TOP 20 VIRAL FASHION HASHTAG TRENDS 2025

When I first started diving into viral fashion hashtag trends, I realized how quickly the online style space evolves. From casual #ootd posts to polished #lookbook edits, these hashtags shape how people discover and share fashion. Personally, I’ve found that even something as simple as a pair of socks can gain attention if styled creatively under the right trending tag. The beauty of hashtags is how they connect everyday style moments with global communities. It feels less like marketing and more like storytelling, where every outfit has its own audience waiting to be inspired.

Top 20 Viral Fashion Hashtag Trends 2025(Editor's Choice)

Top 20 Viral Fashion Hashtag Trends 2025

Viral Fashion Hashtag Trends#1 Fashion

The hashtag #fashion remains the most dominant across TikTok and Instagram with over 85 million uses. It acts as an umbrella term for everything from luxury outfits to streetwear styles. Because it is so broad, it guarantees visibility but also faces heavy competition. Brands and creators use it to ensure their posts are categorized under a global conversation. Despite saturation, it stays evergreen and relevant year after year.

Viral Fashion Hashtag Trends#2 Ootd

#ootd, short for "Outfit of the Day," continues to drive strong engagement with more than 40 million posts. It is popular because users love sharing their daily looks in a relatable and authentic way. Influencers often use it as a gateway to start conversations around personal style. The hashtag bridges everyday fashion with aspirational aesthetics. Its simplicity keeps it evergreen while remaining versatile for all kinds of content.

Viral Fashion Hashtag Trends#3 Style

The hashtag #style has a broad appeal with over 36 million mentions. It covers not just outfits but also accessories, hairstyles, and overall presentation. Because of its general nature, it attracts a wide audience including lifestyle and beauty enthusiasts. Brands adopt it to link their products with the wider idea of personal expression. Its flexibility makes it a long-lasting choice for anyone posting fashion content.

Viral Fashion Hashtag Trends#4 Outfit

outfit is a direct and descriptive hashtag with more than 30 million mentions. It is most effective for showing full-body looks or curated outfit posts. Users often combine it with #ootd for maximum reach. Fashion retailers also leverage it to promote styling ideas with their products. Its evergreen appeal keeps it consistently trending.

 

 

Viral Fashion Hashtag Trends#5 Fashiontiktok

#fashiontiktok highlights the TikTok fashion community with nearly 20 million posts. It allows creators to connect specifically with audiences looking for styling inspiration on the platform. Content tagged with this often includes outfit transitions, styling hacks, and fashion storytelling. It has grown rapidly with the platform itself and is particularly strong among Gen Z. This hashtag is a rising trend that shows no signs of slowing down.

Viral Fashion Hashtag Trends#6 Grwm

#grwm, meaning "Get Ready With Me," is one of TikTok’s most viral categories with 17 million mentions. It showcases the behind-the-scenes of getting dressed, adding a storytelling element. Viewers enjoy the personal touch and relatable approach. Creators often mix humor, voiceovers, and transitions to make these videos engaging. Its intimacy and authenticity make it a rising hashtag trend.

Viral Fashion Hashtag Trends#7 Clothes

The hashtag #clothes is straightforward with over 17 million uses on TikTok. It is popular with thrift shoppers, resellers, and general fashion enthusiasts. While broad, it helps tag any clothing-related content without being too niche. This tag has maintained stable popularity over time. It is a reliable option for wide but relevant visibility.

Viral Fashion Hashtag Trends#8 Outfitideas

#outfitideas has crossed 15 million uses, making it a favorite for inspiration seekers. It is commonly used by influencers and stylists to share seasonal or themed outfits. Audiences turn to it for practical guidance before events or shopping. The hashtag positions creators as solution-providers in fashion. Its strong engagement shows its rising relevance in 2025.

Viral Fashion Hashtag Trends#9 Styleinspo

styleinspo, with more than six million uses, speaks directly to audiences looking for inspiration. The tag combines aspiration with creativity, making it attractive for mood boards and curated content. Creators often use it to showcase aesthetic combinations or experimental looks. Its aspirational tone makes it evergreen and consistently useful. For both creators and viewers, it signals creativity and discovery.

 

 

Viral Fashion Hashtag Trends#10 Ootdfashion

#ootdfashion has gained momentum with five million posts and continues to grow. It builds on the #ootd movement but makes it more fashion-centric. By combining the idea of personal daily outfits with a professional fashion angle, it appeals to influencers. The hashtag is particularly strong in influencer-brand collaborations. Its trajectory shows it as a rising star among fashion hashtags.

Viral Fashion Hashtag Trends#11 Streetwear

#streetwear is an emerging powerhouse with more than 37,000 posts on TikTok. It is tied to urban fashion culture, sneakers, and casual fits. The hashtag often represents younger audiences experimenting with style. Its niche focus gives it strong engagement despite smaller numbers. It is currently an emerging trend expected to expand further.

Viral Fashion Hashtag Trends#12 Fashiontok

#fashiontok, with 11,000 mentions, reflects TikTok’s specific sub-community for fashion. It is used by creators who want to align themselves with TikTok’s broader style trends. The hashtag strengthens discovery among users seeking fashion-first content. Although smaller in volume, it delivers high engagement due to niche relevance. This makes it an emerging but valuable tag.

Viral Fashion Hashtag Trends#13 Menswear

#menswear, with around 8,000 mentions, highlights male-focused fashion content. It includes suits, casual outfits, and grooming elements. Brands and creators use it to target men’s style enthusiasts. While smaller than women’s fashion tags, it is growing as male audiences engage more. This makes it a steadily emerging trend.

Viral Fashion Hashtag Trends#14 Embroidery

#embroidery sits at around 6,000 mentions, mainly tied to handmade and creative fashion. It is popular among DIY creators and sustainable fashion enthusiasts. The hashtag brings attention to slow fashion and craft-based designs. While niche, it attracts a passionate and engaged audience. Its growth reflects a wider interest in personalized, unique fashion.

Viral Fashion Hashtag Trends#15 Trendalert

trendalert, with around 6,000 mentions, is a go-to for early adopters. It allows creators to announce or highlight new fashion trends. Followers use it to stay updated on what’s gaining traction. The hashtag creates urgency and excitement around new styles. It is currently a rising trend that thrives on being timely.

 

 

Viral Fashion Hashtag Trends#16 Instafashion

#instafashion, with over 100 million estimated posts, is one of Instagram’s oldest fashion staples. It connects content directly to Instagram’s lifestyle aesthetic. Influencers frequently use it to categorize their looks within a polished, curated environment. Its longevity makes it a must-use for fashion branding. Despite age, it continues as an evergreen Instagram tag.

Viral Fashion Hashtag Trends#17 Fashionblogger

#fashionblogger, estimated at 50 million posts, is central to influencer culture. It positions content creators as thought leaders or style authorities. Many use it alongside sponsored posts and affiliate marketing. It thrives especially in long-form fashion storytelling. Its evergreen appeal ensures it remains highly relevant for influencers.

Viral Fashion Hashtag Trends#18 Fashionista

#fashionista has over 80 million estimated posts, targeting individuals with bold personal style. It conveys a sense of authority in fashion knowledge and creativity. Influencers and everyday users adopt it to showcase unique looks. Its high volume reflects both aspirational and accessible use. It continues to be an evergreen staple for 2025.

Viral Fashion Hashtag Trends#19 Lookbook

lookbook, with over 20 million estimated posts, is favored for curated styling content. It is tied to portfolio-like presentations of outfits. Creators and brands use it to highlight full collections or seasonal drops. The hashtag appeals to users who prefer polished, editorial-style content. Its stable popularity reflects its professional tone.

 

 

Viral Fashion Hashtag Trends#20 Fashionweek

#fashionweek, with over 30 million posts, remains seasonal yet highly influential. It spikes during global events in Paris, Milan, London, and New York. The hashtag is used by designers, influencers, and media outlets alike. It creates a sense of exclusivity and glamour. While seasonal, it is a recurring powerhouse in the fashion world.

Final Thoughts On Viral Fashion Hashtag Trends

Looking back at these hashtags, I can see how much they influence not just what people wear but how they express themselves. I enjoy seeing creators use them in ways that feel real and personal, because that’s where the magic happens. For me, it’s less about chasing numbers and more about being part of a conversation where style feels alive. Hashtags like these remind me that fashion isn’t just about clothes, it’s about connection. I’ll keep using them as a way to share little pieces of myself with people who might find inspiration in the same places I do.

SOURCES

• https://agencygdt.com/best-tiktok-hashtags-for-clothing-brands/
  

• https://best-hashtags.com/hashtag/instafashion/

• https://agiledigitalstrategy.com/updates-and-news/601-most-popular-instagram-hashtags-in-2023-trends-data/

• https://en.wikipedia.org/wiki/Outfit_of_the_day

• https://metricool.com/hashtags-on-instagram/

• https://www.dashsocial.com/blog/tiktok-hashtags/
  

• https://influencermarketinghub.com/instagram-hashtags/

• https://blog.hootsuite.com/instagram-hashtags/

• https://sproutsocial.com/insights/instagram-hashtags/

• https://buffer.com/library/instagram-hashtags/
  

• https://kicksta.co/blog/instagram-hashtags/