20 TOP FASHION HASHTAGS STATISTICS 2025
When I first started exploring this year's top fashion content trends, I honestly didn’t expect hashtags to still be this influential—especially in a digital space that changes overnight. But diving into the top fashion hashtags 2025 statistics, it’s clear they’re more relevant than ever. From powerhouse tags like #fashion and #ootd to niche gems like #fashiondiaries, these hashtags are shaping the way we express our style and connect with our communities. Whether you're curating streetwear fits, luxury looks, or even the perfect pair of patterned socks, these stats show just how powerful the right tag can be. This isn’t just about visibility—it’s about culture, connection, and creativity in every scroll.
20 Top Fashion Hashtags Statistics 2025 (Editor's Choice)
| # | Hashtag | Statistics |
|---|---|---|
| 1 | #fashion | 1.1B+ Instagram posts and 85M+ TikTok uses; top global fashion tag. |
| 2 | #style | 674M Instagram posts; consistently used in aesthetic and outfit posts. |
| 3 | #instagood | 1.8B posts; high engagement, often paired with fashion photos. |
| 4 | #love | 2.1B+ uses; commonly combined with lifestyle and fashion content. |
| 5 | #photooftheday | 1B+ posts; highly active in influencer and fashion campaigns. |
| 6 | #fashionblogger | 147M posts; widely used by influencers and content creators. |
| 7 | #fashionista | 124M posts; popular for trend-focused and personal styling posts. |
| 8 | #fashionstyle | 73M+ posts; commonly paired with #ootd and brand tags. |
| 9 | #fashiongram | 35.8M+ Instagram posts; used for showcasing daily fits. |
| 10 | #fashiondiaries | 28M+ uses; storytelling-style posts around fashion journeys. |
| 11 | #fashionaddict | 26M+ uses; indicates strong fashion niche user engagement. |
| 12 | #fashionphotography | 26.9M+ posts; popular among editorial and studio shoots. |
| 13 | #fashionweek | 26.5M+ uses; spikes seasonally during runway events worldwide. |
| 14 | #fashionable | 39.7M+ uses; great for outfit showcasing and trend-tagging. |
| 15 | #fashionshoot | Used by photographers and models; top 25 in reels hashtags. |
| 16 | #ootd | 41.9M+ TikTok posts; classic outfit tag still trending strong. |
| 17 | #fashiontiktok | 19.9M+ TikTok videos; tailored for short-form fashion clips. |
| 18 | #styleinspo | Growing rapidly; ~6–15M+ uses across Instagram and TikTok. |
| 19 | #outfit | 30.8M TikTok videos; strong presence for styling content. |
| 20 | #outfits | 4.5M TikTok videos; plural version used in multi-look videos. |
20 Top Fashion Hashtags Statistics 2025
Top fashion hashtags 2025 statistics#1 – #fashion surpasses 1.1 billion Instagram posts
The hashtag #fashion remains the most dominant in the industry, crossing over 1.1 billion Instagram posts in 2025. It consistently ranks #1 across platforms due to its broad relevance in fashion content creation. Both brands and influencers use it to boost discoverability and audience reach. Despite its popularity, it's highly saturated, so pairing it with niche tags is essential. Its cross-platform effectiveness also extends to TikTok, where it has been used in over 85 million posts.
Top fashion hashtags 2025 statistics#2 – #style used in over 674 million Instagram posts
#style ranks as the second most-used fashion tag on Instagram, with over 674 million posts. It appeals to a wide range of creators from influencers to streetwear enthusiasts. The hashtag helps curate aesthetic-focused content, outfit ideas, and fashion inspiration. Its simplicity and versatility make it timeless in fashion communities. While competitive, it’s an essential staple in any fashion content strategy.
Top fashion hashtags 2025 statistics#3 – #instagood appears in 1.8 billion posts
The hashtag #instagood has been featured in more than 1.8 billion posts, making it one of Instagram’s most used hashtags overall. Though not fashion-exclusive, it remains effective for lifestyle and fashion crossover content. Creators use it to tap into high-engagement audiences and Instagram’s discovery algorithm. Its broad scope requires pairing with fashion-specific tags for better targeting. Despite its generic nature, it continues to deliver high visibility for fashion posts.
Top fashion hashtags 2025 statistics#4 – #love tagged in 2.1 billion Instagram posts
With 2.1 billion tags, #love is another universal hashtag that finds relevance in fashion storytelling and personal branding. It's often used in captions that express enthusiasm for outfits or style moments. While not directly fashion-related, it boosts emotional engagement. It works best when blended with more descriptive fashion tags. Its high saturation limits discoverability, but it remains strong for engagement metrics.
Top fashion hashtags 2025 statistics#5 – #photooftheday hits 1 billion posts
#photooftheday has exceeded 1 billion uses, indicating its strength in high-quality, visual-first content, including fashion shoots. Fashion influencers and brands use it to highlight polished photos that can gain traction in explore feeds. It's effective in campaigns showcasing editorial content or product launches. While generic, it still contributes to consistent daily engagement. Pairing it with fashion-specific tags amplifies targeting.
Top fashion hashtags 2025 statistics#6 – #fashionblogger used in 147 million posts
#fashionblogger has been used in over 147 million posts, solidifying its place in influencer culture. It attracts audiences looking for fashion tips, daily outfit inspiration, and style breakdowns. Bloggers leverage it to build authority and create a content niche. It also performs well in long-form captions or story-based visuals. Though niche, it holds high engagement in fashion-forward communities.
Top fashion hashtags 2025 statistics#7 – #fashionista used 124 million times
The hashtag #fashionista has appeared in 124 million posts and continues to trend among luxury fashion and glam-oriented users. It carries an aspirational tone, making it ideal for high-end or curated looks. Influencers use it to position themselves as trendsetters. It has strong emotional resonance with audiences who identify with fashion as a lifestyle. Its semi-niche usage makes it more discoverable than broader tags.
Top fashion hashtags 2025 statistics#8 – #fashionstyle appears in over 73 million posts
With more than 73 million posts, #fashionstyle merges two highly engaging keywords. It’s effective for posts that combine overall aesthetic with specific outfits or trends. The hashtag ranks well in mid-tier fashion discoverability due to its clarity. It’s often paired with brand mentions and shopping links. Its focused nature helps creators avoid competition from broader hashtags.
Top fashion hashtags 2025 statistics#9 – #fashiongram hits 35.8 million Instagram posts
#fashiongram, tagged in 35.8 million posts, is popular among users aiming for Instagram-native styling. It represents both content and community—perfect for visually consistent feeds. Many fashion pages use it to attract followers who scroll fashion-only content. While smaller than global tags, it sees stronger engagement-per-post. It's a good choice for mid-size creators or local brands.
Top fashion hashtags 2025 statistics#10 – #fashiondiaries used in 28 million posts
Used in 28 million posts, #fashiondiaries is a storytelling-focused tag for those documenting daily looks. It's commonly used by creators who post consistent outfit content over time. The narrative quality of the tag creates a sense of personality and progression. It works well in carousel posts or series formats. The hashtag’s relatively low competition allows for higher reach among smaller creators.
Top fashion hashtags 2025 statistics#11 – #fashionaddict featured in 26 million posts
#fashionaddict, with 26 million uses, connects creators who express passion and enthusiasm for fashion culture. It attracts niche, style-obsessed users who engage deeply with content. Brands targeting superfans often incorporate this tag in their campaigns. It's ideal for haul videos, unboxings, and opinion-based fashion content. The hashtag builds a strong sense of community around fashion obsession.
Top fashion hashtags 2025 statistics#12 – #fashionphotography used in 26.9 million posts
The hashtag #fashionphotography has appeared in 26.9 million posts, appealing to professionals and hobbyists alike. It’s essential for showcasing editorial content, studio shoots, and creative direction. Often used by models and photographers, it bridges fashion and art. It performs best with high-resolution, visually striking imagery. Its creative tone makes it more specialized than lifestyle hashtags.
Top fashion hashtags 2025 statistics#13 – #fashionweek featured in 26.5 million posts
With 26.5 million tags, #fashionweek is a seasonal yet powerful hashtag. It gains spikes during major global fashion weeks like Paris, Milan, and New York. Fashion insiders and attendees use it for real-time updates, BTS content, and runway looks. Brands align posts with event schedules for visibility. Despite periodic relevance, it drives strong engagement during its peak windows.
Top fashion hashtags 2025 statistics#14 – #fashionable used in 39.7 million posts
The hashtag #fashionable is tagged in 39.7 million posts, often in outfit showcases or trend explanations. It appeals to aspirational content focused on elegance, detail, and flair. It’s versatile and used across age groups and gender identities. The word implies sophistication and current trends, making it ideal for curated feeds. Its mid-range volume ensures decent visibility and niche appeal.
Top fashion hashtags 2025 statistics#15 – #fashionshoot trending among reels
#fashionshoot continues to trend among top Reels and TikTok creators. Though specific, it thrives in visual-first content like editorials, motion shoots, and lookbooks. The hashtag helps categorize content for behind-the-scenes fashion production. With growing video content in 2025, its usage has expanded significantly. It’s a favorite for creative professionals and models building portfolios.
Top fashion hashtags 2025 statistics#16 – #ootd appears in over 41.9 million TikTok videos
#ootd (Outfit of the Day) remains timeless with over 41.9 million posts on TikTok alone. It’s one of the most personal, relatable hashtags in the fashion space. Every day, users post mirror selfies, quick videos, and try-ons under this tag. Brands often piggyback on it with product-focused content. Its simplicity and daily-use nature keep it evergreen.
Top fashion hashtags 2025 statistics#17 – #fashiontiktok used in 19.9 million posts
#fashiontiktok, with 19.9 million posts, is tailored specifically for TikTok’s fashion-savvy audience. It categorizes everything from styling tips to transformation reels. Brands aiming to go viral on TikTok often use this tag alongside trending sounds. It’s highly effective for Gen Z-targeted campaigns. Its rapid growth suggests rising influence in 2025's short-form video culture.
Top fashion hashtags 2025 statistics#18 – #styleinspo has 6–15 million cross-platform uses
#styleinspo has surged with 6 to 15 million uses, gaining traction across Instagram and TikTok. It’s ideal for creators curating lookbooks or aesthetic-themed posts. The hashtag attracts audiences seeking new ideas and seasonal trends. Its softer tone resonates with users preferring discovery over sales. As style content becomes more editorial, this hashtag gains strategic value.
Top fashion hashtags 2025 statistics#19 – #outfit hits 30.8 million TikTok mentions
The hashtag #outfit has appeared in 30.8 million TikTok videos, showing growing popularity in styling videos. It’s often used in combination with niche themes like streetwear, y2k, or thrift. Its broad appeal makes it suitable for both micro-influencers and large accounts. “Outfit check” and “GRWM” videos often include it for visibility. Its steady growth signals fashion's ongoing relevance in TikTok culture.
Top fashion hashtags 2025 statistics#20 – #outfits used in 4.5 million TikTok posts
With 4.5 million uses, #outfits is the plural variant gaining momentum for carousel or multi-look videos. It’s popular in transformation reels or day-to-night outfit content. It helps differentiate posts from singular outfit shots. While smaller in scale, it often performs better due to lower competition. It’s a strategic add-on for increasing discoverability in fashion reels.
Why These Hashtags Still Rule the Runway
Looking at the numbers, it’s pretty wild how hashtags continue to define the pulse of fashion online in 2025. While some trends come and go, the strategic use of hashtags like #styleinspo or #fashiontiktok remains a tried-and-true way to stand out in a crowded space. Whether you're a creator, a brand, or just someone obsessed with their sock collection (guilty!), knowing which tags are trending is like having a backstage pass to fashion’s social runway. These top fashion hashtags 2025 statistics aren’t just numbers—they’re real-time reflections of what people love, wear, and share. So the next time you’re about to post, don’t underestimate the impact of that tiny “#”.
Sources
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https://influencermarketinghub.com/most-popular-instagram-hashtags/
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- https://top-hashtags.com/hashtag/fashionaddict/
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