Virtual Fashion Influencers Statistics 2025

Virtual fashion influencers have become a dominant force in digital marketing, redefining how brands engage with audiences in 2025. These AI-driven personalities are not just social media figures—they’re brand ambassadors, fashion icons, and even activists, shaping the industry in ways traditional influencers cannot. From luxury collaborations to sustainability advocacy, their impact spans multiple sectors, blurring the lines between technology and fashion. As brands increasingly turn to virtual influencers for consistency, creativity, and cost-effectiveness, their role in shaping consumer behavior continues to grow. Here’s a closer look at the top virtual fashion influencers of 2025 and what their success signals for the future.

 

Virtual Fashion Influencers Statistics 2025 (Editor's Choice)

 

As of 2025, virtual fashion influencers have solidified their presence in the digital fashion landscape, amassing substantial followings and collaborating with renowned brands. Here are the top 10 virtual fashion influencers, along with key statistics and insights:​

1. Lu of Magalu (@magazineluiza)

• Instagram Followers: 7.1 million​
• Country: Brazil​
• Overview: Created by Brazilian retail brand Magazine Luiza in 2009, Lu engages her audience with unboxing videos, product reviews, and software tips. She has collaborated with brands like Samsung, Microsoft, Intel, Vogue, and L'Oréal. ​

2. Barbie (@barbie)

• YouTube Subscribers: 12.4 million​
• Instagram Followers: 3.5 million​
• TikTok Followers: 2.1 million​
• Overview: The iconic Barbie has transitioned into the digital realm, promoting inclusivity and collaborating with organizations like the National Down Syndrome Society. She has also partnered with brands such as Nyx Cosmetics and Airbnb. ​

3. Lil Miquela (@lilmiquela)

• TikTok Followers: 3.4 million​
• Instagram Followers: 2.5 million​
• Overview: Miquela Sousa, known as Lil Miquela, is a virtual model and singer who has collaborated with top fashion brands like Prada, Dior, and Calvin Klein. She has also released music singles and was featured in TIME's 25 Most Influential People on the Internet in 2018. ​

4. Guggimon (@guggimon)

• TikTok Followers: 11.7 million (joint account with Janky)​
• Instagram Followers: 1.3 million​
• Overview: An edgy virtual influencer known for dark humor, Guggimon is a creation of Superplastic, a leader in animated synthetic celebrities, apparel, and designer toys. ​

5. Shudu (@shudu.gram)

• Instagram Followers: 239,000​
• Country: United States​
• Overview: Recognized as the world's first Black virtual supermodel, Shudu was created by fashion photographer Cameron-James Wilson in 2017. She has been featured in Vogue and has collaborated with luxury fashion brands like Versace and Lanvin. ​

6. Noonoouri (@noonoouri)

• Instagram Followers: 472,000​
• Country: Germany​
• Overview: Represented by IMG Models, Noonoouri collaborates with renowned brands like Versace and Balenciaga. Her content focuses on digital haute couture, NFTs, and the metaverse. ​

7. Aitana López (@fit_aitana)

• Instagram Followers: 325,000​
• Country: Spain​
• Overview: Spain's first AI model, Aitana is a 25-year-old virtual influencer from Barcelona. She has collaborated with brands like Nike and is known for her fitness and gaming content. 

8. Imma (@imma.gram)

• Instagram Followers: 401,000​
• Overview: A virtual model from Japan, Imma is known for her distinctive pink bob hairstyle and has collaborated with brands like Porsche Japan and IKEA Japan. ​

9. Rozy (@rozy.oh)

• Instagram Followers: 155,000​
• Country: South Korea​
• Overview: South Korea's first virtual influencer, Rozy has appeared in commercials and has been featured in various fashion magazines. ​

10. Leya Love (@leyalovenature)

• Instagram Followers: 352,000
• Overview: Leya Love is a virtual influencer who focuses on environmental activism and sustainable fashion.

These virtual influencers exemplify the growing trend of digital personas shaping the fashion industry, each bringing unique styles and narratives to engage their audiences.

 

 

Virtual Fashion Influencers Statistics 2025 and the Future Implications

 

Virtual Fashion Influencers Statistics 2025 #1. Lu of Magalu:

Lu of Magalu, with over 7.1 million Instagram followers, exemplifies how virtual influencers can seamlessly integrate into e-commerce and retail branding. Created by Magazine Luiza, a Brazilian retail giant, Lu has built a strong connection with consumers by offering product reviews and tech tutorials. Her success highlights how AI-driven brand representatives can increase customer engagement and drive sales without the limitations of human influencers. As brands look to reduce reliance on unpredictable human partnerships, Lu’s model demonstrates how AI can offer consistency and scalability. Moving forward, we may see more companies investing in proprietary virtual brand ambassadors tailored to specific customer segments.

Virtual Fashion Influencers Statistics 2025 #2. Barbie:

With 12.4 million YouTube subscribers and 3.5 million Instagram followers, Barbie’s digital transformation shows how legacy brands can remain relevant through virtual influencers. Mattel has leveraged Barbie’s online presence to promote diversity, inclusivity, and brand collaborations, such as with Nyx Cosmetics. Unlike traditional influencers, Barbie’s virtual presence allows for endless reinvention while maintaining brand values. This strategy suggests that more legacy brands will adopt virtual influencers to engage younger audiences across multiple digital platforms. As virtual characters continue to evolve, they may take on increasingly interactive roles in storytelling, gaming, and even AI-driven customer service.

Virtual Fashion Influencers Statistics 2025 #3. Lil Miquela:

Lil Miquela, with 3.4 million TikTok followers and 2.5 million on Instagram, remains one of the most recognizable virtual influencers in the fashion industry. Her collaborations with Prada, Dior, and Calvin Klein show how high-end fashion brands are embracing digital personas to reach tech-savvy consumers. Unlike human models, Lil Miquela offers brands full creative control over campaigns, from aesthetics to messaging. This shift indicates a future where virtual influencers dominate luxury marketing, especially in digital fashion and metaverse experiences. As AI and CGI technology advance, we may see hyper-realistic virtual models replacing traditional brand ambassadors in high-fashion campaigns.

Virtual Fashion Influencers Statistics 2025 #4. Guggimon:

Guggimon, part of Superplastic’s synthetic celebrity lineup, has amassed 11.7 million TikTok followers, blending fashion, entertainment, and irreverent humor. His popularity highlights the demand for unique, stylized digital personalities that push creative boundaries beyond conventional influencer marketing. By collaborating with brands and even appearing in video games, Guggimon represents the growing intersection of AI, fashion, and entertainment. This trend suggests that future virtual influencers may serve not just as fashion figures but as multimedia brand icons, crossing into music, film, and gaming. As consumers embrace digital entertainment, brands could create their own AI-powered characters to engage audiences in interactive and gamified ways.

Virtual Fashion Influencers Statistics 2025 #5. Shudu:

Shudu, the world’s first Black virtual supermodel, has positioned herself as a major figure in fashion’s digital revolution. With 239,000 Instagram followers, she challenges industry norms by offering a flawless, AI-driven aesthetic that appeals to luxury brands. While her presence has sparked debates on diversity and representation in fashion, her popularity proves the potential for AI models to redefine beauty standards. The rise of Shudu and similar virtual models suggests that future fashion campaigns may favor AI-generated figures that align perfectly with brand storytelling. As digital fashion expands, AI models could become the standard for marketing, reducing the need for traditional photoshoots.

 

 

Virtual Fashion Influencers Statistics 2025 #6. Noonoouri:

Noonoouri, a digital influencer with 472,000 Instagram followers, has redefined luxury fashion marketing through partnerships with Balenciaga and Versace. Represented by IMG Models, she has blurred the lines between real and virtual modeling, becoming a staple in high-end campaigns. Unlike human models, Noonoouri can appear anywhere, at any time, in a variety of hyper-stylized outfits, making her an ideal ambassador for digital couture and NFTs. Her success suggests that the future of luxury fashion will be deeply intertwined with AI and the metaverse, offering brands limitless creative possibilities. As more brands invest in virtual fashion, AI models may become integral to how fashion is consumed, from virtual try-ons to fully immersive digital runways.

Virtual Fashion Influencers Statistics 2025 #7. Aitana López:

Aitana López, Spain’s first AI model, has quickly gained traction with 325,000 Instagram followers, proving the demand for hyper-realistic virtual influencers. Her collaborations with brands like Nike highlight how AI models are infiltrating the fitness and sportswear industry, an area previously dominated by human athletes and influencers. Aitana’s success suggests that AI models may soon be used for fitness coaching, sports marketing, and even virtual brand ambassador programs. As AI-driven influencers become more realistic, brands may integrate them into AR and VR experiences, allowing consumers to interact with them in new ways. The evolution of virtual influencers like Aitana could lead to AI-powered personal trainers or digital wellness advisors who engage users through immersive technology.

Virtual Fashion Influencers Statistics 2025 #8. Imma:

Imma, a virtual model from Japan, has 401,000 Instagram followers and a distinctive pink bob that sets her apart in the digital fashion space. She has worked with brands like Porsche Japan and IKEA Japan, proving that AI influencers can extend beyond fashion into lifestyle branding. Her success illustrates how Japan’s tech-driven market is embracing AI influencers for brand storytelling, blending futuristic aesthetics with cultural relevance. As virtual personalities gain more traction, they could become central figures in retail marketing strategies, offering interactive and AI-powered shopping experiences. The rise of Imma suggests that AI-driven characters will soon be an essential part of brand marketing strategies, particularly in tech-savvy regions like Japan.

Virtual Fashion Influencers Statistics 2025 #9. Rozy:

Rozy, South Korea’s first virtual influencer with 155,000 Instagram followers, has made a name for herself in the country’s highly digitalized entertainment industry. She has been featured in commercials and fashion magazines, showing how AI-driven influencers can seamlessly integrate into traditional media. Rozy’s success highlights South Korea’s early adoption of metaverse-related trends, with virtual influencers expected to play an even larger role in K-pop, fashion, and entertainment marketing. As AI technology continues to advance, we could see more virtual idols, entertainers, and models shaping consumer trends in digital-forward markets. The growing influence of AI-driven personas in South Korea suggests a future where human and virtual celebrities coexist in mainstream media.

Virtual Fashion Influencers Statistics 2025 #10. Leya Love:

Leya Love, with 352,000 Instagram followers, differentiates herself as an AI-driven influencer advocating for sustainability and environmental awareness. Unlike other virtual influencers focused on fashion and luxury, Leya promotes causes such as climate activism and ethical fashion. Her impact demonstrates that AI-driven personas can be used not just for commercial gain but also for social influence and advocacy. Moving forward, we may see a new wave of purpose-driven virtual influencers designed to champion causes, from mental health awareness to environmental sustainability. Leya’s rise suggests that AI figures will play a growing role in shaping public discourse on critical issues, expanding their influence beyond fashion into activism and education.

 

The Future of Virtual Fashion Influencers

 

The rise of virtual fashion influencers in 2025 marks a turning point in how brands connect with audiences, blending AI-driven creativity with digital marketing strategies. These influencers offer brands full control over messaging, aesthetics, and engagement, making them ideal for luxury fashion, retail, and even advocacy campaigns. As technology advances, we can expect virtual influencers to become even more interactive, integrating with AR, VR, and the metaverse to create immersive brand experiences. The shift toward AI-generated personalities also raises questions about authenticity, diversity, and the evolving role of human influencers in an increasingly digital world. Whether through fashion, entertainment, or activism, virtual influencers are set to redefine the landscape of digital branding, paving the way for a future where AI and human creativity coexist in innovative ways.

 

Sources:

1. Lu of Magalu - https://www.storyclash.com/blog/en/virtual-influencers

2. Barbie - https://influencermarketinghub.com/virtual-influencers

3. Lil Miquela - https://influencermarketinghub.com/virtual-influencers

4. Guggimon - https://influencermarketinghub.com/virtual-influencers

5. Shudu - https://www.storyclash.com/blog/en/virtual-influencers

6. Noonoouri - https://www.storyclash.com/blog/en/virtual-influencers

7. Aitana López - https://www.storyclash.com/blog/en/virtual-influencers

8. Imma - https://ecommercebonsai.com/influencer-marketing-statistics

9. Rozy - https://ecommercebonsai.com/influencer-marketing-statistics

10. Leya Love - https://ecommercebonsai.com/influencer-marketing-statistics