Instagram Model Statistics 2025
Instagram continues to shape the modeling industry in 2025, not just as a platform for visibility but as a launching pad for business empires. Today’s top Instagram models are more than just faces of campaigns—they’re brand founders, trendsetters, and storytellers who influence what millions wear, buy, and believe in. Their follower counts reflect more than popularity; they signal cultural relevance, audience loyalty, and marketing power.
With platforms like TikTok gaining traction, Instagram’s staying power in fashion hinges on its ability to showcase both aesthetic and authenticity. The most successful models on the platform aren’t just posting curated images—they’re creating experiences, launching product lines, and shaping the future of influencer commerce. As modeling becomes more digital and decentralized, these Instagram icons are leading the way with innovation, relatability, and global reach. Here are the top 10 Instagram models of 2025—and what their influence means for the future of fashion.
Instagram Model Statistics 2025 (Editor's Choice)
As of March 2025, the top 10 Instagram models, ranked by their follower counts, are:
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Kylie Jenner (@kyliejenner) – 395 million followers. Kylie is a prominent influencer, actress, and reality TV star known for her significant impact on the fashion and beauty industries.
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Kendall Jenner (@kendalljenner) – 290 million followers. Kendall is a renowned model and reality TV personality, recognized for her work on international runways and in major fashion campaigns.
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Gigi Hadid (@gigihadid) – 79 million followers. Gigi is an American fashion model who has graced numerous magazine covers and walked for top designers worldwide.
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Bella Hadid (@bellahadid) – 65 million followers. Bella, sister to Gigi Hadid, is also a highly successful model known for her work with luxury brands and her distinctive style.
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Hailey Bieber (@haileybieber) – 54.4 million followers. Hailey is a model and media personality, recognized for her fashion campaigns and as the wife of singer Justin Bieber.
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Cara Delevingne (@caradelevingne) – 43 million followers. Cara is a British model and actress, celebrated for her work in fashion and film.
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Emily Ratajkowski (@emrata) – 29 million followers. Emily is an American model and actress known for her appearances in major fashion magazines and films.
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Chrissy Teigen (@chrissyteigen) – 28 million followers. Chrissy is a model and television personality, also known for her cookbooks and candid social media presence.
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Rosie Huntington-Whiteley (@rosiehw) – 17 million followers. Rosie is a British model and actress, recognized for her work with Victoria's Secret and in the "Transformers" film series.
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Ashley Graham (@ashleygraham) – 15 million followers. Ashley is an American model known for promoting body positivity and inclusivity in the fashion industry.
These follower counts reflect their influence and reach on Instagram as of March 2025.
Instagram Model Statistics 2025 and Future Implications
Instagram Model Statistics 2025 #1. Kylie Jenner (@kyliejenner) – 395M followers
Kylie Jenner remains the most-followed Instagram model in 2025, solidifying her dominance in digital branding and beauty marketing. Her influence extends far beyond fashion, as she continues to drive massive engagement with product drops, lifestyle content, and beauty trends. The scale of her following gives her leverage to launch new ventures independently of traditional media or platforms. Looking ahead, Kylie is likely to expand into AI-driven personalization and exclusive experiences for her followers, using her base to experiment with immersive commerce. Brands will continue to see her as a model-entrepreneur hybrid who sets the pace for digital-first luxury marketing.
Instagram Model Statistics 2025 #2. Kendall Jenner (@kendalljenner) – 290M followers
Kendall Jenner’s rise to nearly 300 million followers underscores her blend of high-fashion credibility and pop culture appeal. Unlike her sister, Kendall maintains a more minimalist, editorial presence, which keeps her aligned with luxury labels and fashion weeks. As fashion brands become more selective about influencer authenticity, Kendall’s curated aesthetic makes her a long-term asset. In the future, we’ll likely see her playing a larger role in brand creative direction or launching a fashion-focused tech product. Her follower count shows that Instagram remains vital for top-tier modeling visibility, even as TikTok and other platforms compete for attention.
Instagram Model Statistics 2025 #3. Gigi Hadid (@gigihadid) – 79M followers
Gigi Hadid’s 79 million followers reflect her decade-long influence in fashion, from runways to streetwear collaborations. She balances motherhood with modeling, which resonates with followers seeking aspirational but relatable content. Gigi is well-positioned to capitalize on the growing demand for models who show depth and multidimensionality—she could easily pivot into wellness, children’s fashion, or even editorial publishing. Going forward, Gigi’s account could become a lifestyle platform that merges personal and professional storytelling. Her reach ensures that any move she makes will gain immediate traction with fashion and lifestyle audiences alike.
Instagram Model Statistics 2025 #4. Bella Hadid (@bellahadid) – 65M followers
Bella Hadid has carved out a niche as a fashion rebel with high-end appeal, using her 65 million followers to push boundaries. Her influence is rooted in bold styling and offbeat collaborations that often go viral. With fashion becoming more decentralized and experimental, Bella is likely to thrive in virtual campaigns, AI modeling, and decentralized fashion houses. Her authenticity and edge align with Gen Z values, making her a blueprint for models who want to remain influential while taking creative risks. Expect her presence to grow in augmented fashion shows and digital collectables.
Instagram Model Statistics 2025 #5. Hailey Bieber (@haileybieber) – 54.4M followers
Hailey Bieber’s growth to over 54 million followers is largely due to her status as both a style icon and beauty brand founder. Her skincare line, Rhode, benefits directly from her personal content strategy, blending product promotion with intimate lifestyle glimpses. In a saturated influencer space, Hailey’s minimalist branding and consistent aesthetic help her stand out. As more influencers pivot toward product ownership, Hailey’s model-to-mogul trajectory will become a common playbook. Future growth may include wellness partnerships, tech-beauty crossovers, and AR-based skin diagnostics.
Instagram Model Statistics 2025 #6. Cara Delevingne (@caradelevingne) – 43M followers
Cara Delevingne continues to blend fashion, film, and advocacy across her 43 million Instagram followers. Known for her expressive personality and gender-fluid fashion, Cara stays relevant by aligning with progressive causes and artistic expression. In the future, her brand could intersect with virtual fashion activism, NFT art projects, or interactive storytelling experiences. She represents a model archetype that’s less about the runway and more about cultural commentary. As Instagram evolves into more immersive formats, Cara’s unique identity positions her to thrive beyond static photo posts.
Instagram Model Statistics 2025 #7. Emily Ratajkowski (@emrata) – 29M followers
Emily Ratajkowski has built a personal brand that balances sensuality with outspoken feminism, attracting 29 million followers. Her posts often spark discussions on body politics, beauty standards, and women’s autonomy, giving her influence far beyond the fashion world. She’s already a published author and podcast host, and future expansion into digital media or AI-driven educational content is likely. Brands interested in bold messaging and cultural critique will continue to seek partnerships with her. As the lines between modeling and media continue to blur, Emily is proof that models can lead both conversations and campaigns.
Instagram Model Statistics 2025 #8. Chrissy Teigen (@chrissyteigen) – 28M followers
Chrissy Teigen’s 28 million followers reflect her role as a personality-driven model who engages deeply with fans. Her posts combine humor, vulnerability, and family life, which has helped her transition into cooking, publishing, and home goods. She’s a model of what happens when a personality becomes a multi-category lifestyle brand. As creator-led commerce grows, Chrissy could pioneer fan-supported product testing or AI-recommended meal kits. Her future lies in connecting niche interests with broad digital reach, reshaping what influence means in the modeling space.
Instagram Model Statistics 2025 #9. Rosie Huntington-Whiteley (@rosiehw) – 17M followers
Rosie Huntington-Whiteley’s Instagram presence blends timeless elegance with entrepreneurial focus, as seen through her beauty brand Rose Inc. With 17 million followers, she maintains an aspirational yet accessible persona that appeals to the luxury skincare market. Rosie’s success signals a growing preference for understated glamour in an era saturated with maximalist content. She’s likely to expand her brand into sustainable packaging, personalized skincare, or even luxury health supplements. Rosie represents a quiet luxury trend that’s gaining traction both online and in real-world retail.
Instagram Model Statistics 2025 #10. Ashley Graham (@ashleygraham) – 15M followers
Ashley Graham uses her 15 million followers to champion body inclusivity and real beauty in an industry still catching up. She’s broken barriers for plus-size representation and continues to influence casting, brand collaborations, and public discourse. As conversations around digital body modification and AI-generated perfection grow louder, Ashley’s stance becomes even more vital. Expect her to lead in new categories like fitness tech, AI transparency in modeling, or inclusive virtual avatars. Her influence proves that meaningful representation drives engagement and reshapes industry standards for good.
What These Numbers Mean for the Future of Fashion Influence
The follower counts of Instagram’s top models in 2025 highlight more than just personal popularity—they reveal a shift in how fashion influence is earned, maintained, and monetized. Traditional modeling careers now extend far beyond runways and magazine covers, evolving into cross-platform media brands built on authenticity and niche appeal. These influencers are shaping product development, digital fashion trends, and even conversations around body image and social issues.
As fashion continues to blend with tech, expect these models to lead in virtual campaigns, AI-generated content, and personalized shopping experiences. Their platforms are no longer just portfolios—they’re ecosystems of influence that brands rely on to stay relevant in a fast-changing digital world.
Sources:
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https://fr.wikipedia.org/wiki/Liste_des_comptes_Instagram_les_plus_suivis
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https://fr.wikipedia.org/wiki/Liste_des_comptes_Instagram_les_plus_suivis