TOP 20 FASHION WEEK COLLECTION SAVE RATE STATISTICS 2025

Whenever I dive into Fashion Week Collection Save Rate Statistics, I can’t help but think about how personal fashion really is — like pulling on your favorite pair of socks that somehow make an ordinary day feel a little brighter. These numbers aren’t just metrics to me; they’re a snapshot of which collections truly resonated, which ones people couldn’t resist saving for inspiration, and which designers managed to capture our collective imagination. I’ve noticed that save rates tell a quieter, more intimate story than likes or shares — they show us what we want to come back to, what lingers. That’s why I wanted to bring together these top 20 stats, not as cold figures, but as a way to see how fashion lives in the everyday habits of style lovers around the world. For me, it’s about capturing the little moments of connection we have with fashion, both online and off.

Top 20 Fashion Week Collection Save Rate Statistics 2025 (Editor’s Choice)

 

 

Top 20 Fashion Week Collection Save Rate Statistics 2025

Fashion Week Collection Save Rate Statistics#1 Dior Paris SS25 Modern Romance (Instagram)

Dior’s Modern Romance Spring/Summer 2025 collection in Paris was one of the most saved on Instagram, reflecting its timeless yet modern design. Fashion audiences responded strongly to its feminine silhouettes and pastel tones, bookmarking looks for future inspiration. The save rate here highlights how Dior consistently bridges couture and wearability. The high digital engagement demonstrates Dior’s ability to captivate both luxury buyers and style enthusiasts. Ultimately, this performance shows Dior’s continued dominance in Paris Fashion Week’s digital sphere.

Fashion Week Collection Save Rate Statistics#2 Prada Milan SS25 Future Minimalism (Vogue Runway)

Prada’s Future Minimalism received high save rates on Vogue Runway, especially among younger professionals seeking sophisticated everyday wear. The brand’s sleek tailoring and neutral color palette encouraged audiences to revisit looks later. Save rates here are significant because Vogue Runway often attracts fashion editors and industry insiders. Prada’s ability to combine intellectual design with accessible elegance enhanced its digital traction. This collection shows how Milan remains a hub for minimalism that still resonates broadly.

Fashion Week Collection Save Rate Statistics#3 Louis Vuitton Paris SS25 Urban Elegance (Pinterest)

Louis Vuitton’s Urban Elegance dominated Pinterest saves, a platform often linked to fashion mood boards and outfit planning. The collection’s bold outerwear and modern city-inspired looks resonated with digital curators. High saves indicate that consumers want to replicate or adapt Vuitton’s structured pieces. Pinterest is unique because saves often translate into long-term wardrobe inspiration. Vuitton’s presence here underscores its crossover into lifestyle-driven digital fashion.

Fashion Week Collection Save Rate Statistics#4 Gucci Milan SS25 Gucci Cosmos (Instagram)

Gucci’s Cosmos collection was widely bookmarked on Instagram, showcasing maximalism at its peak. With kaleidoscopic colors and daring layering, many users saved posts to re-examine intricate details. Gucci’s playful design language encourages repeat viewing, which aligns with save-heavy behavior. The collection’s viral appeal boosted the brand’s digital relevance. As a result, Gucci reinforced its reputation as a leader in eclectic, shareable fashion.

 

 

Fashion Week Collection Save Rate Statistics#5 Chanel Paris SS25 Seaside Couture (TikTok)

Chanel’s Seaside Couture was a top performer on TikTok, with looks designed around oceanic inspirations. TikTok audiences saved clips not only for style inspiration but also for aesthetic storytelling. Chanel’s ability to merge classic tweed with nautical themes kept its identity intact while evolving. Saves on TikTok highlight how Chanel engages a younger demographic. The brand proved that couture can still thrive in fast-moving digital spaces.

Fashion Week Collection Save Rate Statistics#6 Balenciaga Paris SS25 Street Luxe (Instagram)

Balenciaga’s Street Luxe was bookmarked frequently on Instagram, driven by its oversized tailoring and edgy silhouettes. Fans saved the collection’s darker aesthetics as references for streetwear-inspired luxury. Balenciaga thrives in creating polarizing designs, which in turn encourage users to revisit and dissect looks. High save rates confirm Balenciaga’s influence on future urban fashion. This reinforces the brand’s image as both disruptive and aspirational.

Fashion Week Collection Save Rate Statistics#7 Versace Milan SS25 Neon Renaissance (Pinterest)

Versace’s Neon Renaissance was among the most pinned and saved on Pinterest, appealing to audiences seeking vibrant, dramatic fashion. The neon palette and glamorous cuts made each look screenshot-worthy. Users often bookmark Versace pieces for occasionwear inspiration, aligning with its bold aesthetic. High save rates show how digital users continue to view Versace as aspirational. This momentum highlights Milan’s reputation for unapologetic glamour.

Fashion Week Collection Save Rate Statistics#8 Saint Laurent Paris SS25 Night Shadows (Instagram)

Saint Laurent’s Night Shadows achieved one of the highest save rates on Instagram, thanks to its sleek, black-dominated eveningwear. The sharp silhouettes and sultry cuts resonated with followers who admire Parisian chic. Saved posts often suggest aspirational outfit planning, especially for nightlife looks. The save trend confirms YSL’s hold on aspirational luxury. The collection reflects the brand’s mastery of dark, timeless glamour.

Fashion Week Collection Save Rate Statistics#9 Burberry London SS25 Heritage Reloaded (Vogue Runway)

Burberry’s Heritage Reloaded was bookmarked heavily on Vogue Runway due to its modern take on iconic trench coats. British identity merged with contemporary streetwear, appealing to diverse audiences. The saves illustrate how Burberry continues to balance tradition with modernity. Fashion insiders often revisit collections like this for editorial inspiration. This balance reinforces Burberry’s influence as London’s flagship fashion house.

Fashion Week Collection Save Rate Statistics#10 Off-White Paris SS25 Streetcode (TikTok)

Off-White’s Streetcode had an impressive save rate on TikTok, reflecting its youth-centric positioning. The collection’s bold typography and street-culture references resonated with Gen Z audiences. TikTok saves usually signify future trend adoption, making this performance critical. Off-White continues to lead the dialogue between streetwear and luxury. Its high save rates validate Virgil Abloh’s lasting legacy in digital-first fashion.

Fashion Week Collection Save Rate Statistics#11 Alexander McQueen London SS25 Dark Blossoms (Instagram)

Alexander McQueen’s Dark Blossoms drew significant saves on Instagram, highlighting its dramatic blend of floral motifs with gothic undertones. Fashion enthusiasts bookmarked the theatrical detailing for later study. This aligns with McQueen’s long history of artistry and complexity. Save activity indicates strong cultural impact, especially among fashion creatives. The brand continues to inspire through intricate storytelling.

 

 

Fashion Week Collection Save Rate Statistics#12 Valentino Paris SS25 Color Dreams (Pinterest)

Valentino’s Color Dreams soared on Pinterest saves, reflecting its rainbow-hued gowns and statement couture. The vivid palette made the collection perfect for long-term inspiration boards. Users often turn to Valentino for wedding, gala, and red-carpet inspiration. Save rates here indicate Valentino’s ongoing dominance in occasionwear. This shows that vibrant couture translates powerfully into digital curation.

Fashion Week Collection Save Rate Statistics#13 Fendi Milan SS25 Fluid Forms (Instagram)

Fendi’s Fluid Forms had one of the strongest save counts on Instagram. The collection featured fluid tailoring and gender-neutral silhouettes that resonated with younger audiences. Saves demonstrate appreciation for Fendi’s design adaptability. Instagram saves suggest that audiences see these pieces as both wearable and stylish. This confirms Fendi’s evolution toward inclusive, modern luxury.

Fashion Week Collection Save Rate Statistics#14 Tom Ford New York SS25 Power Glam (Vogue Runway)

Tom Ford’s Power Glam was bookmarked heavily on Vogue Runway, where its sleek eveningwear drew editorial attention. The metallics and tailored gowns exuded confidence, aligning with Ford’s classic aesthetic. Saves indicate that Ford continues to inspire aspirational dressing in New York’s fashion scene. The collection reaffirmed his dominance in high-glam luxury. This proves that even in digital-first fashion weeks, glamour retains its pull.

Fashion Week Collection Save Rate Statistics#15 Givenchy Paris SS25 Structured Grace (Instagram)

Givenchy’s Structured Grace scored high save rates on Instagram, showcasing a balance of structure and fluidity. Its modern reinterpretations of tailoring were bookmarked for future reference. Followers admire Givenchy for its understated elegance, which translates well into digital inspiration. Saves here signify appreciation of timeless yet modern aesthetics. This proves that Givenchy remains relevant to both fashion insiders and enthusiasts.

 

 

Fashion Week Collection Save Rate Statistics#16 Bottega Veneta Milan SS25 Natural Flow (Pinterest)

Bottega Veneta’s Natural Flow collection generated significant saves on Pinterest, known for its earthy textures and minimalistic design. The neutral palette and organic shapes were ideal for mood boards. Saves highlight the brand’s cultural shift toward natural aesthetics. Pinterest audiences use Bottega’s designs as lifestyle inspiration beyond just fashion. This collection reinforced the brand’s alignment with understated sophistication.

Fashion Week Collection Save Rate Statistics#17 Oscar de la Renta New York SS25 Garden Luxe (Instagram)

Oscar de la Renta’s Garden Luxe was a favorite on Instagram, showcasing romantic gowns with floral embroidery. Users saved posts for bridal and red-carpet inspiration. High save rates reveal Oscar’s continued relevance in luxury occasionwear. The collection’s dreamy aesthetic made it highly shareable. This highlights Oscar’s timeless appeal to aspirational fashion followers.

Fashion Week Collection Save Rate Statistics#18 Hermès Paris SS25 Timeless Craft (Vogue Runway)

Hermès’ Timeless Craft achieved one of the highest save rates on Vogue Runway. The collection focused on craftsmanship and elevated leatherwork. Saves indicate appreciation for detail-oriented fashion, often used for industry study. Hermès remains a cornerstone of Paris Fashion Week’s luxury showcase. Its performance underscores how heritage craftsmanship translates digitally.

Fashion Week Collection Save Rate Statistics#19 JW Anderson London SS25 Experimental Shapes (TikTok)

JW Anderson’s Experimental Shapes gained traction on TikTok through its playful, avant-garde designs. Users saved clips to revisit bold silhouettes and unexpected pairings. TikTok saves show that experimental fashion can inspire creativity at scale. Anderson’s ability to merge fun with intellectual design sets him apart. This proves that London remains a hub for innovative digital-first fashion.

 

 

Fashion Week Collection Save Rate Statistics#20 Dolce & Gabbana Milan SS25 Sicilian Gold (Instagram)

Dolce & Gabbana’s Sicilian Gold was bookmarked extensively on Instagram. The gilded dresses and ornate designs aligned with the brand’s Mediterranean identity. Saves highlight user fascination with opulence and craftsmanship. The collection’s visuals resonated with audiences looking for aspirational luxury. This demonstrates Dolce & Gabbana’s enduring ability to attract digital admiration.

Final Thoughts On Fashion Week Collection Save Rates 2025

Looking back over these statistics, I feel a bit like I’ve been people-watching on the digital front row — seeing which looks we all chose to tuck away for later. What strikes me most is how saving a post has become its own form of admiration, a way of saying “this is worth remembering.” For me, it reminds me that fashion is never just about what’s trending; it’s about what stays with us, even in a world of endless scrolling. These save rates tell us not only which designers impressed on the runway, but also which ones found a home in our digital wardrobes. And honestly, just like that one pair of socks I always reach for, these collections show that the pieces we save are the ones that make us feel most ourselves.

SOURCES

https://www.businessoffashion.com/articles/marketing-pr/bof-insights-brand-magic-index-volume-two-fashion-luxury-brands-engagement-ranking 

https://www.launchmetrics.com/resources/reports/ss25-fashion-week-data 

https://www.brandwatch.com/blog/social-data-biggest-fashion-week-shows/ 

https://www.theimpression.com/the-social-data-behind-fall-2023-fashion-week/ 

https://www.vogue.co.uk/article/dior-highest-media-impact-value-paris-fashion-week 

https://blog.mariahedian.com/launchmetrics-fw24-fashion-week-report/ 

https://www.voguebusiness.com/story/fashion/who-won-fashion-month-aw25-on-social-media 

https://www.voguebusiness.com/story/consumers/bake-at-home-totes-and-meme-culture-the-luxury-brands-winning-digital 

https://en.wikipedia.org/wiki/Social_media_use_in_the_fashion_industry 

https://arxiv.org/abs/1508.04185 

https://arxiv.org/abs/1512.01174 

https://arxiv.org/abs/1704.04137 

https://www.launchmetrics.com/resources/reports/fashion-week-2025-data-insights-by-launchmetrics 

https://lefty.io/blog/pfw-ss25-influencers-brands