TOP 20 FASHION MARKETPLACE SELLER SUCCESS STATISTICS 2025

When I first started diving into Fashion Marketplace Seller Success Statistics, I honestly didn’t expect to feel as connected to the numbers as I do now. I think of the little details—like how selling a pair of socks online could be the start of someone’s journey toward building a thriving resale shop. These stats aren’t just numbers; they’re stories of individuals who’ve turned side hustles into full-time incomes, who’ve built trust in global marketplaces, and who’ve found a sense of community in places like Vinted, Depop, and Etsy. As I was going through them, I kept imagining myself in their shoes—listing items, learning the rhythms of demand, and watching sales trickle in and grow. That’s why I want to share them here, because they don’t just inspire me, they prove that fashion resale has become a movement.

Top 20 Fashion Marketplace Seller Success Statistics 2025 (Editor’s Choice)

 

 

Top 20 Fashion Marketplace Seller Success Statistics 2025

Fashion Marketplace Seller Success Statistics #1: Vinted €596.3M Revenue, €17.8M Net Profit

Vinted reached a major milestone in 2023 by recording €596.3 million in revenue and €17.8 million in net profit. This marked its first profitable year, showcasing strong growth and efficient operations. The turnaround came after a previous loss in 2022, proving the platform’s resilience. For sellers, this stability increases confidence in the marketplace as a long-term partner. It demonstrates how growing resale demand directly benefits both the platform and its sellers.

Fashion Marketplace Seller Success Statistics #2: Vinted Valued At €5 Billion

In 2023, Vinted achieved a valuation of around €5 billion. This high valuation signals investor confidence in the marketplace’s scalability. For sellers, this means Vinted is likely to expand services and reach even more buyers. The marketplace’s success shows that resale fashion is no longer niche but a mainstream business. Such growth provides sellers with opportunities to access wider audiences.

 

 

Fashion Marketplace Seller Success Statistics #3: Vinted 65M Registered Users Across 21 Countries

By 2024, Vinted had grown to 65 million users in 21 different countries. This broad global presence creates massive opportunities for sellers. Sellers can now reach international buyers with greater ease and reliability. The expansion highlights consumer trust in secondhand fashion marketplaces. For individual sellers, it means more visibility and higher chances of conversion.

Fashion Marketplace Seller Success Statistics #4: Depop 35M Total Users

Depop grew to 35 million total users in 2023, with a strong Gen Z and Millennial base. This makes it one of the leading platforms for younger audiences. Sellers targeting these demographics can benefit from higher engagement. The platform’s culture emphasizes creativity and individuality, appealing to niche fashion. With such a large community, sellers have strong opportunities to scale their presence.

Fashion Marketplace Seller Success Statistics #5: Depop $600M In Annual Sales

Depop’s annual sales reached $600 million in 2023. This marked a 9% year-over-year increase. The steady growth highlights strong consumer demand for secondhand and vintage fashion. Sellers benefit from both consistent buyer activity and a community-driven marketplace. These sales figures show that sustainable resale continues to attract customers worldwide.

Fashion Marketplace Seller Success Statistics #6: Depop Removed 10% Seller Fee (UK)

In 2023, Depop removed its 10% seller fee in the UK. This policy shift incentivized more sellers to join and list items. The move enhances seller profitability, making the platform more attractive. Sellers gained higher earnings per transaction, encouraging larger inventories. It also demonstrates Depop’s commitment to empowering its seller community.

Fashion Marketplace Seller Success Statistics #7: Poshmark Sellers Earned Over $1 Billion Collectively

Since its launch, Poshmark sellers have collectively earned over $1 billion. This milestone shows the platform’s ability to generate substantial income for its sellers. Many individual sellers even achieved six- and seven-figure earnings. For new sellers, these figures highlight the long-term potential of the marketplace. It proves that community-driven resale can become a sustainable business.

Fashion Marketplace Seller Success Statistics #8: The RealReal 38M Members

The RealReal grew its membership to 38 million by 2023. This user base focuses on luxury consignment and authenticated resale. For sellers, this offers access to a highly targeted audience with high spending power. Luxury fashion items gain visibility among premium buyers. The scale underscores the brand’s leadership in luxury resale.

 

 

Fashion Marketplace Seller Success Statistics #9: The RealReal 40M Items Sold

By late 2023, The RealReal reported over 40 million items sold. This volume demonstrates trust in its authentication process. Sellers benefit from higher credibility due to strict verification standards. The turnover also highlights strong buyer demand for authenticated goods. For sellers, the marketplace remains a profitable channel for luxury resale.

Fashion Marketplace Seller Success Statistics #10: The RealReal Achieved Profitability

In 2024, The RealReal achieved profitability for the first time. This marked a major shift after years of investment in growth. Sellers gain confidence when a platform shows financial stability. Profitability also ensures continued innovation and support for sellers. This success reflects the overall maturity of the resale fashion market.

Fashion Marketplace Seller Success Statistics #11: The RealReal Avoided 85,857 Metric Tons Of CO₂

Through resale, The RealReal avoided 85,857 metric tons of CO₂. Sustainability is increasingly driving consumer choices in fashion. Sellers on the platform benefit from being associated with eco-conscious values. This environmental impact attracts more buyers who prioritize sustainability. For sellers, it provides both ethical and commercial advantages.

Fashion Marketplace Seller Success Statistics #12: Etsy 8M Sellers, 96M Buyers

By 2024, Etsy connected 8 million sellers with 96 million buyers. This massive marketplace scale drives strong seller opportunities. Sellers gain access to global buyers looking for unique and handmade products. The wide base ensures diverse sales potential across categories. For sellers, Etsy remains one of the most lucrative fashion marketplaces.

Fashion Marketplace Seller Success Statistics #13: Etsy $12.6B Gross Merchandise Sales

Etsy recorded $12.6 billion in gross merchandise sales in 2024. This figure emphasizes high transaction activity on the platform. For sellers, it means strong opportunities to capture buyer demand. The consistent growth demonstrates the resilience of niche and handmade markets. Sellers benefit from Etsy’s trusted reputation among buyers worldwide.

 

 

Fashion Marketplace Seller Success Statistics #14: Etsy $2.81B Revenue, $303M Net Income

In 2024, Etsy generated $2.81 billion in revenue and $303 million in net income. This profitability highlights the platform’s financial strength. For sellers, it reassures long-term support and marketplace growth. The platform reinvests in features that drive seller success. Such strong results prove that niche marketplaces can rival mainstream e-commerce.

Fashion Marketplace Seller Success Statistics #15: Resale Grew 23% YoY

In 2023, the resale market grew 23% year-over-year. This rapid growth signals a shift in consumer preferences. Sellers benefit from increasing mainstream adoption of secondhand goods. The trend is fueled by both affordability and sustainability. For sellers, it means higher demand across all resale marketplaces.

Fashion Marketplace Seller Success Statistics #16: 52% Of Consumers Shopped Secondhand

By 2023, 52% of consumers reported shopping secondhand. This statistic shows how widespread resale adoption has become. For sellers, it translates to a larger audience and market potential. Half of consumers engaging with resale ensures sustainable demand. Sellers across platforms can capitalize on this growing mainstream behavior.

Fashion Marketplace Seller Success Statistics #17: Multichannel Sellers Get 494% Higher Order Rates

Multichannel sellers reported 494% higher order rates than single-channel sellers. This finding emphasizes the importance of diversification. Sellers who list across multiple platforms increase visibility and sales. The data highlights the power of an omnichannel strategy. For sellers, it’s a clear signal to expand beyond one marketplace.

Fashion Marketplace Seller Success Statistics #18: Asos & Boohoo Decline Post-COVID

In 2025, fast fashion giants Asos and Boohoo faced decline post-COVID. This opened the door for resale marketplaces to capture market share. Sellers on secondhand platforms benefited from the shift in consumer demand. The decline highlights the weakness of traditional fast fashion models. For sellers, this represents a long-term opportunity in resale growth.

Fashion Marketplace Seller Success Statistics #19: TikTok Shop Added Pre-Loved Luxury Items

In 2025, TikTok Shop began selling pre-loved luxury items. This addition targets Gen Z buyers who already dominate the platform. Sellers benefit from combining entertainment with resale transactions. TikTok’s reach provides massive exposure to potential buyers. For resale sellers, it introduces a new high-growth channel.

 

 

Fashion Marketplace Seller Success Statistics #20: Influencer-Curated Resale Campaigns Gain Traction

Platforms like Vestiaire Collective, The RealReal, and Pickle used influencer-curated campaigns in 2024–2025. These campaigns boosted storytelling and seller visibility. Sellers benefited from the credibility and reach of influencers. The strategy created a stronger sense of community in resale. For sellers, this trend highlights the value of branding alongside transactions.

Reflecting On Seller Success

Looking back at all these insights, I feel a mix of excitement and reassurance. Excitement, because platforms are creating real opportunities for people like us to make a living, and reassurance, because it proves there’s room for everyone—whether you’re selling luxury handbags or just those extra socks lying in the back of your drawer. What struck me most is how resilience and creativity are at the heart of seller success. If these marketplaces can empower millions of individuals across the world, then I believe there’s no reason I can’t carve out my own small corner of this space too. And maybe, that’s the biggest takeaway: seller success isn’t just about revenue—it’s about building something personal and meaningful, one listing at a time.

SOURCES

https://www.ft.com/content/1d6af2db-8dc8-4dcb-956f-0a5850fa8b55

https://en.wikipedia.org/wiki/Vinted

https://time.com/6979944/depop/

https://en.wikipedia.org/wiki/Poshmark

https://en.wikipedia.org/wiki/The_RealReal

https://en.wikipedia.org/wiki/Etsy

https://www.shopify.com/enterprise/blog/ecommerce-fashion-industry

https://www.channelengine.com/en/blog/tips-to-grow-your-fashion-business-with-marketplaces

https://www.voguebusiness.com/story/consumers/how-cool-girl-closets-became-resales-gold-mine