Whenever I sit down to explore Salon Services Market Revenue Statistics, I can’t help but think of how everyday choices—like grabbing a new pair of socks for comfort—can add up to a much bigger picture about how we value self-care. Salons have always been more than just a place for a haircut or a quick manicure; they’ve become part of our lifestyle, a ritual we look forward to. I find it fascinating that behind every styling chair or skincare treatment, there’s a whole world of numbers showing just how much we invest in feeling and looking our best. Writing about these statistics isn’t just about reporting figures, it’s about connecting those numbers to our daily lives. And that’s why I’m diving deep into these top 20 insights today.
Top 20 Salon Services Market Revenue Statistics 2025 (Editor’s Choice)
Statistic / Service Category | Revenue / Value | Year / Timeframe | Projected Value | CAGR (%) |
---|---|---|---|---|
Global salon service market size | $247.02 B | 2024 | $447.76 B (2032) | 7.79% |
Global market (alternate forecast) | $122 B | 2024 | $230.5 B (2034) | 6.7% |
Global salon services forecast | $232.6 B | 2025 | $429.8 B (2035) | 6.5% |
Global market projection | $232.8 B | 2024 | $437.4 B (2032) | 8.2% |
Beauty salon market size | $155.6 B | 2022 | ~$300 B (2030) | 8% |
Broader salon market value | $233.8 B | 2022 | $480 B (2032) | ~8% |
Haircare segment value | $143.8 B | 2024 | — | — |
Haircutting services share | 45% global share | 2024 | — | — |
U.S. hair salon services | $160.2 B | 2024 | $233.3 B (2034) | 3.9% |
U.S. beauty salons revenue | $56.2 B | 2023 | ~$70 B (2030) | ~4% |
U.S. skincare services | $21.09 B | 2023 | — | — |
U.S. medspa revenue | $15.8 B | 2023 | — | — |
Medspa revenue per location | $1.4 M avg | 2023 | — | — |
Europe salon service share | 31.64% | 2024 | — | — |
North America salon revenue | $30.5 B | 2024 | — | — |
Women as primary clients | 72% of clientele | 2024 | — | — |
Nail & hair salons (U.S.) | $57 B | 2021 | — | — |
Global digital wellness trend | — | 2024 | Growing demand (2030+) | — |
Salon service CAGR (range) | — | 2025–2035 | — | 3.9–8.2% |
U.S. beauty services segmentation | $57 B est. | 2021 | — | — |
Top 20 Salon Services Market Revenue Statistics 2025
Salon Services Market Revenue Statistics #1: Global Salon Service Market Size ($247.02 Billion in 2024)
The global salon service market reached an impressive valuation of $247.02 billion in 2024. This figure highlights the strong demand for hair, nail, skincare, and spa services worldwide. It shows how beauty services are no longer a luxury but part of mainstream consumer spending. The market’s scale also reflects how salons play an essential role in lifestyle and self-care industries. This baseline sets the foundation for growth projections in the coming decade.

Salon Services Market Revenue Statistics #2: Projected Global Market Value ($447.76 Billion by 2032)
By 2032, the global salon services market is expected to nearly double, reaching $447.76 billion. This growth reflects increasing disposable incomes and rising awareness of personal grooming across all demographics. Expansion into developing economies is driving much of this surge. Consumers are also more willing to invest in advanced treatments, from hair care to medspa services. The projection underscores a massive opportunity for salon businesses to innovate and scale.
Salon Services Market Revenue Statistics #3: Alternate Global Forecast ($122 Billion in 2024 to $230.5 Billion by 2034)
Another forecast places the 2024 salon market at $122 billion, projecting growth to $230.5 billion by 2034. While more conservative, it still highlights steady and reliable expansion. Differences in estimates often arise due to scope definitions, such as whether medspas or skincare are included. Regardless, the upward trajectory shows a healthy industry outlook. It reinforces the long-term confidence investors and entrepreneurs have in salon services.
Salon Services Market Revenue Statistics #4: Global Services Forecast ($232.6 Billion in 2025 to $429.8 Billion by 2035)
Forecasting models suggest the global salon services market will rise from $232.6 billion in 2025 to $429.8 billion by 2035. This indicates a compound annual growth rate of around 6.5%. The steady expansion reflects both consistent consumer habits and innovative service offerings. Salons adopting digital tools and personalized care are likely to capture larger shares of this growth. It proves the industry’s resilience even during broader economic shifts.
Salon Services Market Revenue Statistics #5: Beauty Salon Market Size ($155.6 Billion in 2022)
In 2022, the beauty salon market was valued at $155.6 billion. This historical figure provides an important benchmark to evaluate how quickly the industry has grown since then. An 8% CAGR from this base highlights its impressive momentum. The growing popularity of wellness and self-care routines fueled this value. It remains a crucial reference point for analyzing long-term market performance.
Salon Services Market Revenue Statistics #6: Broader Salon Market Value ($233.8 Billion in 2022)
The broader salon market, including all types of beauty services, was valued at $233.8 billion in 2022. This shows that salons encompass a much wider scope than just hair services. The projection of $480 billion by 2032 reveals the sheer growth potential. Consumer demand is being driven by both traditional services and new wellness offerings. It underscores the role salons play in lifestyle economies across the globe.

Salon Services Market Revenue Statistics #7: Haircare Segment Value ($143.8 Billion in 2024)
Haircare alone generated approximately $143.8 billion in 2024. This makes it the dominant segment within salon services. From basic haircuts to advanced treatments, haircare continues to attract consistent spending. The figure highlights the central role hair-related services play in salon revenue. It also demonstrates why haircare innovations remain a critical investment area for salon owners.
Salon Services Market Revenue Statistics #8: Haircutting Services Share (45% of Global Revenues)
Haircutting alone accounts for nearly 45% of global salon revenues. This emphasizes how essential hair services are to the industry’s overall performance. While premium treatments are growing, the steady demand for cuts ensures a recurring revenue stream. It also means salons that focus on efficiency and customer experience in haircutting can capture loyal clients. The share showcases the foundation of the salon industry’s economic stability.
Salon Services Market Revenue Statistics #9: U.S. Hair Salon Services ($160.2 Billion in 2024)
The U.S. hair salon services industry reached $160.2 billion in 2024. This makes the U.S. one of the largest single markets globally. The figure highlights how embedded salon culture is within American lifestyles. Growth is supported by both traditional salons and franchise chains expanding nationwide. The industry continues to be a cornerstone of the U.S. beauty economy.
Salon Services Market Revenue Statistics #10: U.S. Hair Salon Projection ($233.3 Billion by 2034)
Projections place U.S. hair salon revenues at $233.3 billion by 2034. This represents steady, long-term growth at a 3.9% CAGR. The trend indicates strong consumer loyalty and continued demand. Even as digital self-care options rise, in-person salon visits remain vital. The U.S. market will remain a global leader for decades to come.
Salon Services Market Revenue Statistics #11: U.S. Beauty Salons Revenue ($56.2 Billion in 2023)
In 2023, beauty salons across the U.S. generated around $56.2 billion. This includes services beyond hair, such as nails and basic skincare. The figure shows how diverse salon income streams can be. By diversifying, many salons were able to stabilize revenue after pandemic disruptions. It highlights the resilience of the beauty salon segment.

Salon Services Market Revenue Statistics #12: U.S. Skincare Services ($21.09 Billion in 2023)
Skincare services in U.S. salons generated $21.09 billion in 2023. Treatments like facials, peels, and dermal therapies are increasingly popular. This statistic demonstrates the growing integration of wellness into salon offerings. Consumers want comprehensive care beyond just hair or nails. The rising value confirms skincare as a key growth driver in the salon industry.
Salon Services Market Revenue Statistics #13: U.S. Medspa Revenue ($15.8 Billion in 2023)
U.S. medspas generated $15.8 billion in revenue as of 2023. Medspas combine traditional salon services with medical-grade treatments like injectables. Their rapid rise reflects consumer demand for advanced, non-invasive beauty solutions. The crossover between medical and cosmetic services is creating new opportunities. This growth positions medspas as one of the fastest-expanding parts of the salon ecosystem.
Salon Services Market Revenue Statistics #14: Medspa Revenue Per Location ($1.4 Million Annually)
On average, medspas generate about $1.4 million in annual revenue per location. This highlights the strong profitability of the model. Compared to traditional salons, medspas deliver higher revenue per visit due to advanced services. It also explains why many entrepreneurs are entering this space. High per-location revenue makes medspas an attractive investment opportunity.
Salon Services Market Revenue Statistics #15: Europe Salon Service Market Share (31.64% in 2024)
Europe accounted for 31.64% of the global salon services market in 2024. This establishes Europe as the leading regional player. Cultural emphasis on grooming and established salon chains fuel this share. It demonstrates how consumer habits in Europe consistently drive demand. Europe’s dominance sets the standard for global salon service practices.
Salon Services Market Revenue Statistics #16: North America Salon Revenue ($30.5 Billion in 2024)
North America generated $30.5 billion in salon revenues in 2024. This represented roughly 25% of the global market. The figure shows how North America remains a powerhouse in beauty services. It also illustrates the strength of salon franchises and independent businesses alike. The region continues to evolve with wellness-focused services gaining ground.
Salon Services Market Revenue Statistics #17: Women as Primary Clients (72% of Salon Users)
Women account for about 72% of salon service clients worldwide. This highlights the industry’s reliance on female consumer demand. While men’s grooming is growing, women remain the core demographic. The figure also signals the importance of tailoring services to women’s preferences. Businesses that innovate with women-focused treatments often capture greater market share.
Salon Services Market Revenue Statistics #18: Nail & Hair Salons in the U.S. ($57 Billion in 2021)
In 2021, nail and hair salons in the U.S. generated approximately $57 billion. This demonstrates the scale of just two core categories of services. Despite the pandemic, consumer return to salons ensured revenue recovery. Nail and hair services remain among the most consistent drivers of industry income. This figure showcases the stability of traditional salon offerings.

Salon Services Market Revenue Statistics #19: Global Digital Wellness Trend (Growing by 2030+)
Digital wellness and personalization trends are shaping future salon revenues. Services such as scalp detox treatments and AR consultations are growing. Though not tied to a single dollar figure yet, this trend is shaping projections. It highlights how salons must adapt to technology-driven experiences. Digital wellness will likely become a significant revenue driver by 2030 and beyond.
Salon Services Market Revenue Statistics #20: Salon Service CAGR Range (3.9% to 8.2%)
The salon services industry shows a compound annual growth rate ranging from 3.9% to 8.2%, depending on the report. This variation reflects different forecasting scopes and methodologies. Still, even the lower estimates indicate a healthy industry. The strong CAGR signals resilience and opportunity across regions and service categories. This growth outlook ensures confidence for investors, salon owners, and consumers alike.
Final Thoughts on the Salon Industry
Looking back at all these Salon Services Market Revenue Statistics, I realize how much the industry mirrors our own evolving habits. For me, it’s comforting to know that something as simple as a salon visit is part of such a massive and growing global economy. Whether it’s haircare leading the way, medspas gaining momentum, or even digital wellness shaping the future, the numbers tell a story of resilience and reinvention. Just like choosing the right socks for a long day, people are making intentional choices about where they spend on beauty and self-care. My takeaway is that salons will always have a special place in both our budgets and our routines, and I’m genuinely excited to see how these trends shape the future.
SOURCES
https://www.fortunebusinessinsights.com/salon-service-market-104608
https://www.gminsights.com/industry-analysis/salon-service-market
https://www.futuremarketinsights.com/reports/salon-services-market
https://www.marketresearchfuture.com/reports/salon-services-market-12294
https://www.custommarketinsights.com/report/salon-market/
https://www.alliedmarketresearch.com/hair-salon-services-market-A325788
https://en.wikipedia.org/wiki/Beauty_salon
https://www.giiresearch.com/report/gmi1699426-salon-service-market-opportunity-growth-drivers.html