are available again, I can tell you firsthand—these notifications work. Let’s take a closer look at the numbers that prove why restock alerts deserve a prime spot in every retailer’s marketing strategy.
Top 20 Out-of-Stock Notification CTR Statistics (Editor's Choice)
| # | Notification Type | Statistics |
|---|---|---|
| 1 | Back-in-Stock Email (Barilliance) | CTR: 24%, Open Rate: 65% — Automated email sent within 2 hrs of restock. |
| 2 | Back-in-Stock Email (Omnisend) | CTR: 5.34%, Open Rate: 59.2% — Multi-item restock notifications. |
| 3 | Push Notification – Shopify Restock Alert (Timesact) | CTR range: 15%–40% — Higher engagement on limited-edition items. |
| 4 | Push Notification – Retail Average | CTR: 2.97% — Based on general retail push benchmarks. |
| 5 | Push Notification – Overall Average | CTR: 2.25% — All industries combined, global average. |
| 6 | Email – E-commerce Average (Mailchimp) | CTR: 1.74% — Baseline for comparison with restock alerts. |
| 7 | Email – General Campaigns (MailerLite) | CTR: 2.00%, Range: 0.77%–4.36% across industries. |
| 8 | Email – B2B Campaigns (SendX/HubSpot) | CTR: ~6% — Higher than average due to targeted audiences. |
| 9 | Email – B2C Campaigns (SendX/HubSpot) | CTR: ~5.6% — Stronger engagement compared to standard emails. |
| 10 | Back-in-Stock SMS Alert | CTR: ~20% — Average reported by various e-commerce platforms. |
| 11 | Push Notification – Travel Industry | CTR: 1.92% — Lowest among industries studied. |
| 12 | Push Notification – Utilities | CTR: 2.97% — Same as retail average in push studies. |
| 13 | Email – Abandoned Cart vs. Restock Alert | CTR: Restock alerts outperform abandoned cart by ~12%. |
| 14 | Email – Seasonal Restock Alerts | CTR: ~18% — High engagement during holiday sales. |
| 15 | Push Notification – Limited Edition Restock | CTR: ~35% — Higher urgency drives more clicks. |
| 16 | Email – Personalized Restock Recommendations | CTR: ~21% — Based on customer browsing history. |
| 17 | Email – Fashion Category Restock | CTR: ~19% — Apparel-related restocks outperform electronics. |
| 18 | Push Notification – Same Day Restock | CTR: ~27% — Time-sensitive messaging boosts engagement. |
| 19 | Email – Back-in-Stock for High-Demand Products | CTR: ~26% — Applies to trending or viral products. |
| 20 | Push Notification – Back-in-Stock Clearance Items | CTR: ~12% — Lower than premium or exclusive items. |
Top 20 Out-of-Stock Notification CTR Statistics
Out-of-stock notification CTR statistics#1 – Back-in-Stock Email (Barilliance) – 24% CTR
Barilliance reports that back-in-stock emails can achieve a CTR of around 24%, which is exceptionally high compared to standard email campaigns. This performance is largely due to the high purchase intent when customers have already expressed interest in a product. The 65% open rate further emphasizes the value of timely restock alerts. Brands using automated triggers within two hours of restock tend to maximize these results. For e-commerce retailers, this stat shows why immediate, personalized restock emails are worth prioritizing.
Out-of-stock notification CTR statistics#2 – Back-in-Stock Email (Omnisend) – 5.34% CTR
Omnisend data reveals a CTR of 5.34% for back-in-stock email campaigns, paired with a strong 59.2% open rate. While this is lower than Barilliance’s figure, it still outperforms average marketing emails. The difference may be due to Omnisend’s data including multi-item alerts, which can dilute urgency. This level of engagement proves customers respond positively when reminded of items they wanted. It’s also a sign that even less-urgent restock alerts can generate meaningful conversions.
Out-of-stock notification CTR statistics#3 – Shopify Restock Push Notifications – 15–40% CTR
For Shopify stores, Timesact reports that restock push notifications can reach click-through rates between 15% and 40%. The wide range often depends on product exclusivity and timing. Limited-edition drops generally push CTRs toward the higher end. Push alerts have the advantage of instant delivery, prompting faster responses. This makes them a valuable complement to email restock campaigns.
Out-of-stock notification CTR statistics#4 – Retail Push Notification Average – 2.97% CTR
Across the retail sector, push notifications typically see a CTR of 2.97%. While not as high as targeted restock alerts, this serves as a useful baseline. The figure includes a wide range of promotional and informational pushes. By comparison, restock-specific pushes usually perform significantly better. This reinforces the idea that urgency and product scarcity drive higher engagement.
Out-of-stock notification CTR statistics#5 – Push Notification Overall Average – 2.25% CTR
When averaging all industries, push notifications have a CTR of around 2.25%. This benchmark includes industries like travel, utilities, and finance, which may have less purchase urgency. Compared to this average, back-in-stock push alerts are often several times more effective. The stat helps put the power of targeted restock messaging into perspective. It also highlights the importance of tailoring push notifications to high-intent situations.
Out-of-stock notification CTR statistics#6 – E-commerce Email Average (Mailchimp) – 1.74% CTR
Mailchimp reports that the average e-commerce marketing email achieves a CTR of about 1.74%. This is far below the CTR of even the lower-performing restock alerts. The contrast demonstrates just how valuable out-of-stock notifications can be. It also underlines the importance of relevance and timing in email marketing. Retailers can use this benchmark to justify investing more in automated stock alerts.
Out-of-stock notification CTR statistics#7 – General Email Campaigns (MailerLite) – 2% CTR
MailerLite places the average CTR for general email campaigns at around 2%. Industry ranges can be as low as 0.77% and as high as 4.36%. Back-in-stock alerts almost always exceed this performance window. This is likely due to their direct connection to customer purchase intent. It’s a reminder that not all email content is equal when it comes to driving clicks.
Out-of-stock notification CTR statistics#8 – B2B Email Campaigns (SendX/HubSpot) – ~6% CTR
B2B campaigns tend to achieve higher CTRs, with SendX and HubSpot reporting around 6%. This reflects the more targeted and need-based nature of B2B marketing. In a back-in-stock context, similar targeting could boost engagement further. The stat serves as an upper benchmark for highly relevant messaging. It shows that precise audience segmentation can push CTRs above typical consumer averages.
Out-of-stock notification CTR statistics#9 – B2C Email Campaigns (SendX/HubSpot) – ~5.6% CTR
B2C marketing emails average a CTR of about 5.6%, according to SendX and HubSpot. This is still well below the highest-performing back-in-stock campaigns. The number reflects the challenges of competing for attention in consumer inboxes. Back-in-stock messages benefit from being directly tied to a prior customer action. That link is what often boosts their performance above general marketing emails.
Out-of-stock notification CTR statistics#10 – Back-in-Stock SMS Alert – ~20% CTR
SMS alerts for back-in-stock notifications can reach CTRs around 20%. This is significantly higher than most email or push averages. The immediacy and visibility of SMS make it a powerful channel for restock alerts. However, frequency must be carefully managed to avoid customer fatigue. When used sparingly, SMS can be one of the most effective restock notification methods.
Out-of-stock notification CTR statistics#11 – Travel Push Notifications – 1.92% CTR
In the travel industry, push notifications average a CTR of just 1.92%. This lower rate may be due to longer decision timelines in travel planning. Back-in-stock travel alerts, such as seat availability, could still outperform this figure. The stat highlights how industry context shapes notification engagement. It also shows why urgency-focused sectors tend to fare better.
Out-of-stock notification CTR statistics#12 – Utilities Push Notifications – 2.97% CTR
Utility sector push notifications share the same 2.97% average CTR as retail. Engagement is often tied to service updates or billing reminders. In a retail context, this figure works as a baseline benchmark. Restock pushes generally exceed it due to stronger purchase motivation. The comparison underscores the role of content type in CTR performance.
Out-of-stock notification CTR statistics#13 – Restock Alerts vs. Abandoned Cart Emails – +12% CTR
Data suggests that restock alerts outperform abandoned cart emails by about 12% in CTR. This may be because restock alerts reignite lost purchase opportunities with added scarcity pressure. Abandoned cart reminders can feel routine, while restock alerts carry a sense of rarity. This difference can drive stronger action from customers. Retailers should consider prioritizing restock messages in their automation flows.
Out-of-stock notification CTR statistics#14 – Seasonal Restock Alerts – ~18% CTR
Seasonal restock alerts average around 18% CTR. They benefit from heightened shopping activity during holidays and special events. Customers are more motivated to act quickly during these peak periods. Brands can leverage this urgency by pairing seasonal alerts with limited-time offers. The result is often a strong boost in conversions.
Out-of-stock notification CTR statistics#15 – Limited Edition Restock Push – ~35% CTR
Limited edition restock pushes can achieve CTRs as high as 35%. Exclusivity and scarcity are major drivers of this performance. These alerts often target customers who previously missed out on a product. The high CTR shows the effectiveness of combining FOMO with instant delivery. Brands should reserve this strategy for truly rare items to maintain impact.
Out-of-stock notification CTR statistics#16 – Personalized Restock Emails – ~21% CTR
Personalized restock emails, based on browsing or purchase history, can reach around 21% CTR. Tailoring alerts to customer preferences increases relevance. This type of targeting ensures customers receive only the most appealing restock notifications. The result is higher engagement and reduced unsubscribe rates. Retailers can achieve this through good customer data management.
Out-of-stock notification CTR statistics#17 – Fashion Category Restock Emails – ~19% CTR
Fashion-related restock emails tend to see CTRs of around 19%. Apparel shoppers often have a strong emotional connection to items they want. Restock alerts tap into that desire, leading to quick responses. The stat is a reminder that product type influences notification performance. Fashion brands can especially benefit from well-timed restock messaging.
Out-of-stock notification CTR statistics#18 – Same-Day Restock Push Notifications – ~27% CTR
Push notifications sent on the same day a product is restocked can average about 27% CTR. Timeliness plays a big role here, keeping the product fresh in the customer’s mind. The faster the notification is sent, the higher the likelihood of action. This stat underlines the importance of automation and inventory tracking. It’s an easy win for brands looking to maximize restock engagement.
Out-of-stock notification CTR statistics#19 – High-Demand Product Restock Emails – ~26% CTR
When a high-demand product comes back in stock, restock emails can reach CTRs of around 26%. The excitement and urgency surrounding popular items amplify engagement. This performance shows the importance of tracking and tagging trending products. Customers who missed the first release are often eager to act. For hot-selling items, restock emails are one of the most reliable sales drivers.
Out-of-stock notification CTR statistics#20 – Clearance Item Restock Push Notifications – ~12% CTR
Clearance item restock pushes typically see CTRs around 12%. While lower than premium or exclusive items, they still outperform many general marketing pushes. Discount-seeking customers are more responsive to these alerts. However, the appeal is often price-driven rather than urgency-driven. Retailers can use them to clear stock quickly without heavy ad spend.
Why These Out-of-Stock Notification CTR Insights Matter
These out-of-stock notification CTR statistics are more than just figures on a spreadsheet—they tell a story about how people shop, wait, and jump into action when something they love becomes available again. Whether it’s for a pair of socks that completes an outfit or a tech gadget everyone’s been talking about, restock alerts tap into anticipation and turn it into clicks and sales. They show us that shoppers don’t just browse passively; they keep mental wishlists and respond when the moment is right. For brands, that means every missed purchase is still an opportunity waiting to be revived. The takeaway? When done right, out-of-stock notifications don’t just bring products back—they bring customers back too.
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