TOP 20 STYLING GLOW-UP CONTENT POPULARITY STATISTICS 2025

Whenever I dive into Styling Glow-Up Content Popularity Statistics, I’m reminded of how quickly the internet can turn small ideas into global obsessions. From makeup looks to hair transformations, glow-ups have become less about perfection and more about celebrating change. Personally, I love scrolling through TikTok glow-up videos the same way I love finding a new pair of socks that just makes me feel a little more put together—it’s those tiny shifts that spark joy. This blog brings together the most eye-opening stats that show just how influential glow-up content has become in shaping beauty, fashion, and even everyday confidence.

Top 20 Styling Glow-Up Content Popularity Statistics 2025 (Editor’s Choice)

 

 

Top 20 Styling Glow-Up Content Popularity Statistics 2025

Styling Glow-Up Content Popularity Statistics#1 14.7 Billion Views On TikTok For #GlowUp

The #GlowUp hashtag on TikTok has become a massive cultural phenomenon with 14.7 billion views. This reflects how millions of users resonate with transformation-focused content, whether through beauty, fitness, or lifestyle shifts. The sheer volume shows how glow-up videos create a sense of community and motivation among viewers. Brands often tap into this hashtag to increase visibility and reach trend-conscious consumers. Its popularity underscores TikTok’s dominance in shaping modern beauty and self-improvement narratives.

Styling Glow-Up Content Popularity Statistics#2 44 Billion Views On TikTok For #GlowUp

Another source highlights that #GlowUp has an even larger count of 44 billion views on TikTok. This demonstrates the fast-moving nature of content metrics as trends continue to gain momentum. Glow-up challenges and before-and-after style videos remain some of the most engaging formats for audiences. Such scale provides brands a powerful opportunity for viral marketing. It cements glow-up content as a top-tier social trend influencing fashion and beauty consumption.

Styling Glow-Up Content Popularity Statistics#3 5.7 Billion Views For #Skinbarrier On TikTok

The skincare-focused hashtag #skinbarrier attracted 5.7 billion views on TikTok. This surge shows consumer fascination with health-first beauty and natural glow-up methods. People are moving beyond heavy makeup to embrace routines that focus on skin health. Influencers often create relatable tutorials, driving further virality around skincare journeys. This trend illustrates how glow-up culture now extends deeply into skincare awareness.

Styling Glow-Up Content Popularity Statistics#4 Unsexy Skincare Grew 103% In 8 Hours

The “unsexy skincare” trend saw views jump over 103% in only eight hours. It highlights how niche beauty content can quickly explode into mainstream visibility. Many viewers connect with simplified, back-to-basics routines that emphasize authenticity. This sharp growth indicates how social media accelerates even small beauty movements. Such rapid virality proves that glow-up trends can form overnight.

Styling Glow-Up Content Popularity Statistics#5 3 Million Views For Icy Makeup On TikTok

The icy makeup look gained over 3 million views on TikTok. This style, marked by frosted shades and cool tones, fits perfectly into glow-up aesthetics. Many younger audiences experiment with this trend for seasonal and party looks. Its quick adoption showcases how TikTok empowers fast beauty experimentation. Even small-scale makeup trends contribute significantly to the glow-up movement.

 

 

Styling Glow-Up Content Popularity Statistics#6 63.9 Million Views For Colourful Lashes

Colourful lashes content attracted an impressive 63.9 million views. This trend represents creativity and bold self-expression within glow-up routines. It’s a reminder that glow-ups aren’t only about subtle improvements but also about playful reinvention. Audiences enjoy watching dramatic transformations using unique lash colors and styles. The popularity signals an embrace of individuality in beauty culture.

Styling Glow-Up Content Popularity Statistics#7 130 Million TikToks Featuring Butterfly Bob

The butterfly bob hairstyle was featured in over 130 million TikToks. This haircut trend shows the connection between beauty content and real-world styling choices. Many creators share tutorials and before-and-after clips to inspire transformations. It has become a go-to cut for those wanting an instant glow-up. The volume of posts reflects how hair trends are core to glow-up journeys.

Styling Glow-Up Content Popularity Statistics#8 2.1 Million Posts For Aperol Nails

The Aperol nails trend accumulated 2.1 million posts on TikTok. Inspired by Aperol Spritz shades, it represents seasonal, fun approaches to glow-up looks. Nail art continues to be a strong part of online transformation culture. Users love experimenting with bold shades to mark new style chapters. Its traction shows how microtrends fuel the glow-up conversation.

Styling Glow-Up Content Popularity Statistics#9 160% Search Increase For Red Nails Theory

Searches for the “Red Nails Theory” increased by 160% worldwide. This theory suggests wearing red nails boosts attraction and confidence. It quickly tied into glow-up culture, where small styling changes create big emotional impacts. The viral nature reflects how beauty psychology resonates with global audiences. It’s both a style trend and a cultural conversation starter.

Styling Glow-Up Content Popularity Statistics#10 52% Of TikTok Users Watch Beauty Content

About 52% of TikTok users regularly watch beauty content. This positions the platform as a primary space for glow-up inspiration. Audiences use TikTok to discover products, tutorials, and transformative routines. The high percentage shows how beauty seamlessly integrates with social media entertainment. It confirms TikTok’s influence on shaping global glow-up trends.

Styling Glow-Up Content Popularity Statistics#11 89% Buy Products After Watching TikTok Beauty Content

Nearly 89% of users reported buying products after seeing beauty content on TikTok. This conversion rate highlights the platform’s unmatched commercial power. Glow-up videos directly influence purchasing decisions across skincare, makeup, and fashion. Brands can turn glow-up storytelling into real revenue opportunities. The stat underscores how authenticity drives sales in digital beauty culture.

 

 

Styling Glow-Up Content Popularity Statistics#12 72% Increase In No-Makeup Bridal Look Searches

Pinterest searches for “no-makeup bridal look” surged by 72%. This reflects a major glow-up trend towards natural and effortless beauty. Brides are increasingly choosing looks that highlight natural features. It ties into the broader movement of authenticity in styling. Glow-ups now emphasize subtle enhancements over heavy transformations.

Styling Glow-Up Content Popularity Statistics#13 201% Increase In Soft Glowy Makeup Searches

“Soft glowy makeup” searches jumped 201% on Pinterest. This confirms the desire for radiant, healthy-looking skin. Glow-ups are being defined by luminous finishes instead of harsh contours. Makeup tutorials showing dewy techniques dominate content platforms. The jump reflects a growing cultural preference for subtle elegance.

Styling Glow-Up Content Popularity Statistics#14 154% Increase In Natural Glowy Makeup Searches

Pinterest searches for “natural glowy makeup” grew by 154%. This shows a consumer shift toward minimalistic styling. Glow-up content increasingly prioritizes skincare-inspired makeup looks. Audiences want routines that appear effortless yet polished. It highlights how social media influences evolving definitions of beauty.

Styling Glow-Up Content Popularity Statistics#15 152% Increase In Bronzy Glowy Makeup Searches

Searches for “bronzy glowy makeup” rose by 152%. This trend reflects warm, sun-kissed aesthetics tied to glow-up styling. Many tutorials highlight bronzing techniques for instant radiance. Seasonal changes often spark these makeup preferences across global audiences. Its rise confirms bronzed skin remains a universal beauty aspiration.

Styling Glow-Up Content Popularity Statistics#16 92% Increase In Dewy Makeup Look Searches

“Dewy makeup look” searches climbed by 92%. This showcases continued consumer interest in moisture-rich, glowing finishes. Dewy aesthetics are considered a core glow-up transformation style. Influencers demonstrate simple steps for achieving hydrated, radiant skin. This increase reflects a cultural preference for vitality over matte looks.

 

 

Styling Glow-Up Content Popularity Statistics#17 5.42 Billion Social Media Users Worldwide

By 2025, there are 5.42 billion social media users globally. This vast base enables glow-up trends to spread across cultures instantly. Viral challenges and transformations find massive reach because of this digital audience. The number reinforces why platforms drive real-world beauty movements. Glow-ups are no longer niche but mainstream social practices.

Styling Glow-Up Content Popularity Statistics#18 6.83 Platforms Used Per Person Monthly

On average, users engage with 6.83 platforms monthly. This cross-platform engagement magnifies glow-up content visibility. Trends from TikTok often migrate to Instagram, YouTube, or Pinterest. For creators, this means glow-ups enjoy wider amplification across digital ecosystems. It shows how multi-platform usage sustains beauty and fashion microtrends.

Styling Glow-Up Content Popularity Statistics#19 90% Follow Trends Online Via Social Media

Around 90% of consumers follow cultural trends through social media. This makes glow-up content a top driver of fashion and beauty awareness. Audiences rely on social media for updates more than traditional media. It means glow-up transformations act as gateways into broader lifestyle trends. The percentage confirms the platform-to-reality impact of digital styling.

Styling Glow-Up Content Popularity Statistics#20 $1.14 Billion Media Value For L’Oréal Paris

L’Oréal Paris generated $1.14 billion in media value through social platforms. This illustrates how glow-up-related content powers brand dominance. Their campaigns often integrate transformation stories with product promotion. It highlights how brands profit from aligning with glow-up culture. Such figures emphasize the serious economic stakes of beauty trends.

 

 

A Personal Wrap-Up

Looking at these numbers, I can’t help but feel inspired by how creativity and authenticity thrive online. Glow-up culture proves that small tweaks—whether it’s a hairstyle, a skincare routine, or even painted nails—carry massive power when shared with a community. For me, it’s not just about watching others transform, it’s about how these stories make us believe in our own capacity for change. Just like slipping on my favorite socks on a Monday morning can reset my whole mood, glow-up content gives us permission to embrace transformation, no matter how small. And honestly, that’s what keeps me excited to keep exploring and writing about these trends.

SOURCES

https://www.statepress.com/article/2020/11/specho-glow-ups-the-internets-obsession-with-dramatic-physical-changes

https://www.catlinspeak.com/speak/glow-up-culture-and-its-effect-on-teenagers

https://www.slpecho.com/entertainment/2025/01/23/everything-wrong-with-glowing-up 

https://www.thesun.co.uk/fabulous/32354383/2024-beauty-trends

https://www.voguebusiness.com/story/beauty/how-wedding-beauty-trends-are-changing-in-2025

https://www.allure.com/story/2025-makeup-trends

https://www.voguebusiness.com/story/beauty/which-beauty-brands-and-influencers-won-on-social-media-in-2024

https://sproutsocial.com/insights/social-media-statistics

https://www.thesun.co.uk/fabulous/35799873/break-up-glow-up-trolls-trust-issues