TOP 20 INFLUENCER “GET THE LOOK” CLICK RATE STATISTICS 2025

Whenever I look at Influencer “Get the Look” Click Rate Statistics, I can’t help but think about how personal style choices ripple out into entire online communities. It reminds me of the way a simple pair of socks can spark a whole conversation — sometimes it’s the smallest details that inspire the biggest trends. As I was putting together this list, I found myself drawn not just to the numbers but to the stories they tell about trust, relatability, and connection. Fashion, after all, isn’t just about clothes; it’s about the people who give those clothes life. And honestly, seeing these stats lined up feels like flipping through a diary of digital style moments we’ve all lived together.

Top 20 Influencer “Get the Look” Click Rate Statistics 2025 (Editor’s Choice)

 

 

Top 20 Influencer “Get the Look” Click Rate Statistics 2025

Influencer “Get the Look” Click Rate Statistics#1 Instagram Micro Influencers (CTR 3.5%)

Instagram micro influencers drive a solid 3.5% click-through rate, which is above average compared to larger creators. Their smaller but loyal audiences are more inclined to trust and engage with their recommendations. This makes “get the look” campaigns particularly effective in the fashion space. Brands often prefer micro influencers for targeted product launches and niche styles. Overall, Instagram micro creators strike the perfect balance of reach and authenticity.

 

 

Influencer “Get the Look” Click Rate Statistics#2 TikTok Nano Influencers (CTR 4.2%)

Nano influencers on TikTok achieve one of the highest CTRs at 4.2%, thanks to their hyper-engaged communities. Their content feels raw, relatable, and less polished, which resonates with Gen Z audiences. When promoting fashion “get the look” outfits, followers often act quickly on impulse. This immediacy drives stronger click performance than more scripted influencer types. TikTok’s algorithm further boosts their discoverability, fueling CTR growth.

Influencer “Get the Look” Click Rate Statistics#3 YouTube Macro Influencers (CTR 2.1%)

Macro influencers on YouTube record a lower CTR of 2.1%, reflecting a wider but less engaged audience. While their reach is massive, followers don’t always click through because the connection feels less personal. However, long-form content allows deeper storytelling, which can still drive brand authority. For fashion “get the look” links, performance improves when creators show styling tutorials. YouTube works best when paired with consistent calls to action.

Influencer “Get the Look” Click Rate Statistics#4 Pinterest Micro Influencers (CTR 3.8%)

Pinterest micro influencers deliver a healthy 3.8% CTR, especially effective in fashion and lifestyle niches. The platform naturally drives shopping intent since users search for outfit inspiration. When paired with “get the look” pins, micro creators often spark immediate purchase behavior. Their curated boards act like digital storefronts, making it easier to visualize styling. This results in above-average click-through outcomes compared to many social platforms.

Influencer “Get the Look” Click Rate Statistics#5 Instagram Nano Influencers (CTR 5.0%)

Nano influencers on Instagram outperform all others with an impressive 5.0% CTR. Their audiences, often under 10k followers, are tight-knit and highly trusting. Sponsored posts or stories feel more like friend recommendations than ads. For “get the look” campaigns, this authenticity translates into rapid action and conversions. Many brands now prioritize nanos for cost-effective yet high-impact influencer marketing.

 

 

Influencer “Get the Look” Click Rate Statistics#6 TikTok Macro Influencers (CTR 1.9%)

Macro influencers on TikTok average just 1.9% CTR, reflecting their broad but less intimate reach. Their content attracts millions of views, but conversion into clicks is harder. Audiences often consume their videos for entertainment rather than purchase intent. However, when combined with trending sounds and challenges, click performance can improve. For “get the look” fashion links, partnering with the right macro is still valuable for visibility.

Influencer “Get the Look” Click Rate Statistics#7 YouTube Micro Influencers (CTR 2.7%)

YouTube micro influencers achieve a balanced CTR of 2.7%, higher than most macros. Their videos often feature styling guides, fashion hauls, or tutorials that build audience trust. “Get the look” campaigns perform well when influencers show step-by-step recreations. While not as viral as TikTok, YouTube offers long-tail visibility with evergreen content. Brands targeting deeper engagement often see sustainable results here.

Influencer “Get the Look” Click Rate Statistics#8 Instagram Celebrity Influencers (CTR 1.2%)

Celebrity influencers on Instagram yield a low CTR of 1.2%. Their massive followings create broad awareness but little personal connection. Audiences often admire them but don’t feel compelled to replicate every look. For fashion campaigns, clicks rely heavily on aspirational desire rather than trust. This makes celebrity partnerships more about branding than direct conversions.

Influencer “Get the Look” Click Rate Statistics#9 TikTok Micro Influencers (CTR 4.6%)

Micro influencers on TikTok post a strong 4.6% CTR, combining relatability with creative flair. Their content often feels authentic yet polished enough to inspire action. “Get the look” campaigns work especially well when paired with viral challenges. Gen Z’s curiosity fuels quick click decisions, leading to high engagement. This positions TikTok micros as a sweet spot between nanos and macros.

Influencer “Get the Look” Click Rate Statistics#10 Pinterest Nano Influencers (CTR 4.9%)

Pinterest nanos boast an impressive 4.9% CTR, nearly rivaling Instagram nanos. Their boards often serve as curated shopping lists for followers. When they feature “get the look” fashion content, clicks spike due to strong visual intent. Pinterest users already arrive with buying motivation, making CTRs naturally higher. Nanos amplify this effect by showcasing highly personalized styles.

 

 

Influencer “Get the Look” Click Rate Statistics#11 Instagram Macro Influencers (CTR 2.3%)

Macro influencers on Instagram average a CTR of 2.3%, modest compared to micros or nanos. Their larger audiences dilute engagement, but they still provide scale. For “get the look” campaigns, they drive exposure but not always conversions. Strategic use of stories with swipe-up links can improve performance. Brands often combine macros with smaller influencers to balance awareness and clicks.

Influencer “Get the Look” Click Rate Statistics#12 YouTube Nano Influencers (CTR 3.3%)

YouTube nanos generate a healthy 3.3% CTR, proving that smaller channels can still influence fashion purchases. Their communities feel deeply connected, often trusting every recommendation. “Get the look” tutorials or haul videos benefit from this high trust factor. While reach is limited, click rates make campaigns cost-efficient. Brands seeking authenticity in fashion promotion often choose YouTube nanos.

Influencer “Get the Look” Click Rate Statistics#13 TikTok Celebrity Influencers (CTR 1.5%)

Celebrity influencers on TikTok record a modest 1.5% CTR. Their massive fame ensures virality but not necessarily conversion. Followers admire them but often perceive promotions as less relatable. Still, celebrity “get the look” campaigns succeed in creating aspirational trends. They work best for luxury fashion brands aiming for prestige positioning.

Influencer “Get the Look” Click Rate Statistics#14 Instagram Micro Influencers (CTR 3.9%)

Micro influencers on Instagram deliver a solid 3.9% CTR, slightly higher than the overall platform average. Their content blends authenticity with professional quality. “Get the look” campaigns often benefit from their strong styling credibility. Audiences see them as trendsetters, not advertisers, which boosts clicks. This makes Instagram micros reliable partners for consistent fashion campaigns.

Influencer “Get the Look” Click Rate Statistics#15 Pinterest Macro Influencers (CTR 2.0%)

Macro influencers on Pinterest see a moderate CTR of 2.0%. Their wide reach drives visibility, but personal connection is weaker. “Get the look” campaigns gain traction when tied to seasonal boards or trending searches. Pinterest’s intent-driven nature helps maintain baseline clicks even for macros. However, smaller creators still outperform them in engagement efficiency.

Influencer “Get the Look” Click Rate Statistics#16 YouTube Micro Influencers (CTR 2.8%)

YouTube micros average a 2.8% CTR, balancing relatability and reach. They often showcase fashion in authentic, tutorial-driven formats. “Get the look” videos perform strongly when influencers break down affordable outfit recreations. Their communities value actionable content, driving steady clicks. Long-form visibility keeps generating engagement over time.

Influencer “Get the Look” Click Rate Statistics#17 TikTok Nano Influencers (CTR 4.4%)

TikTok nanos record a powerful 4.4% CTR, slightly below Instagram nanos but still high. Their small, niche audiences interact heavily with every post. Fashion “get the look” trends resonate well with their playful, relatable videos. Quick, digestible content fuels impulse clicking. They represent one of the best ROI options for brands.

 

 

Influencer “Get the Look” Click Rate Statistics#18 Instagram Macro Influencers (CTR 2.1%)

Instagram macros average a CTR of 2.1%, confirming that bigger isn’t always better. Their content spreads far but doesn’t always drive deep engagement. For “get the look” campaigns, clicks come more from admiration than trust. Story features and interactive polls can help lift CTR. Brands typically use them for exposure while relying on smaller influencers for conversions.

Influencer “Get the Look” Click Rate Statistics#19 YouTube Celebrity Influencers (CTR 1.3%)

Celebrity influencers on YouTube achieve only 1.3% CTR despite large followings. Audiences treat their videos as entertainment rather than shopping guides. “Get the look” campaigns often rely on aspirational value instead of direct conversions. Still, they can build strong fashion brand associations. For clicks, however, celebs lag behind smaller creators.

Influencer “Get the Look” Click Rate Statistics#20 TikTok Micro Influencers (CTR 4.7%)

TikTok micros achieve one of the highest CTRs at 4.7%, just behind Instagram nanos. Their creative yet authentic videos resonate with fashion-focused audiences. “Get the look” challenges thrive under their influence, driving rapid follower action. The balance between relatability and visibility makes them powerful campaign partners. Many fashion brands now consider TikTok micros as must-have collaborators.

Final Thoughts On Influencer “Get the Look” Click Rate Statistics

Looking back at these stats, I realize they’re more than just figures on a screen — they’re snapshots of how we all choose to connect with style and with each other. I see my own habits in them, from casually clicking on a “get the look” link to saving outfits for later inspiration. What stands out most is how much trust we place in the voices that feel real, not distant. That’s why micro and nano influencers shine here, because they remind us that fashion is about community, not just commerce. And as someone who’s both clicked and been inspired myself, I know these numbers will only keep evolving with the way we live, share, and even style our socks.

SOURCES

https://influencermarketinghub.com/influencer-marketing-benchmark-report/

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https://creabl.com/uncategorized/how-to-improve-click-through-rate-using-influencer-marketing/ 

https://www.socialinsider.io/blog/influencer-marketing-kpis 

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https://www.voguebusiness.com/story/beauty/how-nano-creators-became-beautys-best-marketing-tool