TOP 20 AFRICA FASHION MARKET SIZE STATISTICS 2025

When I first started exploring Africa Fashion Market Size Statistics, I never expected the numbers to feel so alive and connected to everyday style choices. It’s not just about billions of dollars and export volumes—it’s about how people in Lagos, Nairobi, or Cape Town choose to express themselves through what they wear. From vibrant local fabrics to the explosion of e-commerce platforms, the continent’s fashion story is woven with culture, ambition, and creativity. And sometimes, even the simplest details—like a pair of socks—can remind me that fashion is both deeply personal and globally influential. Writing about this topic feels less like analyzing data and more like capturing the pulse of a continent in motion.

 

Top 20 Africa Fashion Market Size Statistics 2025 (Editor’s Choice)

 

 

Top 20 Africa Fashion Market Size Statistics 2025

Africa Fashion Market Size Statistics #1: Africa’s Apparel Market ≈ US$70.6B (2024)

Africa’s apparel market reached around US$70.6 billion in 2024, underscoring the continent’s growing consumer base. This figure reflects both traditional retail and modern e-commerce contributions. Rising urbanization and expanding middle-class incomes continue to drive this market upward. Fashion culture across Africa is becoming more globalized, boosting demand for diverse apparel. The 2025 outlook suggests that Africa’s fashion industry is becoming a major player in the global retail landscape.

Africa Fashion Market Size Statistics #2: Sub-Saharan Africa Apparel & Footwear = US$31B

Sub-Saharan Africa’s apparel and footwear market is valued at US$31 billion. This highlights the region’s significant consumption power despite income disparities. Countries like Nigeria, Kenya, and South Africa are major contributors to this growth. Traditional wear continues to coexist with Western fashion trends, enriching the market. This figure demonstrates the strength of localized fashion industries across the region.

Africa Fashion Market Size Statistics #3: West Africa Fashion Market ≈ US$19.25B (2023)

West Africa’s fashion market stood at US$19.25 billion in 2023. Nigeria is the largest contributor, with strong consumer demand for both luxury and affordable clothing. The market thrives on textiles and accessories rooted in cultural identity. With young demographics, West Africa’s fashion scene is rapidly expanding. The continued popularity of “Ankara” and local fabrics fuels its long-term value.

Africa Fashion Market Size Statistics #4: Egypt Apparel Market ≈ US$17.0B (2023)

Egypt’s apparel market reached about US$17.0 billion in 2023. It is projected to grow at a CAGR of 5.53% through 2028. The country’s fashion scene is supported by a mix of local production and global brands. Egypt’s textile industry also supports a robust export pipeline. Strong domestic and export markets position Egypt as a leader in North Africa.

Africa Fashion Market Size Statistics #5: South Africa Fashion E-commerce ≈ US$964M (2024)

South Africa’s fashion e-commerce market was valued at around US$964 million in 2024. It is the largest online fashion market in Sub-Saharan Africa. Increasing smartphone penetration and digital payments are driving online purchases. Global fast-fashion retailers and local brands are competing strongly in this space. South Africa sets the standard for digital fashion retail in the region.

 

 

Africa Fashion Market Size Statistics #6: SHEIN + TEMU Sales in SA ≈ R7.3B (2024)

SHEIN and TEMU together recorded around R7.3 billion in sales in South Africa in 2024. This accounted for 37% of the online clothing, textiles, footwear, and leather market. Their rapid rise has disrupted established retailers. The dominance highlights consumer appetite for affordable fast fashion. Local players are being forced to innovate to remain competitive.

Africa Fashion Market Size Statistics #7: TFG Group Annual Sales = R62.6B (2025)

The Foschini Group (TFG) reported annual sales of R62.6 billion in 2025. Online channels represented about 12% of this total. The company remains one of South Africa’s biggest fashion retailers. Its strong sales performance demonstrates the resilience of the sector. TFG’s digital growth signals a shift toward omnichannel shopping.

Africa Fashion Market Size Statistics #8: Jumia GMV ≈ US$641.9M (2024)

Jumia’s gross merchandise value was US$641.9 million in 2024. Around 14% of this came from fashion. The platform continues to play a critical role in e-commerce growth in Africa. Fashion remains a top category for online shoppers. Jumia’s reach helps small brands access wider regional markets.

Africa Fashion Market Size Statistics #9: Nigeria Fashion E-commerce ≈ US$43M (Monthly, 2025)

Nigeria’s online fashion sales generated approximately US$43 million in a single month in 2025. This illustrates the country’s booming e-commerce adoption. Fashion is one of the leading categories in Nigeria’s digital market. Rapid urban growth and youth-driven consumption patterns fuel this surge. Nigeria is positioning itself as a digital fashion hub in West Africa.

Africa Fashion Market Size Statistics #10: Kenya Second-Hand Imports US$218.2M (2024)

Kenya imported second-hand clothing worth US$218.2 million in the year ending March 2024. The total volume was 206,580 tonnes, a 14.5% increase year-over-year. This market, known as “Mitumba,” dominates apparel consumption. Affordability and availability make it a primary clothing source for millions. The sector also sustains thousands of small-scale traders.

 

 

Africa Fashion Market Size Statistics #11: Kenya “Mitumba” Users ≈ 24M People

About 24 million Kenyans rely on second-hand clothing. In 2023, the country imported 177,664 tonnes of apparel. This shows the massive scale and dependence on the Mitumba trade. The affordability of second-hand clothing supports both consumers and retailers. It also highlights the challenges of developing a local textile industry.

Africa Fashion Market Size Statistics #12: MEA Secondhand Apparel Market = US$1.60B (2023)

The Middle East and Africa secondhand apparel market was valued at US$1.60 billion in 2023. It is projected to grow to US$3.34 billion by 2032. This indicates a CAGR of around 8.4%. Sustainability and affordability trends drive secondhand demand. Africa is central to this regional resale market growth.

Africa Fashion Market Size Statistics #13: Morocco Textile & Apparel Exports ≈ US$4.5B (2024)

Morocco’s textile and apparel exports totaled about US$4.5 billion in 2024. The country is a major supplier to European markets. Its proximity to the EU strengthens its trade competitiveness. Morocco’s fashion industry blends traditional craftsmanship with modern production. Export revenues continue to support its economy and labor market.

Africa Fashion Market Size Statistics #14: Tunisia Textiles Exports = TND 9B (2024)

Tunisia’s textile exports reached TND 9 billion in 2024. This accounted for 16% of the country’s industrial exports. The nation remains a strong sourcing base for European fashion brands. Its textile industry provides jobs for thousands. Tunisia’s consistent performance ensures steady integration with global supply chains.

Africa Fashion Market Size Statistics #15: Egypt RMG Exports = US$2.84B (2024)

Egypt’s ready-made garment exports were valued at US$2.84 billion in 2024. This represented an 18% year-over-year increase. Export growth shows resilience despite global economic uncertainty. The sector continues to benefit from strong international demand. Egypt’s role as a global supplier remains robust.

 

 

Africa Fashion Market Size Statistics #16: Egypt RMG Exports = US$812M (Q1 2025)

Egypt exported US$812 million worth of ready-made garments in Q1 2025. This reflected a 24% increase compared to the previous year. The strong quarterly growth reflects international confidence in Egyptian products. It also shows the industry’s adaptability to global supply disruptions. Egypt’s apparel industry is cementing itself as a growth driver.

Africa Fashion Market Size Statistics #17: Africa’s Fashion Exports ≈ US$15.5B Annually

Africa generates around US$15.5 billion annually from fashion exports. This includes textiles, garments, and footwear. The export trade is critical for economic growth across many nations. It also reinforces Africa’s integration into global supply chains. Fashion exports highlight the continent’s potential as both a supplier and a consumer.

Africa Fashion Market Size Statistics #18: Africa Organic Cotton Share ≈ 7.3% Global

Africa produces about 7.3% of the world’s organic cotton. This followed a 90% year-on-year increase in 2019/20. The region is becoming an important player in sustainable textile sourcing. Organic cotton supports eco-conscious production practices. This strengthens Africa’s long-term role in global fashion supply.

Africa Fashion Market Size Statistics #19: North Africa Apparel Exports >75% to EU

More than 75% of North Africa’s apparel exports go to the EU. Countries like Egypt, Morocco, and Tunisia rely heavily on European demand. This dependence shapes production standards and supply chain practices. It also reflects the geographical advantage of proximity. The EU remains a vital partner for North African fashion exporters.

Africa Fashion Market Size Statistics #20: South Africa Luxury Market Forecast +7% (2022–2027)

South Africa’s luxury fashion retail is expected to grow by about 7% from 2022 to 2027. Rising incomes and aspirational buying fuel this growth. Global brands are expanding presence in the South African market. The luxury segment complements broader apparel retail. This trend highlights consumer appetite for premium experiences.

 

A Personal Takeaway on Africa’s Fashion Future

Looking through these Africa Fashion Market Size Statistics, I feel genuinely inspired by how much potential the industry holds. It’s not just the exports or e-commerce figures that stand out, but the resilience, creativity, and entrepreneurial spirit behind them. Whether it’s secondhand clothing markets sustaining millions or luxury brands finding new ground, the African fashion scene is layered with opportunity. For me, the numbers paint a picture of people dressing for life, dreams, and identity. And that makes me believe Africa’s fashion market is not only growing—it’s becoming one of the most exciting stories in the world of style.

 

SOURCES

1. https://www.instyle.com/african-fashion-8720351

2. https://www.apnews.com/article/4f791fe7bffe2b84be025e177b529f39

3. https://glamafrica.com/sub-saharan-africa-apparel-footwear-market-is-worth-approximately-31-billion/

4. https://ecdb.com/resources/sample-data/market/ng/fashion

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8. https://www.maersk.com/insights/digitalisation/2024/03/28/ecommerce-nigeria

9. https://www.voguebusiness.com/fashion/unescos-first-african-fashion-report-unpacks-both-potential-and-problems

10. https://www.instyle.com/african-fashion-8720351 

11. https://www.ellenmacarthurfoundation.org/circular-economy-in-africa-fashion-and-textiles

12. https://www.mordorintelligence.com/industry-reports/nigeria-ecommerce-market

13. https://www.instyle.com/african-fashion-8720351 

14. https://www.apnews.com/article/4f791fe7bffe2b84be025e177b529f39 

15. https://www.teenvogue.com/story/african-fashion-investment