TOP 20 PINTEREST FASHION REVENUE STATISTICS 2025
Whenever I dive into pinterest fashion revenue statistics, I can’t help but think about how something as simple as scrolling for outfit inspiration can turn into a serious business driver. Pinterest has become my go-to place for fashion ideas, whether I’m looking at a pair of socks that somehow makes an outfit pop or exploring luxury style boards that spark new shopping impulses. The magic lies in how quickly a saved pin can lead to a checkout cart, and the numbers prove just how powerful that journey has become. These statistics aren’t just abstract figures—they’re stories of how fashion, commerce, and creativity meet in one space. As I walk you through them, you’ll see why Pinterest remains such a unique player in the fashion industry.
Top 20 Pinterest Fashion Revenue Statistics 2025 (Editor’s Choice)
| # | STATISTIC | CONTEXT |
|---|---|---|
| 1 | Pinterest ad revenue projected at $4.8B in 2025 | Represents a 16% growth from 2024 ($4.2B). |
| 2 | 91% of revenue from advertising | Remaining 9% from commerce integrations and data licensing. |
| 3 | Shopping-ads revenue up 22% YoY | Strong momentum in product-driven ad formats. |
| 4 | $998M revenue in Q2 2025 | Marks a 17% YoY increase. |
| 5 | $1.15B revenue in Q4 2024 | First billion-dollar quarter in company history. |
| 6 | $3.6B total revenue in 2024 | 20.3% YoY growth over 2023. |
| 7 | $754M from US & Canada in Q2 2025 | Main revenue region for Pinterest. |
| 8 | $191M from Europe in Q2 2025 | 34% YoY growth; Rest of World at $63M (+65%). |
| 9 | Global ARPU: $6.44 | But much higher in US & Canada at $25.52. |
| 10 | Europe ARPU: $3.73 | Rest of World: $0.50 | Highlights regional monetization gaps. |
| 11 | Q2 2025 ARPU: $7.29 (US/CA), $1.30 (EU), $0.19 (RoW) | Confirms sharp revenue concentration in North America. |
| 12 | One-third of luxury shoppers earn $100K+ | High-income audience drives fashion spending. |
| 13 | Luxury shoppers spend 87% more | Also 27% more likely to buy premium items. |
| 14 | 55% of users spend $50+ | 2x more likely to spend $150+ | Shows higher purchasing intent than TikTok users. |
| 15 | 75% of Pins saved are product recommendations | Majority tied to commerce and shopping intent. |
| 16 | Fashion & beauty searches up 14% | Driven by sustainable fashion growth. |
| 17 | 1.8B shoppable Pins | Massive catalog fueling e-commerce revenue. |
| 18 | Men’s fashion & grooming discovery up 17% | Expanding beyond traditional demographics. |
| 19 | 26.1M Gen Z users projected in 2025 | Gen Z emerging as key Pinterest audience. |
| 20 | Pinterest ads deliver 32% higher ROAS | Beats other platforms in return on ad spend. |
Top 20 Pinterest Fashion Revenue Statistics 2025
Pinterest Fashion Revenue Statistics #1: Pinterest Ad Revenue Projected At $4.8B In 2025
Pinterest’s ad revenue is forecast to reach $4.8 billion in 2025, marking a strong 16% growth from 2024. This increase highlights the platform’s continued dominance as a discovery and shopping hub, especially for fashion brands. With fashion and lifestyle categories being among the most pinned, advertising plays a direct role in driving sales. The steady growth signals Pinterest’s ability to attract more advertisers seeking engaged audiences. For fashion businesses, this revenue rise reflects stronger ad performance and growing opportunities to monetize presence.
Pinterest Fashion Revenue Statistics #2: 91% Of Revenue From Advertising
A remarkable 91% of Pinterest’s total revenue comes from advertising, demonstrating how central ads are to its business model. Fashion brands benefit from this heavy reliance on ads since it fuels better targeting and campaign optimization. This percentage also shows the importance of high-quality visual ad formats for user engagement. The remaining 9% of revenue stems from commerce integrations and data licensing, which indirectly support fashion sales. Overall, advertising remains the backbone of Pinterest’s revenue, reinforcing its value for fashion marketers.
Pinterest Fashion Revenue Statistics #3: Shopping-Ads Revenue Up 22% YoY
Shopping ads on Pinterest have grown 22% year-over-year, making them one of the fastest-growing ad categories. This surge underscores fashion consumers’ increasing reliance on shoppable content to make purchase decisions. For brands, this growth indicates the value of investing in product-focused ad formats. The strong performance of shopping ads also points to Pinterest’s role as a bridge between inspiration and transaction. Fashion businesses that integrate shopping ads effectively can capture this momentum for higher sales.
Pinterest Fashion Revenue Statistics #4: $998M Revenue In Q2 2025
In Q2 2025 alone, Pinterest generated $998 million in revenue, showing a 17% year-over-year increase. This quarterly performance reflects steady advertiser demand across key markets, especially fashion and lifestyle. The figure also highlights Pinterest’s growing appeal to retailers seeking visually driven conversions. For fashion brands, this revenue growth confirms Pinterest’s effectiveness as a sales-driving platform. As users save and shop fashion pins, quarterly revenues continue to reflect strong monetization power.
Pinterest Fashion Revenue Statistics #5: $1.15B Revenue In Q4 2024
Pinterest achieved $1.15 billion in Q4 2024, marking its first-ever billion-dollar quarter. This milestone reflects the seasonality of fashion and holiday shopping that drives peak engagement. It demonstrates Pinterest’s ability to capitalize on fashion-focused campaigns during high-demand months. The result reinforces how the platform scales revenues in line with consumer shopping behavior. For fashion brands, it signals Q4 as the most crucial period to invest in Pinterest ads.
Pinterest Fashion Revenue Statistics #6: $3.6B Total Revenue In 2024
Pinterest’s total revenue in 2024 reached $3.6 billion, representing a 20.3% increase from the previous year. This annual growth reflects expanding adoption of the platform by both advertisers and users. Fashion brands contributed significantly, as style, apparel, and accessories dominate top-searched categories. The number signals Pinterest’s steady upward trajectory as a fashion commerce hub. For fashion retailers, this consistent annual growth reinforces Pinterest as a long-term investment.
Pinterest Fashion Revenue Statistics #7: $754M From US & Canada In Q2 2025
US and Canada accounted for $754 million in revenue in Q2 2025, showcasing regional dominance. North American audiences have high spending power and strong engagement with fashion content. For advertisers, this region provides the best return on ad spend due to its monetization strength. The figure emphasizes Pinterest’s reliance on developed markets for core revenue streams. Fashion brands looking to maximize impact should prioritize campaigns targeting US and Canadian audiences.
Pinterest Fashion Revenue Statistics #8: $191M From Europe In Q2 2025
Pinterest earned $191 million from Europe in Q2 2025, a 34% year-over-year growth. This sharp rise signals growing adoption across European fashion markets. In addition, Rest of World revenue grew 65%, though from a smaller base. The figures suggest significant international expansion opportunities for fashion brands on Pinterest. For fashion marketers, Europe offers rising engagement with potential for rapid revenue acceleration.
Pinterest Fashion Revenue Statistics #9: Global ARPU $6.44
Pinterest’s global average revenue per user (ARPU) stands at $6.44, highlighting worldwide monetization strength. However, this figure masks major regional differences in user value. For fashion brands, the global ARPU still reflects strong revenue potential across diverse audiences. The number indicates that even outside premium markets, Pinterest generates consistent advertiser returns. Fashion marketers can leverage global ARPU by scaling campaigns across multiple regions.
Pinterest Fashion Revenue Statistics #10: Europe ARPU $3.73 | Rest Of World $0.50
Europe’s ARPU sits at $3.73, while Rest of World lags behind at just $0.50. This disparity reveals monetization gaps across markets. Fashion brands should note the difference when allocating advertising budgets internationally. While Europe offers better value per user, the Rest of World presents massive untapped volume. Brands that enter early into lower-ARPU regions could capture future growth at lower costs.
Pinterest Fashion Revenue Statistics #11: Q2 2025 ARPU Breakdown By Region
In Q2 2025, ARPU was $7.29 in the US & Canada, $1.30 in Europe, and $0.19 in the Rest of World. This breakdown shows stark differences in monetization efficiency. Fashion brands get the most return on ad spend in North America. However, Europe and Rest of World provide opportunities for scaling impressions at lower costs. The stat highlights how fashion businesses can diversify strategies to balance ROI and reach.
Pinterest Fashion Revenue Statistics #12: One-Third Of Luxury Shoppers Earn $100K+
Over one-third of luxury shoppers on Pinterest report annual incomes above $100,000. This makes Pinterest a highly attractive platform for premium fashion brands. These users have significant disposable income, fueling higher-value transactions. The stat emphasizes Pinterest’s role in connecting luxury fashion with high-income buyers. For brands, targeting this segment can deliver outsized returns on advertising.
Pinterest Fashion Revenue Statistics #13: Luxury Shoppers Spend 87% More
Luxury shoppers on Pinterest spend 87% more on fashion goods compared to average users. They are also 27% more likely to buy premium items. This purchasing behavior underlines Pinterest’s unique value for luxury fashion advertisers. High-spend users are actively seeking and engaging with curated visual content. Fashion brands can maximize ROI by tailoring campaigns to this premium audience.
Pinterest Fashion Revenue Statistics #14: 55% Of Users Spend $50+ | 2x More Likely To Spend $150+
More than half of Pinterest users spend at least $50 when shopping. They are also twice as likely as TikTok users to spend $150 or more. This reflects a higher level of buyer intent among Pinterest audiences. Fashion brands benefit from users who are ready to convert at higher price points. The stat underscores Pinterest’s position as a more commerce-driven platform compared to others.
Pinterest Fashion Revenue Statistics #15: 75% Of Pins Saved Are Product Recommendations
Three-quarters of all Pins saved on Pinterest in 2025 are product recommendations. This reveals strong shopping intent behind user activity. For fashion brands, it indicates that users actively save outfits, accessories, and inspiration tied to purchases. The statistic underscores Pinterest’s hybrid role as both inspiration and conversion engine. By optimizing Pins for shoppability, fashion brands can tap into this high intent behavior.
Pinterest Fashion Revenue Statistics #16: Fashion & Beauty Searches Up 14%
Fashion and beauty searches on Pinterest rose 14% in 2025. This growth reflects rising interest in categories like sustainable fashion. For advertisers, it signals expanding opportunities to engage style-conscious consumers. The increase demonstrates how fashion remains a cornerstone of Pinterest’s user activity. Fashion brands can leverage this trend to boost visibility and sales campaigns.
Pinterest Fashion Revenue Statistics #17: 1.8B Shoppable Pins
Pinterest now hosts 1.8 billion shoppable Pins, making it a massive digital storefront. This enormous catalog ensures users can discover and buy fashion products instantly. It reflects the platform’s investment in building commerce features tailored for brands. For fashion retailers, it means more ways to reach consumers at the point of inspiration. The figure highlights the scale and depth of Pinterest’s role in fashion commerce.
Pinterest Fashion Revenue Statistics #18: Men’s Fashion & Grooming Discovery Up 17%
Men’s fashion and grooming discovery on Pinterest increased 17%. This stat indicates Pinterest’s expanding influence beyond its traditional female-heavy base. For fashion marketers, it highlights the platform’s growing appeal among male shoppers. The trend creates new opportunities for brands in men’s apparel and grooming. It signals a diversification of Pinterest’s fashion audience and broader market reach.
Pinterest Fashion Revenue Statistics #19: 26.1M Gen Z Users Projected In 2025
Pinterest is projected to have 26.1 million Gen Z users in 2025. Gen Z plays a major role in shaping fashion and trend culture. Their presence highlights Pinterest’s potential as a hub for next-generation fashion discovery. For brands, it means tailoring campaigns to Gen Z aesthetics and values. This audience growth ensures long-term relevance for fashion marketing on Pinterest.
Pinterest Fashion Revenue Statistics #20: Pinterest Ads Deliver 32% Higher ROAS
Pinterest ads deliver 32% higher return on ad spend compared to other platforms. This efficiency makes it an attractive option for fashion brands seeking profitability. The stat underscores Pinterest’s ability to convert discovery into purchase. Fashion retailers can maximize budgets by leveraging visual inspiration to drive direct sales. Higher ROAS cements Pinterest’s role as a performance-driven platform for fashion advertisers.
Wrapping Up The Power Of Pinterest Fashion Revenue Statistics
Looking back at all these numbers, it’s clear that Pinterest isn’t just another social platform—it’s a living marketplace where fashion dreams meet revenue realities. I’ve personally felt that moment when a pin grabs my attention and suddenly I’m considering a new jacket or even something as small as patterned socks that shift the whole vibe of my outfit. The consistency in growth, the strength in user intent, and the diversity in markets all point to Pinterest’s staying power in fashion commerce. For me, the takeaway is simple: if fashion is about self-expression, Pinterest is the stage where inspiration and business shake hands. And that makes these statistics feel less like data points and more like a reflection of how we all shop, style, and get inspired.
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