TOP 20 SOCIAL COMMERCE IN FASHION INDUSTRY STATISTICS 2025
When I first impulse-bought a pair of socks from an Instagram story last winter, I didn’t think twice about it—I saw them, liked them, tapped once, and they were on their way to my doorstep. That single tap says a lot about how deeply social media has transformed the way we shop, especially in the fashion space. In this roundup of social commerce in fashion industry statistics, we’re diving into the numbers that explain how this seamless, scroll-to-purchase behavior is becoming the norm. From Gen Z’s influencer-driven wardrobes to the rise of TikTok Shop, fashion brands are no longer waiting for customers to visit a website—they’re showing up right in their feeds. These stats offer a clear, data-backed look at how fashion is winning in the world of social shopping.
Top 20 Social Commerce in Fashion Industry Statistics 2025 (Editor's Choice)
| # | Metric | Figure / Insight |
|---|---|---|
| 1 | Regular usage (U.S. adults) | 10% of U.S. adults regularly use visual search tools. |
| 2 | Interest level (U.S. adults) | 42% are at least somewhat interested in using visual search. |
| 3 | Gen Z & Millennials (16–34) | 22% have seen or purchased fashion via visual search. |
| 4 | Adults 35–54 | 17% have used visual search for fashion discovery. |
| 5 | Adults 55+ | Only 5% have used visual search in fashion contexts. |
| 6 | Global visual searches YoY | Approximately 70% year-over-year growth globally. |
| 7 | Google Lens volume | Roughly 20 billion queries per month. |
| 8 | Visual vs. text trust | 85%+ of users trust images more than text when shopping. |
| 9 | Average order value lift | ~20% higher AOV on e-commerce sites with visual search. |
| 10 | Digital revenue growth | ~30% typical increase after implementing visual search. |
| 11 | Consumers who’ve tried | 36% of users have tried visual search at least once. |
| 12 | Use for clothing | 86% of visual search users used it for apparel discovery. |
| 13 | Millennials image search preference | 62% prefer image-based over other search types. |
| 14 | Influence on style/taste | 55% of consumers say visual tools shaped their fashion sense. |
| 15 | Brand adoption forecast (2025) | 30% of major e-commerce brands expected to adopt it. |
| 16 | Market size growth (2022→2032) | $9.2B to $46.2B (~17.5% CAGR). |
| 17 | Top retail AI use case | Product discovery via visual AI ranks #1 for 2025. |
| 18 | Faster decision-making | 82% want AI/visual tools to shorten decision times. |
| 19 | Pinterest visual language model | Recently launched to describe fashion images in text. |
| 20 | Zalando brand deployments | Over 500k users have engaged with its AI fashion assistant. |
Top 20 Social Commerce in Fashion Industry Statistics 2025
Social Commerce in Fashion Industry Statistics#1 – Apparel Accounts for 18% of Global Social Commerce Purchases
Fashion is at the forefront of social commerce, with apparel representing 18% of all global transactions. This dominance illustrates how visually-driven platforms are perfectly suited for fashion discovery and conversion. Users often browse through clothing posts passively and end up purchasing items directly from their feed. Influencers, styling content, and social proof play a major role in guiding apparel sales. As visual storytelling continues to evolve, fashion will likely remain the top-performing vertical in social commerce.
Social Commerce in Fashion Industry Statistics#2 – Global Revenue Hits $700 Billion in 2024
The global social commerce market surged to $700 billion in 2024, showing continued year-over-year growth. Much of this growth is being driven by mobile-first fashion consumers in emerging and developed markets alike. Brands are investing in platform-native storefronts to reach customers where they’re most engaged. Fashion labels benefit disproportionately due to product aesthetics and instant gratification appeal. This figure underscores the shift from traditional e-commerce to socially-embedded buying behavior.
Social Commerce in Fashion Industry Statistics#3 – U.S. Sales at $82.8B in 2024 and Rising
Social commerce sales in the United States reached approximately $82.8 billion in 2024 and are projected to hit $85.6 billion in 2025. This steady growth reflects maturing infrastructure, rising consumer trust, and more seamless in-app checkouts. Fashion brands are tapping into these ecosystems to build direct-to-consumer loyalty. Seasonal campaigns and influencer collaborations have become key sales drivers. Despite modest growth, social commerce remains a crucial channel for fashion e-tailers.
Social Commerce in Fashion Industry Statistics#4 – U.S. to Surpass $100B by 2026
Projections show U.S. social commerce exceeding $100 billion by 2026. This signals not just a short-term trend, but a long-term reimagining of how fashion is sold. Retailers embracing live shopping, creator-led content, and AR try-ons will gain an edge. As consumer attention shifts from websites to feeds, conversion opportunities increase dramatically. Fashion brands that delay adapting risk losing share to more agile competitors.
Social Commerce in Fashion Industry Statistics#5 – 2025 U.S. Growth Rate Cools to 19.5%
Though still healthy, the U.S. social commerce growth rate is slowing to 19.5% in 2025. This deceleration is natural as the market matures and early adopter momentum tapers. For fashion retailers, this is a signal to refine their content, not reduce investment. Differentiation through personalization and real-time engagement will become more critical. The growth may be slower, but the expectations from consumers are higher than ever.
Social Commerce in Fashion Industry Statistics#6 – Facebook to Reach 69.4M Social Buyers in 2025
Facebook remains the most-used social commerce platform in the U.S., with 69.4 million buyers expected in 2025. While it may not be the trendiest app, its reach and integrated shopping tools make it highly effective. Fashion brands often use Facebook to retarget older demographics with high-intent product ads. Its ecosystem also enables seamless checkout, boosting conversion. As newer platforms rise, Facebook’s utility remains unmatched for broad-scale engagement.
Social Commerce in Fashion Industry Statistics#7 – Instagram and TikTok Drive 85M+ U.S. Buyers
Instagram and TikTok are key players in fashion-focused social commerce, boasting 47.5M and 37.8M buyers respectively. Their visual-first interfaces align perfectly with fashion discovery and inspiration. Short-form video, try-ons, and influencer endorsements drive deep user interaction. TikTok’s algorithmic feed exposes users to brands they weren’t actively searching for, sparking impulse buys. Together, these platforms redefine how young shoppers connect with fashion.
Social Commerce in Fashion Industry Statistics#8 – 70% of Instagram Users Shop for Fashion Ideas
Instagram has become a digital mall for fashion lovers, with 70% of users turning to it for shopping ideas. Style inspiration is often sourced from influencers, peers, and curated brand pages. The ability to save, tag, and share outfits encourages high engagement. Brands benefit from integrating products directly into posts and stories. Instagram essentially functions as both a magazine and a storefront in one.
Social Commerce in Fashion Industry Statistics#9 – 46% Prefer Product Videos Before Buying
Nearly half of social shoppers say they prefer to watch a video before making a purchase. Fashion brands are using this trend to showcase movement, fit, and styling versatility. Product videos close the gap between imagination and reality, enhancing buyer confidence. Platforms like Instagram Reels and TikTok are ideal for this format. As video consumption increases, static product images alone will no longer suffice.
Social Commerce in Fashion Industry Statistics#10 – 87% Say Social Media Influences Purchases
A staggering 87% of consumers admit social media influences their buying decisions. Fashion thrives in this environment where aspirational content meets shoppable links. Users don't just follow brands—they follow looks, trends, and people. Peer validation and creator endorsements make even new or niche brands appear credible. This behavior is reshaping how fashion marketing strategies are built.
Social Commerce in Fashion Industry Statistics#11 – Gen Z Is 3.2x More Likely to Shop on Social
Gen Z shoppers are 3.2 times more likely than other demographics to purchase via social media. This generation is mobile-native and highly responsive to trend-led content. Fashion brands targeting Gen Z must prioritize TikTok, Instagram, and real-time interactivity. Community, style expression, and convenience are driving their loyalty. Failing to meet them where they shop means losing relevance quickly.
Social Commerce in Fashion Industry Statistics#12 – 32% of Gen Z Buys Based on Influencers
Over 1 in 3 Gen Z shoppers say influencer recommendations drive their purchases. Fashion influencers now serve as stylists, models, and trusted reviewers. Authenticity matters more than polish in these buying decisions. Micro-influencers especially are gaining trust and shaping niche trends. The best-performing fashion brands lean into long-term creator partnerships, not just one-off posts.
Social Commerce in Fashion Industry Statistics#13 – TikTok Shop Boosts U.S. Sales by 26%
TikTok Shop drove a 26% increase in U.S. social commerce sales in 2024, largely through live selling and shoppable short videos. Fashion retailers are creating creator-led shopping shows directly in the feed. This immersive experience blends entertainment with impulse buying. Gen Z and Millennials are particularly responsive to TikTok’s discovery-based interface. The platform’s influence on fashion sales is rapidly accelerating.
Social Commerce in Fashion Industry Statistics#14 – 76% of U.K. Shoppers Want Social Buying
In the U.K., 76% of consumers plan to purchase directly through social media by 2025. This shows a growing appetite for instant, native checkout experiences. Despite the demand, only 46% of retailers currently support such purchases. Fashion brands have a huge opportunity to differentiate by closing this technology gap. Early movers will enjoy higher conversion rates and deeper customer loyalty.
Social Commerce in Fashion Industry Statistics#15 – 66% Value Strong Social Brand Presence
Two-thirds of consumers say a brand's social presence significantly impacts their purchasing decisions. In fashion, aesthetics, consistency, and tone are everything. Social platforms are no longer just for promotion—they’re a primary sales and trust channel. Engaged communities and branded storytelling create emotional connections. A weak or inconsistent presence often translates to lower trust and fewer sales.
Social Commerce in Fashion Industry Statistics#16 – 80% of Nordstrom Mobile Visits Come via Influencers
Nordstrom reports that 80% of its mobile platform visits are referred by influencers through LTK and other platforms. Influencers are not just promotional tools—they’re conversion drivers. High-end fashion brands benefit from contextual product placement in aspirational content. Platforms like LTK curate shoppable collections that integrate seamlessly into consumer routines. These partnerships are increasingly vital for both traffic and revenue generation.
Social Commerce in Fashion Industry Statistics#17 – Fashion Leads AR Shopping Integration
Fashion brands are leading adopters of augmented reality shopping tools in the social commerce space. Virtual try-ons, outfit simulators, and interactive lookbooks engage users at a deeper level. AR bridges the physical-virtual divide, solving size and fit concerns. Retailers that offer these tools see higher engagement and reduced returns. The fashion industry’s embrace of AR is setting new digital standards.
Social Commerce in Fashion Industry Statistics#18 – LTK Boasts 3M+ Followers and 1.3M Shoppers
LTK (LikeToKnow.it) has built a loyal base of over 3 million Instagram followers and 1.3 million active shoppers. It is one of the most powerful social-to-shopping conversion platforms in fashion. Influencers curate product lists and fashion edits, creating a hybrid of blog and boutique. Shoppers trust the platform because of its curated, editorial approach. LTK has become a must-use tool for digitally native fashion brands.
Social Commerce in Fashion Industry Statistics#19 – Depop Reaches 35 Million Users in 2024
Depop's user base hit 35 million in 2024, driven by Gen Z's love of secondhand and sustainable fashion. As a social resale platform, Depop blends shopping with community and self-expression. Users create profiles, post outfits, and run mini-businesses from their phones. Fashion brands increasingly collaborate with Depop creators or launch exclusive drops. It’s a peer-to-peer ecosystem where fashion commerce meets culture.
Social Commerce in Fashion Industry Statistics#20 – Fashion to Claim 20% of E-commerce via Social by 2025
By 2025, fashion is expected to account for 20% of all e-commerce sales driven by social commerce. This dramatic shift reinforces the power of visual-first, influencer-rich platforms. Consumers are more willing than ever to buy where they scroll. As product discovery merges with entertainment, fashion becomes the perfect fit. The brands that dominate this space will be those that embed commerce into storytelling.
Where Social Meets Style: The Future of Fashion Commerce
The data makes it crystal clear—social commerce isn’t just a trend, it’s fashion’s new frontline. Whether it’s curated LTK edits, AR try-ons, or a simple video of someone styling socks in their bedroom, fashion is thriving where people connect, create, and consume. These stats aren’t just numbers; they reflect changing habits, new forms of trust, and the blurring of inspiration with transaction. As fashion brands lean deeper into social-first experiences, the opportunities to connect with customers become richer—and more personal—than ever before. In a world where style lives in the scroll, it’s those who adapt fastest who’ll stay most relevant.
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