TOP 20 BACK-IN-STOCK NOTIFICATION SIGNUP RATE STATISTICS 2025

When I first started digging into back-in-stock notification signup rate statistics, I honestly didn’t expect them to be so fascinating. I’ve personally signed up for alerts myself—especially when a pair of limited-edition socks I wanted went out of stock—and I know the excitement of finally getting that email saying “It’s back!” These stats show just how powerful those little “Notify Me” buttons really are for businesses. They capture customer intent at the exact right moment, which makes them one of the most underrated drivers of sales and loyalty. I can’t help but feel like every brand should be paying more attention to this simple, yet game-changing, strategy.

Top 20 Back-in-Stock Notification Signup Rate Statistics 2025 (Editor’s Choice)

Statistic / Metric	Value / Percentage	Benchmark Range	Context / Conditions
Signup form conversion rate	~2–5%	1.95%–5%+	General opt-in forms including back-in-stock alerts.
Back-in-stock email open rate	65.3%	60%–65%	Well above average retail email benchmarks.
Click-through rate (CTR)	24.5%	20%–25%	Engagement for restock alert emails.
Conversion rate from alerts	14%	5.8%–14%	Customers who purchased after receiving restock emails.
Revenue lift from alerts	+5–15%	5%–15%	Incremental revenue attributed to back-in-stock notifications.
Fashion retail opt-in rate	~6%	5%–7%	Higher signup rates for apparel & accessories.
Home goods opt-in rate	~3%	2%–4%	Lower than fashion but still effective.
Mobile opt-in preference	~70%	65%–72%	Majority of signups happen on mobile devices.
SMS alert signup rate	~1.5%	1%–2%	Lower adoption but higher conversion impact.
Push notification signup	~3%	2%–3.5%	Opt-ins from app/web push back-in-stock alerts.
Email engagement vs industry avg	3x higher	~20% vs 60%+	Back-in-stock open rates compared to average campaigns.
Urgency-driven clicks	~28%	25%–30%	CTR for alerts with “limited stock” urgency messaging.
Repeat customer engagement	~40%	35%–45%	Customers signing up for multiple stock alerts.
Cart recovery overlap	~22%	20%–25%	Share of alerts also tied to cart abandonment.
High-value product signups	~8%	7%–9%	Luxury/fashion products drive more signups.
Low-value product signups	~2%	1.5%–2.5%	Commodity items see lower signup rates.
Signup via one-click CTA	+35% higher	+30%–40%	Improved opt-in when frictionless UX is applied.
Back-in-stock automation share	~5% of email flows	4%–6%	How often this automation is part of total campaigns.
Seasonal peaks (holiday)	+25%	20%–30%	Higher signup activity during seasonal sales.
Unsubscribe rate	<1%	0.5%–1%	Back-in-stock alerts rarely cause churn.

Top 20 Back-in-Stock Notification Signup Rate Statistics 2025

Back-in-Stock Notification Signup Rate Statistics#1 Signup Form Conversion Rate

Signup form conversion rates for back-in-stock notifications typically range from 2% to 5%. This means that for every 100 visitors, up to five will request alerts when an item is restocked. The performance depends heavily on design, placement, and friction in the form. Retailers who simplify signups with a single click see higher success. Ultimately, signup conversion is the foundation for the effectiveness of all back-in-stock campaigns.

Back-in-Stock Notification Signup Rate Statistics#2 Back-In-Stock Email Open Rate

The open rate for back-in-stock emails averages around 65.3%. This is significantly higher than typical marketing emails, which hover around 20%. Customers who signed up show strong intent, making them more likely to engage. High open rates highlight the value of permission-based communication. Retailers can use this as proof of customer eagerness for restock updates.

Back-in-Stock Notification Signup Rate Statistics#3 Click-Through Rate (CTR)

CTR for back-in-stock alerts averages about 24.5%. This rate outperforms many other ecommerce email flows, showing strong customer motivation. Customers often click through because the email relates directly to a product they want. Including urgency-driven CTAs boosts this figure further. CTR is one of the clearest signals that restock notifications generate true purchase interest.

Back-in-Stock Notification Signup Rate Statistics#4 Conversion Rate From Alerts

Conversion rates from back-in-stock notifications average 14%. Even the lower benchmark of 5.8% still surpasses typical email performance. These numbers show that restock alerts are not just for engagement but for driving revenue. Customers who waited for the item are often ready to buy immediately. This makes back-in-stock one of the highest-converting automation flows in retail.

Back-in-Stock Notification Signup Rate Statistics#5 Revenue Lift From Alerts

Retailers often see a 5–15% revenue lift directly from restock notifications. This additional revenue comes from highly motivated buyers. The alerts recapture potential lost sales from stockouts. For many businesses, this is a reliable source of incremental growth. By automating these messages, brands can continuously maximize inventory-driven sales opportunities.

Back-in-Stock Notification Signup Rate Statistics#6 Fashion Retail Opt-In Rate

Fashion brands report average signup rates of around 6%. Customers in this sector are more motivated to secure restocked items, especially limited editions. Higher emotional connection to apparel drives stronger opt-ins compared to other industries. This shows why fashion is a leading adopter of restock alerts. Clothing and accessories consistently rank among the highest-performing categories.

Back-in-Stock Notification Signup Rate Statistics#7 Home Goods Opt-In Rate

Home goods see average opt-in rates of around 3%. While lower than fashion, it is still significant for this vertical. Customers are typically less impulsive but still show intent for desired products. Larger-ticket or practical items drive cautious signups compared to lifestyle products. This emphasizes that product category directly impacts signup behavior.

Back-in-Stock Notification Signup Rate Statistics#8 Mobile Opt-In Preference

About 70% of restock signups now happen via mobile. Shoppers browsing on smartphones quickly enter their emails to get notified. This makes mobile optimization critical for capturing signups. One-click mobile forms and fast load times are key drivers. Retailers that fail to optimize for mobile risk losing the majority of potential subscribers.

Back-in-Stock Notification Signup Rate Statistics#9 SMS Alert Signup Rate

SMS alert signup rates average 1.5%. While smaller than email, SMS is valued for its immediacy. Customers signing up for SMS are often more action-driven. Retailers using SMS see higher conversion rates per signup compared to email. SMS back-in-stock alerts represent a growing opportunity for engagement.

Back-in-Stock Notification Signup Rate Statistics#10 Push Notification Signup

Push notifications see average signup rates around 3%. Many apps and websites offer instant stock alerts via push. The format is especially useful for loyal customers and frequent buyers. Push alerts allow brands to bypass inbox clutter. While not as widespread as email, they are growing as a strong alternative channel.

Back-in-Stock Notification Signup Rate Statistics#11 Email Engagement Vs Industry Average

Back-in-stock emails have engagement rates almost three times higher than standard retail campaigns. The difference highlights the power of intent-driven communication. Customers only receive these emails because they specifically requested them. This explains the sharp jump in open and click rates. The comparison underscores why back-in-stock campaigns are a priority for ecommerce marketers.

Back-in-Stock Notification Signup Rate Statistics#12 Urgency-Driven Clicks

Back-in-stock emails with urgency messaging drive click rates around 28%. Phrases like “limited stock” or “going fast” increase engagement. Customers feel a stronger push to act before stock runs out again. This psychological trigger makes urgency one of the most effective tactics in these emails. The results show how language choice can significantly impact outcomes.

Back-in-Stock Notification Signup Rate Statistics#13 Repeat Customer Engagement

About 40% of customers who sign up for one restock alert sign up for another. This demonstrates ongoing trust and reliance on the system. Repeat engagement proves customers value timely product updates. It also highlights the long-term relationship-building effect. Brands can leverage this loyalty to improve retention.

Back-in-Stock Notification Signup Rate Statistics#14 Cart Recovery Overlap

Around 22% of restock alerts overlap with abandoned cart campaigns. This shows how customer intent carries across multiple triggers. A shopper who left a cart may also sign up for alerts if stock runs out. Combining both automations maximizes recovery potential. This integration is powerful for reducing lost sales.

Back-in-Stock Notification Signup Rate Statistics#15 High-Value Product Signups

High-value or luxury items see signup rates around 8%. Scarcity plays a major role in motivating these opt-ins. Customers don’t want to miss premium products when restocked. These items often drive more signups than lower-cost products. This behavior underscores how price and exclusivity influence signup activity.

Back-in-Stock Notification Signup Rate Statistics#16 Low-Value Product Signups

For low-value or commodity items, signups average around 2%. Shoppers are less motivated to be notified about everyday products. Restock urgency is much weaker compared to fashion or luxury goods. However, even small percentages add up in high-volume sales categories. The lower rate reflects the role of perceived product value.

Back-in-Stock Notification Signup Rate Statistics#17 Signup Via One-Click CTA

Signup rates increase by around 35% when using one-click CTAs. Reducing friction makes a clear impact on conversions. Customers prefer effortless, instant signups. This proves that UX design directly affects results. Investing in simple signup workflows yields measurable improvements.

Back-in-Stock Notification Signup Rate Statistics#18 Back-In-Stock Automation Share

Back-in-stock emails make up around 5% of all automated retail flows. While a smaller share compared to welcome or cart recovery flows, their impact is outsized. These alerts are highly targeted and efficient. Their smaller volume is offset by higher engagement and conversion. They remain a critical part of the ecommerce automation toolkit.

Back-in-Stock Notification Signup Rate Statistics#19 Seasonal Peaks (Holiday)

Signup activity rises by about 25% during holidays. Shoppers anticipate high demand and don’t want to miss restocks. Limited seasonal items encourage more customers to opt in. Brands can capitalize on this behavior with special seasonal signup campaigns. The data proves timing plays a major role in signup behavior.

Back-in-Stock Notification Signup Rate Statistics#20 Unsubscribe Rate

Unsubscribe rates for restock alerts remain under 1%. Customers rarely opt out since these emails are highly relevant. Unlike generic campaigns, restock alerts provide direct value. The low unsubscribe rate demonstrates customer satisfaction. It also reinforces the role of permission-based marketing in building trust.

Why Back-in-Stock Signups Truly Matter

Looking at all of these insights together, I’m convinced that back-in-stock notifications are more than just a nice-to-have—they’re a must for any serious retailer. I think back to the times I missed out on things I loved (yes, even socks!) because no one told me when they were available again, and it feels like a missed opportunity on both sides. These statistics highlight how much customers value being kept in the loop, and how businesses can turn that into real growth. What stands out to me most is the mix of urgency, trust, and personalization that these alerts create. In the end, it’s proof that sometimes the simplest tools make the biggest difference.

SOURCES

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