TOP 20 VIRTUAL STYLING TOOL USAGE STATISTICS 2025

When it comes to online shopping, nothing beats the feeling of knowing exactly how something will look and fit before you hit that “buy” button—especially if you’re picky about your favorite jacket or even something as simple as a pair of socks. That’s where virtual styling tool usage statistics come in, helping us understand which tools are truly making a difference in how people shop. From luxury brands experimenting with high-end AR mirrors to sneaker companies rolling out real-time 3D try-ons, these tools are reshaping our shopping habits in ways that feel both futuristic and surprisingly personal. They’re not just about the tech; they’re about building trust and giving customers confidence. Below, you’ll find a list of the top 20 virtual styling tools and the numbers that show why they’re becoming a must-have for retailers.

 

Top 20 Virtual Styling Tool Usage Statistics 2025 (Editor's Choice)

 

 

Top 20 Virtual Styling Tool Usage Statistics 2025

Virtual Styling Tool Usage Statistics#1 – Global Virtual Try-On Market ($9.17B in 2023 → $46.42B by 2030)

The global virtual try-on market was valued at $9.17 billion in 2023 and is forecast to reach $46.42 billion by 2030. This rapid growth represents a CAGR of around 26.4% between 2024 and 2030. The rise in adoption is driven by increasing consumer preference for interactive and personalized online shopping experiences. Fashion, beauty, and eyewear brands are leading adopters, integrating virtual try-on to reduce uncertainty in online purchases. The technology is becoming a must-have feature for retailers aiming to compete in the digital-first marketplace.

Virtual Styling Tool Usage Statistics#2 – Virtual Fitting Room Sector ($5.57B in 2024 → $20.65B by 2030)

In 2024, the virtual fitting room sector reached a value of $5.57 billion, with projections hitting $20.65 billion by 2030. This growth is fueled by advanced AR and AI capabilities that enable customers to see how clothing fits without visiting a store. Retailers are seeing reduced return rates and higher satisfaction due to better size and style visualization. Increased smartphone penetration and better internet speeds are making virtual fitting rooms more accessible globally. Brands that invest early in this tech are building stronger customer loyalty.

 

 

Virtual Styling Tool Usage Statistics#3 – Fortune Business Insights Forecast ($5.71B in 2024 → $24.30B by 2032)

According to Fortune Business Insights, the market is expected to grow from $5.71 billion in 2024 to $24.30 billion by 2032. This represents a steady CAGR of 19.8% from 2025 to 2032. This forecast highlights the confidence in virtual styling tools becoming a standard e-commerce feature. Fashion e-tailers and multi-brand marketplaces are increasingly relying on these tools to provide a better shopping experience. As more customers shop from home, the demand for accurate, real-time product visualization is only expected to increase.

Virtual Styling Tool Usage Statistics#4 – Combined Fitting & Styling Market ($1.2B in 2024 → $5.5B by 2033)

The combined fitting and styling market is projected to grow from $1.2 billion in 2024 to $5.5 billion by 2033. The growth is attributed to consumer interest in not just fit accuracy but also personalized style recommendations. Platforms offering a mix of size prediction and curated outfit suggestions are outperforming traditional e-commerce models. AI is helping brands match products to customer preferences with greater precision. This integrated approach is proving more effective in driving sales and customer satisfaction.

Virtual Styling Tool Usage Statistics#5 – Virtual Personal Styling Services ($4.5B in 2024 → $18B by 2032)

Virtual personal styling services are expected to quadruple in value from $4.5 billion in 2024 to $18 billion by 2032. Consumers appreciate the convenience of professional styling without needing to visit physical stores. Subscription-based styling services and AI-assisted personal shoppers are gaining traction. The rise of video consultations and real-time chat with stylists has made online styling more interactive. This segment is also benefiting from social media integration, where styles can be previewed instantly.

Virtual Styling Tool Usage Statistics#6 – Online Personal Styling Services ($5.5B in 2024 → $15B by 2032)

Online personal styling services are set to grow from $5.5 billion in 2024 to $15 billion by 2032, at a CAGR of 15%. These services combine AI outfit recommendations with human stylist expertise. Many platforms are now using customer data from past purchases to enhance future styling suggestions. Brands are offering personalized lookbooks that shoppers can save and purchase from directly. This approach fosters stronger brand-consumer relationships and increases repeat purchases.

Virtual Styling Tool Usage Statistics#7 – North America Virtual Try-On Share (31%)

In 2023, North America held 31% of the global virtual try-on market revenue. This dominance is due to early adoption by major retail chains and tech-savvy consumers. Many U.S. retailers are leveraging AR to bridge online and offline experiences. High smartphone ownership and strong e-commerce infrastructure support rapid adoption. The region continues to set trends that influence global adoption patterns.

Virtual Styling Tool Usage Statistics#8 – North America Fitting Room Share (38.9%)

North America accounted for 38.9% of the global virtual fitting room market in 2024. This reflects a mature retail market with high digital engagement. Retailers here are quick to integrate emerging tech to stay ahead in competition. The focus has shifted from novelty to necessity, with fitting rooms becoming an essential part of online shopping. Integration with loyalty programs is further boosting consumer usage.

 

 

Virtual Styling Tool Usage Statistics#9 – Europe Virtual Fitting Room Share (36.8%)

Europe held 36.8% of the global virtual fitting room market in 2024. Countries like the UK, Germany, and France are leading adoption due to fashion-forward consumers and strong online retail ecosystems. European luxury brands are heavily investing in virtual styling to maintain exclusivity while reaching global audiences. Cross-border e-commerce is also driving adoption, as accurate fitting reduces international returns. Government support for tech innovation is further fueling market growth.

Virtual Styling Tool Usage Statistics#10 – Asia Pacific Growth Rate (~28–30% CAGR)

Asia Pacific is the fastest-growing region for virtual try-on, with a projected CAGR of 28–30%. Rising middle-class income and mobile-first shopping habits are driving adoption. Countries like China, Japan, and India are leading in integrating these tools into mainstream shopping apps. The region’s tech startups are innovating with lightweight, high-speed AR applications. This rapid growth is expected to challenge North America’s market dominance within a decade.

Virtual Styling Tool Usage Statistics#11 – Luxury Consumers & AR (72% in UK, 2023)

A 2023 survey found that 72% of UK luxury consumers consider AR important in shopping, with styling consultations being the most desired feature. This shows the premium market’s preference for immersive experiences. Luxury shoppers value tools that help them visualize high-ticket purchases before buying. AR enhances the exclusivity factor by offering personalized, brand-specific experiences. This segment is expected to lead innovation in AR-based styling.

Virtual Styling Tool Usage Statistics#12 – Confidence Boost from Avatars (95%)

A survey revealed that 95% of consumers feel more confident in purchasing after seeing an avatar-based fit prediction. Avatars provide a realistic view of how clothing will look on a specific body type. This significantly reduces buyer hesitation and cart abandonment. Retailers are using this to lower return rates and improve satisfaction. The psychological reassurance is as important as the tech itself.

Virtual Styling Tool Usage Statistics#13 – Deepgears Retail Impact (-25% Returns, +28% Conversions)

Retailers using Deepgears avatar-enabled tools saw a 25% reduction in returns and a 28% increase in conversions. This demonstrates the tangible ROI of investing in virtual styling solutions. Shoppers are more decisive when they see accurate fit previews. This also frees up retailer resources otherwise spent on handling returns. The conversion lift shows that styling tools directly influence purchase intent.

Virtual Styling Tool Usage Statistics#14 – Zyler Retailer Results (-10% Returns, +38% Post-Try-On Sales)

Zyler-enabled retailers reported a 10% drop in returns and 38% of sales occurring after virtual try-on. This confirms that visualization tools can drive significant purchase activity. Consumers appreciate the “see before you buy” experience. The brand loyalty impact is also strong, with shoppers returning for repeat purchases. This stat shows the combined benefits of customer satisfaction and revenue growth.

 

 

Virtual Styling Tool Usage Statistics#15 – Bods User Engagement (5 Items/Session; +25% Carts)

Bods users try on around 5 items per session, and 25% add their full “look” to the cart. This indicates high engagement and strong intent to purchase. The platform also achieved a 5% reduction in returns across retailer sites. Its session-based engagement shows the entertainment value of styling tools. This combination of fun and function is key to consumer adoption.

Virtual Styling Tool Usage Statistics#16 – AR Technology Share (63%+ of Revenue)

AR technology accounted for over 63% of virtual try-on revenue in 2023. This dominance reflects its ability to deliver immersive and interactive experiences. Fashion, eyewear, and beauty brands rely heavily on AR to enhance online shopping. Consumers prefer the realism that AR offers compared to static images. As devices become more AR-capable, this share is likely to increase.

Virtual Styling Tool Usage Statistics#17 – Virtual Closet Apps Market ($121B in 2023 → $15T by 2032)

The virtual closet apps market was valued at $121 billion in 2023 and is expected to skyrocket to $15 trillion by 2032. This includes AI-powered outfit planning and wardrobe management tools. Social media integration is a major driver, allowing users to share and style outfits online. The shift toward sustainable fashion is also pushing virtual closets to help manage and reuse items. This represents one of the fastest-growing areas in virtual styling tech.

Virtual Styling Tool Usage Statistics#18 – Luxury Brand AR Adoption (High)

Luxury brands like Dior and Cartier are leading adopters of AR styling and runway integrations. These tools maintain brand exclusivity while engaging digital audiences. Virtual try-ons for luxury products enhance buyer confidence before big-ticket purchases. Such adoption also supports the resale market, where accurate visualization is critical. The luxury segment is setting benchmarks for immersive styling experiences.

Virtual Styling Tool Usage Statistics#19 – Fashion Executive Adoption (43%)

In McKinsey’s State of Fashion 2025, 43% of fashion executives report rising consumer uptake of styling apps. This shows growing industry acknowledgment of virtual styling as a core e-commerce feature. Executives are aligning budgets to enhance these digital tools. Many are integrating them into omnichannel strategies for a seamless experience. The statistic underlines the strategic importance of styling tech for competitiveness.

Virtual Styling Tool Usage Statistics#20 – Emerging Tech Players (GlamAI, 2024 Launch)

GlamAI launched in 2024, offering AI-powered instant virtual styling and digital cloning. The tool enables hyper-realistic outfit previews in seconds. Its entry highlights the growing startup ecosystem in this space. Such innovations push established players to evolve faster. The technology is making styling tools more accessible to smaller brands.

 

 

 

Why Virtual Styling Tools Are Becoming Essential for Retail Success

Looking at these statistics, it’s clear that virtual styling tools aren’t just a passing trend—they’re a game-changer for both shoppers and brands. The data shows tangible benefits like higher conversion rates, fewer returns, and stronger customer loyalty, all while making the shopping experience more engaging. Consumers love the convenience, brands love the results, and the technology keeps evolving to meet growing expectations. Whether it’s trying on a luxury handbag or seeing how those patterned socks might match your new sneakers, the future of shopping is about personalization and visualization. As adoption rates continue to rise, these tools will move from “nice-to-have” features to essential components of every successful online retail strategy.

 

SOURCES

• https://www.brandxr.io/research-report-how-beauty-brands-are-using-ar-mirrors-to-increase-sales

• https://en.wikipedia.org/wiki/YouCam_Makeup

• https://www.voguebusiness.com/story/technology/want-to-reduce-returns-avatars-might-be-the-answer

• https://www.wired.com/story/fit-tech-fashion/
  

• https://bluedigital.co.in/best-ai-tools-fashion-brands-use-for-virtual-try-ons-styling/

• https://fotographer.ai/magazine/virtual-try-on-tools-2025/
  

• https://www.voguebusiness.com/technology/what-luxury-fashion-consumers-want-from-augmented-reality-snap

• https://fytted.com/blog/brands-using-virtual-try-on