TOP 20 MEN'S GROOMING MARKET STATISTICS 2025

When I first started exploring men’s grooming market statistics, I was surprised by how much the industry has evolved in just the past few years. From skincare to “Brotox,” the growth is not just about products—it’s about men redefining what self-care means to them. I remember when buying socks felt like the extent of a man’s style investment, but now the data shows that grooming has become a lifestyle choice. These shifts aren’t just numbers on a page; they reflect real habits, aspirations, and changing cultural norms. What follows is a detailed look at the 20 key statistics shaping how men approach grooming in 2025 and beyond.

Top 20 Men's Grooming Market Statistics 2025 (Editor’s Choice)

 

 

Top 20 Men's Grooming Market Statistics 2025

Men's Grooming Market Statistics #1 – Global Market Size USD 202.6B (2022) → USD 376.4B (2030), CAGR 8%

The global men’s grooming market was valued at USD 202.6 billion in 2022, highlighting the strength of the sector. Forecasts show the industry could reach USD 376.4 billion by 2030, expanding at a CAGR of 8%. This growth is attributed to increased awareness of self-care and personal grooming among men worldwide. Product innovations and social media-driven grooming trends continue to boost demand. The sector’s solid trajectory signals long-term opportunities for established and emerging brands alike.

Men's Grooming Market Statistics #2 – Market Size USD 90.56B (2024) → USD 160.7B (2033), CAGR 6.58%

The men’s grooming industry is projected to grow from USD 90.56 billion in 2024 to USD 160.7 billion by 2033. This translates to a CAGR of 6.58%, which underscores strong and steady demand. Market growth is supported by evolving grooming routines and the introduction of gender-neutral and male-focused products. Consumer spending is also increasing, especially in premium grooming categories. This forecast reflects the continuous expansion of men’s lifestyle and personal care habits.

 

 

Men's Grooming Market Statistics #3 – Market Size USD 90.7B (2024) → USD 153.6B (2033), CAGR 5.99%

Another market forecast positions the global industry at USD 90.7 billion in 2024, growing to USD 153.6 billion by 2033. The projected CAGR of 5.99% reflects consistent demand for grooming essentials. The steady climb suggests resilience even during times of economic uncertainty. Increased adoption of skin care and hair styling products is driving this trend. This projection reinforces the market’s long-term stability and profitability.

Men's Grooming Market Statistics #4 – Market Size USD 61.9B (2025) → USD 106.7B (2035), CAGR 5.6%

By 2025, the men’s grooming sector is expected to be worth USD 61.9 billion and rise to USD 106.7 billion by 2035. This corresponds to a CAGR of 5.6%, signaling sustainable expansion. The growth is attributed to rising disposable incomes and lifestyle upgrades among male consumers. Increased acceptance of beauty and grooming products beyond basics is broadening the market. The decade-long projection indicates strong stability and potential for continuous product innovation.

Men's Grooming Market Statistics #5 – Market Size USD 256.4B (2025) → USD 448.4B (2032), CAGR 8.3%

One of the most optimistic forecasts projects the men’s grooming market at USD 256.4 billion in 2025. By 2032, this figure could rise to USD 448.4 billion, growing at a CAGR of 8.3%. Such rapid expansion shows how men are investing more in premium and specialized products. Digital channels and personalized grooming experiences are further fueling demand. The scale of this forecast highlights the sector’s global significance and untapped opportunities.

Men's Grooming Market Statistics #6 – Market Size USD 61.6B (2024) → USD 85.5B (2032), CAGR 4.08%

Fortune Business Insights places the men’s grooming market at USD 61.6 billion in 2024. By 2032, the industry could reach USD 85.5 billion, growing at a modest CAGR of 4.08%. This indicates more conservative growth compared to other projections. The slower pace may reflect market maturity in some regions, particularly Europe and North America. Nonetheless, steady expansion demonstrates that grooming remains a necessity-driven market.

 

 

Men's Grooming Market Statistics #7 – Global CAGR 8% (2023–2030), U.S. At 8.3%

The men’s grooming market is forecast to grow at a global CAGR of 8% between 2023 and 2030. In the U.S., growth is slightly faster at 8.3%, showcasing strong consumer demand. American men are increasingly engaging with skincare, beard care, and wellness products. The expansion also reflects rising cultural acceptance of male grooming beyond basics. Both global and U.S. growth highlight an industry undergoing transformation in both scope and scale.

Men's Grooming Market Statistics #8 – Asia Pacific Held 38.6% Of Global Market Share (2022)

In 2022, Asia Pacific dominated the men’s grooming sector with 38.6% of global market share. Rising middle-class incomes and urbanization are driving regional growth. South Korea, Japan, and India are especially influential in shaping trends. Grooming culture in Asia emphasizes skincare and cosmetics for men, boosting sales volumes. The region is expected to remain the largest contributor to future global revenues.

Men's Grooming Market Statistics #9 – Europe Held 32.4% Of Global Market Share (2024)

Europe accounted for 32.4% of the global men’s grooming market in 2024. The region’s growth is linked to increasing interest in sustainable and organic grooming solutions. European consumers are also adopting premium skincare and hair products at a fast rate. Cultural shifts have normalized male grooming, reinforcing steady adoption. The strong regional market share underscores Europe’s importance in global competition.

Men's Grooming Market Statistics #10 – Europe’s Share 36.48% Of Men’s Grooming Market (2024)

Another estimate highlights Europe holding 36.48% of the men’s grooming market in 2024. This validates the region’s dominant role in global consumption. The rise is driven by high penetration of luxury grooming brands and eco-conscious product lines. Male consumers in Europe are particularly receptive to innovation and sustainability. With such dominance, Europe remains a leading hub for male grooming innovation and demand.

Men's Grooming Market Statistics #11 – Skin Care Products: 33.3% Global Share (2022)

Skin care products accounted for 33.3% of the global men’s grooming market in 2022. Cleansers, moisturizers, and anti-aging items are increasingly part of male routines. Younger men, particularly Gen Z, are more engaged in skincare than past generations. This segment’s dominance shows the evolution of grooming from shaving to broader personal care. Skincare will continue to anchor market growth as routines become more advanced.

Men's Grooming Market Statistics #12 – Hair Styling Products Fastest Growth, CAGR 8.8%

Hair styling products are projected to grow at the fastest pace, with a CAGR of 8.8%. Male consumers are experimenting more with hairstyles and hair maintenance. The rise of social media and influencer-driven looks is fueling product adoption. Hair gels, waxes, and styling creams are seeing particularly strong demand. This trend underscores how self-expression through grooming is gaining momentum.

Men's Grooming Market Statistics #13 – Skin Care Holds 29% Of Men’s Grooming Segment (2025)

By 2025, skincare products are expected to account for 29% of the men’s grooming market. This shows ongoing preference for skincare as a vital part of male grooming. Increasing awareness about sun protection and anti-aging drives product adoption. Brands are expanding offerings with targeted formulas for male consumers. The segment’s growth ensures skincare continues to lead the grooming category.

 

 

Men's Grooming Market Statistics #14 – Supermarkets & Hyperma

rkets: 41.3% Share (2022)

Supermarkets and hypermarkets controlled 41.3% of men’s grooming sales in 2022. These outlets remain the most accessible retail channel for men worldwide. Visibility and convenience encourage repeat purchases in this category. While online channels grow rapidly, supermarkets maintain their dominance. Their role highlights the enduring importance of offline retail in men’s grooming.

Men's Grooming Market Statistics #15 – U.S. Supermarkets 41.6%; Online CAGR 12.8% (2024–2030)

In 2023, U.S. supermarkets accounted for 41.6% of men’s grooming product distribution. However, online channels are forecasted to grow at a much faster 12.8% CAGR through 2030. This reflects shifting consumer behavior towards e-commerce convenience. Subscription boxes and digital-first brands are fueling online adoption. Retail dynamics in the U.S. illustrate a gradual but clear shift towards digital dominance.

Men's Grooming Market Statistics #16 – 70% Of Men Globally Prefer Natural/Organic Formulations

A significant 70% of men globally express preference for natural or organic grooming products. The clean beauty movement has clearly influenced male consumers. This demand encourages brands to reformulate with sustainable and eco-friendly ingredients. Gen Z, in particular, is leading this change with conscious purchasing habits. Natural grooming is becoming mainstream rather than niche in male self-care.

Men's Grooming Market Statistics #17 – 68% Of U.S. Gen Z Men Use Facial Skincare Regularly (2023)

In 2023, 68% of U.S. Gen Z men reported regular use of facial skincare. This is a dramatic rise compared to earlier years, reflecting shifting beauty norms. Younger men are more comfortable investing in daily self-care routines. The trend indicates skincare is no longer gender-exclusive. Regular usage among Gen Z highlights future growth opportunities for grooming brands.

 

 

Men's Grooming Market Statistics #18 – U.S. Market USD 46.5B (2023) → USD 81B (2030), CAGR 8.3%

The U.S. men’s grooming market was valued at USD 46.5 billion in 2023. By 2030, it is projected to hit USD 81 billion, growing at a CAGR of 8.3%. Strong consumer awareness and spending power are driving this rapid growth. Expansion of skincare, hair, and beard care categories in the U.S. supports the trend. The market shows how American men are redefining grooming as part of lifestyle identity.

Men's Grooming Market Statistics #19 – “Brotox” Trend: 23% Of U.S. Men 18–34 Use Botox/Fillers

Cosmetic procedures are no longer female-exclusive, with 23% of U.S. men aged 18–34 trying Botox, fillers, or veneers. The trend has been dubbed “Brotox,” showing rising male engagement in aesthetics. This reflects cultural acceptance of enhancing appearance through non-surgical means. Male spending on beauty treatments has surged in recent years. The stat demonstrates how grooming now extends into cosmetic healthcare.

Men's Grooming Market Statistics #20 – 65% Of UK Men (18–34) Value Looking Attractive

In the UK, 65% of men aged 18–34 say that looking attractive is important. Social media culture heavily influences this perception. Younger generations view grooming as part of self-confidence and social standing. Brands are tapping into this mindset with marketing around self-expression. This statistic reflects how male beauty is merging with mainstream fashion and lifestyle.

Men’s Grooming Market Evolution

Looking through these men’s grooming market statistics, it’s clear that the conversation has moved well beyond shaving kits and aftershave. Men are experimenting more, investing in higher-quality products, and even stepping into spaces once considered “taboo” for them. As someone who has seen how grooming routines impact confidence and personal style, I find these trends both exciting and affirming. The market isn’t just expanding; it’s becoming more diverse, more expressive, and more human. In the end, these stats remind us that grooming isn’t just about appearance—it’s about identity and the quiet rituals that help men feel their best.

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