TOP 20 APPAREL RETAIL ECOMMERCE STATISTICS 2025
When I first started digging into apparel retail ecommerce statistics, I couldn’t help but think about how much the simple act of shopping for clothes has changed—even down to the socks I order online without a second thought. What used to mean walking into a department store and browsing racks has transformed into scrolling through endless digital shelves, comparing prices, and adding items to a virtual cart. The numbers behind this shift tell a fascinating story, not just about sales but about how we live, express ourselves, and even value convenience in our daily routines. For me, looking at these statistics feels like a behind-the-scenes view of the choices we all make—whether it’s grabbing basics or following the latest fast fashion trend. That’s why I wanted to bring these insights together in one place, so you can see the bigger picture of where fashion retail is heading.
Top 20 Apparel Retail Ecommerce Statistics 2025 (Editor’s Choice)
| Statistic / Metric | Value | Time Frame | Region | Category | Trend |
|---|---|---|---|---|---|
| Global Apparel Market Size | $1.84 trillion | 2025 | Global | Apparel (all channels) | Stable growth |
| U.S. Apparel Market Size | $365.7 billion | 2025 | U.S. | Apparel (all channels) | ~20% global share |
| Global E-commerce Apparel Market | $779.3 billion | 2025 | Global | E-commerce apparel | High growth |
| Forecasted Global E-commerce Apparel Market | $1.71 trillion | 2034 | Global | E-commerce apparel | +9.1% CAGR |
| U.S. E-commerce Apparel Market | $170 billion → $415 billion | 2024–2034 | U.S. | E-commerce apparel | +9.3% CAGR |
| Share of Fashion Retail Online | 21% | 2025 | Global | Fashion e-commerce | Growing |
| Worldwide Fashion Online Revenues | 35–40% | 2024–2025 | Global | Fashion e-commerce | Strong penetration |
| Global Retail E-commerce Penetration | 20.1% | 2024 | Global | Retail e-commerce | Rising |
| U.S. Retail E-commerce Penetration | 15.9% | 2024 | U.S. | Retail e-commerce | Increasing |
| U.S. Apparel & Accessory Trade Share | 0.82% of retail trade | 2025 | U.S. | E-commerce apparel | +16.9% since 2018 |
| Global E-commerce Sales | $6.86 trillion | 2025 | Global | Retail e-commerce | 21% of all retail |
| U.S. Holiday Season Apparel Surge | +48.2% sales | Q4 2024 | U.S. | E-commerce apparel | Seasonal peak |
| North America Market Share | 34% | 2024 | North America | E-commerce apparel | Regional leader |
| Global Secondhand Apparel Market | $260.2 billion | 2025 | Global | Secondhand apparel | Rising share |
| Secondhand Apparel Forecast | $522 billion | 2030 | Global | Secondhand apparel | 11.3% share by 2026 |
| Fast Fashion Market Forecast | $192 billion | 2030 | Global | Fast fashion | Growing |
| Shein Consumer Reach (Australia) | 26% → 28% | 2024–2025 | Australia | Fast fashion e-commerce | Rising adoption |
| U.S. Store Closures Forecast | 15,000 closures | 2025 | U.S. | Retail (all) | Accelerated decline |
| Fashion Industry Sentiment | 20% expect improvement | 2025 | Global | Fashion retail | Negative outlook |
| H&M vs Shein Market Share | H&M 1.1% vs Shein 1.5% | 2019–2025 | Global | Fast fashion retail | Shein gaining share |
Top 20 Apparel Retail Ecommerce Statistics 2025
Apparel Retail Ecommerce Statistics#1 Global Apparel Market Size Reaches $1.84 Trillion in 2025
The global apparel market is valued at an impressive $1.84 trillion in 2025, underscoring the scale of the industry across all sales channels. This figure includes both online and offline retail, showing how apparel remains a cornerstone of consumer spending worldwide. Despite economic uncertainties, demand for clothing continues to be resilient, especially with growing interest in affordable fast fashion and sustainable alternatives. The figure highlights that apparel is not just a necessity but also a driver of self-expression and lifestyle choices. As digital transformation accelerates, the share of this market influenced by e-commerce is expected to keep expanding year over year.
Apparel Retail Ecommerce Statistics#2 U.S. Apparel Market Size Hits $365.7 Billion in 2025
The U.S. apparel market accounts for $365.7 billion in 2025, representing nearly 20% of the global apparel market. This large share shows how dominant the American consumer base is in shaping global fashion and retail trends. While traditional department stores have struggled, online channels have captured a growing slice of spending. U.S. consumers are highly responsive to convenience, promotions, and quick delivery, which further boosts e-commerce adoption. With changing demographics and increasing mobile shopping, the U.S. will remain a key battleground for both local and international apparel brands.
Apparel Retail Ecommerce Statistics#3 Global E-commerce Apparel Market Valued at $779.3 Billion in 2025
In 2025, the global e-commerce apparel market stands at $779.3 billion, a reflection of the industry’s rapid digital shift. This number indicates how online shopping has become a primary channel for fashion consumption. With easy return policies, virtual try-ons, and social media marketing, consumers increasingly prefer digital over physical stores. The growth also reflects broader retail trends, as shoppers adopt mobile-first buying behaviors. This large value solidifies apparel as one of the strongest-performing e-commerce categories worldwide.
Apparel Retail Ecommerce Statistics#4 Global E-commerce Apparel Forecast to Reach $1.71 Trillion by 2034
Looking ahead, the global e-commerce apparel market is forecast to grow to $1.71 trillion by 2034. This growth represents a compound annual growth rate (CAGR) of 9.1%, highlighting strong momentum across a decade. Drivers include expanding internet access, global logistics improvements, and more personalized shopping technologies. As markets in Asia and Africa become more connected, growth opportunities will extend beyond traditional Western hubs. This forecast proves that apparel e-commerce is still far from saturation and remains a long-term growth engine.
Apparel Retail Ecommerce Statistics#5 U.S. E-commerce Apparel Market to Reach $415 Billion by 2034
The U.S. e-commerce apparel market is expected to increase from $170 billion in 2024 to $415 billion by 2034. With a projected CAGR of 9.3%, it is one of the fastest-growing retail sectors. This trend demonstrates the American consumer’s preference for digital convenience, competitive pricing, and product variety. Platforms offering seamless mobile experiences and fast delivery will gain the largest share of this growth. By 2034, online apparel shopping may rival or even surpass traditional brick-and-mortar spending in the U.S.
Apparel Retail Ecommerce Statistics#6 Fashion Retail Online Accounts for 21% of Global Sales
In 2025, online channels account for 21% of global fashion retail sales. This share shows how digital shopping has become central to the apparel experience. The figure reflects years of accelerated adoption due to technological innovation and pandemic-driven behavior shifts. Consumers now expect to discover, compare, and purchase apparel directly online, often skipping physical stores. The continuing expansion of this share demonstrates that e-commerce is no longer a complement but a critical foundation of fashion retail.
Apparel Retail Ecommerce Statistics#7 Worldwide Fashion Online Revenues at 35–40% in 2024–2025
Between 2024 and 2025, worldwide online revenues for fashion account for an estimated 35–40% of the industry total. This means that nearly half of fashion spending flows through digital platforms. The stat illustrates how online channels have matured, offering both luxury and budget options to diverse consumer groups. Social media influence and influencer marketing heavily drive this revenue stream. With further advancements in AI styling and digital wardrobe tools, this share is likely to keep growing.
Apparel Retail Ecommerce Statistics#8 Global Retail E-commerce Penetration at 20.1% in 2024
By 2024, global retail e-commerce penetration reached 20.1% of total retail sales. This milestone reflects a fundamental shift in how consumers shop across categories, including apparel. The number shows that one in five retail dollars worldwide is spent online. Apparel, being highly visual and trend-driven, benefits strongly from this online adoption. Continued innovations in AR and AI-driven shopping experiences will likely push this penetration rate higher.
Apparel Retail Ecommerce Statistics#9 U.S. Retail E-commerce Share at 15.9% in 2024
In the U.S., e-commerce accounted for 15.9% of all retail sales in 2024. While this is lower than the global average, it shows steady growth in online adoption. The apparel sector has contributed significantly to this share, driven by fast shipping and generous return options. Consumers are increasingly influenced by social media promotions and flash deals. The steady rise suggests that the U.S. will catch up with higher-penetration markets in the coming years.
Apparel Retail Ecommerce Statistics#10 U.S. Apparel & Accessory Trade Accounts for 0.82% of Retail Sales
The U.S. apparel and accessory trade makes up 0.82% of all retail sales in 2025. Though a small fraction, it represents a significant increase of 16.9% since 2018. This steady climb illustrates consistent demand for fashion via online channels. It shows how even niche segments like accessories have found solid ground in digital retail. The growth proves the rising importance of specialty fashion categories in the overall retail mix.
Apparel Retail Ecommerce Statistics#11 Global E-commerce Sales Expected to Hit $6.86 Trillion in 2025
By 2025, global e-commerce sales across all categories are expected to reach $6.86 trillion. Apparel contributes significantly to this total, being among the top-performing product categories. This figure represents around 21% of all retail sales worldwide. Such growth underlines the global consumer shift toward digital-first shopping behaviors. Apparel brands must continue to innovate online to capture their share of this massive market.
Apparel Retail Ecommerce Statistics#12 U.S. Holiday Apparel Sales Surge 48.2% in Q4 2024
During the 2024 holiday season, U.S. online clothing shopping surged by 48.2%. This stat highlights the powerful effect of seasonal spending on e-commerce apparel. Promotions, gifting, and limited-time deals drive this spike in demand. Retailers that optimize their seasonal campaigns stand to gain significant market share. The trend shows that Q4 remains the most critical period for apparel e-commerce revenue.
Apparel Retail Ecommerce Statistics#13 North America Holds 34% of E-commerce Apparel Market in 2024
North America captured 34% of the global e-commerce apparel market share in 2024. This makes it the leading region for online apparel consumption. Strong logistics networks, established retail giants, and high consumer purchasing power drive this dominance. U.S. and Canadian shoppers prioritize convenience and brand variety in their online purchases. Although Asia is growing rapidly, North America’s early adoption ensures its continued importance.
Apparel Retail Ecommerce Statistics#14 Global Secondhand Apparel Market Valued at $260.2 Billion in 2025
In 2025, the global secondhand apparel market is worth $260.2 billion. This growth highlights the rising importance of resale platforms and sustainable shopping. Younger consumers, particularly Gen Z and Millennials, are leading this shift. The trend is influenced by affordability, environmental awareness, and the thrill of unique finds. Secondhand apparel is no longer a niche but a mainstream part of global fashion retail.
Apparel Retail Ecommerce Statistics#15 Secondhand Apparel Market Projected to Reach $522 Billion by 2030
The secondhand apparel market is projected to nearly double, reaching $522 billion by 2030. It is expected to account for 11.3% of global apparel sales by 2026. This surge reflects consumer demand for eco-friendly alternatives to fast fashion. Online resale platforms like ThredUp, Depop, and Vinted are fueling this growth. The projection shows that resale is a long-term force, not just a passing trend.
Apparel Retail Ecommerce Statistics#16 Fast Fashion Market to Hit $192 Billion by 2030
By 2030, the fast fashion market is expected to reach $192 billion. The figure underscores continued consumer appetite for affordable, trend-driven clothing. However, this growth is accompanied by criticism over sustainability and labor practices. Online retailers dominate this segment due to their ability to react quickly to changing trends. Despite challenges, fast fashion remains a major driver of e-commerce apparel growth.
Apparel Retail Ecommerce Statistics#17 Shein Captures 28% of Australian Shoppers in 2025
Shein’s market penetration in Australia grew from 26% in 2024 to 28% in 2025. Among these shoppers, 76% are repeat buyers, and 42% purchase four or more times per year. This stat reveals Shein’s strong customer loyalty and high repeat engagement. The platform’s low prices and rapid style turnover resonate especially with Gen Z. This dominance signals a shift in consumer loyalty away from traditional fast fashion brands.
Apparel Retail Ecommerce Statistics#18 U.S. Store Closures Projected at 15,000 in 2025
In 2025, the U.S. retail landscape expects around 15,000 store closures. This number is more than double the previous year, showing accelerating decline of physical retail. The closures are largely driven by rising online competition from platforms like Shein and Temu. The shift underscores how e-commerce is reshaping traditional retail infrastructure. As more sales move online, brick-and-mortar stores must adapt or risk obsolescence.
Apparel Retail Ecommerce Statistics#19 Only 20% of Fashion Leaders Expect Consumer Sentiment to Improve in 2025
According to surveys, only 20% of fashion leaders expect consumer sentiment to improve in 2025. Meanwhile, 39% anticipate worsening conditions across the industry. This outlook highlights ongoing challenges such as inflation, supply chain issues, and cautious consumer spending. Despite this, e-commerce continues to provide a growth channel with more resilience. The stat reflects an industry facing uncertainty while adapting to digital-first consumer habits.
Apparel Retail Ecommerce Statistics#20 Shein Surpasses H&M in Market Share by 2025
Shein’s market share rose to 1.5% in 2025, surpassing H&M, which dropped to 1.1%. This shift highlights Shein’s rapid global rise as a digital-first fashion powerhouse. H&M, meanwhile, is closing stores and investing in AI to compete in the new retail environment. The stat illustrates how traditional giants are losing ground to agile online competitors. It also signals a broader restructuring of global fast fashion leadership.
Final Thoughts On Apparel Retail Ecommerce Statistics 2025
As I wrap this up, I can honestly say that reviewing these stats has made me reflect on my own shopping habits and how much of my wardrobe has quietly moved online. From impulse buys during holiday sales to secondhand treasures I’ve found on resale apps, I see myself in the data—and I’m sure you might too. It’s not just about dollars and percentages; it’s about how we all interact with fashion in a world where convenience and choice are at our fingertips. Personally, I feel excited about the opportunities this shift creates, even while being mindful of the challenges facing traditional retail. My hope is that these insights spark the same curiosity in you as they did in me, and maybe even make you pause the next time you click “buy now” on that pair of socks.
SOURCES
https://www.uniformmarket.com/statistics/global-apparel-industry-statistics
https://www.precedenceresearch.com/e-commerce-apparel-market
https://capitaloneshopping.com/research/online-clothing-shopping-statistics/
https://www.printful.com/blog/fashion-ecommerce-statistics
https://ecdb.com/resources/sample-data/market/ww/fashion
https://redstagfulfillment.com/what-share-of-global-retail-sales-is-ecommerce/
https://www.sellerscommerce.com/blog/ecommerce-statistics/
https://en.wikipedia.org/wiki/Fast_fashion
https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion