TOP 20 HOLIDAY SHOPPING APPAREL STATISTICS 2025
The holiday season has a way of sneaking up on us, and it’s not just the lights, music, and warm drinks that define it—it’s also the rush of shopping bags, online carts, and cozy socks. Looking at the latest holiday shopping apparel statistics, it’s clear that fashion plays a huge role in how people celebrate and gift during this time of year. Whether it’s snapping up deals on winter coats, hunting for statement shoes, or grabbing everyday essentials, apparel remains a top priority for holiday shoppers. Personally, I’ve always felt that buying clothes during the holidays isn’t just about filling a closet—it’s about capturing a feeling, a little piece of the season that stays with you. These stats really bring to life how shopping behaviors and fashion choices mirror the excitement of the holidays.
Top 20 Holiday Shopping Apparel Statistics 2025 (Editor’s Choice)
| # | STATISTICS METRIC | KEY INSIGHTS |
|---|---|---|
| 1 | +6.7% U.S. online apparel growth (2024) | Holiday online apparel sales rose steadily, reflecting strong digital demand. |
| 2 | $241.4B total U.S. holiday online spend (2024) | Represents an 8.7% year-over-year increase in consumer spending. |
| 3 | $41.1B Cyber Week sales (2024) | Cyber Week alone made up 17.2% of holiday season sales. |
| 4 | $253.7B holiday e-commerce sales (2023) | Holiday e-commerce sales more than doubled compared to 2018 levels. |
| 5 | 50% of purchases via mobile (2023) | Half of all holiday online sales came directly from smartphones. |
| 6 | 54.5% mobile share (2024) | Peaked at 65% on Christmas Day, showing dominance of mobile shopping. |
| 7 | $131.5B mobile holiday sales (2024) | Mobile commerce continues to outpace desktop holiday sales. |
| 8 | $102.78B apparel online sales (2022) | Apparel and accessories remained among top-performing holiday categories. |
| 9 | $108.19B top 1,000 apparel retailers (2023) | Accounted for over one-third of their retail revenues online. |
| 10 | 2.5% median conversion rate (2023) | Slight decline from 2.7% in 2022, showing pressure on digital conversion. |
| 11 | 1.49M monthly visitors (2023) | Apparel e-commerce sites saw a 60% increase in traffic year-over-year. |
| 12 | $169 average order value (2023) | AOV for apparel rose 9% year-over-year, reflecting higher spend per customer. |
| 13 | +3.6% holiday apparel growth (2024) | Holiday apparel sales increased, driven by online channels (Mastercard). |
| 14 | +6.7% online vs +0.2% in-store (2024) | Online apparel sales growth vastly outpaced physical retail. |
| 15 | 58% of consumers plan to buy apparel (2024) | Clothing, shoes, and accessories remain top holiday shopping categories. |
| 16 | 63% shop at online-only retailers | More than department stores and warehouse clubs during holidays. |
| 17 | 34% expected discounts (apparel) | Shoppers seek deeper markdowns in clothing, shoes, and accessories. |
| 18 | 72% expect higher prices | Consumers brace for increased costs across apparel and accessories. |
| 19 | 33% average discount rate (2024) | Salesforce reported deep apparel markdowns during holiday season. |
| 20 | 36% plan to cut clothing spend | Cost of living pressures may limit apparel spending post-holiday. |
Top 20 Holiday Shopping Apparel Statistics 2025
Holiday Shopping Apparel Statistics #1: U.S. Online Apparel Sales Grew 6.7% in 2024
The 6.7% growth in U.S. online apparel sales during the holiday season highlights steady digital momentum. This increase shows that consumers continue to rely on e-commerce for convenience and better deals. Apparel remains one of the most resilient categories during holiday shopping. Digital retailers benefited from targeted marketing and mobile-first experiences. The figure suggests ongoing strength in fashion e-commerce despite broader retail fluctuations.
Holiday Shopping Apparel Statistics #2: $241.4 Billion U.S. Holiday Online Spend in 2024
Consumers in the U.S. spent $241.4 billion online during the 2024 holiday season. This represented an 8.7% year-over-year increase compared to 2023. The figure demonstrates the growing trust and reliance on online channels for gift shopping. Apparel was a leading category contributing to this surge. It shows that fashion items remain a holiday essential, fueling e-commerce records.
Holiday Shopping Apparel Statistics #3: Cyber Week 2024 Reached $41.1 Billion in Sales
Cyber Week generated $41.1 billion in online revenue in 2024. This accounted for 17.2% of all holiday season sales. Apparel heavily benefited as one of the top purchased categories. Discounts and promotional campaigns drove much of this surge. Cyber Week continues to be a critical moment for both shoppers and retailers in apparel.
Holiday Shopping Apparel Statistics #4: Holiday E-commerce Sales Hit $253.7 Billion in 2023
In 2023, total holiday e-commerce sales reached $253.7 billion. This was more than double the amount from 2018. Apparel consistently ranked among the highest-performing segments. The rapid growth highlights how digital shopping has become the norm. Retailers focusing on fashion adapted by scaling inventory and promotions online.
Holiday Shopping Apparel Statistics #5: 50% of Holiday Purchases Came From Mobile in 2023
Half of all holiday online purchases in 2023 were made through mobile devices. This shift reflects the dominance of smartphones in holiday shopping. Apparel brands optimized apps and mobile checkout for smoother experiences. The trend indicates that consumers value speed and accessibility during holiday shopping. It also underscores the importance of mobile-first design for apparel retailers.
Holiday Shopping Apparel Statistics #6: Mobile Share Rose to 54.5% in 2024
By 2024, mobile accounted for 54.5% of all online holiday purchases. The share peaked at 65% on Christmas Day. This shows that last-minute shoppers increasingly rely on mobile for apparel orders. Retailers that optimized mobile platforms captured more revenue. It also proves the crucial role of mobile in shaping holiday fashion shopping.
Holiday Shopping Apparel Statistics #7: $131.5 Billion Mobile Holiday Sales in 2024
Mobile holiday sales in the U.S. reached $131.5 billion in 2024. Apparel was a leading contributor to this figure. Consumers embraced mobile-first promotions and flash deals. The number reflects how mobile is no longer secondary to desktop in apparel shopping. It highlights the scale of convenience-driven fashion purchases during the holidays.
Holiday Shopping Apparel Statistics #8: $102.78 Billion Apparel Sales Online in 2022
In 2022, apparel and accessories generated $102.78 billion in online sales. This underscored apparel’s consistent popularity as a holiday gift category. Shoppers prioritized clothing, footwear, and accessories for gifting. The figure reflects stable demand even during times of inflation. Apparel remains central to holiday shopping baskets worldwide.
Holiday Shopping Apparel Statistics #9: Top 1,000 Apparel Retailers Made $108.19 Billion in 2023
The top 1,000 apparel retailers collectively earned $108.19 billion online in 2023. This represented 35.2% of their total retail revenue. It shows the importance of digital channels in the apparel sector. Leading retailers relied on omnichannel strategies to capture more sales. The growth underscores how apparel dominates within large-scale holiday retail performance.
Holiday Shopping Apparel Statistics #10: 2.5% Median Conversion Rate in 2023
In 2023, the median conversion rate for apparel e-commerce was 2.5%. This marked a slight dip from 2.7% in 2022. The decline suggests stronger competition for shopper attention. Retailers optimized user journeys to improve purchase rates. The figure also reflects the need for targeted discounts during the holidays.
Holiday Shopping Apparel Statistics #11: 1.49 Million Monthly Apparel Site Visitors in 2023
Apparel e-commerce platforms saw a median of 1.49 million monthly visitors in 2023. This was a 60% increase from the previous year. It shows rising digital foot traffic to fashion websites. The surge reflects more shoppers browsing for holiday clothing and accessories. Apparel brands with engaging online experiences drew higher traffic volumes.
Holiday Shopping Apparel Statistics #12: $169 Average Order Value in 2023
The average order value (AOV) for apparel reached $169 in 2023. This represented a 9% year-over-year growth. Consumers were willing to spend more per transaction on apparel. Higher AOV was driven by bundled offers and premium product categories. It highlights apparel’s profitability during holiday periods.
Holiday Shopping Apparel Statistics #13: 3.6% Growth in U.S. Apparel Sales in 2024
Holiday apparel sales in the U.S. grew by 3.6% in 2024. The increase was largely powered by digital purchases. Apparel outperformed several other retail categories. Strong demand for clothing and shoes kept the segment growing. The growth illustrates steady consumer appetite for fashion during holidays.
Holiday Shopping Apparel Statistics #14: Online Sales Grew 6.7% vs In-Store 0.2% in 2024
Online apparel sales outpaced in-store sales significantly in 2024. Digital channels grew 6.7% while in-store managed only 0.2%. This shows the widening gap between physical and online apparel retail. Shoppers leaned toward convenience and delivery flexibility. The data reinforces the shift toward e-commerce dominance in apparel.
Holiday Shopping Apparel Statistics #15: 58% of Consumers Plan to Buy Apparel in Holidays
More than half of consumers planned to buy apparel during the holiday season. Clothing, shoes, and accessories topped their shopping lists. This shows fashion remains one of the most desired gift categories. Seasonal deals and promotions fueled buyer interest. Apparel is central to holiday gift-giving traditions.
Holiday Shopping Apparel Statistics #16: 63% Prefer Online-Only Retailers for Gifts
In 2024, 63% of shoppers preferred online-only retailers for holiday gifts. This surpassed traditional department stores and warehouse clubs. Apparel was among the top products purchased online. It highlights the role of digital-first fashion retailers. Convenience and competitive pricing made online stores the favored option.
Holiday Shopping Apparel Statistics #17: 34% Expected Discounts for Apparel
Shoppers expected apparel discounts of about 34% during holidays. This figure was higher than for other product categories. Consumers were highly motivated by deeper markdowns. Retailers who met discount expectations gained more traffic. Apparel deals became a critical part of competitive holiday strategies.
Holiday Shopping Apparel Statistics #18: 72% Expected Higher Prices in 2024
Nearly three-quarters of shoppers anticipated higher apparel prices. Rising living costs shaped this expectation. Consumers adapted by being more selective with purchases. Discounts became even more crucial for apparel sales. The figure shows how inflation pressures influenced holiday fashion buying.
Holiday Shopping Apparel Statistics #19: 33% Average Discount Rate for Apparel in 2024
During 2024, apparel discounts averaged 33% across U.S. retailers. This met consumer expectations for markdowns. Apparel brands leaned on deep cuts to attract holiday buyers. Promotions were timed to maximize urgency and volume. Discounting was vital to maintaining apparel sales momentum.
Holiday Shopping Apparel Statistics #20: 36% Plan to Cut Clothing Spend Due to Costs
About 36% of consumers planned to cut clothing spend in the following months. Rising costs of living influenced their decision. This shows possible cooling in apparel demand post-holiday. Retailers may need to adjust strategies to retain engagement. It highlights how economic pressures could affect fashion spending in 2025.
Wrapping Up Holiday Shopping Apparel Statistics with a Personal Touch
After diving into all these numbers, it’s pretty clear that holiday shopping has evolved into more than just a tradition—it’s a blend of convenience, digital savvy, and emotional choices that keep apparel at the heart of the season. The rise of mobile shopping, the demand for big discounts, and even the willingness to spend a little extra show just how much clothing and accessories matter to people when gifting. I can relate—every time I’ve given or received apparel as a present, it’s carried a little extra meaning, like a memory stitched into fabric. These holiday shopping apparel statistics don’t just show market trends; they tell stories about people, their priorities, and the joy of finding the perfect piece. And honestly, isn’t that what makes the holidays feel a bit more magical?
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