Whenever I scroll through TikTok, I can’t help but laugh (and sometimes wince) at the endless stream of TikTok Fashion Regret Hashtag Trends. They’re funny, raw, and so painfully relatable—like that one time I convinced myself socks with sandals was a “statement” look I’d actually pull off. What I love about these hashtags is how they strip away the polished side of fashion and show the messy, impulsive, very human side of style choices. They remind me that we’ve all had those “what was I thinking?” moments when it comes to clothes. Honestly, it feels comforting knowing I’m not alone in regretting at least half of what’s hiding in my closet.
Top 20 TikTok Fashion Regret Hashtag Trends 2025 (Editor’s Choice)
Hashtag | Theme | Popularity / Usage Context | Example Use Case | Audience / Creator Type |
---|---|---|---|---|
#thingsiregretbuying | Purchases | Viral tag for impulse-buy confessions | “This jacket looked amazing online but never wore it” | Gen Z & Millennial shoppers |
#trendsiregret | Trends | Used to highlight fashion cycles creators regret | “Low-rise jeans were not it” | Gen Z fashion creators |
#stylingclothesiregretbuying | Styling | Niche for failed styling attempts | “How I tried to style this top I regret” | Everyday TikTok users |
#outfitregrets | Outfits | Humorous takes on bad outfit choices | “Why did I think neon pants were a good idea?” | Younger audiences |
#micrtrendsiregretbuying | Micro-trends | Exposes fast-fashion regret purchases | “Wore it once during the micro-trend craze” | Trend-followers |
#fashionmistakes | General | Broadly used for any clothing regrets | “This outfit combo was a disaster” | Fashion bloggers |
#regretbuy | Purchases | Used in haul-style regret videos | “Why I regret buying this bag” | Luxury & budget shoppers |
#trendshate | Trends | Creators sharing disliked fashion fads | “I hate biker shorts trend” | Gen Z style vloggers |
#outfitfail | Outfits | Self-deprecating humor for bad outfits | “First date outfit fail” | College-age users |
#luxuryregrets | Luxury | Used for expensive fashion regrets | “Designer bag that wasn’t worth it” | Luxury shoppers |
#haulsregret | Hauls | Fashion haul regret videos | “Half my Shein haul was unwearable” | Fast-fashion buyers |
#impulsebuyregrets | Purchases | Focuses on impulse-driven fashion regrets | “Bought these heels at 3am, big mistake” | Gen Z night shoppers |
#trendfail | Trends | Fails from following fleeting trends | “Glitter jeans regret” | Young influencers |
#shoppingfails | Shopping | General shopping disappointment videos | “Online vs reality dress fail” | Everyday consumers |
#outfitregretstory | Outfits | Personal storytelling around fashion regret | “The outfit that ruined my party pics” | Storytelling TikTokers |
#regretoutfitcheck | Trends | Humorous outfit regret check trend | “POV: outfit regret check” | Gen Z meme users |
#buynowregretlater | Purchases | Playful twist on impulsive buying regret | “This dress screamed my name but regret now” | Millennial buyers |
#wardrobefails | Wardrobe | Wardrobe disasters & regrets | “Closet full of stuff I regret buying” | Fashion hoarders |
#stylemistakes | Styling | Educational & regretful styling tips | “How not to style oversized blazers” | Fashion educators |
#regretfits | Outfits | Catchy hashtag for regretful outfits | “This fit didn’t age well” | Gen Z style creators |
Top 20 TikTok Fashion Regret Hashtag Trends 2025
TikTok Fashion Regret Hashtag Trends #1: #thingsiregretbuying
The hashtag #thingsiregretbuying has become one of the most viral regret-driven tags on TikTok. It showcases users confessing about purchases that didn’t meet their expectations. From poorly fitting clothes to overpriced fast fashion, the tag resonates with millions of viewers. It blends humor and relatability, making it easy for audiences to engage and share their own experiences. This hashtag highlights the consumer’s growing awareness of impulsive fashion purchases.

TikTok Fashion Regret Hashtag Trends #2: #trendsiregret
The hashtag #trendsiregret reflects frustration with short-lived fashion fads. Creators often use it to share regrets about following viral styles that quickly went out of trend. Common examples include low-rise jeans, extreme cutouts, or hyper-colorful outfits. The popularity of this hashtag suggests buyers are becoming more critical about fleeting trends. It encourages conversations about sustainability and mindful shopping choices.
TikTok Fashion Regret Hashtag Trends #3: #stylingclothesiregretbuying
The hashtag #stylingclothesiregretbuying is niche but powerful in revealing struggles with clothing that looked better online than in reality. Many TikTokers use it to show their failed attempts to style these regretful buys. The videos often follow a tutorial-like format that humorously ends with disappointment. This helps audiences connect through shared fashion missteps. It underlines the gap between e-commerce advertising and real-life wearability.
TikTok Fashion Regret Hashtag Trends #4: #outfitregrets
The hashtag #outfitregrets captures those moments when past outfit decisions make people cringe. Many users post old photos or videos of outfits that no longer reflect their style. It mixes self-deprecating humor with a touch of nostalgia. This hashtag shows how personal style evolves over time. It’s widely relatable because almost everyone has regretted an outfit choice at some point.
TikTok Fashion Regret Hashtag Trends #5: #microtrendsiregretbuying
The hashtag #microtrendsiregretbuying has exploded with the rise of fast fashion. It highlights how quickly certain viral items lose relevance, leaving buyers with unused clothes. Creators showcase pieces like Y2K accessories or ultra-specific seasonal fads. The regret is often tied to waste and unsustainable consumption. It’s a reminder of how micro-trends drive overspending and clutter.
TikTok Fashion Regret Hashtag Trends #6: #fashionmistakes
The hashtag #fashionmistakes has a broad reach, covering everything from mismatched styling to shopping fails. Many creators use it to give advice while poking fun at their past looks. It mixes educational content with entertainment. The tag appeals to both casual users and fashion educators. Its popularity reflects TikTok’s role in turning personal mistakes into shareable, viral lessons.

TikTok Fashion Regret Hashtag Trends #7: #regretbuy
The hashtag #regretbuy is widely used in haul videos where shoppers reflect on purchases they regret. It usually focuses on items that were overpriced or impractical. The confessional style of these videos makes them highly engaging. Audiences connect with the honesty of creators admitting their mistakes. This hashtag reinforces the growing culture of transparency in fashion content.
TikTok Fashion Regret Hashtag Trends #8: #trendshate
The hashtag #trendshate is where TikTokers express disdain for fashion trends they never liked. It’s often used for comedic effect, exaggerating why certain fads were terrible. Examples include tiny sunglasses or bulky platform sneakers. This tag blends humor with opinionated commentary. It also sparks debates among audiences with different style preferences.
TikTok Fashion Regret Hashtag Trends #9: #outfitfail
The hashtag #outfitfail celebrates the art of laughing at bad fashion choices. Users post pictures or reenactments of looks that didn’t work as planned. The lighthearted nature of the content makes it highly shareable. It also helps normalize the idea that style experimentation comes with mistakes. The popularity of this tag shows the entertainment value of self-deprecation.
TikTok Fashion Regret Hashtag Trends #10: #luxuryregrets
The hashtag #luxuryregrets focuses on high-end purchases that didn’t justify their price. From designer bags to branded shoes, creators highlight items they wish they never bought. It reflects how luxury fashion can sometimes fail to deliver long-term satisfaction. This tag appeals to both luxury shoppers and those curious about premium products. It also highlights the gap between aspirational marketing and real-world practicality.
TikTok Fashion Regret Hashtag Trends #11: #haulsregret
The hashtag #haulsregret is popular in fast-fashion circles where creators review bulk purchases. Many users share how much of their haul turned out to be unwearable. The hashtag reveals the downside of overconsumption driven by trends. It resonates with viewers who have experienced the same post-shopping disappointment. This tag contributes to growing discussions around mindful fashion buying.
TikTok Fashion Regret Hashtag Trends #12: #impulsebuyregrets
The hashtag #impulsebuyregrets captures late-night online shopping disasters. TikTokers often tell stories of clothes or accessories bought on a whim. The humor comes from showing how impractical those items turned out to be. It’s especially popular among younger users who embrace meme culture. This hashtag emphasizes the emotional side of shopping habits.
TikTok Fashion Regret Hashtag Trends #13: #trendfail
The hashtag #trendfail points to fashion experiments that didn’t succeed. Creators show themselves trying to follow a viral look with disastrous results. It often blends comedic skits with genuine regret. This tag is relatable because most people have tried—and failed—at keeping up with a trend. It also highlights the performative side of fashion on TikTok.

TikTok Fashion Regret Hashtag Trends #14: #shoppingfails
The hashtag #shoppingfails covers a broad range of regretful fashion purchases. It often focuses on the “expectation vs. reality” theme. Many creators use side-by-side comparisons to emphasize disappointment. This makes the hashtag highly entertaining and visually impactful. It reflects the risks of online shopping in particular.
TikTok Fashion Regret Hashtag Trends #15: #outfitregretstory
The hashtag #outfitregretstory adds a narrative twist to fashion regrets. Users share anecdotes about outfits that embarrassed them in real-life events. These stories blend humor with personal vulnerability. They often attract high engagement because audiences relate to the experiences. It shows how fashion regrets can be both personal and universal.
TikTok Fashion Regret Hashtag Trends #16: #regretoutfitcheck
The hashtag #regretoutfitcheck plays into TikTok’s “check” trend format. Users film themselves showing outfits they regret wearing, often with music overlays. This makes the content engaging and easy to replicate. It has become a meme-like format for sharing fashion fails. Its popularity lies in its mix of humor and relatability.
TikTok Fashion Regret Hashtag Trends #17: #buynowregretlater
The hashtag #buynowregretlater humorously flips the phrase “buy now, pay later.” It highlights the regret that comes with impulsive purchases. The catchy phrase makes it memorable and fun for audiences. Many TikTokers use it in comedic skits about shopping addiction. It underscores the emotional highs and lows of fashion buying.
TikTok Fashion Regret Hashtag Trends #18: #wardrobefails
The hashtag #wardrobefails covers the bigger picture of fashion regrets—entire closets filled with unworn clothes. Many creators showcase their wardrobes to reveal how much was wasted. It provides a mix of entertainment and subtle critique of overconsumption. The hashtag appeals to audiences reflecting on their own clutter. It connects regret with the larger issue of sustainable fashion.
TikTok Fashion Regret Hashtag Trends #19: #stylemistakes
The hashtag #stylemistakes mixes regret with educational advice. Creators often demonstrate what went wrong and how to avoid it. It has an instructive tone, making it more practical than purely humorous tags. The hashtag is especially popular among fashion coaches and style influencers. It shows how regret can also become a teaching tool.
TikTok Fashion Regret Hashtag Trends #20: #regretfits
The hashtag #regretfits is catchy and widely used for sharing outdated or embarrassing looks. Creators often post before-and-after style transformations. It highlights how personal fashion sense changes over time. The tag blends nostalgia with humor, making it highly engaging. Its popularity demonstrates TikTok’s role in normalizing vulnerability through style content.

Final Thoughts On Fashion Regret Hashtags
Looking back at these trends, it’s clear that fashion regrets aren’t just embarrassing—they’re part of the fun. These hashtags create a space where we can laugh at ourselves, bond with strangers, and even learn a little about slowing down before buying into the next shiny fad. For me, they serve as a reminder that style is a journey filled with wins, fails, and lots of questionable purchases in between. And if I ever find myself regretting another impulsive buy, I’ll know exactly which hashtag community to share it with. After all, fashion is personal—but the regret is universal, and that’s what makes it oddly beautiful.
SOURCES
https://partnercentric.com/blog/tiktok-shop-trends-statistics/
https://www.tiktok.com/discover/trends-i-regret-buying
https://www.tiktok.com/discover/reasons-i-regret-trend-2025
https://www.tiktok.com/discover/best-hashtags-for-fashion-tiktok-2025
https://www.instyle.com/2025-no-buy-viral-trend-8773699
https://www.thetimes.co.uk/article/no-buy-year-fashion-habit-trend-658ddf58s
https://www.theguardian.com/fashion/2025/jan/09/how-ins-and-outs-are-defining-the-look-of-2025