TOP 20 COUNTRY-LEVEL SPENDING STATISTICS 2025

When diving into the world of Country-Level Online Spending Statistics, it’s easy to see how much our everyday shopping habits have shifted online. From the streets of Seoul to the suburbs of Toronto, people are choosing to click rather than queue, and the numbers speak volumes. What fascinates me most is how these figures reflect not just consumer power, but also cultural quirks—like how fashion, groceries, or even a fresh pair of cozy socks can tell a bigger story about trust, convenience, and lifestyle. Each country brings its own rhythm to the global e-commerce dance, and by comparing them, we get a clearer view of where the digital marketplace is heading. Let’s unpack the details behind the top players and the surprising up-and-comers shaping the future of online retail.

 

Top 20 Country Level Spending Statistics 2025 (Editor's Choice)

 

Top 20 Country Level Spending Statistics 2025

Country-Level Online Spending Statistics #1 – China at $2.535 Trillion

China remains the undisputed leader in global e-commerce, recording spending of $2.535 trillion in 2025. This represents nearly half of the global online shopping market, highlighting its dominance in digital retail. The Chinese market thrives on mobile-first shoppers who use platforms like Alibaba and JD.com daily. Government infrastructure support and the rise of super apps have also fueled this growth. With such scale, China sets the standard for innovation in online retail globally.

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Country-Level Online Spending Statistics #2 – United States at $1.193 Trillion

The United States holds the second-largest e-commerce market with $1.193 trillion in spending. Accounting for 26.5% of global online retail, U.S. shoppers continue to shift towards digital-first purchasing. Amazon, Walmart, and Shopify-driven stores dominate the landscape. Per-capita spending remains among the highest in the world, reflecting a consumer base comfortable with online purchases. The U.S. market also drives global trends in fast shipping and subscription models.

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Country-Level Online Spending Statistics #3 – South Korea at $207.7 Billion

South Korea ranks as the third-largest e-commerce market with $207.7 billion in spending. Its population shows one of the highest per-capita online expenditures globally. Korean consumers strongly prefer mobile-first shopping, often through apps integrated with social platforms. High internet penetration and advanced logistics infrastructure support fast growth. South Korea also acts as a testing ground for new retail tech, such as AI personalization.

 

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Country-Level Online Spending Statistics #4 – Japan at $190.5 Billion

Japan holds the fourth-largest position with $190.5 billion in online retail sales. Japanese consumers value reliability and product quality, influencing e-commerce trends. Amazon Japan and Rakuten are leading platforms that attract millions of users. The market reflects a mix of domestic loyalty and openness to global e-commerce brands. Japan’s steady online growth highlights its balance between tradition and modern retail behaviors.

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Country-Level Online Spending Statistics #5 – United Kingdom at $141.8 Billion

The UK ranks fifth with $141.8 billion in e-commerce spending. British consumers lead in Europe when it comes to digital shopping. Popular categories include fashion, groceries, and electronics. Platforms like ASOS, Tesco, and Amazon UK see significant daily transactions. The UK continues to innovate with omnichannel strategies that blend online and physical retail.

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Country-Level Online Spending Statistics #6 – France at $128.6 Billion

France contributes $128.6 billion to the global e-commerce market. French shoppers prioritize secure payments and brand trust. Fashion and luxury goods dominate online purchases, reflecting cultural buying habits. Platforms like Cdiscount, Veepee, and Amazon France play key roles. The French e-commerce sector continues to mature, balancing convenience with customer loyalty.

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Country-Level Online Spending Statistics #7 – India at $117.7 Billion

India’s e-commerce spending reached $117.7 billion in 2025, with strong future growth projected. The market has expanded at an 18.7% CAGR, fueled by affordable internet access. Popular platforms like Flipkart and Amazon India dominate sales. Young demographics and digital payment adoption drive this surge. India is quickly becoming one of the fastest-growing online retail economies worldwide.

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Country-Level Online Spending Statistics #8 – Germany at $104.2 Billion

Germany recorded $104.2 billion in e-commerce spending. German consumers value detailed product information and return policies. Amazon Germany and Zalando lead in market influence. Strong logistics systems enable widespread online adoption. Germany is a powerhouse in Europe’s digital retail landscape.

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Country-Level Online Spending Statistics #9 – Canada at $74.7 Billion

Canada’s e-commerce market reached $74.7 billion in 2025. Canadian shoppers are known for adopting U.S. trends quickly. Categories like electronics, clothing, and home goods dominate online sales. Amazon Canada and Shopify merchants drive significant growth. Despite its smaller population, per-capita spending is notably high.

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Country-Level Online Spending Statistics #10 – Indonesia at $60.7 Billion

Indonesia’s online spending hit $60.7 billion, making it a rising Southeast Asian force. Mobile-first shopping dominates the market due to high smartphone penetration. Platforms like Tokopedia, Shopee, and Lazada are household names. Cashless payment systems and social commerce fuel growth. Indonesia shows strong potential for future digital retail expansion.

 

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Country-Level Online Spending Statistics #11 – Top 5 Countries Cover 87% Global Share

The top five countries—China, the U.S., South Korea, Japan, and the UK—account for 87% of global e-commerce revenue. This concentration highlights the dominance of established economies. Together, they also contribute 51.6% of global GDP. Their market control influences logistics, digital innovation, and platform adoption globally. Smaller markets must innovate to remain competitive.

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Country-Level Online Spending Statistics #12 – Global E-commerce at $4.8 Trillion

Global e-commerce is projected to reach $4.8 trillion in 2025. This equals nearly one-fifth of total global retail sales. Online shopping has shifted from convenience to mainstream retail dominance. Key drivers include improved logistics, mobile shopping, and digital payments. The global market reflects how integral online shopping has become to modern life.

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Country-Level Online Spending Statistics #13 – U.S. Online Retail Share at 17.2%

In 2025, 17.2% of U.S. retail sales come from e-commerce. This continues a steady climb from 15.9% in 2024. U.S. consumers increasingly rely on digital platforms even for essential goods. Omnichannel shopping strategies support this transition. The trend cements e-commerce as a core driver of U.S. retail growth.

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Country-Level Online Spending Statistics #14 – China’s Retail Share at 26.8%

China’s e-commerce accounted for 26.8% of total retail revenue in 2024. This reflects the high integration of online shopping into daily life. Chinese consumers trust digital platforms for both luxury and everyday purchases. Mobile-first habits accelerate growth. China’s retail environment continues to lead globally in digital-first strategies.

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Country-Level Online Spending Statistics #15 – U.S. Per Capita at $4,068

American shoppers spent an average of $4,068 online per capita in 2023. This makes the U.S. one of the highest per-capita spenders globally. Consumer culture, convenience, and product variety drive spending. Subscriptions and one-click checkout increase transaction frequency. High per-capita levels highlight America’s mature online retail economy.

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Country-Level Online Spending Statistics #16 – South Korea Per Capita at $3,806

South Korea reported per-capita online spending of $3,806 in 2023. This reflects the country’s deep integration of e-commerce into daily life. High-speed internet and widespread mobile adoption fuel strong engagement. Korean consumers are early adopters of new online shopping tech. The market reflects both scale and sophistication in digital retail.

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Country-Level Online Spending Statistics #17 – China’s 2030 Projection at $3.226 Trillion

By 2030, China’s e-commerce market is projected to reach $3.226 trillion. This long-term growth reflects continuing digital dominance. Increased internet penetration and advanced payment systems sustain expansion. Government-backed infrastructure further accelerates online spending. China is expected to remain the global leader well into the next decade.

 

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Country-Level Online Spending Statistics #18 – U.S. 2030 Projection at $2.463 Trillion

The U.S. e-commerce market is projected to hit $2.463 trillion by 2030. This highlights sustained growth in digital retail adoption. Innovations in logistics and AI personalization will fuel the expansion. More industries will shift fully online, increasing market size. The U.S. will remain the second-largest market behind China.

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Country-Level Online Spending Statistics #19 – Vietnam at $32 Billion by 2025

Vietnam’s e-commerce spending is projected at $32 billion by 2025. This nearly triples the $13.7 billion figure from 2021. Increased smartphone use drives the shift toward mobile shopping. Platforms like Shopee and Lazada dominate the local landscape. Vietnam is quickly becoming Southeast Asia’s rising digital retail hub.

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Country-Level Online Spending Statistics #20 – Europe at €958 Billion

Europe’s collective e-commerce turnover is forecast to reach €958 billion (~$1.05 trillion) in 2024. This marks an 8% increase compared to the previous year. Fashion, electronics, and groceries are leading categories. Germany, France, and the UK dominate the region’s digital retail spending. Europe’s growth reflects strong adoption of cross-border online shopping.

 

 

The Global Pulse of Digital Spending

Looking at these country-level insights, it’s clear that online spending is more than just numbers on a chart—it’s a reflection of how we live, connect, and prioritize convenience in our daily routines. While giants like China and the U.S. dominate the global picture, smaller markets like Vietnam and Indonesia remind us that growth often comes from unexpected places. What stands out most to me is how quickly habits can shift when technology, culture, and infrastructure align. These statistics are not just financial markers—they’re a snapshot of global lifestyles evolving in real time. And as we watch the numbers climb year after year, it feels like we’re only at the beginning of an even bigger digital story waiting to unfold.

 

SOURCES

• https://www.mordorintelligence.com/industry-reports/china-ecommerce-market

• https://www.sellerscommerce.com/blog/us-ecommerce-sales/

• https://www.trade.gov/country-commercial-guides/south-korea-ecommerce

• https://www.sellerscommerce.com/blog/largest-ecommerce-markets/

• https://en.wikipedia.org/wiki/E-commerce_in_India

• https://www.mordorintelligence.com/industry-reports/global-ecommerce-market

• https://www.retaildive.com/news/online-retail-sales-increase-over-1-trillion-report/721564/

• https://www.mordorintelligence.com/industry-reports/united-states-ecommerce-market