Top 20 PINTEREST FASHION MARKET SIZE STATISTICS 2025

When I first started digging into pinterest fashion market size statistics, I didn’t expect to find so many insights that tie directly to how we discover style and shop online. It almost reminds me of something as simple as buying a pair of socks — small, everyday choices that end up revealing a lot about our preferences and habits. Pinterest, with its mix of inspiration boards and shopping intent, feels like a digital mirror for those choices, scaled up to millions of people around the world. Reading through the numbers, I can’t help but think about how often I’ve turned to Pinterest not just for ideas, but for actual purchase decisions. These stats bring that quiet but powerful influence into sharp focus.

Top 20 Pinterest Fashion Market Size Statistics 2025 (Editor’s Choice)

 

 

Top 20 Pinterest Fashion Market Size Statistics 2025

Pinterest Fashion Market Size Statistics #1 – 553M+ Monthly Active Users (Q4 2024)

Pinterest reached over 553 million monthly active users globally in Q4 2024. This growth highlights the platform’s increasing role in online inspiration and product discovery. For fashion marketers, it means a broader audience to target across different demographics. The expansion also underscores Pinterest’s continued relevance compared to competing platforms. As a result, fashion brands must see Pinterest as a key driver for awareness and engagement.

Pinterest Fashion Market Size Statistics #2 – 578M Monthly Active Users (Q2 2025)

By Q2 2025, Pinterest climbed further to 578 million monthly active users. This milestone marks the platform’s largest user base to date, showing consistent quarter-over-quarter growth. It reflects the ongoing adoption of Pinterest as a lifestyle and shopping tool. For the fashion market, this confirms a steadily expanding audience pool. More users mean greater opportunities for fashion brands to showcase trends and products.

 

 

Pinterest Fashion Market Size Statistics #3 – 514M Monthly Active Users (Q1 2025)

In Q1 2025, Pinterest reported 514 million monthly active users. This was a notable 51 million increase compared to the same quarter in the previous year. Such growth shows sustained global interest in the platform’s visual-first experience. For fashion e-commerce, this surge creates more chances to reach buyers early in their shopping journey. It reinforces Pinterest as a high-value channel for style inspiration and retail conversions.

Pinterest Fashion Market Size Statistics #4 – 23.2% YoY Growth In Jan 2024

Pinterest achieved 23.2% year-over-year growth as of January 2024. This pace made it the second fastest-growing social platform after Instagram. The strong increase indicates rising demand for visual content discovery. For fashion brands, this means new users are continually entering Pinterest’s ecosystem. It highlights the urgency to leverage Pinterest before competition intensifies further.

Pinterest Fashion Market Size Statistics #5 – 80% Of Users Outside The U.S.

As of early 2025, 80% of Pinterest’s users are based outside the U.S. This demonstrates the platform’s success in international expansion. Fashion brands targeting global markets benefit from such reach. It allows them to connect with emerging regions where fashion discovery is booming. Pinterest’s worldwide adoption ensures it remains more than just an American-centric platform.

Pinterest Fashion Market Size Statistics #6 – Revenue: US/Canada $745M, Europe $191M (+34%), RoW $63M (+65%)

Pinterest’s Q2 2025 revenue distribution revealed $745 million from the U.S. and Canada. Europe followed with $191 million, showing 34% growth year-over-year. The rest of the world contributed $63 million, growing 65%. This indicates rapid revenue momentum outside of North America. Fashion brands should recognize Pinterest’s increasing monetization potential in diverse markets.

Pinterest Fashion Market Size Statistics #7 – ARPU: US/Canada $7.29, Europe $1.30, RoW $0.19 (Q2 2025)

In Q2 2025, Pinterest’s average revenue per user stood at $7.29 in the U.S. and Canada. Europe recorded $1.30, while the rest of the world was at $0.19. The differences reveal Pinterest’s stronger monetization in developed markets. Fashion brands in North America see higher value per user compared to other regions. However, emerging markets may still offer long-term growth opportunities as monetization tools improve.

 

 

Pinterest Fashion Market Size Statistics #8 – 70% Of Users Are Women, Mainly 18–34

Roughly 70% of Pinterest users are women, with a dominant age group of 18 to 34. This makes the platform particularly powerful for fashion and lifestyle categories. Younger female users drive many fashion-related searches and purchases. For brands, this provides a clearly defined demographic to tailor campaigns around. Pinterest thus aligns naturally with fashion audiences looking for style inspiration.

Pinterest Fashion Market Size Statistics #9 – Gen Z Makes Up 42% Of Global Users

Gen Z accounts for 42% of Pinterest’s global user base. This makes them the fastest-growing generation on the platform. Their high engagement rates show they use Pinterest differently compared to older groups. Fashion discovery, style boards, and product pinning are particularly popular among them. For the fashion industry, this signals a valuable channel to influence younger buyers.

Pinterest Fashion Market Size Statistics #10 – Forecast: 23.5M U.S. Gen Z Users Vs. 28.3M Millennials (2024)

In 2024, Pinterest was forecasted to have 23.5 million Gen Z users in the U.S. Millennials still led with 28.3 million, but Gen Z showed stronger growth momentum. Gen Z grew at nearly 10% year-over-year, compared to Millennials at just 1%. This indicates a generational shift in how Pinterest is used for fashion discovery. It suggests Gen Z will soon surpass Millennials as the dominant U.S. group.

Pinterest Fashion Market Size Statistics #11 – Gen Z Searches: +35% Men’s Fashion, +30% Women’s Fashion YoY

Pinterest reported that Gen Z searches for men’s fashion grew 35% year-over-year. Women’s fashion searches also rose 30% among this group. These increases reflect Gen Z’s growing reliance on Pinterest for outfit inspiration. For fashion brands, it points to demand across both genders. It reinforces Pinterest as a hub for exploring and planning style.

Pinterest Fashion Market Size Statistics #12 – Gen Z Saves 2.5x More Pins & Creates 66% More Boards

Gen Z users save 2.5 times more Pins than other generations. They also create 66% more boards, showing higher engagement levels. This behavior reflects how Gen Z uses Pinterest as a digital fashion diary. It strengthens their relationship with fashion brands that provide inspiring content. For marketers, this audience offers deeper opportunities for engagement and loyalty.

Pinterest Fashion Market Size Statistics #13 – 84% Of Weekly Gen Z Users Find Products Matching Taste

Eighty-four percent of weekly Gen Z users find products that match their personal taste on Pinterest. This highlights Pinterest’s effectiveness as a personalized discovery platform. It shows that its recommendation engine resonates with fashion-minded users. For brands, it proves the value of aligning products with Pinterest’s algorithms. It reinforces why fashion marketers should prioritize optimized Pins.

 

 

Pinterest Fashion Market Size Statistics #14 – 63% Of Gen Z Pinners Say They’re “Always Shopping”

Nearly two-thirds of Gen Z Pinterest users say they are always shopping. This means they browse without needing specific intent to purchase. For fashion, it creates a fertile environment for spontaneous discovery. Fashion brands can influence purchases through aspirational imagery and boards. Pinterest essentially becomes a shopping mindset rather than just a social platform.

Pinterest Fashion Market Size Statistics #15 – 80% Of Users In Shopping Mindset; 25% Of Time Spent Shopping

Pinterest reports that 80% of users are in a shopping mindset while on the platform. Around 25% of their total time is spent shopping directly. This signals a unique blend of inspiration and purchase intent. Fashion retailers can reach consumers at multiple touchpoints within their journey. Pinterest therefore functions as both a search engine and an e-commerce tool.

Pinterest Fashion Market Size Statistics #16 – 1 In 3 Luxury Shoppers Earn $100K+; 70% Are Under 35

One in three luxury shoppers on Pinterest earn over $100,000 annually. Furthermore, 70% of these users are under the age of 35. This combination makes Pinterest valuable for luxury fashion targeting. Younger affluent shoppers are actively engaging with aspirational content. Fashion marketers can use this insight to build premium product campaigns.

Pinterest Fashion Market Size Statistics #17 – 93% Use Pinterest To Plan Purchases; 88% Bought After Seeing

A striking 93% of Pinterest users plan purchases on the platform. Additionally, 88% say they bought something after seeing it there. This highlights Pinterest’s ability to move users from inspiration to action. It confirms that the platform is not just about browsing but real conversions. Fashion brands can capitalize by positioning their products as discoverable solutions.

Pinterest Fashion Market Size Statistics #18 – Pinterest Drives 33% More Referral Traffic Than Facebook

Pinterest generates 33% more referral traffic than Facebook. This makes it one of the strongest social platforms for e-commerce links. For fashion businesses, it means more direct traffic to online stores. The platform’s visual-first structure aligns better with product-driven engagement. Brands should prioritize Pinterest for higher traffic and conversion outcomes.

 

 

Pinterest Fashion Market Size Statistics #19 – 250M+ Visual Searches Per Month Via Pinterest Lens

Pinterest Lens handles more than 250 million visual searches per month. This tool allows users to shop by snapping pictures or scanning items. Fashion is a leading category for visual search adoption. For retailers, it’s an opportunity to capture shoppers through AI-powered browsing. Visual search ensures a seamless bridge from inspiration to product pages.

Pinterest Fashion Market Size Statistics #20 – 47% Of U.S. Users Use Pinterest For Shopping Inspiration; ~75% Pins Saved Are Product-Based

Nearly half of U.S. Pinterest users rely on the platform for shopping inspiration. Around 75% of all Pins saved are directly product-related. This proves Pinterest is more commerce-oriented than ever. For fashion, it ensures constant exposure of new items in user feeds. It cements Pinterest’s role as a hybrid space between inspiration and purchase.

Final Thoughts On Pinterest’s Fashion Market Potential

Looking back at the statistics, Pinterest proves itself as much more than a casual browsing platform — it’s a marketplace of ideas that translates into real sales. From Gen Z’s enthusiastic adoption to luxury shoppers’ engagement, the numbers show a platform that has matured into a core fashion discovery tool. For me, it’s a reminder that inspiration doesn’t just live in the abstract; it leads directly to the outfits and purchases we make every day. The data tells a story of growth, influence, and opportunity for any fashion brand willing to meet customers where they are. Pinterest’s ability to connect visual inspiration with purchase intent is exactly why these market insights matter so much right now.

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