TOP 20 SHOPPING APP UNINSTALL RATE STATISTICS 2025

When I look at shopping app uninstall rate statistics, I can’t help but notice how differently users behave depending on the platform and the app itself. Just like when I find the perfect pair of socks that I never want to take off, there are some apps I keep coming back to while others get deleted within days. I see patterns where high uninstall rates often point to frustrating user experiences, while low rates usually reflect a well-designed, reliable app. By comparing uninstall percentages with retention figures, I can get a real sense of which brands truly earn loyalty. For me, this kind of insight isn’t just numbers—it’s a window into how people shop, explore, and decide what earns a permanent spot on their phones.

Top 20 Shopping App Uninstall Rate Statistics 2025 (Editor's Choice)

 

 

Top 20 Shopping App Uninstall Rate Statistics 2025

Shopping App Uninstall Rate Statistics #1 – Amazon Shopping (Android) 58% Uninstall Rate

Amazon Shopping on Android shows an uninstall rate of 58%, which is slightly below the global shopping app average for the platform. This suggests that while the app is widely popular, a significant number of users do not retain it long-term. Factors such as storage issues, occasional app bugs, or competing platforms may contribute to this rate. The retention rate of 42% indicates that nearly half of users still find value in keeping the app. For e-commerce giants, improving Android user experience could help reduce churn.

Shopping App Uninstall Rate Statistics #2 – Amazon Shopping (iOS) 20% Uninstall Rate

The iOS uninstall rate for Amazon Shopping is only 20%, reflecting strong customer loyalty among Apple users. This low churn rate indicates a smoother app performance and possibly a higher-income user base. iOS users may also have better device storage and be more engaged in online shopping, aiding retention. With an impressive 80% retention, Amazon’s iOS app clearly appeals to its demographic. This demonstrates the importance of platform optimization in reducing uninstall rates.

 

 

Shopping App Uninstall Rate Statistics #3 – eBay (Android) 55% Uninstall Rate

eBay’s uninstall rate of 55% on Android suggests moderate stability compared to other marketplace apps. The retention rate of 45% shows that nearly half of users remain engaged. Android users may uninstall due to complex navigation or niche product focus. Competition from Amazon and local marketplaces could also influence churn. Addressing app speed and buyer-seller communication could improve retention further.

Shopping App Uninstall Rate Statistics #4 – eBay (iOS) 19% Uninstall Rate

On iOS, eBay performs better with only a 19% uninstall rate. This suggests strong satisfaction levels and brand trust among iPhone users. The 81% retention rate demonstrates long-term engagement for auctions and unique finds. iOS’s smoother interface and eBay’s personalization features may contribute to this performance. This showcases how user experience and device ecosystem influence uninstall rates.

Shopping App Uninstall Rate Statistics #5 – Shein (Android) 63% Uninstall Rate

Shein’s Android uninstall rate of 63% is higher than average, hinting at potential retention issues. Fast-fashion shoppers may download for a specific purchase and remove the app afterward. Storage concerns and intense competition in fashion e-commerce could play a role. The 37% retention rate shows there’s still a loyal base of repeat customers. Better loyalty programs and streamlined navigation could reduce churn.

Shopping App Uninstall Rate Statistics #6 – Shein (iOS) 23% Uninstall Rate

On iOS, Shein has a 23% uninstall rate, showing stronger loyalty than on Android. With a 77% retention rate, iOS users seem to engage more frequently and keep the app installed longer. This may relate to app speed, higher disposable income, or smoother checkout experiences on iPhones. The difference between platforms highlights the need for Android-specific optimizations. Retention-focused push notifications could also sustain engagement.

Shopping App Uninstall Rate Statistics #7 – AliExpress (Android) 65% Uninstall Rate

AliExpress’s Android uninstall rate of 65% is among the highest in the dataset. This may be due to long delivery times, language barriers, or quality concerns. The 35% retention rate suggests many users shop only occasionally. Frequent promotions might attract downloads but fail to ensure long-term engagement. Improving localized support could reduce churn.

 

 

Shopping App Uninstall Rate Statistics #8 – AliExpress (iOS) 25% Uninstall Rate

AliExpress on iOS has a 25% uninstall rate, performing better than its Android counterpart. A 75% retention rate suggests higher satisfaction among Apple users. Factors such as device performance, payment convenience, and trust could play roles. The difference between platforms indicates that user expectations vary significantly. Targeted improvements for Android could bridge the gap.

Shopping App Uninstall Rate Statistics #9 – Walmart (Android) 50% Uninstall Rate

Walmart’s Android uninstall rate is 50%, which is close to the overall shopping app average. The even split between uninstall and retention rates suggests mixed user experiences. Many may download the app for one-off purchases or seasonal sales. Strengthening mobile-exclusive offers could improve retention. Optimizing for lower-end Android devices might also help.

Shopping App Uninstall Rate Statistics #10 – Walmart (iOS) 18% Uninstall Rate

On iOS, Walmart maintains a low uninstall rate of 18%, with 82% retention. This suggests strong loyalty from Apple users who value convenience and integration with Walmart’s services. The platform’s ease of use and reliable delivery may also contribute. Seasonal campaigns may further boost engagement. This performance highlights how stability and usability reduce churn.

Shopping App Uninstall Rate Statistics #11 – Etsy (Android) 48% Uninstall Rate

Etsy’s 48% uninstall rate on Android is slightly better than average for the platform. This suggests a dedicated user base of craft and vintage shoppers. The 52% retention rate is relatively strong compared to other shopping apps. However, one-time gift buyers might still uninstall after their purchase. Increasing personalized recommendations could improve retention further.

Shopping App Uninstall Rate Statistics #12 – Etsy (iOS) 17% Uninstall Rate

On iOS, Etsy’s uninstall rate drops to just 17%, showing high loyalty among creative shoppers. With 83% retention, the brand benefits from a niche audience that values unique items. iOS’s smoother interface and fewer performance complaints may help retention. Seasonal marketing may also sustain engagement. This indicates that targeted audiences tend to have lower churn.

 

 

Shopping App Uninstall Rate Statistics #13 – Zalando (Android) 52% Uninstall Rate

Zalando’s Android uninstall rate of 52% is fairly typical for fashion e-commerce apps. The 48% retention rate suggests there’s room for improvement. Competition from Shein, ASOS, and local retailers may contribute to churn. Android optimization and loyalty programs could increase user stickiness. Personalizing homepages could also improve engagement.

Shopping App Uninstall Rate Statistics #14 – Zalando (iOS) 21% Uninstall Rate

On iOS, Zalando records a 21% uninstall rate and 79% retention. This strong performance indicates high user satisfaction. Apple users may value Zalando’s premium branding and seamless shopping experience. Consistent seasonal promotions might also help retention. The platform’s visual appeal is likely a contributing factor.

Shopping App Uninstall Rate Statistics #15 – ASOS (Android) 54% Uninstall Rate

ASOS’s Android uninstall rate of 54% suggests moderate retention challenges. The 46% retention rate shows that nearly half of the users remain loyal. High competition in fashion retail apps could be a factor. App speed, UI improvements, and exclusive Android deals could help. Focusing on re-engagement campaigns might further reduce churn.

Shopping App Uninstall Rate Statistics #16 – ASOS (iOS) 22% Uninstall Rate

On iOS, ASOS sees a 22% uninstall rate and 78% retention. This indicates stronger performance among Apple users. High-quality images, smooth navigation, and premium branding may be factors. Seasonal fashion drops could also keep users engaged. The difference between platforms suggests tailored retention strategies are needed.

Shopping App Uninstall Rate Statistics #17 – Wish (Android) 66% Uninstall Rate

Wish has the highest Android uninstall rate in this dataset at 66%. The 34% retention rate shows serious churn challenges. This could be due to product quality concerns and long shipping times. Aggressive marketing may attract installs but fail to ensure satisfaction. Improved product vetting could help retention.

Shopping App Uninstall Rate Statistics #18 – Wish (iOS) 27% Uninstall Rate

On iOS, Wish’s uninstall rate is 27%, better than on Android but still relatively high. The 73% retention rate indicates that some users remain engaged despite quality concerns. Faster shipping and better product reviews could help. The app’s discount-heavy model may also encourage short-term use. Building trust through verified sellers could improve loyalty.

 

 

Shopping App Uninstall Rate Statistics #19 – Myntra (Android) 60% Uninstall Rate

Myntra’s Android uninstall rate of 60% suggests churn issues in the competitive Indian fashion market. The 40% retention rate reflects strong seasonal or occasion-driven use. Promotional-heavy strategies may not translate into long-term engagement. Better personalization could encourage daily use. Android-specific UX improvements may also help.

Shopping App Uninstall Rate Statistics #20 – Myntra (iOS) 24% Uninstall Rate

On iOS, Myntra records a 24% uninstall rate and 76% retention. This reflects better performance among Apple users, possibly due to smoother performance and better customer service. The platform’s focus on fashion exclusives may help retain users. Loyalty programs could further reduce churn. Seasonal events and app-exclusive collections may boost engagement.

What I Learned About Retention and Churn

After reviewing these shopping app uninstall rates, I realize that downloads are only the start of the story. I’ve seen how low uninstall rates, especially on iOS, often mean the app delivers smooth performance, appealing design, and trustworthiness, while high rates suggest issues that turn people away quickly. I believe brands need to focus more on keeping users engaged after the install rather than chasing download numbers alone. By improving platform-specific performance and giving people reasons to return, I think apps can turn occasional shoppers into loyal customers. For me, retention isn’t just a metric—it’s proof that an app has become part of someone’s daily routine.

SOURCES

• https://www.adjust.com/blog/how-to-track-app-installs-and-uninstalls/

• https://www.appsflyer.com/resources/reports/app-uninstall-benchmarks/

• https://clevertap.com/blog/app-uninstalls/

• https://upshot-ai.medium.com/app-uninstalls-whats-driving-them-and-how-to-reduce-churn-e7b7d40eb43e

• https://sqmagazine.co.uk/mobile-app-statistics/

• https://appinventiv.com/blog/5-easy-ways-reduce-mobile-app-uninstalls/

• https://asomobile.net/en/blog/uninstall-rate-of-mobile-apps-and-how-to-reduce-it/

• https://lifesight.io/glossary/uninstalls-rate/

• https://doc.batch.com/guides-and-best-practices/analytics/how-to-track-app-uninstalls-on-ios-and-android-outside-of-batch

• https://appradar.com/blog/improve-aso-efforts-by-tracking-app-crash-rate-and-uninstalls

• https://www.braze.com/docs/user_guide/analytics/tracking/uninstall_tracking/

• https://www.emarketer.com/chart/270284/mobile-app-performance-metrics-worldwide-30-day-uninstall-rates-select-app-categories-by-install-type-sep-2024

• https://www.semrush.com/website/zalando.de/overview/
  

• https://www.singular.net/blog/app-uninstall-rates-and-coronavirus-lockdown-is-bad-for-retention/