TOP 20 VIRTUAL INFLUENCER PRODUCT ENDORSEMENT PERFORMANCE STATISTICS 2025

When I first started digging into [Virtual Influencer Product Endorsement Performance Statistics], I wasn’t expecting the numbers to be quite so fascinating—kind of like finding the perfect pair of socks that you didn’t know you needed but now can’t live without. The data shows not just how these digital personalities are winning over audiences, but how their impact spans across industries from fashion to gaming. I’ve noticed that the way people interact with virtual influencers often mirrors how they connect with human ones, only with a unique twist of consistency and control that brands love. These statistics aren’t just abstract percentages—they tell a story about how trust, platform choice, and product category fit can turn a virtual endorsement into real-world sales. As you read through the table, keep in mind that each stat is a snapshot of a growing, evolving space that’s redefining the influencer playbook.

Top 20 Virtual Influencer Product Endorsement Performance Statistics 2025 (Editor’s Choice)

Top 20 Virtual Influencer Product Endorsement Performance Statistics 2025

 

Virtual Influencer Product Endorsement Performance Statistics#1: 53% Follow At Least One Virtual Influencer

Over half of respondents following a virtual influencer means the reach pool is already mainstream. This base makes endorsements immediately scalable without heavy awareness spend. Brands can segment by follower overlap to avoid wasted impressions. It also suggests always-on content can compound frequency faster than with niche human creators. Treat this cohort as an addressable market for sequential product storytelling.

 

 

Virtual Influencer Product Endorsement Performance Statistics#2: YouTube Is The Top Platform (59%)

YouTube’s long-form and Shorts mix supports both deep demos and rapid teasers. For endorsements, that means combining how-to sequences with shoppable CTAs. The algorithm rewards session time, so integrate products into narrative arcs rather than isolated plugs. Use chapters and pinned comments to drive traffic to product pages. Measure view-through conversions alongside click-through to capture assisted impact.

Virtual Influencer Product Endorsement Performance Statistics#3: TikTok Ranks Second (56%)

TikTok’s short-form energy is ideal for launch spikes and trend hijacking. Pair VI skits with native sounds and community challenges to push product recall. Spark Ads can extend high-performing organic clips into paid reach efficiently. Creative fatigue arrives quickly, so rotate hooks and visual motifs every few days. Optimize for thumb-stop in the first two seconds with bold product framing.

Virtual Influencer Product Endorsement Performance Statistics#4: Instagram Following At 51%

Instagram blends aspirational visuals with shopping surfaces like Reels and Shops. Virtual influencers can stage lookbooks, carousels, and AR try-ons that ladder to purchase. Use Stories for limited-time drops to trigger urgency. Collab posts with the brand handle compound social proof and owned reach. Track product tag taps and add-to-cart events to judge endorsement lift.

Virtual Influencer Product Endorsement Performance Statistics#5: 15% Rate Trust In VI-Advertised Products At 7/10

A solid mid-to-high trust score indicates endorsements can move consideration. To grow trust, keep disclosures clear and consistent with the VI’s persona. Demonstrations and side-by-side comparisons outperform generic mentions. Social proof—reviews, UGC stitches, and expert quotes—reinforces credibility. Avoid category mismatches that make the recommendation feel “out of character.”

Virtual Influencer Product Endorsement Performance Statistics#6: 27% May Purchase Soon Due To VI Endorsements

This “near-convert” segment merits retargeting and sequential messaging. Serve follow-up clips that answer objections, like fit, specs, or warranty. Offer time-boxed incentives tied to the VI’s narrative (e.g., limited editions). Email or SMS handoffs can close the loop after platform engagement. Measure uplift via exposed vs. control cohorts to validate incremental sales.

 

 

Virtual Influencer Product Endorsement Performance Statistics#7: Tech & Gadgets Seen As Most Effective (33.5%)

Tech benefits from feature demos that VIs can render flawlessly. Use animated overlays to visualize specs, latency, or battery life. Simulated scenarios—like travel or gaming setups—show real-world use. Bundle codes unique to the VI for clean attribution. Long-tail accessories can ride along in comparison scenes and upsell slots.

Virtual Influencer Product Endorsement Performance Statistics#8: Gaming Considered Highly Effective (36%)

Gaming audiences already accept digital personas, boosting message fit. In-stream integrations and lore tie-ins deepen authenticity. Feature performance benchmarks or before/after gameplay moments tied to the product. Co-create mini-quests or challenges that unlock discounts. Track engagement quests completed as a proxy for intent.

Virtual Influencer Product Endorsement Performance Statistics#9: Beauty & Cosmetics Effective (32.7%)

Virtual try-ons and close-up routines translate well for beauty. Emphasize texture, shade matching, and routine order with macro shots. Limited drops styled by the VI can create “collectible” appeal. Encourage remixing with creator duets to broaden skin tones and looks. Attribute lifts via shade-specific SKU tracking.

Virtual Influencer Product Endorsement Performance Statistics#10: Fashion Viewed As Effective (28.8%)

Outfit narratives let VIs showcase multiple SKUs per scene. Use transitions to move from streetwear to formal to maximize SKU coverage. Size and fit guidance can be scripted into captions and AR filters. Seasonal capsules and collabs keep freshness and PR momentum. Watch save and share rates as early indicators of commerce potential.

Virtual Influencer Product Endorsement Performance Statistics#11: Entertainment Also Effective (21.5%)

Movie, music, and franchise tie-ins enrich world-building. VI cameos in trailers or lyric visuals generate fandom buzz. Merch drops synced to plot beats can drive urgency. Cross-posting between studio and VI accounts multiplies reach. Measure via pre-save, ticketing clicks, and soundtrack streams.

Virtual Influencer Product Endorsement Performance Statistics#12: 16.5% Are Very Familiar With Virtual Influencers

A highly informed segment is primed for deeper product education. Serve long-form explainers, behind-the-scenes, and making-of tech. Invite Q&A formats where the VI answers product questions in-character. Loyalty perks or early access codes reward this core. Expect higher advocacy and comment depth from this group.

 

Virtual Influencer Product Endorsement Performance Statistics#13: Mid-Funnel Familiarity Is Broad (16.8%/21.9%/23.7%)

These layers represent the persuadable middle. Use comparative claims, testimonials, and third-party validations. Drip sequences should escalate from curiosity to proof to offer. Creative should repeat distinct product benefits to build memory structures. Nudge with time-limited bundles to convert indecision into action.

Virtual Influencer Product Endorsement Performance Statistics#14: 21.1% Not Familiar At All

Education-first content is essential to onboard newcomers. Introduce the VI’s backstory and why they care about the product. Keep the first CTA low friction—save, follow, or learn more. Avoid jargon; focus on clear outcomes and visuals. Consider paid lookalikes seeded from engaged viewers to expand reach.

Virtual Influencer Product Endorsement Performance Statistics#15: Lu Do Magalu ~€918K EMV, 40 Deals, ~40M Reach

This case shows endorsements can deliver media value at scale. Frequent collaborations create compounding familiarity for partner brands. Cross-platform promotion ensures multiple touchpoints per campaign. The portfolio approach diversifies categories without diluting persona. Treat it as a benchmark when modeling ROI for flagship VIs.

 

 

Virtual Influencer Product Endorsement Performance Statistics#16: Most-Followed VI, Multi-Platform Millions

Audience scale reduces CPMs and improves test velocity. With large followings, even small CTR gains drive absolute sales. Platform-native creative keeps engagement high across feeds. Use region-specific edits to localize offers without fragmenting identity. Maintain consistent visual language so endorsements feel cohesive.

Virtual Influencer Product Endorsement Performance Statistics#17: ≈$34K Estimated Earnings Per Instagram Post

This provides a cost anchor for premium placements. Calculate break-even by dividing fee by expected gross margin from attributed sales. Improve economics with whitelisting and paid amplification of winning posts. Negotiate usage rights for ads to extend lifespan beyond organic. Bundle deliverables (Reel + Story + Link Sticker) to lift conversion.

Virtual Influencer Product Endorsement Performance Statistics#18: Industry Grew From 27 To 125 VIs (2017→2019)

Rapid supply growth increases category experimentation. Brands can pilot in smaller niches before scaling. Competition also raises the bar for creative differentiation. Build proprietary storylines or utilities (e.g., filters) to stand out. Use pre-testing to identify which VI traits resonate with your buyer.

Virtual Influencer Product Endorsement Performance Statistics#19: Multi-Platform Follower Footprint (Example: Lu Do Magalu)

Diversified channels spread risk and broaden discovery. Tailor the same endorsement into format-native cuts per platform. Sync posting calendars to create waves of attention over a week. Track assisted conversions where first touch is one platform and last click another. Maintain consistent product claims to avoid mixed messaging.

Virtual Influencer Product Endorsement Performance Statistics#20: Better For Utilitarian Products Versus Human Posts

Functional categories benefit from clear, demonstrable value. VIs can visualize specs precisely and repeatably without fatigue. Pair rational claims with simple outcome visuals to aid recall. Human creators can still handle emotive lifestyle angles in parallel. Together, the hybrid plan maximizes both persuasion paths—logic and feeling.

Wrapping Up the Numbers That Matter

Looking over these figures, it’s clear to me that virtual influencers are no longer a novelty—they’re strategic partners with measurable power to shift consumer behavior. What really stands out is how adaptable they are, whether it’s blending into YouTube’s long-form storytelling or sparking quick conversions on TikTok. The trust factor, the sheer audience reach, and the ability to tailor messaging with pixel-perfect precision all add up to serious marketing value. I think of these stats as more than just benchmarks; they’re a roadmap for any brand willing to experiment beyond the usual playbook. And just like a good pair of socks, the right virtual influencer fit can keep your campaign running comfortably—and successfully—for the long haul.

SOURCES

https://theinfluencermarketingfactory.com/virtual-influencers-2024/

https://www.storyclash.com/blog/en/virtual-influencers/

https://influencermarketinghub.com/virtual-influencers/

https://www.kapwing.com/blog/virtual-influencers-the-most-followed-and-top-earning-ai-celebrities/

https://www.virtualhumans.org/article/how-many-virtual-influencers-are-there

https://www.sprinklr.com/blog/ai-in-influencer-marketing/

https://www.sciencedirect.com/science/article/pii/S0148296323008524